$57 million. That's the big bet by one of Silicon Valley's top VCs that a Massachussets based startup, Simplisafe, can knock off behemoths like ADT.
And in typical Valley style, they are not shy about what they think of incumbents, declaring:
"Most home security companies are stuck in the eighties with aggressive salespeople, obsolete technology and expensive alarm monitoring contracts that lock you in for years and thousands of dollars. We love the way SimpliSafe is disrupting an antiquated industry."
Is this product for real?
We bought a Simplisafe kit, shown below:
We tested its installation, operation and advanced feature sets compared to traditional alarm systems like ADT.