Taser Aims To Be Emerging VSaaS Powerhouse

Author: Brian Karas, Published on Mar 01, 2016

Taser, the company, is best known for its stun-gun product (or "CEW - Conducted Electrical Weapon") which is commonly referred to as a "Taser".

But over the last few years, Taser has grown to include body cameras and video storage rather than just, well, Tasers.

In this report, we examine Taser's past and present business, dig into the financial details of their fast growing video / VSaaS business, and examine the impact they plan to have on the video surveillance market.

*****, *** *******, ** **** ***** *** *** ****-*** ******* (or "*** - ********* ********** ******") ***** ** ******** ******** ** ** * "*****".

*** **** *** **** *** *****, ***** *** ***** ** include **** ******* *** ***** ******* ****** **** ****, ****, Tasers.

** **** ******, ** ******* *****'* **** *** ******* ********, *** **** the ********* ******* ** ***** **** ******* ***** / ***** business, *** ******* *** ****** **** **** ** **** ** the ***** ************ ******.

[***************]

Taser's ********** ****** **********

***** ****** ** ** ** ~**% ** ** ****** *** ***-*********** related ********, **** */**** ** ** ****** ******** ******** * Taser. **** *********** ***** ***** *************, ********** *** *********** ******** **** they *** ** ******** **** ******* *******.

Taser **** ******* ** ******

*****'* *** ******* *** ***** ******* ******** ** ** ********** 37%, **** **** ******* ** ~$*** ******* *** *** ******* of $** *******. *** ******* *** ***** ** **** ******* has ****** * ******, ***** ****** ********.

Taser ******* ****** ** ******* ******

***** *********** **** *** *** / **** *** ******, ***** first appeared ** *** *** ****'*, **** **** * *** ***-***** ***** ************. ***************, ***** has *** ******* *******, ****** ** * ****** ****** *** mostly ** * **** ****** **** **** ************* *******. ** sales ******* *** ****** **% ** ***** *** ***** ** 2015.

***** ***** ** **** **** *** ******, ** ** ******* limited. ***** ****** ************* *** ************* *********, *********** ** ***** units *** ********* ********* ** *** */*** ********* ** ******** ******* Tasers.

******* ** ****, ***** **** ***** *** ****** *********** ****** from *** **** ****** ********.

Cameras + ***** ***** *******

***** ***** * **** ****** *** ** ********** *****-******* ******* to *******/***** ***** **** ****. ***** ** ******* ****** ****, **** *** ***** ********* *************.***.

**** ** ***** ********* ******** *****:

******* *** ********* ** * ****-*** **** ****** ** * bullet ***** **** ***** ** ** ******** *****, **** ****** ranging **** $***-$*** *** *** *******.  * ****** ******** ***** with * **** ** *** ********.*** ******* ****, **** ******* storage.  ***** *** *** *** ******** ******** **** ********* ******* or ********* *** * *********** ****** ***** *.* *****.

Taser ********** - ******* ***** *** **** *******

***** **** ******* *** ~$*** *******, **** **** ~$** ******* coming **** ***** / **** ****** ********. ** **** ~$** million, ***** ******* ****** **** ** ** ***** ********* ******* now.

*******, *** ****** ******** *** ** ~**% **** **** ****. Equally ***********, ***** ****** $*** ******* ** ****** ********** ******* for *******, ** ~***% **** **** ****, ** ***** ******** customers ** **** *****-**** *********, ********* ******* / *********. *** camera ******** ********** *** ********** *****:

** ** ****, ***** ******** ******** *,*** *******, ****** **** claim **** ** ********** ***, ***** **** **** ********** * new ******* ******* *** **** * ******* ***** **** **** of *,*** *******.

59,000 ***** ******* ********

***** ******* ****** **,*** ******* ******** *** ** ******* ******* revenue ** $** *** ******.

Taser **** ****** ***********

***** **** *** **,*** ** **** *** ********* ** * fairly ******** ******, ****** ***,*** ****** ******** ***** ** *** US. ***** *****'* ******** ********* ** ****** ***********, ** **** could *** ** **% ****** ***** *** ***,*** *******, **** would ** * ~$*** ******* ****** ********.

Losing **** ** ***** ***

***** ** ******** ***** **** *** *** ******** *** ******* it ** *** ****** ********. ** ****, ***** ***** ***** equaled ***** ******* *******. ** ********, **** ***** ****** $** million ** *&* *** * ******** **** ********* ~** ******* in ***** *******. ******* ** *** ***** ***** *** *&* spend, ***** **** $** ******* ***** *** *** ****, ********* a ******** *** ****** ** * ******** **%.

SaaS / **** *** **** *******

** *** ***** ****, ***** ****** * ****** *** / CAC ** *.* *** *** ****** ********, ***** ***** ****, despite *** ******* ***** ***** ***** ******** *****, **** ******* returning * ***** **** ** ****** *******. *** **** / plan ** **** ** ***** ******** *** ****** *** **** most ****** *********** ** *****-**** ********* *** ******* / *********, revenue **** ******** ** **** ******* ***** ***** ***** ******.

**********, ***** ***** ** ***** * *****-******* ******* ****** ******* stream, **** **** ******* *** ****** ********* ******* **** ***** be ***** ************* **** **** ***** ******** ***** *** ********.

Risks *** ******** *******

*** **** ******* **** *** **** ******* **** ** **** the ******** ** ********* ******** *****, ******* ******** *******.  **** can ** **** ** *** *****'* ********** **** *** **** year.

Rivals ******* ** 

** *** **** ****, ***** *** ***** ** **** ****** and *** ******* ******** **** ** ******** ** ***** *** solution ***.

*******, **** ************* *** ******** ** ***** *** *********** *********, especially ****-******** ***** **** ******* **** ****** **** * ******* publicly ********* / ******** ****.

*** *******, ****** **** ************** ******** ***** *** *********.  ******** *** * ****** ******* of ********* ********** ** **** ****** **** *** ****** **** by ** ********* **% ** ** ****** ***********.

********* ** ******* ****** ********* *** *** *********** ******.  **** cruisers ********* **** * ****** ********/****** **** ** ***** ********* Tough *****, *** ********* ** **** ******** **** *******, ******* cameras *** ********-**** ******* **** **** *****.

***** ****** **** ********** ***** **** ****** ************ ********.

******** **** ******** ****** **** **** **** ******.

Fight *** *** *****

***** **** * ******* ** *** ******** ****** **** **** "the *****" *** **** * ***** **** ** **** ****** and ********** *********.  *** ******* ** ***** ******* ** ******** to **** ****** ***** ****, *** ***** ** ***** ******** from ****** *********** **** ** ****** ** ******** * ******* entity *** *** ***** **** *** *********** ** ******** ********.  

** *** ** * ********* ****** ** ******** *********** **** cloud ******* *** **** ********** ** ****** **** *** **-***** or **-******* ********.  ****** *********** ***** ******** *** ******, *** the **** ** ***** ******* *** ** * ***** ********. *********** body-worn ******* *** ** ***** ******* ****** *** ******* *** requirement *** * ******* ******* ***.

** *** *** ****** **** ****** ***** *** *** ****** of *** **** ******.

**-***** ** *****

****** ********* ****** *********** **** ** ***** *** ***** ** signing ** *** * *****-**** ******** **** ***** ****** *** $300+ *** **** *** ******* **** ** **-***** ******** ** a $230 *** *****, ***** ******** ***** ** ***** *******. *****'* ********.*** ******* requires * **** ******* *** *** **** **** ***** ** upload ****, **** ** ** ** *** **** ******** ****, which ********* ************ *****.

******* *********** **** ******** **** ***** ** * *** ** day ******** **** *** ********* ** ** ********** ***** ** better ****** **** * ****** **-***** ******** **** **** *** tie **** ** *** ********** ********. 

*** *** ***** *********

**** ** ****** *********** ********** ****** ** ** *** ***** video **********, ***** ** ***** ********* *** ****** ******* **** IT ************* **** **** **** **********, ***** *** *********** ** sell ** ***** ***** **** ***** ***** (*.*., ****** ******* on ***, *****, ***.).  ********.*** ** * ******* *** ************* platform, **** **** ******** ** ***, *******, ****** **** *** similar ********.  ***** ** ********* *** *** *********** ******, *** their ****** ********* *** ******** *** **** **** ** **** for **** **** *** **** *** ******** *** **** ************* as ***** ****** ******, *** *** **** *** **** *** early *&* ******.

Comments (26)

***** *** *** *** *********** *******. *** ***** *** *** regulations (*.*. ************) ** ** ********* *** ***** ** "*****" services *** *** ******* ********* ***********? **** *** ****** **** to ****** ** ********* ************ **** *** ***** ** ********, encryption ***.?

***** ** *** ****** ** ** *** ***-**-*** *********** **** would ******** *** *** ** ***** ********, ********** *** *** enforcement ********.

**********, *'** ***** *** ******* ***** ********** ********* ** ** the **** ******** ***** *** **********, **** ***** ******** **** some ********** ** ********* ********** **.

*'** *** *****-**** ********** **** *** *********** ************* ** *** US ***** *****-***** ********, *********, *** ************ *** ***** ******** and * ***'* ****** *** ** **** **** ********** ** being ********* ***** ******** ***********.

** ***** **** ******, ******, **** ***** ** * ** nightmare. *** ****** ****** *** * ******** ****** *** ***** get ******* (***) *****.

**********.

* ***** *** ********* ** **** ** **** **** ** off-site ********** ** ****** ** ******, **** *** ** *** pure ****** ** **** **** **** *********, *******, *** **** collaborated ******** *** * ****/*****.

*'** ****** **** ******* ********** ******** **** **** * "******* cloud" *** ****. **** *********** **** **** ***** ******* ** build *** ****** *** **** ********, *** **** **** *** physical ******* ** ***** *** *** (********** **** * *** connection ** *** ************ *** *********** *** *******) ***** ****** is **** ******* ********** ******* **** ** ******** ******** ****.

*** *** ****** ***** ** **** **** ******** ** * key ****** ** *** ** ***** **********.

** **** ** **** ***** *** *****-*** ***** **** ***** probably, *** ***, ** **** ****** **** ** ******** **** a ***** ******** (*******, *****, ***.), *** **** ********** ***** need ** ** ******** ********* ** ***** ** ** ******. High ******* *********** **** **** ** **** ***** ** ***** targets, ******* *** ********, ** ** ***** ****** ** **** less ** * ****** **** ****** **** ***** *********** ** an ************.

*** ** *** ** ***** **'* **** ** ** *** common *******, * ****** ******* ***** ************* ****** **** ***. In **** ***** *** ***** **** *** **********, ** * police *****, **** *** ***** ************ *** **** ** ** on *** **** ******** ** *** **** **** ** *** don't *** ****** ** ** ******** ********* ****.

*** ************* ****** ** ********** *** ****** **** ******** *****. For *** **** **** ** ***** ******* ********* ***** ** a *** **** ******** ********** ** * *** ***** **** difficult. *** **** ** ****** ***** *** ***** * ********** key, ** ***** ********** ********* **** * *** **** **** the ********/******** ** ***, *** **** **** * **** ** the **** **** **** ****** **** * *** ******** ***.

**** *** *** **** ***************** ************ ***** **********.

******** *** ********** *** ****** **** ** ** *****.

** ***** ** *********** ** *** *** ***** ******* *** logic **** **** ***********. *** *******, *** ** **** ****** access ** *********** ** *** ** **** (** ** ***) make ******** ** ***** **** **** ***** ***? **** ****** think ** ******* ********* ** ** ** **** * ***** of ******* *** *** ******** ********* **** ** **** * bad **** ** *** **.

*'** ***** ***** ** ** *** **** *** **** **** and *******. ********* **** *** **** ** **** **** ******.

*** **** ********* ******** ** **** ***** ** ****, ***** is * ******** ****** *** ******* ** *** ***. ********** is ******** ** *** ********** **********, *** ******* ******** (** deployed *********) **** **** ************. ***** **** **** ** **** of **** ************** ******* **** *** ******** ** ******* *** entire ********* **** *** ********.*** *******.

*** **** ************ ** *** ** **** **** * *** party ** **** ** ******* **** ********. *** ***** ****** still *** * **** ** **** *** ************** *** ******** the **** ********** **'* *********. **** ****** ** **** *********** for ********* **** ************ *** *** *** *****, *.*. ** & **** **********, ** *****, **********, ***. **** *** ******** are ******* ** ***** ***** ** *** **** ** **** agency *** ******* **** *********** ***-**** ** *** *************. ****** models **** *** ******* **** ***** ***** *** ******** ****** physical ******* **** ****** ****** ********* ** * ***** *** safe ******* ** ******** ** * **** ******** **** ** in **** ***** ******* **** **** *** ***** ** ***** offer. ** ** ******* ***** *** ****** ******* ******** $*.**/**/***** for ********** ******* ** ******* ***** ******* ********* **** ******** providers ** $*.**/**/*****. **'** *** *** ***** ****** ** *********** downward ***** ******** ** ******** ******* ********* **** ** **** for **** **** **** ** *****'* **** ***** *****.

************* ********** *** *** ***** ******* *****. *** ******* ** they *** ******* ** *** **** * **********. **** ***** be ******* * **** **** ******** **** * ****** *** call ** * ***** *** *** ******** ***** *** **. Best ******** **** *** ****** ***. ** **** ** *** industry **** **** *** ****** *** *** *** **** **********.

*** ******* *** ******* *** ***** **** ** *** *** live ****** ***** *** *** **** **** *** *** ****** without ******* ****** (**********) ***** ** *****. ** ** *** most ********* ******** *** *** ******* *** *** **** ******** def ***** ***** **** *** **** *** **** ***** ***.

******* *******.

**** ** *** *** ******** ***** **** ** ***** = sales *******.

*** ***** * ***** ** *** ***** **** *** ** buy * ******* ** ** ***** ** ******* **** ****?

"*** ***** * ***** ** *** ***** **** *** ** buy * ******* ** ** ***** ** ******* **** ****?"

*** **** ***** ******* ************* **** *****?

*********, * ***** * ** ** *** ***** **** *** much ** ***** ******** **** ** *** *** ***** *** most *** ***** **** *** *** ******** **** **.

*********, * ***** * ** ** *** ***** **** *** much ** ***** ******** **** ** *** *** *****...

* *****. **** **** **** **** ****************** ******* **** **** ** ***** ***** ** ***** ******* calling *** **** **** ****. *** * ****'* **** ***** I *** *****'* ******.

**** *** *** **** *******, *** *'* ******** **** ***-***** would ****** ***** ****** ** ***** ******** **** **** ********* and ******** *** *******.

*** **** * *** ****. ***** **'* ***** ********, *** can *** **** ******* ******* ******* ***** **** ** ***** sold ****** ***** ***** *******?

**** ** *** *********, *** *** ****** ******* *** ****, the ****** ** ** ** ****, **?

"**** ** *** *********, *** *** ****** ******* *** ****, the ****** ** ** ** ****, **?"

**** ** * **** ** ********** ********, ** * ** not **** *** '****' *** **** ** **** *** ********* and ***** ** *****.

***** ** *** ****** ** ******, ** ********* **** *** doing ********* *****.

* ** *** **** ******, ** * ** *** ****** it ** * **** ** *** *******, *** ***** **** market ***** *** ********** ******* ***** ** ******** **** ***** strategy ** *******.

* *** ******* * ***** ************ ** *** ******* *****'* of ****** ** *** **** **** ** ******* **** ****. They **** ** ***'* *** **** **** * **** ***** their **** **** ****** ** ***** *** ** ***** **'* all ***** ******* **** ***** ******* ******** (********.***) *** **** take * ****** *** ** *** ********. ** ********** **** to **** *** ******** ** ** **** **** * *** of ****** ******** **** ** ******** *** **** *** ******* coming ** ** ** **** **** **** **** ********** *** Taser ***** ***** **** ******* ****** *** *** ***** *******. Anyone **** ******** **** ** **** ***** ********?

"***** ***** ***** **** ******* ****** *** *** ***** *******. Anyone **** ******** **** ** **** ***** ********?"

******** ******* ** ** * ** ***** *** ** ************* was **** ** ***** ******, ** ******, **** ******.

** * ************ * *** **** ***** * ***** **** about ***** ******* ******* ** ****** *****. ***** **** **** are ******** ********* **** *** ****** ***** ***** ** *** US *** ***** ************ ** *** ************* *******. ****'* * very ****** ******** *** **-***** *************. * ******* ***** *** be * **** ******* ****** ** ** *******, *** ***** are ****** ****** *** *** ********* **** ***** ** ****** to ****** **.

* ******** *** **** - *** * *** ****** ********** last **** ** *********. *****, ********* *** ****** **** **** represented. ****** ********** ** ****** *** *** ************ ****** ******* to *** *****. **** ******** * ******* *** ** ** assess ****** ***** ** ***** ** *** *****. *** ***** and ****** **** ********* *** **** *** ******** * ********* in ***** ********** ************ ******** *** **. *** ******* **** will ** ********** ****** ** ********* *** ** ********* ** the ***** **********. *********** ****** *** ****** *** ** *** costs *** ************ *** ******* **** ****** *** ****** ** BWC. ***** ***** *** * ******* *********. ** ******* *** given ** * **** ****** **** ** ********. ******* **** for ***** ***** (*/*) ** ** *****. **** ******* ** Taser *** ********* - *** **** *** **** ***** ****** cloud *******? ** * ***** ** ****'* **** ** ** paying *** * *********.

**** ** ***** ******** *** ******* **** *****. *** ******** point *** **** **** ***** *** ********* *** **** **** lock **** *** ****** ********* ** ** ****** ** ******** the ***** ** ********. **********, ******* **** **** ********** ** to ******* **** *** ***** ******* *** ************. ** * dealer ********** *** **** *********, **** ***** ** **** **** by ********* * *** ******* ****** ******* ** * ***** software ******** *** ***** ******* ** ****** **-******* (******), ***** (Azure, ******, ** *******), ** ******. * ****** ***** **** a ****** ******** ** ***** ** ** **** **** *********** will ****.

****** ***** **** *** ********* *** ***** *********** **** ** Law *********** *** * ****** ** *****, *'** ***** **** overwhelmingly *** *********** ***'* ** ******* ******* **** *** *********..... very ***** *****.

** * ***** ****, ***** ***** ** ******* **** *** or *** ******* ** **** *** *** ** ** **** small, **** ***** *** **** *** ********* ***** ** ****** anything, ** **** ********* '*********' ** ** * ******. *'* say **** ** **** **** **% ** *** ****.

**** *********** *** ***** ****** **** **** ** ** ***** so **** **** ** ****** *** ******** **** ****. ****, it's ****** ** *** ***, *** ** *** ***** **** of ********** ******** **** *** ** ******, ** ***** ******* a ******.

*** *********** ** * **** ***** **** *********. **** *** talk ** **** *****. **** *** *** ** **** **** one, ***'** ** **** *******. **** ** ***** *** ********** is ********** **** ****.

***** ** *** **** ** *** *****. **** **** **** pushing *** ***** ***** ***** *** *********. **** *** ***** some ******** **** *** ******* ***** ****, *** ****'* ****** from *** ***** ** ****** **** **'* **** ***'* **** the *****. *** ***'* *** **** **** * **** *** from *** **** ******. **** ******* **'* *** ****** ***** officers ** *** ***** *** **** ****, ** **** *** doing ** ** ***** ***.

**** **** **** ******** ****, **'* * ****** ** *****. The ****** **** ******* **** *** **** **** **** ************ harder *** **** ***** **** *** ****. ** ***'** *** 2,000 ****, *** ******'* ******** ******* **** *** **** ******. The ******** ***** **** * *** *** **** *****... *** USB **** *** ***** **** *** *******. *** **** ** in **** **'* * * *** ***** *** ** ***** care ** *** ****. ***** ****.

* ** ****** **** **** ** ***** ** ******* *** encryption ***** ** ** **** ******** ******... ********* **** ******* have **** ********, ********* ************ ** ** **********.

*** **** **** ** ***** ** *** *** **** ********* for ********** **** ****. ** *** **** *** *** **** contained ********* ***** **** *** **** ******** ********** *** ******* into * ***, *** ** *** ***** *** *** ***** to ** **** ** * ******** **** ** * ******** officer (** ******** ** *******) ** * ******** ****/****. ** car ******* **** *** **** *********. *** ******** ***** *** be **** *******, *** *** **** *** ***** ** ** able ** ****** * ******* ********* ********** *** ** ****** for ** ** ** ** *** *****. ******** * $** dash *** ** * ****** *** ***** '****' *** **'* not '******'

*****,

* ******** **** *** ***** ***** *********** *** ***** ******** dealers *** ***** *** *** **** ******* ***** **** **** but ***** ***** *** **** *** **** **** **** ****.

****,

****'* **** ** **********, *** **'* ********* *** * ***** or * ****. * ******* ** ****** ** **** **** are ******* ***. ** *** **** **** **** ******** *** only **** ******* ************ *** **** *** **** ******.

**** ** *** **** ******* * ***** **** **** *** sold ********.. ** ***** ** *****..

**** ***** ** ******** ** * ****** ***** *****, ***** naturally ******* *** ************.

***** ** ***********:

***** ***** *** ****** *** ************* ******* ***** *** ******.

****'* **** **** ** ** ****** ** ***** **********

*** ******* ****** ** ******* ******* ****** ****, **** ****, automatically ******** ******* ** ********' ********, ***** **** ****** ****** records ** ********* ** * **** ** ******** ******* ***** excessive ***** ** *.*. *** *********** ********.

****** ******* ***** *** ****, **?

***** ******* *** *** ************* ******* *** ******** ***** ** sense. ***** ****** **** ******** ***** *** **** **** **** $1,000 *** **** *** ****** ***** ********.***. **** * *-* year **** **** ** $*,*** - $*,*** **** *** **** of ********* *** ********.

***** ** ** ****** **** *** *** *** ******* *** cost ** ** ***** $*** **** ***** **. ***** ($*,***+). The ***** *** *** **** *** *** ***** *** *** cost ** ******** ******* ** ****** *** **** ** *** cloud. * *** ****** **** *** **** ********* *****?

*** ****** ** * ******** *** ****** **** ** ******* to *** **** *** *** *********. ******* ****** **** ** a ********** ** ********, ***** ******* ********* ***** ** ** officer ***** ** ** ********* **** * ********** *** ***** recurring *****.

****** *** ** ** ***** ** ***** *** *** ******* to *** *** ******. ***** ** **** *** *** **** a ***** ** ***** ** **** ********** *** ************. ** fact, *** ******** ** *** **** **** *** ***** ********* the ***** ********.

***** *** ***** **** ************ **** **** ************* *** ********** which *** **** ** ***** ******* **** ** ********* ********. The ********* ** ******* *** ********* ** *** *** **** who **** **** *** ******** ************* **** ***** *** *** Motorola.

*** ******** ********* ** *** *********** **** *** ***** ***** each *** ***** ******* *****. *** ****** **** *** ***.

*** ******** ** *** ******** *********** ** **** *** ****** is ******* ***** **** *** *****. *** *********** ** ***** without ***** ************* ** * *** **** ** * *** of ********.

***** *** *** **** ***** ********* ******** **** *** ****** broke ****. *** ** *** ***** ******* **** ***** ** development ** **** ****.

*** ******* ******* *** *** ******* ******** ** ***** ***** back ** *** "***********" ** ***** ** ****** ** ** chance. ** *********** **** ** ***** ************* "***" ** **** require ******* ***** **** *********** **** *** *********** ******** *** minimum ** **** ** ******* ********, ***. *********, ** *** can ****** ***** **** ***** *** * ****** ** ******.

***** **** **** ***** ********* ********* ***** *** ****** ** terms ** ********* *** ***** ******* *** ** ********** ** break *** *** **** *******.

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