Startup: Video Door Lock

Author: Brian Rhodes, Published on Sep 12, 2014

Smart Locks are hot today, garnering lots of money and mainstream interest.

One startup, Goji, is attempting to differentiate itself with a video camera for visually confirming who is trying to get inside.

Watch the pitch:

What is its competitive positioning? Will it work? Unlike Lockitron, has Goji bypassed the early bugs and production problems? In this note, we examine Goji to see if it fundamentally has an edge over competitors like Lockitron

***** ***** *** *** *****, ********* **** ** ***** *** ********** ********.

*** *******,****, ** ********** ** ************* ****** **** * ***** ****** *** visually ********** *** ** ****** ** *** ******.

***** *** *****:

**** ** *** *********** ***********? **** ** ****? ***************, *** **** ******** *** ***** **** *** ********** ********? ** **** ****, ** ******* **** ** *** ** ** fundamentally *** ** **** **** *********** *************

[***************]

Product ********

****** ******** ** ***** ** ******** *********** *****, *** ***************, ** ****** ******** ****** ******** ** ******* **** ******** *********. *******, Goji ******** *** ********** **** ***** ********. ******* ** * bare ******** ****, ** ******** * ******* ******* **** ***** the **** ******** ** **** *** ** **** ******.

*** ******** ** **** *******:

  • ** *****/*********** **** ***** ******** ** ****'* ***********
  • *************/******************* ** *** ******** *** **** **** **** *****
  • **** *** ********* *** ****** ************, **** *** ****** **** users ******** *** *********** ****** ** ***** ******

*******

****** ****** *** $*** *** *******, **** ****** ********* *** two ** ***** *****. ******** *** ******* *** ***** ******* smartphones *** ** ******** *** $** ****.

************ ********

**** ****** / **** $***,*** *** ** *********.

Key *********** ***********

******** ** *********, ******** *** **** ***** ********** ** *********** smartlocks, **** *** *** ***** ************:

********** ******: ****'* ***** ******* ** * ****** **** ***** ***** images **** ****** ** ******** ** ***** ***** ** **** the ********** ************* ******* ********* (**** * **** *****). ***** images *** **** ******** ** ****'* ********** ***, ******** *** user ** ******** ****** *** **** ** ******.

*** ******* *** **** ** *** ******* ********* *** *********** the ****, ******* ***** ***** ********* ******, ** ********* *** activity ******* *** *******.

*********** ****:*** ***** ***** ********** ** **** **** ***** ******** ******** lock ******** ********. ***** **** **** ** ******* ****'* ************* first ** ******* * ***** ** * ******* ***** ******* and **** *** ******* ******* *************. **** ***** **** **** to ********* ******** ***** *** **** ********* *** ********* **** for ***. 

*****

***** / ******: *** ***** ******** ** ******* * **** **** ** ******* than*********, **** ***** ** ***** ***** **** **** ********. ***** *** entire ***** ** ******** ** ********, *** ******** **** **** be ******** ** ***** ******** ****, *** **** ** **** use ****** ******. *********, ******** ********** **** **** *** *** ****, *** separate ********** **** **** **** ** ** ******* ** *******.

******* *****: **** **** **** ** *********, ***** ***** *********** ****. But **** ****** ******* ** **** ************ ** *** **** can ***** ****** *** ******* ******* ****, *** ***** ****** expect ** ******* *** *** **** ** ***** ********. **** expense ** *** ****** **** *********** ********** ***** **** **** minimal ********** *** *********** **** ***** * ***** ** ***.

**** ******** ****: **** ** ***** ** *** ** ****, ******* *** lock ********* *** *** **** ******* ****** *** *******.  ** a **********, **** **** '*****' ** ******** ******* **** ** hibernating *** ****, *** **** *********** *** ****. *** **** it ***** ** '**** **' *** **** **** * **** approaches ** ***** ** ***** ** *** **** ** ******* to *******, *** *** ***** ** ****** ******* *******. 

*** ***** ** *********, ** ****** *** *****, *** *** going ** ** *********** ** ***** *** ****** **** *** tolerate **** **** **** *******. **** ******* ** *** **** of ***** ****** ***** ********** **** ******* ******* **** *** quicker.

Delayed ***********

** * ******** ************, **** ** *** *** ******** **** than * **** ***** ************ ********** *** *********** ********. **** worse, *** ******** **** **** *** **** ****** ******** *****, and *** ******* **** **** ** **** **** ** ********* status ** *******.

************ ************ ** **** ** **********, ***********, *** ******** *** *******: 

 

** ******* *** ******* ** **** *** *** ******** **** dates *** *** ***** ***** ** *****, *** **** *** received feedback ***.

**** - *** *** ********** ** ****** / ***** ****?

 

Comments (5)

*** - ** ** **** *****.

"**'** ********* ******** ** *** *******, *** **** ** ****** our ***********/******** ****** ***** **** **** ** ** ****. ** that **** ********** ******* *** ***** *** ******** ** ********* resellers."

"*** ***** ** *********, ** ****** *** *****, *** *** going ** ** *********** ** ***** *** ****** **** *** tolerate **** **** **** *******. **** ******* ** *** **** of ***** ****** ***** ********** **** ******* ******* **** *** quicker."

**** ******** ** * ******* ****** (********, ***********, ******, ****, Crestron), *** ***** **** ** **** ******* ** * ******** (Not ********* ** **** *** *** ***** **** ** **** you *** ***** ** **** *** ** ******* ** ** house). ********* **** **** *** *** ***** *** **. *** Key *** ** **** ******.

*'* **** *** **** ** ***** **** (******* ***** **** introduced ** **** ****** ******* *** *** **). **** * camera, * ***** ** ********* ***** ******* ******. ** **** RealLiving ***** ***** ***** **-** ****** ** * * ****.

** * ********** *** ** ******** ***** **** ** *** wanted ** ******* ** ** **.

****** **** **** ** ** *** -"Also *** **** ** ******** ** ***** ******** ** ********. ***** ***."

* ***** **** #* ** ****** ********* ** ** ***** clearly. **** *** ** ********** ****************. ***, ** ** **** Spain *** * ****** *** ******* *** ************** ******, *** still.

** ******* ** ***** ** ****** ** *** *******, *** if * **** **** * ***** ***** *** *** *******-******** market *** ** *******, * **** ****** *** ** **** in **! * *** **** ********** ** *******, *** **** done ** ** ********, *** * **** ****'* ***** ** far ** * ****** **.

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