Security101 Integrator Franchising Profile

Author: Brian Karas, Published on Feb 08, 2017

Hundreds of thousands of franchisees exist but they are most commonly associated with fast food.

Does franchising make sense for security integrators?

In this note, we examine the business model of Security101, who reports 37 locations and $100+ million in revenue. The founder and CEO of Security101, Steve Crespo, described to IPVM what makes the franchise option attractive to their partners, what it takes to start your own Security101 franchise location and what to expect.

Plus, we examine the costs, risks and tradeoffs involved in starting your own independent integrator.

******** ** ********* ** *********** ***** *** **** *** **** commonly ********** **** **** ****.

**** *********** **** ***** *** ******** ***********?

** **** ****, ** ******* *** ******** ***** *************, *** ******* ** ********* *** $***+ ******* ** *******.*** ******* *** *** ** ***********,***** ******, ********* ** **** **** ***** *** ********* ****** ********** to ***** ********, **** ** ***** ** ***** **** *** Security101 ********* ******** *** **** ** ******.

****, ** ******* *** *****, ***** *** ********* ******** ** starting **** *** *********** **********.

[***************]

Security101 **********

*** ******* *** ************ ***** ** ***** * *********-***** ********, with *** ******** ********* *** ************ ******* ** ** ** being ********* ** ******** ****. *** ***** ******** *** $** in ****, *** *** ************ *** ***** ** ** ********* by *** *** ** ****, **** ******** ******* ** ****** of $****.

*** ******* **** *** ******** **** ******** *********** ****** **** B2B ********** **** *** ******* ******* ** ****** ***** ********** businesses. **** *********, ******* **** *** ******* **** ** ********* opportunities ** *** ******** ********, *** *** ** ****** **** model.

****** *** ********** ***, *** ****, * ******** *********** ********, giving *** * ********** ** *** ******** ********, *** *** belief **** ** ***** ***** ****** ** ** ********** ******* integrator **********.

Franchise ********

******* *** ******* * *********** ********* ******* ** ******** ** independent ********, ********* ** *** ***, *******:

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******* ** ******* ******** **** *********** ** ******* ******** ** running ** *********** ********
********* ********* ***** *********** *********

*********** *********** ** ******* * *-**** **-******** *******, ***** ****** integration ******, *** **** *** ***** ** ******* * ********. This ** * ***** ******* *****, ** **** ** ***** franchisees **** *** ********* ** *********** **********, *** **** *** run ** ****** ******** *** *** *** ******** **** *** that ******* (*** *******, *******, ***.).

Ideal **********

*********** ******* ** **** * *********** ******** **** ** **** "multiple ***** ** ********** ** *** ******** ********" **** "* proven ***** ****** ** *******." ***** ************ *** ****** ************* vague, ** *********** *** ***** **** ***** ********** ********* ** not *********** **** ******** ****** ** ****** ***** *** ********, other **** ******** **********.

** *** ******* **** ** *** *********, **** *** ******** franchisees **** *** *** **** ******** ******** **********, *** ***** these ********* ****** ** ******** ****, *** *** **** *** failed ********* **** **** ******* ** ****** ******* ******** **********.

Costs *** ***********

*********** ******* * $**,*** **-***** ********* ***, **** ***** **** do *** **** ******** ** **** ***, ** ** ****** goes **** ******** *****, ***** ****, *** ***** ***** ********** with ******* *** ***** ** *** ******** ** *** *******. This *** ****** ******** *** ** ** * ******.

** ******** ** *** ********* ***, ****** **** ********* **** to ****** ******* $***,*** **** *** ****** ** *** ***** 1-2 ***** ** ***** ***** ** ****** *****, *****/******, ******* inventory, ******* *** ***** ******** *****. ******** *** **** *** provide *** ********* ******** ** ***********, **** ***** **** ****** have *** ******* *******, ** ** **** ** ******* *** sufficient ******** *****.

* ******* ** *-*% ** ********* ** ***** ******** **** the ********. ***** ** ** ******* ******* *** *** *** first ****, *** * ******* ** $*,***-$,******. (********* ** ******/********) is *** ******** ** *** **** ***** ** ********* ** the ******* **** ***** ******** ***** **** *** **** ***** minimums. *** *** *** *** **** **** ***** *** ** enforce *** ******* ******* *******, ********* **** ********* **** ***** sufficient ******** ** **** ******* ************ ****** *** ***** ****.

** ******** ** *** ******* ***, *********** **** **** *** a $*** ******* *** *** *** ******** ********** ******** **** is ******** ** ** **** ** *** *********.

*********** ******** *** ***** ** ******* * .*% ********* *** advertising ***, ***** **** *** *** ********* **********, ******* ********** are ******** ** ***** *% ** ***** ***** ******** ** local ***********/********* *** ***** ********.

** ****** ******* *** ** **% ** *** ******* ********* fee ** ******** *** **** ********** **** ** ********* ** the ********.

Products *******

*** ********* ******** *** *** **** ** ***********'* *********:

****
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**** ******** ********

**** ******** ** ******** ** ***** ***** ********, *** **** to ****** **** *** ******** ************ ************ ** ******** **************. Franchises *** **** ***** ********** ********, ************ ** **** **** to ***** * ******* **** ** ***** ** ******* **** aggressively ** ***** *******.

Pricing ** ********/********

*********** *** **** ** *** ***** *** ******* *** ******** and ********, ****** ****** (*** *** **** *** **** ** to "** **** ** *******"). ***** ******* ***** ** ** more ******** **** ******* *******, ********* ** *** ***.

Limited ******** ********* ****

*** ******** ******** *** ********** *** ************* *** *********** ********** in * ********* ********.********, ***** ******* ** ***** **********, *** ** *** ** the **** **** *****.***************** ****** ***** ********** ******* ** ***** ********.****** ******** *******, *********** ** *********** ******** ******* *** **********.

***** ********** **** ******* ******* ***** *** ********* **** ** compared ** ***********.

Franchise ** *********** ********

** *** *** ******* ** *** **** *** *********** ********, operating ************* ***** **** *** ***** ***** ****** ******* **** flexibility, **** ** ***** ** ******** *******, *** *** *** when ***** ***** ** ********. *** *******, *** ***** ******* out ** **** **** *** ****** *** *** ** ********* software ********* ***** *** *********** * ****** ********. ***** ***** also ** ** ******* ******* ******** ***, ******* ** ******** business ********, ***** ***** ** ******* ********** ** ****** ********.

******* * ********* **** ****** ******* **** ** ***** ** selling *** ********, ***** ********* *** ******** ***** *********** ********* to *** ******, **** ***** ********* ** ********** **** ******* their ******** ** * ********* ********** (**:**********, *** *** ****** ******** *********** ***********), **** *********** ***** **** **** *** ****** ** ******** the ********* ** *** ******** (******, ** ** ****, ** the *********** ***** ******* **** *****, ** ***** *** ** bolster *** *****).

*********** **** ********* *********** ** **** ********* ********* ****** ***** designated *********, *** *** ******* ***** ******** **** **** **** to ** "******** ********" ** ** *********** ** *** **** business *** *********. *********** ************ ********* **** ** **** ************, and *** ********* ******* ******* * ***** ******* ** * way ** **** ***** ******** *** ****** **** *** ***********, which ***** *** ** **** ** * **********.

** ***** ** ********, *********** **** * ******** ********** ** brands ***** **** ***********'* ****** *********** ***** **** **** **** a ******* ******** ***** **** *** ********* ******, ** *** unable ** ***** ******* ******** ********** *** ******** ** ************* to ***** **** *********.

****

Comments (4)

Undisclosed Manufacturer #1

02/08/17 06:26pm

* ***** **** ** **** *** ** ** **** **** to ** ********* **** **** ***** *'* *** ******** ** do. *********, * ***** ******** ******** *********** * ******** *** location. * ***** ***** *** **** ** ******* ****** *** country ******** *** *** **** ** *** ****** ** ********* speaks ** ****.

John Honovich

IPVM | In reply to Undisclosed Manufacturer #1 | 02/08/17 06:33pm

* ***** **** ** **** *** ** ** **** **** to ** ********* **** **** ***** *'* *** ******** ** do. *********, * ***** ******** ******** *********** * ******** *** location.

** ***** *** *** ***** ******** ********** ********* ********... ***********.*** ;)

* ** ******* ** *** *** ** *** ***** ***. I ** *** **** **** ***** ******** *** ** ********, but ************* ** ** ** *********** ****** ******* *********** *** Tyco...

Undisclosed Integrator #2

02/08/17 08:03pm

* ***** ** *********** **** ******* * ********** ** **** products **** **** *** ** **** ** * ********** **** their *** *********** ******** ***** ***** ********, **** ****** *'** heard **** **** **** **** ***'* **** ***** *** ********** business.

******** * ********* **** *** **** ******** *************.

Michael Miller

In reply to Undisclosed Integrator #2 | 02/08/17 11:06pm

* *** ******** *** **** *****. ** **** ** ** after **** ********* / ****?

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