Solink Raises $12 Million - Company Profile
Most industry professionals have never heard of Solink, a company whose tagline is:
It's time to revolutionize the way business uses video.
However, raised ~$12 million USD recently, a substantial raise for video surveillance standards, especially given Solink's low profile.
Ottawa, Ontario-based business-intelligence and cloud-computing company Solink is not extremely well-known in the industry, yet they raised $16 million at the end of 2018, which, while not a huge sum is atypical for such a niche company. What do they bring to the table that others do not?
In this note, based on our interview with the company's senior leadership we examine:
- Funding
- Growth
- Revenue
- Company background
- VSaaS Platform
- On-Site NVR with Integrated Cloud Storage
- Video Analytics with Retail Data Focus
- DIY Commercial Video Monitoring
- RMR VSaaS Pricing
- Market strategy
- Compared to Retail Data Specialists and VSaaS Startups
- Outlook
*** *******'* *** *** **-*******, **** Matta [**** ** ****** *********], ****** a********** ** ** ****, ********** *** *******, *** ******** model, *** ***** ********** *** ******* ********* and ******** **** **** *******.
******--*** ******* *** *** **** **** a *********** ** *** ***** "*****" and "****" *** ********* *** ***** link ******* **** *** ***** *** company ***** ** *******--***** ** ******** large ******* ** **** **** **** to **** ******** *** ******* ******* heretofore ******** ***** *** *** ********.
**** *-****** ********* ***** ***** * broad ******** ** ***** ********:
$16 ******* ****** * *******
** ** ****, ************ $** ******* *** (~$** ******* USD) ** * ****** * ******* round*** ******* ****** ********. **** ******* ******* ** *** initial ** **** ******* ***** ** CA$5 ******* **** ****** ************** ********. **** ******* **** ***** ****** to ****** *** ******* ******* *** business ************ ********.
*******
***** **** **** ** * ******* company, **** ** *** ******** ****** revenue *******. *******, ** *** ***** that ** *** **** ** ****** his discussion ** **** ****** *** **** growing ** **-**%/*****. **** ****** *** slowed * *** ********:
**’** ********* ******* ** ****** *-** annually—which ** ***** ** ****** *** a ****** ******* ** ** *****. That’s ***** ***** *-**% ***** **** month.
** **** *** ***** ******* ** even ****** ********, **** ** **** high ****** ****, ********** *** * SaaS ******** **** ***** ** **** long **** ****-** ** *******. **** would **** ******* *** ******* **** a ********** ***** ***********.
Company **********
****** *** ****** ** **** [**** no ****** *********] ***** ** ******'* "******* ******" *******, ******. ** *** **** ***** *********, *** company *** ************ **** ********* ***** more ** * ****-** ********* ******* for *** ***** ***** ** * full *** ******** **********.
***** **** ****** ** **** ******* a ***** ****** ** ******** *** has * ******** ******* ***** ******* remotely **** ************.
** *** *********, ***** **** **** the ***** *** *****, *** ******* developed * **** ** ******* ******* clients **** **** * ***** *********:
** *** **** **** * ** 500 ********* *** ***** * **** of * ***** ****** *** **** we ****** * ***** ** $* mill ** ******* ** ****. **** the ******** ** *** ******** **** took ***.
**** ****** *** ***** ******* ** over *,*** ** ** ****, ********* to *** *******.
***** **** ****** ********* *** ** employees **** ***** ** *** **-** more ** *** **** ******** ****. Matta **** *** *******'* ******* ********* was ** *******:
- *&* & ******* *********** **%
- ********** **%
- ***** & ********* **%
- ******** ******* **%
- *****/********* ******** **%
Growth ******* ** *****-***-****** ******
*** ******* ***** ** ******* *** 2019 ****** ******* *** ********* *****, sales/marketing/operations, *** *&*. ***** **** ***** approach ***** ** ********* ******** ** each **** ** ***** ******** *** ********** ********* if *********:
** ****** ** ***** *********** **********, we ***'* *** *** ******** ** risk ** ****-********** ***** ** *** area ***** ** *** ******* .... We **** * ********* **** ******* both ******* ** **** *** *** pragmatic *** **** ****** **** ** cut **** ** ********.
***** **** *** ******* *** *** company *** ** **** ****** **** its ******* ****** *********, *******, ******, and **** *******:
****'** ** *****. ******, *** ***********. You *** ***** ***** **. ** see * *** ** ******** *****. In ****** ***'** *** ******* ** specialty ******. ** ***********, *****’* **** dining *** **** ***. ******* ** continuing ** ****. *****’* * ********* for ***** ****** **** **** *** that's *** ****.
VSaaS ********
*** ******** ********* ** ****** ** where **** **** **** *** ** differentiate **********. *** ****** ** *******-***** and ***** **** ** **** *** require ******* *** ****** **** **** most ****** ********. **** **** ***** mobile **** *** ******* ***** *** reports, *** *** *************.
****** ******* ** ***** *** *********-***** video *********, ***** *******, ****** ***** sharing, *** *** **** ***********. *** web ****** ******** ******** ** **** install ******** ******* ****** ***** *** supports *****-**** ********** **** * ****** login.
****** **** *** ***** * **** thick ****** *** ***** *** *** can ****** * ***** ****** ********* the **** ****** *** * **** monitor.
On-Site *** **** ********** ***** *******
****** ******** * *********** *******-***** *** appliance **** ******** ~** **** ** on-site ********* *** * ****** ******* link ** ****** ***** *******. *** NVR ******* * ******* ** **** camera (******** *** **-***), *** ********* management.
****** **** *** *** ******** ** 3rd ***** ******* ******* ***** (** is *** ****** ** ***** **********) or **** *** **** ******** **** connections ** *****-**-**** *******, *** ***** 3rd-party ******* (*******, ******, ***********, ***).
****** **** *** *** *** ************* send *****/***** ***** ***** ** *** cloud *** ****** ******* *** ****** viewing, *** *********/******** ** ***** ** transparent ****** *** *** ** ****** client.
Video ********* **** ****** **** *****
****** **** ***** ******** ****** ***** analytics *** ******* ** *** ***** based ** ****** *** ****** ***** sets. **** **** **** **** *** training ********* ****** ** ***** ***** point ** **** ********* *** *******, and ******** ** ******** *********** ******** model ******* ********* *** *********.
DIY ********** ***** **********
****** **** **** *** ******** ***** interface *********** ** ********* *** ***** features *** ************ **** ***** ******* from ***** ************ ********** *******.
**** ** * ****** ***** ** many *** *********** ***** *** ******** systems *** **** ** **** ********* to ***** *********** ** ********** ********* with ****** ** ********* *** ******** of *******.
RMR ***** *******
***** **** **** ***** ******** ****** at $***/***** ($*,***/****) *** ** ** 32 ** *******, *** ****** ** depending ** *** ********* ** ******** need:
***** *** ********* *******, *** $***/***** is *** **** ****** ********. *** have **** ********* *** *** ** don’t **** *** ****, *** ** don’t ***** **** ***.
********* ** *** ****** ** ******* this ***** ** ** ********* *** camera ********* **** *** ***** ****** customers, ***** ***** ***** ***** $*,*** total ** ** ***. ****** ******** the *** **** ***** ********.
****** ***** **** *** *** ****** to ******* ** ***** **** ****, that ********* ***** ** *** * cost-saving ******, ********** **** ********* ***** are **** ********.
Direct ********* / ****** *******
****** ***** ** *** ****** **** via ******-**-***-******** *** ****** ******, ****** Matta **** ******* ***** ****** ******* has **** *********.
** **** **** ** *** ***** of ****, ****** *** ~** ********* integrator ************ ** *** ** *** that ***** ******** ********* *** ****** in ***** ******* ** * **%/**% spread ******* *** **/****** **** *** remaining **% ***** ******** *********:
***** ******* *** ******** ** ***** up. **'** ** ** ***** **** the ****** ****, *** ***********. *** we ***’* **** ***** ******** ** those ***** ***.
Compared ** ****** **** *********** *** ***** ********
**** *** ******* ********* **** *********** retail ********* ********* **** ******* *** **********, *** **** * ****-***** ********, and ******* * ***** ** ******** from ** ******* ** *********** *** marketing. ****** ******** **** **** **** of ******** ********, *** **** ********* sell ******** ** *** *****.
***** ****************** **************** ***** ******** *********** ** ********* similar ****** ************, ********* **-**** ******** with ***** *********, ******** ***** ******* and ***** *********. *******, ******* ***** Eye ** ******* ***** ******* ****** data *********.
****** *******, * *****. ** *** looking ** ******* ** ******* ***** down-market (on **** *** **** **** **** successfully ******** ** * ******* *****.
****** *** - ***** *****-**. ****** appreciate *** *********** ** **** **** you *** **** ** *** ********* and ** ********* *** ** ******. IPVM *** **** * ***** ******** over *** ***** ** ** ***** the ********. ***** *** ** *** writers/moderators *** **** *** **** ************ to **** *** ******** * ********** community.
**** ** ******* ** ***** **** from ********** *** **-**** ** ******** a ******* (***** * ***** ***) - ***** **** * ***** ** wanted ** ********:
*) ** ****** ** **** ***** easily **********. ***, ** ****, ******** is **** ** ***** *** ***** iteration ** ****** ** ***** ** to ***** **** * ********. ** also ******* *** *********** ** ***** from ********* **-******* **** ** ******** operating ** *** *****.
*) **** **** ***** ******* **** context ** *****. ** ****** ** take **** ** ******* ***** **** standard "**** *********" - ********** **** from ***** ******* ** ******* ***** through ******/*********/********/***, *** ********** ***** ** augment *********** ** ************ (**. ********* based ********* ** ******).
*) ** ****** ** ** ******* centric. **** ***'* **** * ********* gimmick - * *** ** *********** hardware ********* *********** ******** **** ****** than ******** ***** ******* ***-**-*** ** a *******. *** "***" ** ******* drives *** ********* **** *** ** partner ****, *** ********** ** *******, how ** ******* *** ******* *** so **** ****.
****** ** ************ ** *** *****
*) ** *** ********** *** ******* to ******* *** "***** ****** ********" you ******* ** *****. ** **** to ***** *** ***** ** ********* (from ***** ** *****). ** **** get ****** **** ***** *** ******** video ******* (****** **** ** ****) so *** **** *** ** **** with ***** ** **** *** ********* data ***** *** ****, ** **** cases *** "****" ********* **** **** other ***** (****** ****, *********** ****, video *******, ***.)
*) ****** ************* ** *** ******** we ***. **'* *** "***********" *** rather ** *** ***-***-***** ********. ** currently *** * ********* *** ************. Over **** ***'** *** ** ******** other ************ ** ******* **** ***** based ********. **** ******** ** ******* into *** *******. *** ****** ** can *** ******* ******* ** **** we ***'* ********* **-******. **** ***** "dynamic *********" ******** (** *******) ** record ******** ******** ** *** ****** to ***** ** *** ********* *** interface ** *** ********** ******. ***** able ** "******" *** ****** ******* our ***** ******** ****** ** ** add ********** ********, *******, *** **-******.
*) *** ************* ** "***** **********" was **** *** ****** *** ** conform. ****** *** ******** **** ** our ********* - ** **** **** into ******* ******** ** ********.
*) ** **** ******* ** ******** a ******** **** *****. *** *** right, ** ****'* "********* **** *****" and **** **** ********* ****** ** we **** *******, *** ** *** not ********** ** ****. ** **** to ** * ********* ** *** customers/partners *** **** ******* ** **** them ******.
** **** ******* ** ******** *** on *** ********, ***** ** ***** questions **** *******. ***** *** *** taking **** ** **** **** **.
****,
** *** **** **** ***** ** market **** **** ******-**-******** *** ****** models *** ** ********* **** ****** growth, ********** ** *** **? ******* to *** *** *** '******* *******' focus ***** *** ** ********* ************, etc.
****** ****,
***** *** *** *********, **** ** were ****** ** *********** ** *** article, *** **** *** ******* ********* with ******* ******* **-*****, *** * lack ** ****** ********* ********. *** model ** ** **** ******* *** National & ******** ********** ******** *** we *** **** **** ******* **** the ****** ** ******** ******* *** partners.
*** ** *** **** ******* *****-*****-** products ******. **********, * ***** *** cost ********* ** **** *** ** some *****, * **** ** *** a *** **** *** ** *** provable **** ******* ** **** * incident *** ***** ******* ** ** reviewed. **** *** **** - **** up *** ***** **** *** **'** looking ******* ** ****** ****'* ****** the **** ****.
****** @*****!!
** **** ****** "*****-*****-**" ******* ****-**-***** and *********.
***** - **** (*** ***** ** myself)
****** **** ****** **** ***** * lot ** ******* **** *** **** that *****.