Snap Surveillance Profile

By: Sean Patton, Published on Jun 26, 2018

There are not a lot of video surveillance companies that survive 9 years with only one feature that makes their product stand out.

In the case of Snap Surveillance, the feature is their product, Snap Force Multiplier (FMX) which allows security operators to manually track subjects across a camera system within a single video tile.

In this note, based on a discussion with their CEO, we will be examining Snap's approach to market, platform capabilities, and challenges.

***** *** *** * lot ** ***** ************ companies **** ******* * years **** **** *** feature **** ***** ***** product ***** ***.

** *** **** ****** ************, *** ******* ** their *******, **** ***** Multiplier (***) ***** ****** security ********* ** ******** track ******** ****** * camera ****** ****** * single ***** ****.

** **** ****, ***** on * ********** **** their ***, ** **** be ********* ****'* ******** to ******, ******** ************, and **********.

[***************]

Company ********

****'* **** ********** *** conceived *** ********* ****** a******** ****** ***** *********'* ********** ** Adelaide *** ****** ******** $***,*** ** initial ********* ************* ***** ******. According ** ****, ** took *-* ***** ** develop ***** ********** **** a ****** ********** *******.

**** *** *** ** CEO***** ************ *** * ********** in *** ******* *** security ************* ********** ** a ******* ******* ***** ********* *********, ** **** as ******* ******* ********* ********** *********.

**** ** ****** ** an ********** **** * retirement ********** **** (********** ***** ****) *** ******* ***** investors.

**** ****** * ********* and **** *** ****** sales ***** ** ******** to ********** ******* ******* presence ** ***** *******.

Platform ********

*** **** *********** ************** of **** *** ** automatically ******** *** ******** correlation ******* ****** ***** by ********* *** ****** patterns ******* ****, *** displaying ***** ***** ** a ******** ******** ** a ****** *********.

*** **** *** ******** connects ** * *** to **** **** *** recorded ******* *** *** be *** ** * stand-alone ****** ** ******** within *** ** ***** partner *** ********* (**** says **** ******** ********, FLIR/DVTel, *******, *********, *** others).

*** ******** ******* ** enabling ** ******** ** follow *** ***** * target **** ****** ** camera ****** * ****** network – ** **** and ******** *****. *** operator **** *** *** ability ** ************** ****** the ****** ******* ***** and ******** * ****** sequential ***** **** **** combines *** ** *** camera ***** ***** *** suspect *** *******.

**** *** ******** ****** on * ******, *** FMX ********* **** ************* switches *** ********** ******* displayed ** *** ****** and ********** *** ******** next ******* **** * color.

** **********, *** ******** like******* ****** ********,***** ******* *******************'* ****** ***************** * ***** ******* tile ******* ** *** or **** ******** *******, and ****** **** *** active ******.

*** **********, ***** ** Exacq ******* ******'* ***** overlay **** ** *** next ******** ******:

Self-Learning ****** **** ****** **********

*** ****** ***** ******* learning *** ************* ******* camera ******* ** ********* the ****** ** ****** of ****** ** **** camera. **** **** *** learning ******* ***** *** resolution ***** **** ****** of *******, *** ******** the ******** ******* ** each ******. * ****** of *** ******* **** take ************* *** **** to *****, ********* ** the ****** ** ******. According ** **** *** little ****** ******** ** just ** ********* ** process ** *** **** activity.

** ********, *** ****** setup *** ************* ** Visual ********, ******* ******, and ****** ********* *** time-consuming *** ******* ******** floor ***** ** ***** cameras *** ******* *** facing ** * ***** working ********* ** *** views ** ***** ****** stream. **** ********* **** process ** ************* ******** the ************* ******* ******* instead ** ********* ****-********* manual *****.

**** **** *** * manual **** *** *********, removing *** ****** ** links ***** *** ********* learning ******* ** ****.

***** *** ******** ******* can ** *** ** any **** ***** ** cameras, **** **** **** an ********** ** ****** a ***** ****** ** cameras (**-**) ** * larger ******, *******, **** use *** ****** *********** tool. **** **** **** the **** ****** ** deployed, *** ***** ** the ******** ** ** the ********* ***** **** savings ****** ***** *** configuration *******.

*******

*** *** ****** ** sold *** * *** camera ***** ** $** USD ****. **** ** a ********* ******* *** systems ********** ** ** 500 ******* (** *******), and *** ******* ********* above ***. **** **** a ***** ****** ********** would ** ** ******* or ******, *** ***** average ****** ** ************* 250-350 *******. **** ********* they **** ************* * subscription-based *****, *** **** have *** ******** **** interest **** *********** ** customers.

** ********, *** ********* that ******* ******* ******* capabilities ** *** ****** additional **** *** ***** features, **** *** ************ of *** ***** ***** cost *** ****** *************.

Software **** / *** *********

**** **** ***** ********, there *** *** *** appliances.

******* ******** *** ********* and **** **** **** are * **** ****** during *** ******** *******, which ******** **** ********* resources **** * ****** already ** **********. **** is **** ** ******* more ************ ****** ******* with **** *********. **** deployed ** * **, a ****** *** *********** use **** ********* ********* on *** ** ******** during *** ** ******** times - *** **** can ***** ** *** learning *******.

Camera ***** *********

**** **** ***** ******** can ***** **** **** camera *******, ********* ******* cameras (****** ** ********), thermal, *****-******* *** ****.

*** ******* ** *******, working **** **** ***** home ** ******* ******. PTZ ******* ********** ** a ***** **** **** cause ******** ******* *** system ***** ***** ****** of ********* ******* *** cameras.

**** *** **** **** cameras **** ********** *********** lens ****** ** **** were ******* ****** ********** surfaces ***** **** ******* incorrect ***** ****** ********. Also, **** *********** ******* issues **** ***** ** thermal ******* **** *** a ****** ***** ** video *********.

Primarily ******* ******* ******

***** *** ********* ****** through ******* ********, *** Snap **** **** ************ sales ***** *** ****** system *********** (*******, *********) who ******* ********** ******* distribution.

**** **** **** *** looking ** ********** ***** partnership **** ********* ******* of ***** ***********-******** ********* opportunities.

Competing **** ********

******* *** ** ************* a ***** ******** ** basic *** *************, ***** only **** *********** *** the *** *** **** partners **** *** ********** with, ***** ***** *** offer **** *********** ******** to ******* ******** ******** performance. **** **** ********* that ***** *********** *** problem ***********, ***** ********* solutions (**** ** ****************** ******) *** ******** *********** by ********* *** ******* to ******** *********** **** to **** ******* ** camera.

Operational **** *******

**** *** *** **** to ******* *** ************ metrics *** ******** ********* evidence ** * ******** claiming * ******** *** a ************ ********** ********* 16x ******* ** **** (investigations ****** ** ******* vs * *****) **** searching/following * ****** *** then ********* *** *****. Snap ** ********* ******* with * ********** ***** to ******* **** "****" to ******* *** ********* claims.

Potential *********** ******

***** *** ********** ** selling **** ** ** add-on, ** *** ****'* best ****-**** *** ** part ** * ****** VMS / ******** ********** provider *** *** *********** this ** * ******* feature. ** ****, ** could **** * ***** but ****** *********** ******.

Comments (4)

Simon Langsford

07/05/18 04:42am

****** *** *** ******* ****.

**** * ***** ****, ** ********* ***** ** *** ********* looking ** *** ** *** **** *****/ ***-***** **** ****** North *******, *** **** *********** ***** ***/ ****** *******.

** ***'** **** **** ******* *** *** ***** ********** *** want ** **** * **** ***** ***** **** ****** ***** out ** ** ** ******* ** *** ******* ****** *******.

Undisclosed #1

07/05/18 06:39am

*** ******** ** ****?

Thumbnail icon

Sean Patton

IPVM | In reply to Undisclosed #1 | 07/09/18 08:27pm

*** ****** **** *** ***** *** *******. ** ***** ***** the ************* ******* ******* ******* *** ***** *** ** ****** a ******* ****** ******** *******. *** *** **** ******** ****** links ******* ******* ** ****.

*** *** ******* ******* **** **** ** ********* *** **** thinking *****? ***** ***** ** ****** ********* ** *** **** automatic ********.

Simon Langsford

In reply to Sean Patton | 07/10/18 06:28am

**** ** *******. **** ** *** ** ********* *******, ** keep "***** ** *** ****".

*** ******** ******* ** ******* - ******* - ********* ** more ******* *** ******** ****** * ****** (******, ******* ** other ******) **** ****** ** ****** ******* * ***** ************ network. **** ****** ****** ******* *****, ******* ** ** *,***+ cameras ** * *****, *** **** **** ******** *** **** of ** ******** **** **** **** ** ****** ***** * target ****, ** ** ****** ***** **** ** ******** ***** (with ****** ** ******* ********* ********).

** *** ** **** ** ****** ******** ** **** ****** cars, *** **** * *** ********** ** *** *** ******* cameras ** *** ****:

- ******* ****** ******** *** ***** **** ** **** ****** corners **** * ************ ******** ******* **** *** ***** **** in ******** - ****'* *** ******* ** ****'* *********; ***

- ******* ******* *** ***** **** **** *** ********* ***** around - **** ** ** **** ******* **** * ******* of ********* ********** / ***** *******

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