The $100+ Million Employee-Owned Integrator: TSI CEO Interview
While dozens of integrators have been acquired over the past few years, Tech Systems Inc. (TSI) has gone against that trend, making its employees owners of the company.
In this note, we interview CEO Darryl Keeler about why he decided to sell to the employees rather than be acquired by a mega-integrator, how the employee ownership works, and its pros and cons versus its mega-integrator competitors.
Related, see: PSA Security CEO Speaks About Integrators Getting Acquired, Pavion, Acquirer of 19 Integrators, CEO Interviewed, PE Firm Partner James Rothstein Speaks On Investing in Integrators.
Executive *******
***** *** $***+ ******* ****** ******* integrator ************ ** **** *** ** the ******* *** **** *** *** would **** **** **** ***** ******* to * ****-**********, ***** ** ********-***** company ** **** *** *** ******** (owners) *** *** *********, ******* **** focus ** ********* *********** *******.
***'* *** ********* ********** ***** *** performance ** ****-***********, ****** **** *** fine ********* ***** ******** ** *** margins ** ****, ********* **** **** will ********** *** ******* ********.
*** ******* ** ** **** ****-**** if ***** ******* ****-*********** ** *******, as **** ******* ***** ** ** a ******** ************ ** ***** *****. However, ** *** *** ** *****, they *** ***** ******* ********* *** long-term ******* ***** ****-*********** **** *** fall.
Tech ******* *******
*** ******* ** **** ** * division ** * ****** ********** ******** on *** **, **********, *** ************, Keeler **** ****:
**** **** ******* *** * *** to ** ******** ********* ** ***** existing *******. [**** ****] ******* *** opportunities ** **** ****** ****** *** new ** ******** *********.
****** ******** *** ********* ** * product ****** **** *** ** **********. Considering *** ******* *****, *** **** advised *** ** *** *** *** company:
* *** ***** ** *** ******* Manager ** **** *******, *** * went ** *** ****** ** *** parent *******, *** * **** *** product ******** *** **** *** ****** the **** *** ****** *** ****** taken *** *** ** ****** ** go ******** **** **** ******* ** were ******* **** **********, ********* ******* of *** ******* ** **** ****.
**** **** ** ******'* ***** ****. But ** ** *****'* ****, ** puts *** ****** ******* *** * few ***** ****** ****** ********* ** risk. **** ****, "*** ***'* *** buy **, *** **** *******?"
****** *** ***** ****** ****** *** Tech ******* ** *** *****:
* **** *'* ** [***] * don't **** *** *****, *** *'** see **** * *** **. * was **** ** *** ******** [****** resources]. ***** **** **** ** ** initially, **** ***** ** ****** **** Systems ** ***** *****.
***** **, *** ******* **** *** product, **** ***, ** * ** subsidiary ** **** **** ** ***** take **** ** *** *********:
** ********* ** **** *** **** Cam *******. ** *** ** * place ***** ** *** ******** **. We **** ******'* ******** ** * small ******* ** **** ** ****** care ** *********.
** ******* **** * ******* **** was * ******** ** **. ********** they ***** ** ****** **** ******* from ** ****** **** ***.
***** *** ****, **** ******* ********* complaints ***** **** ***'* ***** ******* to ******. ****** **** **** ** also **** **** ****** ** ************ rollups ****** *** *****:
** *** ****, * ****'* ******* it, *** ** *** * ********** shift. **** ***** ** **** **, I *** **** * ***** ******* whom * ****** ******* **** *** he ****, * **** *** **** had ***** **** ****. ** **** you **** **** ** ** * big ************ **** ** *** * can't *** *** *******. [**** **] along *** ********* ** *** *** things ** **** ***** ***** *** large *********** ******* ** *** ***** entrepreneurial *********. **** ****** ********* **** me.
Disadvantages ** *******
****** *********** *** ********** ** ******* a ******** ** ****** ********, ****** said ** ***** **** ******** ******* do *** ******* ********* *** *********:
****'* *** ***** *** ** ** that ******* *** **** *** **** really ******** [**** *** ****] ** the ***** *** *** ******, *** customers *** *** ********* ********* ***'*.
******** ******* *** ******* *** ********** themes ** **** *******. ****** ******** more ********:
**'** **** **** ** ***** **** in *** ********. *****'* **** * lot ** *********** *** ************* ***** back ** **** ********* ******* ********* all ***** ****** **** *********.
**** **** **** **, **** ***, nothing's ***** ****** *** **** ********** changes *** **** **** ******* *** company.
**'** ****** **** ******** *****. **** the **** **** *** ***** ****, not *** *** **** ***** ******, that ****** *** ****** ** ** and ****** [****] ***'* *** *** service *** ******* [****] **** ***.
*** *** **** ******* ** ******** opportunities ***** ****** ******** ****** ***** projects:
**'** ******* ************* *****. ****'** ****** from ********** *** *** *******, **** the ****** **** ******* **** *** not ********** *** *** ****** **** of ***** ********* ***, ***** ****** to **** ** ** ** **** another ********.
Transitioning ** ****
*** ******* *** ******** ** ****** the ***** ****** ** **** *******, Keeler ***** ***** *** **** ** interest ** ******* *** *** ** an **** ****:
**** * ***** ** ***** ***** my ********** **** ** ********** ****, I ****'* ********** ** ******* ** to *** ** *** ***** **** because **** *** ******* *******; **** everything *******.
** **** ********** ******* *** **** an******** ***** ********* **** (****)-***** *******. *** **** ******** *** transition ** **** ****; ****** ****:
** ****** ********* *** ******* *** so ** ************ **** **** ****** to **** *** *** **** ********* by **. [***] ** **** ****'* [the] **** *** ** ** ** that. *** ******* ********** ** *** it ** *** ****-*********** *** ** at *** ****. **** ******* ** years ** ******* *** ** ** July ** ****. [**] *** ***% ESOP ***** *** ** *** ****.
*** **** ****** **** ** ** rewards "****** **** ***** *** *******" Keeler ****:
**'* *** **** ******** ** **** made. * ***** ******* ***people *** *** ** ** ******** *** *** ******* **** *** ****** **** ***** *** ******* that continue to take us into new opportunities, years and years later. [Emphasis added]
[** ****] ** ******* *** ** changed *** *** ** *** *******, obviously, ******* **'** ** ****** ****** taxes *** *****'* * **** ********** level. *** **** ** **** * board *****, ****** ****, ** ****'* have. **'** *** * ***** ***** with * ******* ******* *** * inside *** *******.It's ****** *** ********* ****. [Emphasis added]
** ****** ******* *** ********* ** *** US *** ** * ********** ****, with ********* *** **********, ******* ** IRAs, ***** *** ** ******** ** contributions. ********, ******* *** ***** *** not ******* ** ******* ** ***** income *****, ***** *** * ******* at ***'* ***** ***** **** ******* of ******** ** ******* * **** just **** **** *** *******.
No **** ***********, ******** **********
****** ******** *** ********** *** ** pocket. ** ********* ** **** **** he *** **** ** ***** ******** in *********:
* ***** ** ******* ** **********. If ***'** *** * **** ********, it's **** * ******* *******. ** we *** * **** **** ** hard **** *** **** ***** ******** my ********. **'** ***** *** ** do **** [******* ** *** *** take *** ***** **** *****].
** *** ******* * **-**** ****, and **'** ****** ** ****.
*** **** ** ***-******** **** ***** typical ********** *****. *********' ***** ********* is ********** ** *** ********** ** their ******** ******** ** *** *******'* total ******, *** *** ***** ** the ****** **** ****** ** *** semi-annual ***********, ****** *********:
** ** *** ********. ***** ***** value ** ******* ***** ** *** current *****.
**** ******** ******, **** ** ****'** just ******* ** ****** **** ***** industry, ********* ** **** **** ***** in *** ****, ** **** ** paid ** *** ******* **********. ** if **'* ****** **** ** ** the **** **** ** **** **** by *** ********** *** *** ******** year, ***** **** **, ** **** going ******* ** *** *** ** the ****, **'* **** ** *** next **********.
[*** **** ****** *** ****] ** primarily ***** ** ***** ********** ** the ***** ****** ** *** ***** payroll.
****** ********** **** *** ********* *** owners ** *** *******:
** **** ** ****-**** ********* ****** with *** ******. *** ********* **** are ** **** ****** ** * am.
ESOP ********* ***** **** *********** ***********
*** ******** ** ***** **** ** that *** *******'* ********* ***** ** be ***** **** ** *********** ************, but ****** **** **** ** ***** to ********** *** ********* *** "***** the *******" **** ***:
* **** ***** ** *** ***** doing ** **** ****** * *********** acquisition. * ****'* **** ** **** with *** ******* ** * *********** acquisition [***** **] *** ********* *** the ******* ***** ******** ** * negative ***.
* *** * *** ** ******** on *** **** **** **** ***** this. **** ***** **** *******. ** wasn't **** ** *****. ***** **** a ****** ** ****** *** **** put * *** ** ***** ****** into **.
***** ***** *** ********* ********** *****, their ********** *** ********* ************, ****** private ****** *****, ***** ********** ***** higher **********, ********* ** ********* ********* or ****** ************* **** ****. **** is * ******** ** ********** ****** considering ***** *** *******.
Doubles *******, *** ********* ***** ****
*** **** ** ******* *** ******* from $**-$** ******* ** **** ** $103 ******* ** ****, ****** ****:
** **** **** $*** ******* ** revenue **** ****. $*** ******* **** year ** *******. ** *** ******** $50 [*******] ** $** [******* ** 2015].
** ********, *** **** *** ******** list **** *******' ******* ** ~$** million. ****** **** **** *** *** to *********** ** *** *** *********** revenue.
*** *******'* ***** ***** ** *** 20 ***** ** **** ** ** was ** **** ********* ** *** evaluation *** ******* ***** ** ** through ***** *** ******:
** *** ** ****** ********* **** the ******* ******* **** * ***** party, **** **** * *** ** transparency.
*** ****** ***** **** ** ******* in **** *** $** * *****, and **'* $***.** ***.
*** ******** ** ******* ** **** specifically ***** ********* **.
******* ******, *************, *** ******* ***** factors *** ********** ** **** ******'* valuation, ****** **** ****. ********* *** most ****** ***********, *** ******* *** affected ** ********* *** ****** ******** rates ** *** **** **** *** still ************ *** ******, ****** ****:
***** *** ***** ******* **** **** or **** **** ***** *****. **** year, ** ******** ** **** * big ******** *** ** *** ** okay ******** ******* *** ********* [***] the ******** *****, ****** ** ****** in ****. ****'* *** ********* **'* experienced ** **** ****. *** ** that *** * ****** *************, *** again, [**] ************ **** *** ****** was *****.
Business ***** - ******** ** ***
****** **** **** **** *******' ******** on ********* ******* ****** ** ********* through *** **** *********:
***** **** **** ****** ** ** hadn't *** *** ****** ** *********** revenue ** *** ** **** ****, we ***** **** **** ** *******, because ****'* ******** *** ******* *** we **** ****.
**** ******** ** ******* ** *** differentiator ******* **** ******* *** *** larger ************, ****** ****:
***** ********* *** **** *****-*******, *** we're **** *******-*******.
** ***** ** ***** ** ******** our *** **** ** *** ** that [****]. **'* ***** **% ** our ***** ******* *****, *** ** want ** ** ** ****. **'* not **** **'** *** ********** ** doing ********. *** ** **** ** do ******** *** ********* **** **** a ****-**** ******* ************.
**** *******' ******* *** ****** ******** in *** ****** ******, ****** *****:
**'* ***-*********. **'* *** ***** *** one ****, *** ***** *** **** exceptions ***** **** ************ ******* ****** [like] * ********* ** * *******.
Business ********
*** *** ~*** ********* ****** *** of *** ******** *** ******** *****, Keeler **** ****. ** ********** ** his *******'* ******** ****** *** ******* and *** *****:
** ******* ** *******, *** **** we ****** ** **** *** ********* and **** *******, *** **** ** really ***** ** **** *** *** go ****** *** *******.
** ******** ********* * ******** **********. We're ******** ***** **** ** ****** and ****** **** ** ****. ** also ** * *** ** ****** work **** ****** *******.
*'* *** ***** ** *** **'* anything **** **** * ******** *** we're ********* ****** **** ***. **'** got ***-****** ** *** ***** ******* in ******** ***** ** **** ******** client *****.
*** ******* ****** ***** ******** ******* word ** ***** ******* ** ****-**-**** sales; ****** ******** ** *** *****:
** ****'* ** *** ***** *** start ******* ** ***** ** *** one ********, ****** ** ** ********. We **** **** ** *** ********* we *** *** ***** ********* *** constantly ******* ***** ****** *** ***** they *** **** **. *** ** that ****** ** *** ******** ** that ******. **'** ****** ****** *** country **** ****. **% ** **** we ** ** ********-***** [********].
********* ******** *********, *** ***** ** grow *********** ****** *** ******* "***** acquisitions":
**'** **** * *** ***** ************ over *** *****, ********* ** *** the ****** *** * ****** ** trucks *** **** ***** *****, *** nothing ****** **** ****.
Scaling - *********** ****** *** *******
*** ******* ********** *********** ***** **** upon ******* ** ******** * ********** level ** ******* **** ********* **** other *******. ****** ********* *** **** Systems ********** ******* ******* ****** *** board *** ******* ************** ** *********:
** ** ****, * ****** **** concerned, "***, *** ** ***** ****** the **** *** ** ********** ** we *** ** *******?"
**'* ******** **** ** **** *********** across *** *******. ** ****** *** 9001 ********* ** ****. ** ********** what ** ** *** **** ** do **** ** **********. ** *** audited ** * ***** ***** ***** a ****.
[** **** ******] *** **** [*********] in **** *** ***** ******* ********.
*********** ** ********* *** *** ******* to ******* ****** *********, ****** ****:
** *** ***'* **** ** [*** consistency], ***'** *** ***** ** ** able ** ***** **** ** *** bigger *************.
** ******* *********** ****** ********* *****, Tech ******* **** ******* *&* *********** across *** *******, ********* ** ******:
** ********* ******* ** ************* ** the *******, *** ********* *** ***** own *** ** **********, *** **** we ***** ** ****** **** *** big **** ******* ********* *** ********* for * *****, *** **** ****** to ******* ***** *********. ** ******** calls **** ******* *** **** ** Georgia *** ****, "***, * **** a ****** ** **** *** * couple ** ****." [*** ***** ****** might ***,] "* ***'* *****." ** quickly **** **** **** * ****** of ***** ***, *** ** **** off ** *** *** ** **********, one *&* ** * *******.
Company ******* - ****** ***** *** **+ **** *********
**** ******* ****** *** ******* ******* and ******* ***** *** **** *** a **** **** ** *** *******. Keeler ****** ***** **********'* "****** *******" (*** ***** **** video)*** ***** *** **** ****** ** Tech ******* *** **** **** *** years:
** **** ** *** **-**** **** "Family *******." ******* ***'* **** **** the ******* *** ** ** **** years, ** **** ** ** ****** trip, * *, * ***-**** *********. We've **** ***** **** ***** ****.
Retaining ******** ********** *** ***** *** *****-** ********
** * ********** ** **** *******' emphasis ** *** *********, ****** ********* how *** ******* ***** ** ******* its ********* ******* ** ******* ****** the *****-** ********:
** *** ***** ** ****. ** jumped ** *** ***** ** * management ****, *** ** **** **** thing ** ****, **'* ****. ** have *** ******** ** **** *****: do ** ******* *** ****** ** our *******? *** ** ****, ********** protect *** ******.
** *** * ********** **** ** our ****** ** **** ** ***** even. ** ****'* **** *** ********** during **** ****** ** ****. ** knew ****** ***** **** **** *** ramp **** **.
****** **** *******, **** ***** *********** had ** *** ** ** ********* to ******* ************ *** *** ************ regaining ******* ***** *** ********, ****** said:
**** ** *** ***** ****** **** had ** *** * *** ** people ***** ** ******* ***** ************, and *** ***** *********** ** ******** you **** ** ****, ** *** in *****, ** *** **** **** to **** ****** *** * *****.
**** ******* *** *** ** ******* such ************, ****** *****:
** **** **** **** ***** ******* to **** **** ****** **** ****.
Working **** ***
*** ** * ****** ** ***. It ***** **** ***** *** *********** on ********, *** *** ********, ****** explained:
** ** **** **** *** *** other ***********.
****'** *** **** ******* *** ******** and ************* *******. **'* ********** ******* and *******. ** ** **** *** projects, *** **** ** ***** ** service, ** ** *** *** ******* ourselves.
*** **** ********* ** ****** *** Alaska ***** ** **** ** *****-********-**** response ** *** ******* ****** * four-hour ***** ******** ************* **** **** of *** ******* *** ** *****.
***** *** *** ***** *** ******* who *** ****, *** **** ******* is *** *******, ****** ******:
**** **** ***** ******* **** *'* aware ** **** *** **** -*** ****** ** *********** ********* ** ***********.
Growth ******** - *** *** ******* *** *** ****
*** ******* ******** ** *********** *********** is **** **** ***** **** *** required ********* ** ***** ******** ** their ****** ************, ***** *** ******* equity-backed ** ***** ** * ************. Keeler ************ **** ****** *** **** that **** ******* **** *** ****** to **** ****** *** ******* ** service ******* ********:
*** ******** ** **** ** *** not *** *******, *** ** ** believe ** *** *** ****. **'** continue ** **** ***** ** *** no ****** ******* *** ******* *** clients ********.
** ** *** ** *** *******, and ****'* **. ****'* *** ****. That's ***** **'** **. **'** *** going ** **** **** *** *** sake ** ******. ** **** ** protect *** ***********, *** *** ******'* credibility, *** ****'* *** **** *** you *** ** ****.
****** ******* ********* *** **** *******' different ********** ****** ** ** **** customer ***** ***** ***** ************ ***'*:
** *** ********** ** *** ******** to * ******** **********. * ***'* tell *** *** **** ****** ************* we've ****** ******* *** *** **** said, "***, ** *** **. ** have ***** ** ***** ****, *** we *** **** **** ** ***** need, *** **** ****** *********."
****'** ******* *** ******** ** **** in *** ********* ***** *******, ***** tend ** ** ***** ********** *******. That's *** **'** ***** *** ********.
****** **** *********** ******** **** *** long-term ************* **** *** ****** ******** and ******* *** **** **** ******* will *** ********* ******* ******* *** growth:
*** ****** ** **** ** ** you **** **** ** *** ********, the **** **** **** **** ** that. ****'* *** ********. ** **** for *** ***** ************* *** * long-term ******* ************.
** ****** ***** ** **** ** see ** ***** ** ** *** this ****. **'* ******* *** ******* to *** *** **** ** **** by **% ********. **'* *** **, if ** ** ****, **** **'** going ** ** ******* ********. ** gets ** *** ** *** ****, and **'** *** ***** ** ** any ****** **** ******* ****.
No ******* *****; **** ****** *********** **** ****
**** ******* ** * ****** ** the******* *********, * ********** **** ** ********** that *** ********* ** ***** ********* held *** ****, ****** ****:
[******* *********] *** * ******* *************** *********, ***** ***** ***'** ********* ** being ********* **** *** *** ***** or ****. ** **** **** ******* that ************* ***** ** ***.
**** ******* *** **** ********** *** determination ** **** ***********. ****** **** an ******* ** *** *******'* **** promotions:
*'** *** * ****** ** ****** media ******** **** *** "*** *** Sale"; *** "**** ******* ** *** for **** ****" ** *** ****.
**** **
****** ****** ** * ********* ********** and *** ***** * ***** *******. The ******* ** ** ********* **** every ***** ********** *** *****, *'* say ***** ** ** ********** ** they ** ***** ** ********* **** is ******* ********* *** ****** ***'* do **** *** ********. ******* ** a ************ *** **** *****, * stopped ******* ** **** ******* ***** ago, ******* ***** *** ** *** business ** ** *** *****. *** end ******** **** **** **** *******, I *** (*** *******) **** & Lenel *** ***** ** ** **** opportunity *** *** ***** *********** ** get ******** ** **** *** ****. We'd ******* **** **** *********** ****, but **** * ***** ***********, ** didn't ****** ******* *** ********. * know **** ***** ************* **** **** the **** *** ** ****** ** that **** **** **** ******* **** the **** ***, *** ********* ** doesn't **** ** **** ******** **** as ***** ***** *** ****** **** the ******* *********** *** *** ** more ********** ** ***** ******** ** a ******* ******* ** ********.
***** **** * ****** ***