The Strategic Importance of Direct-to-Cloud Cameras

By John Honovich, Published Jun 06, 2022, 11:09am EDT (Research)

******-**-***** ***** ** *** **** ********* strategic ***** ********* *** ***** ************ industry *****. ****** ******* **** *** camera *** *** *** **** *** cloud ****** *********** ***********, ***** *********** by ******* ******* *** ********* ***** Motorola, *** *** ****** *** ***********.

IPVM Image

**** ** ** ******* ** ******** in ******** ***** ** *** ****** **********, *** ******** **** ******** ******** as ** ******* ******, ***********, ** departments, ****** *** ***** ********** *************. We ******* ***:

  • ****** **-***** ******* ** ************
  • *** **** ** ********* **** ******** approaches ** ***** ** *******'* ***** offerings
  • *** **** ******* *** ***** ** integrator *** ** ***********
  • *** **** ********* *** ************** ** selling ******
  • *** ******** *** ******* ******** ******-**-***** fundamentally ***********
  • *** ******** **** *** *** ********* place ** ******
  • *** **** ***** *** **** ****** manufacturers
  • *** **** ***** *** ****** **** VMS / ******** *************
  • *** **** ******** **** ******-**-***** ****?

*******

*** *****-**** ******* *** ******-**-***** ******* is **** ** ******* ******* ** multi-imager *******, ** ********* ***** **** virtually *** ********** ************* *****.

*** ****-**** ******* *** ****** ** cloud ******* ** **** ** ******* the *********** ***** ************ ************, *********** IP ******* ********* ** ******** *******.

** **** ****, ** ******* **** direct-to-cloud ******* **** *** *** ** between ***** *** *********, **** ********* than *****-****** *** * *********** ******** of *******, *** *** ***********.

**** ******** **** ** ***** ** the ***** **** *** ******-**-***** *******, manufacturers **** ** *** ***** **** in *** **** ** ****** **** be ** * *********** *********** ************. In **********, **** **** *** ********* (e.g., *******, *********) ** * ******** disadvantage *** ********* ****** ************* *** are **** ** *** ************ (*.*., Axis *** *****) ** ****.

Insufficient **-***** *******

******-**-***** ******* ****** *** ** ******** with ******* **** **** **-***** *******. While **** ** * **** *********, it ** *** ********** ** ******* true ******-**-***** *******. ****** ********* *** cameras **** ** ****** *** **-***** storage, **** ******* *** *** ******-**-*****.

******-**-***** ******** (*) ******* ** ******** with *** ****** (** ********** *******), (2) ** ************* ** *** ****** on-site (**** ******** * ** ****) and (*) *** **** ******** ** the *****.

IPVM Image

Mobotix **********

**** ****** **** *******, * ******* now **********, ********* ********* ***** ** this ****** ** ***** ***. **** is ********** ********* **:

*** ***** ******* ******* ******** *** an ** ****** **** ********* *** DVR ********** ********** *****-**. ** *** a *****-*****. **** ************* ******** *** so *************, ** ******* *** ***** surveillance ******** *******.

*** ***** **** *** *****; *** second *** *****. ******* *** *** first ******* ** **** **** ******** but ** *** *** **** ******** close ** ******** *** ***** ************ industry *******.

** ****** **** ** ***** ******, ***** *** ************ *** ************* different, ******* **** ** *** *** hard ** ******* ****.

*****, ******* ** ** ***, ******, Rhombus, ** *******, *** ****** ***** is *** **** ** ** ** get ***** ******* ******.

Integrator *** ** ***********

*** *** ************ ** ****** ********* to ******** ************ *** ************ ** connecting *** ******** ************ ******* *** IP ******, *** ********, *** (**********) the ****** ******.

**** ********** *** * **** ** integrators ******* ******** ** **** **** work *** * **** ** ** departments **** *** ** ****** ****.

**********, ******-**-***** *******, ** *********** *** installation, ***********, *** ************* ** ** cameras, ****** *** ***** ** *********** and *** ****** ** ** ***********.

**** ******* * ***** *****.

Selling ******

******* *** ******** ******* ****** ** good ** ***, ***** ** *****, the ************ ** ****** ************ **** it ****** ** **** ****** ************, since ** ******** ******* (*****, **********, manufacturer, ***.) **** ********* ** *** up *** ******** *******. *****, **** often ******** ******* ** ** ********** present *** ***** **** **** ********* or ************ ********** *** *** ********.

******-**-***** ***** ** **** ************ ********** to **** ******** **** *** ************ to *** *****.

*** ** *******'* *** ******'* *** marketing ****** ** ** **** * camera ** ****** ****** ** *** ****, *.*.:

IPVM Image

**** ********* ****** ** ******** ** the ********** **** ***** **** ******-**-***** cameras.

**** ** **** ********** ****** ** do ****, *** ********** ***** ******** in ******* ** **** ** ******* are *** *********** ** **** ** a ********, ******** ********** *** ****** trying ** ***.

******* ******-**-***** ******* **** *** ****** of ****** ***** ***** *** *** have *** ********** *** * ******** direct ***** ****. ***********, ******* ********* this ** **** ***** ******* ******, but *** ************** **** **** ******* regularly ********** ********* *** ** * deal **** ** ***-****, ******* ******* to * **** ******* *-******, *.*.*** ******* ***** ****** ***** ************* $*+ ******* ****-**** *** ***** North ******** ****** ****** ********.

Verkada **** *** ****** ************

*** ******* ***** *** ******* **** entering ** ******* **** ******-**-***** *******, expanding ************ ** ******, *****, ***** management, ************* *******, ***. *********** ** * ******* ********* **** ***********, *** **** ****** how **** ** *** ****** **** choose *******. ** ******, ******* ***** not **** **** ** ** ****** on *********** ***********, ***** **** ****** specific **-** ******.

Motorola / *** *****

*** ******** *****, **** ***, ** far **** ****** ** **** ***** repercussions ** ******* ******** ************. ******** has ******* ******* ******** ******* ** sell ***, *********** ****** ** ******** / ************ Acquisition ********.

*** *** ******* ******* ********* ********** **** ******** ****** ** ***** own ***** ******* *** *** ****** of ******** *******, *** ** ******* even ******.

****** *******'* ******* *****, ******** ** positioning *** ** * ********** ** existing ********* *** ********, ** **** hybrid ******* *** ****** ** *** direct ** ***** ******* **** ****** cameras, ********** *******, ***.

Pressure ** **********

** * *******-******-**** ***** ************ ******** already, ********'* ******** **** *** ******** on ***** **********. **** ** ******* to *** **** *** ************ *** a ***** ****** ** ********* / legitimizing / ******** ******** ** *** technologies ** ****** (****** **** *** roles *** ******** **** ********).

*** *********** ** ******** *** *******'* moves **** ****** **** ** * gravitational ****** ****** ******** ******-**-***** *******, with ********** ************ ********* *** ********** of ******** ***** ***.

Camera ************ ******

**** **, ** ***** **************, ******** for ****** *************, ******* ********* ***** cannot ** *********** (********* *** *****, maybe *****), ** **** ****** ************* can *** ******-**-***** ************.

*** ***** *******, ******, ** **** this *********** ****** ****** ************* ** become *** *************. **** ****** ************* offer ***** *** ***(**) *** ********* try ** ******* **** ****** ***** VMS ******** (** ******** **** ** length -**** *********** ********).

**** ** ****** ************* ** **** they ** ******-**-*****? ** ***, *** of **** *** ******* ***** *** VMS / *********. **** **** *** question: **** ***** **** ** ***** or ***** ************* **** **** ******* on *** ******* ***** **? ***** they **** ******* **** *****-**-******* *** a ** **** ** *******, *** direct ** ** *** *** ******* of ******? ** ** *********** ********, but ******** * *********** ****** ** work *** ************.

***** ************ *****, ** ******* ****** manufacturers ***** ** ******* *** ** make ************ ******-**-***** ******* *** ** their *** **********.

VMS / ******** ************ ******

******** ************* *** ** * **** difficult ******** ** **** ** *** already ******* ***** *** ******* (*.*., Eagle ***, *********, *******, ** **** a ***). ** **** ******* ***** own ******* (*.*., **-********* **** * camera ************)?

*********, ******** ************* **** *********** ****, as **** ****** **** **** ******* of ******-**-***** ******* ** * ***********. If **** ** *** ******* ****, they ***** ** ************ **** **** deals, ***** ** ****** ** ******** significantly ** *** **** *** *****.

Who's ****? ******** *****?

************, ** **** *** **** ************* add ******* *** ** ******** *** technology, * ******** ***** ******, ** more ***** *** ********* ***** ******** buyers ** ******. **** ******* ******** with ** ******* *** ** *** past *** ***** **** *****. ** expect ******* ** ****** **** ******-**-***** cameras.

Limitations / **********

******-**-***** ******* *** *** * ******* and **** **** **** *********** ******** from ******* ******** ******* *** ******. Most ************* *** ****-**** *********** ****** from ******* ******* ****** * ****** and ************* ** ****** ******* ******* inside **** ******. ****, ** ********* continues ** ****** **** ********* **** inside *** *** *** ****** *** WAN, *** ******** ** ******* ****** the ****** **** ********.

How **** ********?

*** ****** ******-**-***** ******* ******** ******* in *** **** * ***** ** hard ** ******** *****. *** ******** unknown ** **** ******* ***** ********* do (**** ******* ****).

**** *****, ** **** ** ***** that ******-**-***** ******* *** ***** ** be *** **** ********* ********* ***** impacting ***** ************ ***** *** *** the **** *** *****. ** ********* executives ** ***** **** ********* *** their ********** **** ** ******** ** supporting (** ***) **** ********* ***** forward.

Comments (9)

********* ** *** *** **** *** some ******* ****** **** :-)

**** * ******* ************ *********** - I ***** ***** **** *** ****** do *** **** *** ******* ****** on **** *****. ******* ********** *** commonly ********* ****** ****** ** ******* out ** ***** *** *******. ******** the **** *** *********** ******* ** one ** *** **** ********* ******** (especially *** *******, ******** *** *** systems).

***** *** **** ******* ****** **** moving ******* ** *** **** **********. For *******, **** ** *** **** blown ** ** *** ****** ****** and ******* *** ******** ********* ******* any ******* ** ** *** ***** network ******. ******* ******* *****, ** a ***** ********** ****** * ****** between ***/**** ** ******* *** *********** storage ******* ************; ********** ****** ** the ****** *** ******** ******* ****. IT ****** ****** ********** *** ********** are **** *** **** ******** ** front *** ********** ***** ****. ***** factors ********* **** **** ******* ******** incredibly ***** *****, ********** ******** *** incredibly *** **** ******** ** ****** is ******* *** ***** ****. ******* released * ***** **** ** *** that ** ***** *** ** ***** of ********** ********* **** * ********** perspective *** **** *** ******* ** for $**. ***** *** **** ********* want ** ***** ****** * ****** centralized ******* ****, ***** ***** ** innovations *** **********. ***** *** **** very ***** ***** ******* ** **** SanDisk, ******, ** ** (***** & 1TB *****) **** *** ************ ****** and **** ****** ********** ******* **** over ****.

***** ***** ***** **** ** **** simple/attractive ** ****** ************ ****** ** the ****** *** **** ******** **** learning ** *** **** *** ****** metadata ******** ** ****** ** *****-********* live ******* *** ********* ***** ** AI ****** *** ** *** *****.

**** ******* **** **** *** **** to ** "****** **" ** **-****** only. **** ****** ** ***** * "both ******* ******** *** ** **** storage *** ********* ******* *****-**********" ** an "****** **" ******* ***** ****** into *** *** ******* (*** **** slap ** ***** *********). *** ******** branch **** ******** **** ********* ***** than *******.

Agree
Disagree
Informative: 1
Unhelpful
Funny

************ ******* * ******** **** **** so **** ****** *** ****** ******************* ** ****** **. *.* - I ********** *******-***** ** ******* ****** is ****** ********.

"**** ** **** ********** ****** ** do ****, *** ********** ***** ******** in ******* ** **** ** ******* are *** *********** ** **** ** a ********, ******** ********** *** ****** trying ** ***."

* ***** ***** **** ** *** "closer" ** **** **** **** **** this **** ******* **. *** ***** difference ***** ****** ** ***-**** **. through *** *******. ** ** ** day **** ****** *** ***** *** any **** ****** *** ** ******** even ***** **** ******* *** **** distributors **** **** ***** *******. *********, any ******* ****** ** **** ****** or ********* *** ****** ******** *** providing ***** ********* **** ** **** camera ***** **** ** ********** *** also "***-*****" **** ****** **** *** cloud ******* *** **** ** **********. It's ***** ******* ** *** **** try *** **** **** *** ****** - *** ** ** *** ***** programs ******* *** *********** ******* ******* of ***** ****** ** ********. ******* may *** **** ***** ** ***********/*********/*** but ** ** *** **** ***** products *** ********* ** ****** **** its ****** *** *** ******** ** run *** **** ********. *** ******* difference **** ** ****** ** *** marketing ****** *** **** ********. *** partners **** ** ***** ******** ******* distribution ******** & *** ***** ****** focus ** ********* *** ******* *** blasting ***-*****. **** ********* ***** *** into * ***** ********* ****** *** that ****** ** *** *** ****** of ** ******** ****.

Agree
Disagree
Informative
Unhelpful
Funny

* ***** ***** **** ** *** "closer" ** **** **** **** **** this **** ******* **. *** ***** difference ***** ****** ** ***-**** **. through *** *******. ** ** ** day **** ****** *** ***** *** any **** ****** *** ** ******** even ***** **** ******* *** **** distributors **** **** ***** *******. *********, any ******* ****** ** **** ****** or ********* *** ****** ******** *** providing ***** ********* **** ** **** camera ***** **** ** ********** *** also "***-*****" **** ****** **** *** cloud ******* *** **** ** **********.

*** **** ********. *** ********* ** contact - **** *** *******. *** companies ** *** *******. **** *** 1,000+ ***********, **** **** ** **** it ******* ***.

**** **** *** **** ******* **** storage *********. **** / *** ******* manually ******* ** *** ****** ****** and *** ****. *** ******,******* ***** + **** ******* ******

*** ** *** ** *******.

******* **** * ******** *****. *** walk **, *** **** **** **** you **** **** * **** ** smoothies *** **** **** ** ***** away.

*** **** ********* *** ******* * buy *** ***** **** **** *** bring ** ** *** *** **** pay *** ********** *** ****** *** smoothie.

** *** **** ** *** **** smoothies? **** ******* **** ** ** a *** **** ** ****** *** has ***** *********** ***** *** *** customer? *** *** ***.

** ** *****, * ***** **** approach ** *******, ***** ***** *** are **, *** **'* *** **** optimal *** ****.

Agree: 1
Disagree
Informative
Unhelpful
Funny

***, *** **** **** ***** ****** for *******. *****, ***** ** *********** - **** *** ********* ********** *** processes *** **** ** ***** **** very **** ***** ***** *****. *** number ** ******* **** ***** **** over **** **** **** ** ***** processes ********* / ********* *** **** scale. **** ** *** *** ******** certainly **** * *** ** ***** but ** *** **** ** *** volume ** ******* ******* **** **** by **** ** *** ******** - the ***** ***** * *** **********.

* ***** **** *** ***** *** great ********** (** ***** ****) ** the ***** ********** **** ******* ******* security *********** ********. **** ** *** security *********** **** ****-******* ************* **** the ***-***** *** ****'* *** *** end-user ******* ***** ** * ***** solution ** *** ***** *****. ** that *****, *** ******** ********** ***** the ***** ** *********** ****** *** the ***-**** ** ** ********** **** smaller (******* *** ** **** *** wire *** ******* *** ****** *** a **** *** ********** ** ********** else). * ** ******* ** ****** software **** ****** ** ***** ****-******* - *****% ****** ** **** *** sometimes ******** ***** ********* ****** **** flow. * **** * **** **** wrapping ** **** ****** *** ******* of ******** ** ** **** ** being * ***** ****** **** ******** to ********** **** ** *** ***** evolution. ******** ** ** **** ***** installing *** ****** ** ***** ** difficult ** ******* ** * ***** switch. *** ***** ** *** ** aim *** ****** *******. * **** slots *** **** *** *** ***** auto-formats *** ****-********** *** ******* ** be ***** ** **.

* ********** *** ******** ** "****-***" and ****** *** ** **** ****** there *** ***** *********** **** **** concept ** ***** *** ***. ***** are ********** *** ************* ** ******** storage ***** ******** **. ***********. * soldered ***** ******* *** *********** ******* an *** *** *** ****** **** (take *** ****** ****** **** *** start **** **** **-***, **-*****, *** + ******** ******** ***** ** *** stocking ***** ****** ***** **. ****** carrying ***** ***** ****). **** ** these ********** **** *** ***** ******* feel **** ****, ***** ** ****** everyone ***** - *** ***** *** also **** *** ******* ********* *** customer ********** *********** *******. * **** lost ***** ** *** **** ********* have **** ** ******* + **** after ***** *-* ***** **** ** "other ******" ****-*** ******* *** ******** experience ***** ***** ****** *** ***** process *** ***** ** *** ***** once *** **** *** *****.

**** **** - ********** ** * trade-off. ***** ******* ********* **** *** an ******* ****** ** ***** **** the ***** ***** *** ******-**-********. ** balance *** *****-**** *** **** *** other **** ** ******** ***** *** longer-term *******. *** *******, ** ********** is ***** ***** ******* ** ***** for *** ***-****, ** ** ********** simply ******** *** **** ***** ******** + ****** **** * ****** ****** is **** ****** *** ****. *** 1000 **** ***** **** *** **** just *** - ***, **** *** grab **** **** ******, **** *** for * ** *** **** ***** license *** *** *****. *** ******* flow *****'* ****** ** *** *** the ********** ** **** ****** *** Axis ****** (****** ****** ** * SKU). ** ** ******** ****** *** the **** ********* ****-********* ******** *** the ******* ** **** *********** ******* VALUE ***** *** **** ** *** process/cycle ***'* **** ** **** ****** just *** ******** ****.

Agree
Disagree
Informative
Unhelpful
Funny

**** ** *** *** ******** ********* make * *** ** ***** *** if *** **** ** *** ****** of ******* ******* **** **** ** Axis ** *** ******** - *** scale ***** * *** **********.

*'* ***'* ******* **'* ********* * scale ***** **** ****. *'** ******* about **** ** ******, ** ***'* repeat ****** -**** *********** ********

*** **** ****** ************** ** ********. Motorola's ***** ************ ** *** *** of **** **** ** **** **** be ****** **** ****'* *** ******** has ***** ******** ****** ** *****.

** ********** ** **** ** **** year ** **** ****** **** ***** that ******** ** ****** ********** ***** from ****, ****** ** ****** ** cloud.

** * *** ****, *'* *** YourSix ** ****** ** *** ********** and **** **** ** *** ***** normal ******** ** * ****** ******* offering.

Agree: 1
Disagree
Informative
Unhelpful
Funny

****** ******* **** *** ****** *** the *** **** *** *****

** * *** ***** **** *** cloud, **** *** ****** ************ ***** also **** ** ** ** *** cloud ***, **?

**********, ** ********** *********, *** *** keep *** *** ******** *** ******* physical ********* ** ****** *** *** camera ******* ** *** ***** *******?

*****-**** ********** ***'* **** * ********* architecture **** ** ** **** ****** - ****** *** ******** ******** ***** act ** ***** *** ******** *****... at ***** **** *** *********** ** the ******** *** *** ****** ** video **** ******** *****, **?

Agree
Disagree
Informative
Unhelpful
Funny

*** *** **** *** *** ******** and ******* ******** ********* ** ****** all *** ****** ******* ** *** cloud *******?

******* ***** ****** ********* *********** *** still * **** ***** *** ****, if *** **** *****.

*****-**** ********** ***'* **** * ********* architecture **** ** ** **** ******

*** ***** ********** *** ******* ********** and **** ** ***** ***** / on-site / ******-**** ********** **********. *** cloud ******* *** ** **** ** no ********** ****** *** **** ** additional *****.

********** ****** * **** ******* ** the ***** *** ** *** *****, federation ** ***** ** ** *********. Some ***** ************* **** ******** ** do ** *** ***** **** ************* shift ** ********** ** *****.

Agree: 2
Disagree
Informative
Unhelpful
Funny

******* ***** ****** ********* *********** *** still * **** ***** *** ****, if *** **** *****.

**** ** - ** *** ****** - ********* *********** ****** **** ** an ***** *** ****, ** *** most *****? **** ******* ****?

********** ** *** ***** (*** + Integrations + **********)?

********** + ************ ** *** ***** and ***** ***?

**** *** ****** ****** ********* ** number ** ******* ***/** ******** *********?

Agree
Disagree
Informative
Unhelpful
Funny

**** ** - ** *** ****** - ********* *********** ****** **** ** an ***** *** ****, ** *** most *****? **** ******* ****?

****, **** *** / **** ******. Is **** * *****? **? **? Hard ** ****.

****, **** ** ********** *** **** efficient ****** *** **** *******.

* **** ********** ** ********* *** sell ******* ******* ** **. ** being ********* *** *** ****** ** is ** ***** ***** ****** ** a ******.

*** *****, ****** **** ****** ********* direct ** ***** *** * ***'* think **** **** ** * ***** force ** *** ****** *** ***** until ******** ******** ********* ******* **********.

Agree
Disagree
Informative
Unhelpful
Funny
Subscribe to IPVM Research to read the full report.
Why do I need to subscribe?
The IPVM Research Service includes products tests and shootouts plus competitive and financial analysis, helping decision-makers better evaluate purchasing, partnering, developing, and/or competing against companies in physical security.
Already have an account?
Loading Related Reports