Startup: Video Door Lock

By: Brian Rhodes, Published on Sep 12, 2014

Smart Locks are hot today, garnering lots of money and mainstream interest.

One startup, Goji, is attempting to differentiate itself with a video camera for visually confirming who is trying to get inside.

Watch the pitch:

What is its competitive positioning? Will it work? Unlike Lockitron, has Goji bypassed the early bugs and production problems? In this note, we examine Goji to see if it fundamentally has an edge over competitors like Lockitron

Product Overview

Goji is designed to mount on standard residential doors, but unlike Lockitron, it is not a retrofit device designed to install over existing deadbolts. Instead, Goji replaces all mechanical lock parts entirely. Instead of a bare deadbolt face, it features a digital display that gives the user feedback as they try to gain access.

Key Features of Goji include:

  • An HD day/night camera that sends pictures to user's smartphones
  • Automatic lock/unlock functionality as you approach the door with your phone
  • WiFi and Bluetooth Low Energy connectivity, that can detect when users approach and potentially unlock as users arrive

Pricing

Get Notified of Video Surveillance Breaking News
Get Notified of Video Surveillance Breaking News

Retail Prices are $278 for singles, with volume discounts for two or three packs. Optional BLW keyfobs for users without smartphones can be purchase for $40 each.

Crowdfunding Campaign

Goji raised / sold $313,457 USD on Indiegogo.

Key Competitive Differences

Compared to Lockitron, probably the best known competitor in residential smartlocks, Goji has two major distinctions:

Integrated Camera: Goji's power feature is a camera that snaps still images when motion is detected at close range or when the integrated accelerometer detects vibration (like a door knock). These images are sent remotely to Goji's smartphone app, allowing the user to manually unlock the door if needed.

The central app also is the primary interface for controlling the lock, sending other users temporary access, or reviewing log activity through the opening.

Replacement Lock: The other major difference is that Goji fully replaces existing lock hardware entirely. Users will need to confirm Goji's compatibility first by sending a photo to a support email address and have the company confirm compatibility. Then users will need to uninstall existing locks and then reinstall and configure Goji for use. 

Risks

Skill / Effort: The skill required to install a Goji will be greater than Lockitron, plus flaws in doors could make Goji unusable. Since the entire piece of hardware is replaced, the deadbolt lock must be repinned to match existing keys, but only if they use the KW1 keyway. Otherwise, existing mechanical keys will not fit Goji, and separate mechanical keys will need to be carried as backups.

Battery Power: Goji uses four AA batteries, which makes replacement easy. But even slight binding or bolt misalignment in the door can shave months off battery service life, and users should expect to replace the set once or twice annually. This expense is not needed with traditional mechanical locks that need minimal adjustment and maintenance even after 5 years of use.

Slow Reaction Time: When it comes to BLE or WiFi, keeping the lock connected all the time quickly drains the battery.  As a compromise, Goji will 'sleep' to conserve battery life by hibernating the unit, but this disconnects the unit. The time it takes to 'wake up' the lock once a user approaches or tries to login to the lock is subject to testing, but the delay is likely several seconds. 

Any delay in operation, no matter how short, are not going to be appreciated by users who simply will not tolerate more than mere seconds. This results in the risk of users simply using mechanical keys instead because they are quicker.

Delayed Fulfillment

In a familiar circumstance, Goji is not yet shipping more than a year after successfully concluding the fundraising campaign. Even worse, the expected ship date has been missed multiple times, and the company blog page is very slow in providing status to backers.

The indiegogo comments page is full of complaints, frustration, and requests for refunds: 

 

We emailed the company to find out the expected ship dates for the first round of locks, but have not received feedback yet.

Vote - Are You Interested in Buying / Using Goji?

 

2 reports cite this report:

Assa Abloy Acquires August on Oct 25, 2017
The mega access control manufacturer, Assa Abbloy, has acquired [link no...
Lockitron Admits Failure on Jan 29, 2015
They were Silicon Valley's chosen one. The company who was going to disrupt...
Comments (5) : Members only. Login. or Join.

Related Reports

Verkada Access Control Tested on Sep 09, 2020
Verkada raised $80 million earlier in 2020, expanding from video into access...
Uniview Deep Learning Camera Tested on Jul 14, 2020
Uniview's intrusion analytics have performed poorly in our shootouts. Now,...
Add Door Operators To Fight Coronavirus on Mar 31, 2020
IPVM recommends that integrators advocate and end-users consider adding door...
Mobiqam Presents Battery Powered & Quick Setup Video Surveillance on Jun 12, 2020
Mobiqam presented its battery-powered, quick setup video surveillance system...
YCombinator AI Startup Visual One Tested on Apr 02, 2020
Startup Visual One, backed by Silicon Valley's powerful Y Combinator, aims to...
Use Access Control Logs To Constrain Coronavirus on Apr 09, 2020
Access control users have included capabilities that are not commonly used...
Magos Presents AI Radar Object Detector on May 08, 2020
Magos presented its AI radar object detection at the April 2020 IPVM New...
OpenEye Presents Cloud Integration For Remote Alarm Monitoring on Apr 29, 2020
OpenEye presented its cloud-to-cloud integrations designed for remote alarm...
The Insecure Verkada Access Control System on Jun 25, 2020
While Verkada touts the security of its system and that how their new door...
Camera Course Summer 2020 - Last Chance on Jul 18, 2020
This is your last chance to register for the Summer 2020 Camera Course. This...
Avigilon Open Analytics Tested on Apr 16, 2020
After years of effectively closed analytics, Avigilon decided in late 2018 to...
Low Voltage Nation Wants to "Help You Carve Out A Fulfilling Career" Interviewed on Jul 06, 2020
It is difficult to make your way in this industry as there is little formal...
GeoVision Presents AI and Facial Recognition on May 22, 2020
GeoVision presented its AI analytics and facial recognition at the April 2020...
Vivotek LPR Camera Tested on Apr 15, 2020
Vivotek has historically sold license plate capture cameras but not LPR. Now,...
JCI "Fever Camera" Partners With China TVT on May 19, 2020
Johnson Controls (JCI) is the next big player to get into the 'fever camera'...

Recent Reports

Hikvision Sues Over Brazilian Airport Loss on Sep 24, 2020
Hikvision was excluded from a Brazilian airport project because it is owned...
China General Chamber of Commerce Calls Out US Politics on Sep 24, 2020
While US-China relations at an all-time low, optimism about relations...
Verkada Disruptive Embedded Live Help on Sep 24, 2020
Call up your integrator? Have someone come by the next day? Verkada is...
IP Networking Course Fall 2020 - Last Chance - Register Now on Sep 23, 2020
Today is the last chance to register for the only IP networking course...
Drain Wire For Access Control Reader Tutorial on Sep 23, 2020
An easy-to-miss cabling specification plays a key role in access control, yet...
IPVM Camera Calculator User Manual / Guide on Sep 23, 2020
Learn how to use the IPVM Camera Calculator (updated for Version 3.1). The...
Installation Course Fall 2020 - Save $50 - Last Chance on Sep 22, 2020
Today is your last chance to save $50 on registration for the Fall 2020 Video...
SimpliSafe Business Security Launched Examined on Sep 22, 2020
SimpliSafe has launched "SimpliSafe Business Security" that the company...
FLIR CEO: Many New Fever Entrants "Making Claims That The Science Just Won't Support" on Sep 22, 2020
FLIR's CEO joins a growing number calling out risks with fever / screening...
China Bems Temperature Measurement Terminal Tested on Sep 22, 2020
Guangzhou Bems (brand Benshi) is the manufacturer behind temperature...
Axis Exports To China Police Criticized By Amnesty International on Sep 21, 2020
Axis Communications and other EU surveillance providers are under fire from...
Milestone XProtect on AWS Tested on Sep 21, 2020
Milestone finally launched multiple cloud solutions in 2020, taking a...
Mobile Access Control Usage Statistics 2020 on Sep 21, 2020
Most smartphones can be used as access control credentials, but how...
Axis Compares Fever Camera Sellers to 9/11 on Sep 18, 2020
Axis Communications, the West's largest surveillance camera manufacturer, has...