This Unicorn Aims to Get Integrators Sales

Author: John Honovich, Published on Sep 29, 2015

Getting new customers is one of the hardest challenges for integrators as our sales leads survey results show.

Now, a billion dollar unicorn tech startup, Thumbtack, has just raised $125 million to help contractors, like security integrators, get new customers easily and cheaply.

In this note, we look at how this works for security integrators, sharing feedback from an integrator who is using Thumbtack, and provide guidance on its use.

******* *** ********* ** *** ** *** ******* ********** *** integrators ** ******** ***** ****** ***********.

***, * ******* ****** ******* **** *******,*********,*** **** ****** $*** ********* **** ***********, **** ******** ***********, *** *** ********* ****** and *******.

** **** ****, ** **** ** *** **** ***** *** security ***********, ******* ******** **** ** ********** *** ** ***** Thumbtack, *** ******* ******** ** *** ***.

[***************]

How ** ***** *** ***********

*********** *** ** **** ****** ** ********* *** ****** ******** ** Thumbtack. *** ******** ********, *** **** ** * ******* ** roughly $* *** ** **** ******** ** *** ******** **** not **** ** ****** ** *****.

*** ********* ***** *** *********** ******* ** **** ******* ** customers ***** ** *** **** ****. *** *******, ** *** send *** * ****** **** *** ******** *** *** **** from ***, *** **** ***** ** ~$**. ********* ** *** ******** in ******* *** ******** *** *** ******** *** **** *** take *** *** ** *** ******* ***, **** *** ******* spent ** **** ******.

*********** *** ** ********, *** *** *******, **** ** ***** websites ****** * ********** ***** *** $*.

Integrator *******

** ******** * ******** **** ** ********** **** **** *** **** after ********** *** ******* *******. ** ***** **** *** *******,******** **** ********* **, ***** ***** **********.

****'* **** *** *******'* ********* ******* ***** ****:

*** ****** **** *********:

  • ********* **** ** **** ** *******, **** ***** ********* *********** or ***** ******** ********.
  • **** ********** ******* *** ***********'* ******** ** **** **** *** at ******.
  • *** * * ****** **** ******, ***** ******* ***** ** $1250, ********* ******* *** ************.
  • **** **** **** ***, ********* *** *** ****** ***, ***-*** TVI *** **** **** ***** ********* *********. ** *******, **** Axis, *** ********* *** ********* ** ** *******.

Customer ********

** *** ******** ****, *** *** ** ** ****** * few ********* *** **** **** *****. ********* *** ****** ******** highlighted *****:

**** *** ******** **** ****** **** * ********** ********.

Potential *****

********** *** ***** *********** **** *** ******* ** **** **** and *** ***** ********, **** ** * *** ****, *************** way ** **** *** *********. ****** **** ******** * ********* campaign ** ****** ** ****** *** ***** ****** ***, ***., they *** ****** *** **** **** **** ** ***** ** projects **** ****** ** *********.

Risks / *********** / ************

**** *** ******* ****** ******** *****, *** ***** ** **** will ******* ** ****** **** ******* * *** ** ***** and **** ****. *** **** *** ********* *** *** ***** or **** ******* ****** ** ******* ****** *** *******. *******, Thumbtack **** ******* * **** ****** ** *** ****** ** do **.

** **********, ****** ****** * ****** ************ ******* ****** **** ******** ********, ******* ** ******, *** ****** ** money ** ******* *****. ** ******, ******'* ***** ***** ****** provides *** ********* *** ***** **** ****.

******** ******* **** *********, ** ** ******* **** ****** '***********' services *** * ***** ****** ***** **** **** **-***** ********** sales **** *** **** ****** ** *** ***** **** ********* and **** ****** ***** ** ******* **** ***** ********* ***** shows *** *********** *********** *** *** **** ******.

Comments (4)

**** *** ******* ***** *** **** *** ** ***** ***********.

*** ******* ******* ******** *** *******, *** *** $****, **** *** ******** ** ******* *** install * * ****** ***** *** (***) ******. **** **** been ***** ** ***** ******* ** *********. ** ******* **** this ** * **** ***** *** ****.

**** ** ***** ***** / ******** **** **:

* ****** ** *** *********** ** ****** ** ****** **** will **** *** ********** **** *** ** ***** ****.

**** *********** ******* ******** *** ****/******* ** ***********, *** *** many *** ***** ** **** *** $* ** ****** ** a ****** ******** **** **** **** ******* ********* ****?

************* *** $*,*** *** ***** *** *** ** *** **** sees...

*** *********** ***** ***'* **** ** ***** ** *********.

** $* * ***, ***** ***** ****** ** ***. ***** $100, *** ** *** **** ** ** ** ***** ******, see **** *******. ** *** ***** ** ***** * ** 2, ***** ****** ** ** ***** ***** **, **?

*** ** **** ***** ** **** ** ** * *** more *************** (*** *** **** ******** *******) **** ***** ** an ********** *** ******* **** ** *** ****** *** *** "Oklahoma ******** **********" ** * ******* * *****, **** ******** a ******* ** *** *****, ***.

**** ******** ********** *** ***** *** ***** ********** ***** ********** with ******* ** *** *** ****** ************* * * **** as *** ********* ***** ******* *********. ** *** *** ******* a **** *********** ******* **** *** **** **** ***** *** very ****** **** *** ***** ** ***********. *********** *********. *****'* list *** ********?

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