***** *** ******* * marketing ********, ******* * "******** **** ********** ********". *** ******* ** Exacq's *** *** ******** IP *******, *** ******** on *****'* ********, **** so:

What ** ********?
*** *** ** ********* "What ** ********? ** Illustra ***?"
******** *** **** ****** for****** * *****, ***** ****'********* ********(**) *****.
***'* ******** **? ***** Intellex *** '*****' ****** Exacq. **** *** ****** and ****** ********* **.
******** ****** ******* ***** *** ** ** cameras, **** *** ******* minidome, ****, ***, ******, PTZ, ******* *** ******* overall ******* (*.*., ****** resolutions, ******** **** *******) compared ** *****'* *** most ****** ********, **** and *******.
Why ******** *** *****?
** *** ********* ****, Tyco / ***** ** pitching *** ***** *********** and **** ***** ** Illustra ******* **** *****. Here's ***** ********* ***** pitch *** ****:

Business ******* ** *** ********
** ** ******** ******* ***** *** *****, **** ** **** of * ******, **** strategic ************** ** ***** Exacq **** *** **** 'family'. ******* ** ****, Tyco *** ********** * number ** *****'* *********** rep *****, ******** * single *** ** **** region ** **** **** Exacq *** **** / AD *******, *.*., *** whole '********'.
************, ***** **** **** they *** *** ******** standard ********* *** ****** both, ***** *** ******* project ********** *** ***** targets ** **** ***** and ******** ********. ** discussed ** *** ********, we ******* **** **** is ******** ***** ******* waivers **** ****** ******** cameras, ****** ****** ***** on ********** ** ***-**** sales ********.
Exacq ** ***** **** ******* **** *** ***** *******
*** ********** ******* ** this '********' ******** ** that ***** **** ***** Tyco ******* **** *** party ****. *** **** debate **** ** ** how ****, *.*., *** far **** **** ** to ********* ******* **** Axis, *******, ****, *****, etc.
*** ***** ***** ******* of **** ** *** third *** - ****, the ****-**********. **** ** the ***** ******* *** Tyco, ** *** **** offering **** ******** ** camera ** *******.
The *** **** ** ************
** ** ********** **** ******** *****:
"**** **** **** ****** ruin *****. **** *** Tyco, ***** ***. *******, what ******* ******* ******* on *** ***** ** integrated *** ******* *** Exacq ********** **** **** remain **** ****."
***, *** *********** ** under *** *** *** compromise ** *****'* ***** as ** *********** ****** has *****.
**** **** **** ***** - *** ***** **** so **** ********* *** benefited ****.
*** **** **** **** their ***** *** **** will ** * **** financial **** *** ****, as **** ***** ** Illustra ***** *** ***** more **** *********** ********.
*** ******? ** **** independent ****** **** ****, the ***** ** ******* for *** **** ********** of ************ ********.
Comments (28)
Konstantin Avramenko
I think that all partners who were concerned about independence of Exacq have already switched to hm... other VMSs. Thus it has not really affect on the current partners and I assume that they can/will benefit from the promos on it.
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Undisclosed #2
Waiving of the Exacq camera licence fee when using certain Illustra camera models is definitely a potential reason to consider AD cameras. However we want to see how they shape up quality-wise against other lower priced brands such as Dahua IP cameras.
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John Honovich
One interesting competitive aspect to track is how this impacts Arecont. Given that Exacq and Arecont shared reps in many regions for many years, cross selling the two offerings were common.
Now, if Exacq/Tyco is pushing their own cameras, it creates a challenge for Arecont, especially if Exacq/Tyco are willing to give away VMS licenses while Arecont has to use a paid 3rd party ones (whether it is Exacq or Milestone, etc.).
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Undisclosed Manufacturer #3
Is the Illustra a Tyco built camera? I thought I remembered hearing it was OEM
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Undisclosed Manufacturer #4
Cameras are more and more a commodity. It's the "brain" behind the camera that's evolving. This is economic activity, so offering incentives to buy the ones sold with Exacq is no great sin.
Bob Hope said of the space program that "our German Scientists are better than their German Scientists!" It will soon be a competition with Chinese made cameras. It's the software stupid - to paraphrase a Bill Clinton campaign slogan.
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Undisclosed Integrator #5
We were told that depending on the camera used you would get the licenses free or 1/2 off. This is not part of a project or anything but just regular buisness.
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Undisclosed End User #6
And there are also the Victor "VMS" products under the ADT Umbrella
American Dynamics Video Management Systems
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John Williams
I keep looking at the upgrade path of Exacq and it looks as good and inexorable as ever.
Yes they have cameras now as do many competitors.
Rumors of discounts - a reach and... there are home teams in this world right!
John - What I don't find is a question asked without spinning it in one direction hard, rather then your normal objectivity - which is what I value most.
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