Startup: Video Door Lock

Author: Brian Rhodes, Published on Sep 12, 2014

Smart Locks are hot today, garnering lots of money and mainstream interest.

One startup, Goji, is attempting to differentiate itself with a video camera for visually confirming who is trying to get inside.

Watch the pitch:

What is its competitive positioning? Will it work? Unlike Lockitron, has Goji bypassed the early bugs and production problems? In this note, we examine Goji to see if it fundamentally has an edge over competitors like Lockitron

***** ***** *** *** *****, ********* **** ** ***** *** ********** ********.

*** *******,****, ** ********** ** ************* ****** **** * ***** ****** *** visually ********** *** ** ****** ** *** ******.

***** *** *****:

**** ** *** *********** ***********? **** ** ****? ***************, *** **** ******** *** ***** **** *** ********** ********? ** **** ****, ** ******* **** ** *** ** ** fundamentally *** ** **** **** *********** *************

[***************]

Product ********

****** ******** ** ***** ** ******** *********** *****, *** ***************, ** ****** ******** ****** ******** ** ******* **** ******** *********. *******, Goji ******** *** ********** **** ***** ********. ******* ** * bare ******** ****, ** ******** * ******* ******* **** ***** the **** ******** ** **** *** ** **** ******.

*** ******** ** **** *******:

  • ** *****/*********** **** ***** ******** ** ****'* ***********
  • *************/******************* ** *** ******** *** **** **** **** *****
  • **** *** ********* *** ****** ************, **** *** ****** **** users ******** *** *********** ****** ** ***** ******

*******

****** ****** *** $*** *** *******, **** ****** ********* *** two ** ***** *****. ******** *** ******* *** ***** ******* smartphones *** ** ******** *** $** ****.

************ ********

**** ****** / **** $***,*** *** ** *********.

Key *********** ***********

******** ** *********, ******** *** **** ***** ********** ** *********** smartlocks, **** *** *** ***** ************:

********** ******: ****'* ***** ******* ** * ****** **** ***** ***** images **** ****** ** ******** ** ***** ***** ** **** the ********** ************* ******* ********* (**** * **** *****). ***** images *** **** ******** ** ****'* ********** ***, ******** *** user ** ******** ****** *** **** ** ******.

*** ******* *** **** ** *** ******* ********* *** *********** the ****, ******* ***** ***** ********* ******, ** ********* *** activity ******* *** *******.

*********** ****:*** ***** ***** ********** ** **** **** ***** ******** ******** lock ******** ********. ***** **** **** ** ******* ****'* ************* first ** ******* * ***** ** * ******* ***** ******* and **** *** ******* ******* *************. **** ***** **** **** to ********* ******** ***** *** **** ********* *** ********* **** for ***. 

*****

***** / ******: *** ***** ******** ** ******* * **** **** ** ******* than*********, **** ***** ** ***** ***** **** **** ********. ***** *** entire ***** ** ******** ** ********, *** ******** **** **** be ******** ** ***** ******** ****, *** **** ** **** use ****** ******. *********, ******** ********** **** **** *** *** ****, *** separate ********** **** **** **** ** ** ******* ** *******.

******* *****: **** **** **** ** *********, ***** ***** *********** ****. But **** ****** ******* ** **** ************ ** *** **** can ***** ****** *** ******* ******* ****, *** ***** ****** expect ** ******* *** *** **** ** ***** ********. **** expense ** *** ****** **** *********** ********** ***** **** **** minimal ********** *** *********** **** ***** * ***** ** ***.

**** ******** ****: **** ** ***** ** *** ** ****, ******* *** lock ********* *** *** **** ******* ****** *** *******.  ** a **********, **** **** '*****' ** ******** ******* **** ** hibernating *** ****, *** **** *********** *** ****. *** **** it ***** ** '**** **' *** **** **** * **** approaches ** ***** ** ***** ** *** **** ** ******* to *******, *** *** ***** ** ****** ******* *******. 

*** ***** ** *********, ** ****** *** *****, *** *** going ** ** *********** ** ***** *** ****** **** *** tolerate **** **** **** *******. **** ******* ** *** **** of ***** ****** ***** ********** **** ******* ******* **** *** quicker.

Delayed ***********

** * ******** ************, **** ** *** *** ******** **** than * **** ***** ************ ********** *** *********** ********. **** worse, *** ******** **** **** *** **** ****** ******** *****, and *** ******* **** **** ** **** **** ** ********* status ** *******.

************ ************ ** **** ** **********, ***********, *** ******** *** *******: 

 

** ******* *** ******* ** **** *** *** ******** **** dates *** *** ***** ***** ** *****, *** **** *** received feedback ***.

**** - *** *** ********** ** ****** / ***** ****?

 

Comments (5)

*** - ** ** **** *****.

"**'** ********* ******** ** *** *******, *** **** ** ****** our ***********/******** ****** ***** **** **** ** ** ****. ** that **** ********** ******* *** ***** *** ******** ** ********* resellers."

"*** ***** ** *********, ** ****** *** *****, *** *** going ** ** *********** ** ***** *** ****** **** *** tolerate **** **** **** *******. **** ******* ** *** **** of ***** ****** ***** ********** **** ******* ******* **** *** quicker."

**** ******** ** * ******* ****** (********, ***********, ******, ****, Crestron), *** ***** **** ** **** ******* ** * ******** (Not ********* ** **** *** *** ***** **** ** **** you *** ***** ** **** *** ** ******* ** ** house). ********* **** **** *** *** ***** *** **. *** Key *** ** **** ******.

*'* **** *** **** ** ***** **** (******* ***** **** introduced ** **** ****** ******* *** *** **). **** * camera, * ***** ** ********* ***** ******* ******. ** **** RealLiving ***** ***** ***** **-** ****** ** * * ****.

** * ********** *** ** ******** ***** **** ** *** wanted ** ******* ** ** **.

****** **** **** ** ** *** -"Also *** **** ** ******** ** ***** ******** ** ********. ***** ***."

* ***** **** #* ** ****** ********* ** ** ***** clearly. **** *** ** ********** ****************. ***, ** ** **** Spain *** * ****** *** ******* *** ************** ******, *** still.

** ******* ** ***** ** ****** ** *** *******, *** if * **** **** * ***** ***** *** *** *******-******** market *** ** *******, * **** ****** *** ** **** in **! * *** **** ********** ** *******, *** **** done ** ** ********, *** * **** ****'* ***** ** far ** * ****** **.

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Aura's 'Invisible Ripple' Next Gen Intrusion Detection Tested on May 23, 2017
Aura Home is a startup intrusion detection system, but it claims new, high-tech sensing that monitors the 'invisible ripples' movement creates,...
Shark Tank Startup Guard Llama Mobile Panic Tested on May 16, 2017
A Shark Tank TV show appearance has attracted big attention for Guard Llama, a security startup touting a 'panic button' paired with mobile app...
Smartphone Controlled Kevo Lock Tested on May 04, 2017
Smartlocks are a growing market, with millions sold. Kwikset's Kevo is one of the most common choices, using the Unikey smart phone access control...
Deep Science - Active Threat Cloud Monitoring Startup on Apr 03, 2017
Deep learning for $2 a day for a system that automatically detects guns and masks, alerting the police to robberies and threats? A US startup is...
2Gig Intrusion Megatest (GC2 & GC3 Panels Tested) on Mar 28, 2017
2Gig is one of the most widely used intrusion systems, with two product lines that are the main offering of many alarm companies, huge national...
Lock Keyways For Access Control Guide on Mar 23, 2017
Lock keyways can be the difference between a lock working or not. Understanding keyways is important for access control. Indeed, a member recently...
Unikey Smart Phone Access Control Platform Profile on Mar 21, 2017
More and more people carry smart phones. Many think this could replace the conventional key or card for access control. However, using a phone...
Bill Gates Funded Startup Evolv Gets $18M For The "Most Advanced Threat Detection System" on Mar 17, 2017
Evolv Technologies has just raised $18 million, bringing its total to $30M, for developing what the company says is the most advanced threat...
Robot Startup NXT Profile on Mar 15, 2017
The security robot market may be the most rapidly growing industry segment, at least from a supply perspective. IPVM has already covered robots...
Glass Doors and Access Control Tutorial on Feb 22, 2017
The biggest challenge for many access control systems are glass doors. Here's what happens when a maglock is improperly installed to an existing...

Most Recent Industry Reports

Anti-Hack Access Card Shields Tested on May 26, 2017
Keeping your access control card information secure is becoming a big priority, especially since cheaper copiers can hack details easily. Multiple...
H.265 / HEVC Codec Tutorial 2017 on May 25, 2017
Since 2013, video surveillance professionals have talked about the potential for H.265. Now, in 2017, H.265 is starting to gain mainstream...
Camera Course Summer 2017 on May 25, 2017
Learn video surveillance and get certified. IPVM provides live online classes, recorded videos, personal help, cutting edge education and...
Most Respected Manufacturer Competitors on May 25, 2017
Manufacturers told IPVM what competitor they most respected. In terms of total revenue, Hikvision, Dahua and Axis are certainly tops but would...
CyPhy 'Unlimited' Flight Time Security Drone Examined on May 25, 2017
Drones face several issues as commercial security platforms - legal restrictions (e.g., in the US, the FAA), costs, and limited flight durations...
Milestone Entry Level Mobile Password Vulnerability Disclosed on May 24, 2017
While many manufacturers have only addressed cybersecurity vulnerabilities after public disclosures were made (or threatened), Milestone has...
How Integrators Use IPVM on May 24, 2017
150 integrators explained how they use IPVM and how it helps them stay informed and improve their business.  The 4 main uses integrators cited for...
Alarm Supervision Guide on May 24, 2017
Burglar alarms can constantly monitor the health of attached circuits, sensors, and devices to ensure that they remain operational. This is known...
Arlo Go Cellular Cloud Camera Tested on May 23, 2017
Totally wireless surveillance cameras are growing but almost all typically depend on a hub and local Internet access. However, many outdoor...
Avigilon New COO James Henderson Profile on May 23, 2017
It has been nearly 2 years since the infamous Bryan Schmode 'resigned' as Avigilon COO. Now, Avigilon once again has a COO, promoting James...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact