Shooter Detection Systems Reduces Prices, More
Now just over 2 years since being acquired by Alarm.com, SDS is changing its business and is in the process of rebranding to "have more mass appeal," the company told IPVM.
In this report, we examine the changes at Shooter Detection Systems and how they will affect the company's future, based on our interview with SDS VP of Sales Joe Byron.
For more background on SDS, see our January 2023 report - Shooter Detection Systems (Alarm.com) Profile.
Executive *******
**%+ ***** **** ***** *** *******, lower ************ ******, *** **** ********* subscription ***** ******** *** *******'* *******'* positioning ** * ******* ****** ****** recent **** *********. ********, ************ **** Noonlight **** *** ** ****** * "true ***-**-*** ********", ***** ***** *** gunshot ********* **** *********.
*******, ** ******* ** ** **** how *** ** * ****** ******* detection **** ****** **** ** ********* against *** *******/***** ******** ******, ***** has ****** *** **** ********* **** customers ** *** **** ****.
5 *******
** *** ********* **** ***' ** Joe *****, ** ****** **** **** changes *** ************ ** *** *******, including:
- ********* ***********
- *****.*** ******** ***********
- *** ********* ******** (*.*., ******* ******* detection ********)
- ***** ******
- *** ********
Noonlight ***********
** *********** **** *********, ***' ****** company (*****.*********** ********* ** ******* ****), *********** *** *******'* ******* "** a **** ***-**-*** ********", ** *** told ****, *** ** * ************** feature ** *** ** *** ***' offerings - *** **********.
********* *********** ****** ****** **** ** 911 ********* *** ********* ********* *** has *********** ***' ******** **** "* true ***-**-*** ********", ** *** **** IPVM.
**** *** ******* ** ********, ********* receives *** ******* ** *** ******** where *** ******** ********, *** ***** room ***** *** ******* *** ********, and *** ******* *********** ** * building *******/******** ********. ****, ** ** seconds ** ****, ** *** ******, a *** ******** ******** *** **** information. *** *******, *** ****** ******* detection ** "***** **** ** * second" - *** ******* ********* ******** speed **** **** *** ****.
*** **** ********* ** **** **** Noonlight ********* **** ** *** **** with * *** ******** ***** *** situation ** ******** *** ******** **-**-**** information (** **** *** ******* ** moving ****** *** ********, ********* ******* can **** ** *** ******** - SDS **** * *********** ******* ** explain ****).
********* *********** ****** *** ********'* ******** personnel/staff ** ***** ** ******* ** safety ***/** ********** *** ****** ** casualties ******* ** ******* ***.
*** ***** **** *********** ** * differentiating ****** **** *** *********** *** as * ******* **** "****** ** the ********", ** *** ******* **** IPVM:
** [********* ***********] ****** ****** *** our ********. **'* ** *** ** end ********, *** ****, ******* ****, where *** ******** ** *** ********* integrator ***** ** ** **. **'** really ********* * ********, **'** ******* the *** **** * ********** ******* company *** *** ******* **** *********. Andwith **** **** **, ** ****** separates ****** *** **** ** *** pack ** ***** ** *** ********
***** *** *********** **** ** ********* and ******* ** *** **** *** similar ********, ********** ******* * ******** ******** ** a *** ********, *** *** *******'* *******.
*** *** ********* **************** ** **** available **** *** *** ********** *******, which **** ** ********* ******* ** the ******.
Lower ******
*** ********* ** **** **** *** company ******* *** ******, ********* *** MSRP ****** *** ******** ****** *** the ************ ******.
*** ******* ******* **** ****** *** its ******** ****** ** **** **** 50% - $*** *** *** ***-******* model (**** ** ** ~$*,*** ***** *********) *** $*** *** *** *******-******* model (**** ** ** ~$*,*** ***** *********), ** **** **** **.
********, *** ************ **** *** **** less ********* ***, ** *** ******* table ******** ** ** ** *** below *****:
** ** *******, ***** **** ** that * "****** ****** *** ** **** ******* with ** *******".
SDS ********: ********** *** "******* ** *****.***"
*** ************ *** ******** **** **** tiers, *** ********** *** *** ******* by *****.***, **** ********* ***** *** of *** **** *************** ******* ******* the ***.
*** ******* ** *****.*** ** * "sensor *** ***** ********" ******* *** integrations (********* *********). ** **** *******, the ****** **** ** **** ******** to *** *****.*** ********, *** *** SDS ******* ******** *** ** ****** as "******* ****** ****** [*****.***] *********":
*** *****.*** ******** ** * *****-***** solution **** * ****** ********* *** a ******** *** **** ******* *****, intrusion, ****** *******, *** ***** ******** systems. ** **** ******** ** *** be ******* ** ** ****** ******* device ****** ***** *********, *** *** expertise **** ** *** ******** *****.
**** ****** **** ***** *********** **** the *****.*** ********, *** ******* ** Alarm.com **** *** ******* ***' *********** Awareness ********.
****** *** ******* ** *****.***, *** Enterprise ******** *** ********* ***********, *********** Awareness ******** *** ****** *** ***** integrations, ********* ************ **** *****, ****** control, ***.
******* *********** ******* *** ******** ** in *** ********* ******** - ****** the ********* *******, ***** ****** *** both *** *** *******-******* ******** ******, SDS ******* ** *****.*** ***** **** with *** ***-******* *****.
*** ******* ** *****.*** ** ** SMB ******** **** ** "***** *** a ******** ******* * ******** ********** center", ** ***** **** ****:
**** ** ***** *** *** *** market. **'* * ********* ***** **'* ideal *** * ******** ******* ******** operations ******. ***** **** ********* *** a ***** *********. ** **'** ******* anything **** ***** ** ****** *****. Small, *********, *********.
** *** ***** ****, *** **********, as *** **** *******, ** ********** for ********** *********.
SDS ********** *******: "****" *** "****"
*** ********** ******* ***** ***** **** two ******** ******** - *** ********** Core *** *** ********** **** - with *** *********** ***** ** ************. The **** ******* *** ********* ***********, however, ** **** *** ******* *** other ************, ****** *** **** *******.
*** ************ ** *** **** ******* come **** ********** **** (****** *** number ** *******) *** ** ********** fee (***** ** *** **** *** all ************). *** ******* ******** ** comment ** *** ***** ***** ** these *************, *** ***** ********* **** the "*********** *** ** **** * ***** percentage ** ** ************."
Perimeter ********
*** ******* *** ****** ***** ***, by *** *** ** ****, **** release ** ******* ******* ********, ***** the ******* ***** "********* ********", ***** to "******* *********, *****, *********, **********, parking ****", ** ***** **** **.
*** ********* ******** **** ** ***** on *** **** ***-****** ************** ********** (acoustic *** ** ****** ***** ********* are ******** *** ** *****), *** confirmed ** **. *** ******* ********* a ***-****** *** *** * ***** range - * *.** ******** ** range ******** ** *** ****** ****** (40ft).
*** ********* ******** **** ** ***-*******, but **** *** ******** **** ** used ******* ** ** ****, ** SDS **** ****:
**'** ** *** *******. *** ** far ** **** **** ***** **** be, ****'* ***** ***. *** * can **** *** **** **** ******, it'll ** ** *** **** *** of ***.*** ** * *** *** of ***.***, *** **'* ***** ** be **********.
******, ********* ** *** *******, *** perimeter ******** **** ** "**********" ********** with *** ****** *********.
Outdoor **. ****** ** ******* *********
******* ******* ********* ** ************* ********* from ****** ***, ** ******* **** have ** **** **** **** ******** noise **** *** ***'* *********.
**** **** ********** ****** ** *** IR ******** ****** *** *** ******* as *** ** *** ** ****** IR *********. **** ***** *** **** would ****** *** ********* **** *** efficacy ** *** ********, ***** **** IPVM **** *** ******* ***** ***** have *** **** ********* *** ******** reliability ** *** ****** ****** (*% false ***** *******):
**** * *** **** *** ** the **** ********* *** ******** *********** of **** ********* ******** **** ** intact. **, ********* *****'* ** *************** between *** ****** ******** *** *** perimeter ******** **** ** ***** ** reliability, **** ** ***** ** ********.
**** **** *** **** ****** ***** how *** ** ***** ******** **** affect *** ********* ** *** ****** flash, ** ***** ** * ******* number ** ********** ******** ** **. However, ** ******* ******* ** ******* detection ** **** ******* **** ****** one.
*** ********
******, *** ** ********** "** ******* to **** **** **** ******", ** the ******* **** **. *** *** developments ******* * *** ****, * new ******** ****, *** * *** site (********* ** ***********).
Growing ****** ** ******** **** *******
********* ** ******* ******** ** *******/***** detectors **** ******* ** ****** ***** school *********, *** ********* **** **** also *********** * **** ** *** number ** ******** **** *-** *****. While *** *** *** ******* *** close ***** **** ***** *** *********, this ***** ******** **** *** ******* detection ****** ***** ** *********.
** *** ******* ********* **** *** company, *** ********* **** **% ** customers *** **** *-**. ** ***, education *** ********** "***** ********* *** largest ******** ** *** ******** ********", as ***** **** ****.
Outlook
******** **** ************ ***** ** ********* a ******** **** *** *********, ** customers *** *** ****** **** **** options *** **** * **** ******** tier *** ***** ***** *** ******. Combined **** *** ********, **** *** put *** ** * ********* ******** in *** ******.
******* *********, *******, ** * ********* measure (*.*., *** ******** **** ******* been *****), ***** *** ***** *** wide ********. *** ******* ***** ***** their ******* *** ******* ** **** preventive ******** - *** *******, **** weapons ********/***** ******** ********* ****** ***** detector ** ********** ** ********* ********.
** *** ***** ****, ******* ********* can ***** **** ********* ** ********* where * *** ***** **** *** use ** ******** ******** **** * weapons/metal ******** - ** ** ****** **** ********* ****** ********, *** *******.
*** ****** ***** ******* **** **** on *** *** ******** *** **** will ****** **** *** ******* ********* market ******* ** ** ****.