Ubiety Embeds Presence Detection Technology In Routers and Security Panels, 2023 Profile
Using devices for human presence proxy could help build home awareness and help the monitoring companies to better asses home alerts, but Ubiety's first generation required its own device. Now, Ubiety is embedding this technology in 3rd party devices, hoping it will make it inexpensive and widespread.
In this report, we profile Ubiety and its HomeAware presence detection technology, based on our interview with Ubiety's CEO Keith Puckett, including:
- Background
- Pivot To Embedded Strategy
- Residential Market
- Availability Of Needed Hardware In Routers/Security Panels
- Commercial Market
- Commercial Vs. Residential, 1 Million Homes 12-Month Goal
- Commercialization In Q4 2023 - Q1 2024
- New Fundraising Round In July 2023, Company Growth
- New Alert Scoring TMA AVS-01 standard
- TMA AVS-01 Importance
- HomeAware App Developments
- "Time Machine" Feature
- "Tell Me When" Feature
- Onboarding Process Improvements
Readers should also see the previous Ubiety Cellular, Bluetooth & WiFi Detection Profile.
Executive *******
******'* **** ** **** **** **** selling ******** *** ****** *** ************ via ****-***-*** ******* *** ******** *** adoption, *********** **** *** ******** **** Ubiety ***** ** ******* (******* *** security ******) *** ********* ****** *** generally **** *** ********* ********** ** run *** ********.
***** *** **** ** *********** *** the ****** **** **** ******* *** positive ******* *** ******, *** ******** of *** **** ******/******** ***** ********* would ****** ** *** ****** *** their ************ ****** ** ** ****.
**********
****** (********** "***-**-**-**") *********** ** ******** detection *** **** ********* ** ********* ingesting *** ********* ** ****. *** company **** **-******* ****, ******* *********, passive ****, *** ******** **** **** to ****** ********* ***** **** ******* are ** *** ***** ***, ** extension, *** ** ** *** *****.
*** ******* *** ******* ** **** by*** ***** ********** ** ***** ** *******.
*** **** ******* ** ******'* **********, see ****'* **** ******* -****** ********, *********&**** ********* *******.
Pivot ** ******** ********
***** ******'* ******* ******** *** ** sell ******** *** ******** ** ***-*****, the ******* ******* ** ******** ******** and ** ****** ***** ** **** its ********, ** *** ******* ********* to ****. *******, ****** **** ****** its ** ********* *** ** ************ on *** ******** ******** ** *** business *********, ***, ** ****, **** provide ***** ************ ** ***-*****.
**** **** **** ** * ******** factor *** ******'* ******, ** *** need ** ******* ******* ****** ** one's **** ***** ****** ** ******** hurdle.
Residential ******
****** ** ***** ** ****** *** capabilities ** *** *********** ****** ******* partnerships **** **** * *** ***/** security ***** *********, ** *** ******* confirmed ** ****:
** *** *********** ****, ** *** not ***** ** ** ****** ********, we *** ***** ** ******* *** employee ******* **** *** *** ******* our ******** ********* **** **** ****** that **** *** ***** ************** *** all *** ** *** ******* ******** models **** **** *** ******** ***.
** **** ***** **** ********, ******** panel, ********* *** **** *** ****. And ** *** **** ** ** deliver *** ******** *********.
******** ******'* ************ (*.*., ********* *** analyzing ** **** ****** *** ****) with ******** ******** ** **** "*** future ** ******** ***** **** ****", as *** ******* ****** ** ****:
**** ** *** ****** ** **** security ***** **** ****, *****? **** are *** **** ***** * ******* there's * ***** **** *** ****** capabilities *** ***** ** ***** ***********. We ***** ********* **** *** ********** the ****** ** *********** ** * business ** *********, *** ********* *****. And ** *** ***** ** **** is ****** **** ********** **, *********** detection ** *** *********, ***** ********* is **** ****** ****** ** *** the ****, ** *** ****** ***** of *** ****.
****** ******** ** ********* ** ******** companies ** ********* ***** ****.
Availability ** ****** ******** ** *******/******** ******
**** *** *******'* ***** **** ********* its *** ********, ****** *** ****** on ******** *******/******** ****** ** **** the ******** ****/*********/******** ****** ** ******* its ********* *** ********. *******, ** general, *** *** *******, ****, *** Bluetooth ****** *** ********* ********* **** current *******/******:
*** **** ******** ** ******* **** the ********* **** ********, *** **** have ********* ********* ****** (*** ******** of ******* **** *** ***** **** would **** ****** * ********* ****** simple). **** “******” ******** ****** ************ in *** **** *** ***** (**** panels **** * ***********) **** ******* the ********* **** *** ********* ********.
******** ******, ** *** ***** ****, are *** ********* **** ******** ********, and ****** ** ******* ** ********* the ****** ** **** *** ******** hardware ** *** ******** *******/******, ** Puckett ********* ** **. *******, ******* Ubiety's ******** (********* ** **** ****** further ** *** ******) ** *** use ******** **** ***, *********, ***'* be ******** ** *** **** ** cellular ******.
*** **** *********** ** ******'* ********, see****** ********, ********* & **** ********* Profile.
Commercial ******
*** ********** ******** ** "******* [******] to [**********] ****** *******," *** ****** has *** * "**** ****** ********" in ********* *** ********* ****** ** its ********, ********* ***** **********'* *******, ** *** ******* **** ****:
*** **** ******** ********* *** ************** (along **** **** *** *********) ** a ********** **** ** “*****’* *****” - *** ********** ******** ** ******* us ** **** ****** ****** *******.
**'** *** **** ****** ******** ** in *** ********* ****** ** **** we've *****. ** **** ******* ******* it ** ****. ... ** ***** a ****** **** ****** *****'* **** any ***** ***** ***** ** ***** of * *****, * ******** ** detection ******** **** ******** ********, **-**, and *********.
****** **** **** **** **** **** already ******** ******** *** ********* *** reference ****** *** **** "****" ******** want ** "*** “*** ****” *******" (**** ****** confirm *** ******** ***** ***** ***, as ** ********* **** ********* **********):
***, ****** *** ******** ******** *** licensing *** ********* ****** ** *** detection ************ (***** ** **** ******* patents ***) *** **** ******** ** are ******* **** **** ** *** “pay ****” *******, ** *** ******* with ** ** ********** *** ****** application ***** *** **** *****-**-***** ************ can ** ***********.
Commercial **. ***********, * ******* ***** **-***** ****
*********, *** ******* ** ****** ******** in *** ********** **** **** *******, as ****** ** ********* * "***** fast" ******** ***** ** *** *********** market *** ** ******* "****** ********" in *** ********** ******, ** *** Puckett **** **:
** *** ******** ** ************ ** both *********** *** **********, *** ****** the ******** ***** ** *********** ** be ***** ****, ***** *** ********* of *** ********** ****** *** ** attractive. ********, **’** ******** **** ****** in *** *********** ****** ** ****, but *** ********** ************ *** ******** are ******* ****** ********.
*** ******* *** ** ********* **-***** goal *** *** *********** ****** - to ** "****** **" ** * million ***** **** ********* ****** ** the ********* *****. ****** *** *** confirm *** ******* ****** ** ****** with ******** ******'* ************ ** *** commercial ****** ***********.
*** *********** ****** ***** ** ** the ********* ****** ** *** ******, but ********** ************* ***** "**********" ********* with * "************* ******" *** *** ************, ********* to *** *******.
***************** ** ** **** - ** 2024
*** ******* ******* ** "**** **" its ********* ************ **** ******** ******** in** **** - ** ****.
New *********** ***** ** **** ****, ******* ******
******* ** ******* *** *** ****** B ***** ** **** **** *** expects ** ***** "$**-$** *******", ** the ******* **** **. ******* **** added **** *** ************* ** *** commercial ****** *** * "*********** ******" of **** *****.
****** *** ****** $** ******* ** date, ** *** ******* ********* ** us.
*** ******** *********** ***** ** ******** to ******* *** *******'* ******, ** it******* *** ********* ** **** **** double ** *** **** ********* *** Series * (******* ********* ** ** 20 ******** ** ** ** ** 14 ****** *** ******** **** ***** **** *** *******). ********, ****** ** ****** * new ********* *** *** **** ******* & ******** *********, *** *********** ***********, as *** ******* **** **.
*** ***** ******* *** ***-** ********
** *** **** *** ******, ******'* LinkedIn ***** ***** ******* ****** ***** ********** ******* ******** *** AVS-01, ***** **** *********** ********* ** prioritize ***** *********. ********, *** ******* praised *** "**********" **** ***** ********** ************* ********** **** "****-*******" ********:
***** ** ***, *** *** ****** in *** ***** **** ** *** Monitoring ***********. **** *** * ********** job ** ******** *** ********** *** standard.
*** ***-** ** * **************** ****** in *** ******** ********. *** ************ to ********** ***** ******** ***** ** situational ********* *** ********** **** ** a ****-*******. *** **** ** ******* based ** ******, ***** ****** **** as ******, **** & ****** ******* and ***** ******** ***** *** ****** the **** ** ******* *** **** high ***** ***** ********.
*** ***-** ** * ******** **** helps ********* ******** ** ********** ***** responses ***** ** *********** *********, **** that *** ****** **** * ********* threat ** **** ***/** ******** *** addressed *****.
** ********** **** ********* ***** ******, as *** ******* **** *** ******** below ***** (** ******* ******** *****):
******'* ******** *** ******* ****** **** to ******** ***** * ******, ** CEO ******* *********:
** ** ****** ** *** ********** base - ***** ******'* ******* ** a ***** *** ********, ** *** we *** **** *** **** ********* in **** **** *** ** ***** to * ********** ******* ***** ***'* in *** ****, *** ******* ** there ** * ****** ***** **** can ********* *** * ***** *, and *** **** ** **** ** get * *********** ******** *** *** of **** ********* ******** ** **** residential ********.
*********, ***** **** ** ******* ** Alarm ***** * ** ******* *** homeowner, ***** *********, *** ******* *** homeowner, ********* ****** ********** *** ******'* **********, **** **** *** ***********. *** example, * ********* *** ****** * call/text ***/** **** ***** ******* ****** their *****. ** *** ******** ****, if *****/***** *** ********, *** ***** is *********, ** *** ******* *** required ******** ** *** ********** ****** operator ***** *** ****** ** *** alarm.
*************, ****** ******** ******** ********* "** automation, ** *****," ** ******* **** IPVM. ********, ** ****** **** ******'* partner,***** ********, *** **** ** *** **** the ***** ********** **** ** **%:
*** *********** **** ***** ******** ********** has ******* * “******* ********” ** respond ** ***** ******, ******** ***** “time ** *****” ** ***** ** 75%. **** ***** ** *******: ***** time ** ***** ***** **** *** in * **** ********* ** ***** that *** *** ********* ************ ********, Rapid ***** *** *** *** **** dynamically ****** *** ** ***** *** to ** ***** ** ******* *** event ***** ** *** ** ******** in *** ****, ** *** **** most ********.
TMA ***-** **********
****** **** **** **** ** ******** companies ***'* ***** *** ******** *******, they "**** *** ** **** ** get ***** ********** * ******** *** enforcement ********," ** ** "****" *************, law *********** *** ******* ********** ** alarms **** ** ********** ** ***** presence, ** ******* *********:
*** ******** ** *** ******** ** expected ** **** ****** ** ** 2023, *** ** ****** ** ** happen ****** *******. *** **** **, if ******** ********* ***’* ****** ******* to ********* * ******** *** ********** AVS-01, **** **** **** *** ** able ** *** ***** ********** * priority *** *********** ********. ** **** jurisdictions ********** *** *******, *** *********** has ******* ******* ********** ** ***** events ** **** ****’* ********* **** a ***** ** ******. ** ******* of **** ** *** **** ** Milwaukee, ***** **** ****, **** ******.
*********, ** ***** ************ **** ** adopt *** *********, ** ** ******* caution **** ********* *** ********** ** this *** ********.
**** **** *** **** ****** ***** the ***** ******** ** *** **. However, ** ****** ** *******, **** puts *** ******* ** * ********* position, ** ***** ********** ** *** of *** *** ** *** ****** that *** ******* **** ************ ** an ********* ******.
**** ***** ** ******* * ****** report ********* ** *** *** ***-** standard.
********* *** ************
**** **** ** ******'* *** ******** customers ********** ** *** *******'* *** (some ****** ** **** ***** *** app), ******'* ********* *** ********* ** be ** ********* **** ** *** company's ***** ***********. ** *** **** 12 ******, ****** ********** *** *** features - "**** *******" *** "**** Me ****" - *** ******** *** shortened *** ********** ******* ** ** least **%.
************, ** *** "******** *****," ****** will ******** * *** ******* ****** "RF ******."
"**** *******" *******
*** "**** *******" ******* ** * "graphical *********** *****" **** ****** ***-***** to "*** **** *** ******* ** the **** **, "** *** ******* explained ** ****.
"**** *******" ****** ***** ** *** who *** **** ** * ***** day ***/** ****, ** *** ******** from *** ******** ***** ****:
"**** ** ****" *******
"**** ** ****" ** * ******* that ****** ***-***** ** ******* ************* when ** ***** ** ******** ** taking ***** (*.*., *** ***** **** to ******, *** ***** ***** ******, there ** * ********** ******** **** no *** ** ****, ***.), ** the ******* ********* ** *** ***** below:
*** ********* ************ *** ** * result ** * "**** ** **** Feature":
RF ******
** ****** ** ******** ** **** people * **** ** **** *** sensor ** ****** ** **** ****. Our ******* **** ** ***** ** information, *** ** **** ******* ******** when **’* ******** ** *** *****. RF ****** ****** *** ***** ** get * ***** ** *** ** space ****** ****.
** ** ****** ** *** **** to ********* *** ********* ****** **** we *** ** *********, **-** *** cellular ** ***** ** **** *** an ******* **** ** ** ** your *****, *** ***** ** ****** but ***** ** *******.
** *** ***** *******, ****** **** show "**** ** *** ********* *** WiFi *******," *** ****** *** **** of *******, ** *** ******* **** us. **** ******** **** ** ***** in ****** ********.
Onboarding ******* ************
*** ******* **** **** **** *** "substantial" ********** ******* ********** ** *** last **** ******* ** ***** * 40% ********* ** ********** **** - from **-** ** **-** *******.
**-******** **** **** ** ** ********* aspect ** ********** ********** ** *** device's **** *** ** ******** ** a ***** ****** (*.*., ** ******'* iPhone ** ********** ** *** *******, Ubiety's ******** **** ******* ********* ** to ******). *** ****** ** *** house, ****** **** ** ****** * profile **** ******** **** * *** inputs, **** ** **** *** *** primary ******.
****** *** *** **** ***** * QR-code ********** ** **** **** **********, allowing ******* ****** **********.
***********! - *** ******* ****** ***** through *** ***** ***** ********* ** mobile **** ********* ****.
* ******* ******** *** * ******* alerting ******* ***** **** ** ** detect ***** *******, * ******** ****** to **** ** *** ******* ** nuisance ******. **** ******** ** **** by * *** ** **** ****** with ** *** ** **** *** marketing **********.
* ** *** ***** ** **** is *** ***** **** ******* **** nice ************* ******** **** **** ***** in *** ***. ******* (*****) ******* have **** **** *** ******* ***** (paid ****** ** *** ***) *** I **** **** ******* ******* **** the ***** ***** ****. ** ******* with ********* ******* *** *** ** each *** ** **** **** (****** the **** ** *** *******) *** then ** **** ** ** ******* router ** * ******* ** *** common ***** *******
******* ******* *** ***** ** ********* **-** ****** **********, *****, ****** ******, **** *** passively ****** ** **** ****** **** devices *** **** *********** ** *** Wi-Fi ** ***** ****** ** ******** in *** ****.
******* ****** **** *** *** ** the ****, ******, ** *** ***** hand, *** ******* *** ** *** based ** *** ** ******** **** its ******.
** *** ******** ** ****** *** coverage ** **-** ****** ********** ****.
* ** ******* ** *** ***** panel ************* ******** ***** ****. **** strikes ** ** *** *** *********, do ****? ** **** **, ** it ******** ** *** ******? ** it ** ******* ****? *** **** cost *** ********** **** **** ***? etc.