SDM To Stop Print Magazine

By John Honovich, Published Apr 22, 2020, 08:09am EDT

For nearly 50 years, SDM published a print trade magazine. Now, coronavirus claims its latest victim.

While SDM will continue in digital / web versions as well as print versions at industry events, the flagship print version will stop in the next few months, SDM confirmed to IPVM.

In this note, we examine the move, what it means for SDM and the industry at large.

Stopping *****

*** **** ****:

** ***** ** *****-** and *** ******** ****** habits ** *** ********, a ******** *** **** to ******** *** ************ in * ******* ****** starting **** ******. ** will ***** ** ********** the **** *** ********* product ** *** ******** but ** **** *** format. *** ******* *** advertisers **** ******, ** listened, *** ** *** adapting ** **** ******** method. ******* ******** **** be **** *** ** our ******* ***********, ** well ** *** ********* readers ** ****** **** in *** ***********.

***** ****** ** ***** the **** ** *****.

*** ******** *** ****** been ******** *****, *** we **** ******** ** put *** ******** ***** as ** ******* *** news, **-***** *******, *** analysis **** ******* **** through *** *** *********.

***** *** ******* ***** magazine **** ***, ******* editions *** ****** *** planned ** ********, *** told ****:

** *** ***** **** life **** ** ****-********, but***** ****** *** *** steps ********* ** ** ready, ********* ***** *** print ******** ** *********** industry ******.

*******, **** *** *** well ******** ******** ****** will ** ** ** important ******** ** *** own.

************,*** **** *** ********* video********** *** **** ** advertisers:

Other ***** ********* ******?

**** *** *** **** trade ******** ** *** that ** **** ***** are ******** ***** ***** magazines.

** *** ******** ****, SDM ** ****** ***** that ** ***** ****** sense ** **** ******** magazines ********* ** ******* while ****** *** ****** down ** ******* **** home (*** **** ********* about ******** ****** ** the ****).

** *** ******** ** at ***** ***** ****, trade ********* ********* ****** heavily ** ***** *********** for ******* *** ***** overall ******** *****. ***** not ******* ***** ******** will **** ** ******** and ************ *****, *** revenue **** ***** *** has **** ************ ****** than *** ****** ***.

Strong *********** ** *****

*** ********* ** **** strong *********** ** *****. While ****** **** *** has ****** ** ***** 30 *****, *** ********* to **** ~*** *****, with ****** **** ***********. For *******,*** ***** **** *****:

****** **** *** *** strengths, *.*.,* **** **** ****** showed ******* *** *** **** notable *********** ***** ***** magazines. **** ***** *** alarm ******** **** **** any ***** ***********. *** they **** *********** *** *******, ***** *** ****** cited.

** *** ***** ****, their ***** ************** ******** *** ** **** to ****** ** ********** and ****-**** ******-**-********** ******** **** *******. ***,***** *******, ********** ******** ******, is ******-**-*****.

Online ******?

****** ***, ***, *** even ***, *** *** not ******* ** ******** its ****** ********. ******,***** *** **** *** audit***** ** ******* ** just **,*** **** ***** per ***** ** ***'* website. ** ********, **** does ****** ** ***** that ******. *** *** us, **** ***** *** not ** ******* ***** we ** *** **** advertising.

******, *** **** ******** their ****** / ******* presence *** ***** ******* will ** *** **. The ****** ******** ** whether **** **** ** enough ** ********** *** the **** ** ***** advertising. ********, *** **** SDM, ***, ***, ***, etc., ******* ******* ******** and ******** *** *** now ***** **** ****** competitors.

**** *** *** ** its ***** ** *** 1970s, *****, *** *****, it ******** ******* * limited ****** ** ***** print *********. ***, **** compete ******* *** ******** with ******** *** ********, a ******** ** *********. Both ** ***** ********* deliver ****** ********* ********* relevant ** ******** ********* at ********** *** *****.

** **** ** *********** to *** **** ****** SDM *** *** ***** magazines **** ** ** increasingly ****-***** *****.

Comments (7)

Avatar

Brian Karas

04/22/20 12:20pm

******* ********

* **** ***** ********** why "******* ********" *** a *****. ****** **** content ** ***** ******-*******, just ******* ** ******** HTML. ** ** **** worse **** *** ******* edition ******* *** ***** edition ****** ** ********* something ****** ***-********** ***** ("Continues ** **** **").

****** *** ***** ** every ***** **** ******* and **** ******* ******* "normally".

Agree: 10
Disagree
Informative
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John Honovich

IPVM | In reply to Brian Karas | 04/22/20 12:25pm

** ****** ** **** the '******* *******' ** a ******* *** *** advertisers. **** **** ******, ads *** **** *** really ***, *.*., **** Axis ***:

*** *** **** * banner ** ** * webpage *** * ****-**** one ** **** ******.

****, ***** ****** *** have **** ******* ***** magazines ***** *** ***** like **** ****** **** online. *** *********, ** you *******, *** ******** even *** ************ **** are * ******* **** years *** (** *****, WSJ, **, ***.) ** normal ****** **********.

Agree: 4
Disagree
Informative: 3
Unhelpful
Funny: 1
Avatar

Brian Karas

In reply to John Honovich | 04/22/20 04:47pm

** ****** ** **** the '******* *******' ** a ******* *** *** advertisers.

** ***. **** ** the **** ******* ****** for ******* **** ****** on *******. *** *** forced ** **** ******* all *** ***. *** can't *** *** **-*******, you *** ****** **** them. * ***** ******** though ** *** ****** the ******* ***** ****** attention **** **** ****** to ** ******* ******** ads/clicks ** **** *** actual *******, *** ** is *** * ****** for **** **********.

*** **** ****** ****** comment **, ** *****, the ********. ******** ******* ******, *** it's **** ** ********** to ****, *** *** on *** ******* ****** in *** ******* *******.

Agree: 1
Disagree
Informative
Unhelpful
Funny

Undisclosed Manufacturer #1

04/22/20 12:29pm

*** ****, *’** ***** remarked ** ****** **** the *** ***** **** is ******* *** ***** 3x5 ****-** ************ ***** that ***** ********** **** out ** ** *** Magazine.

** **** ******** ***** do ********* ** ******** my ******-**** ******* ****** quo ** ***** ** SDM’s ******** ******, ***** he ***** **** *** of *** ***** **** by ** *** ******* and ** *** **** least ******** ** **** index ***** ** * parse *** ******* **** headlines **** ** ******— It ***** ****** **** me *** ** ****** these ******* ****** *****. Something ** ********, ******.

Agree
Disagree
Informative
Unhelpful
Funny: 9

Undisclosed #2

IPVMU Certified | 04/22/20 03:58pm

****!

**** ******'* **** ** a ***** ****, ***** in *** ****** ** a ********** ** ********...

Agree: 1
Disagree
Informative: 1
Unhelpful
Funny: 11

Undisclosed Manufacturer #3

04/23/20 10:52pm

** ***** ********* ***** went *******-**** * ***** ago. *** ****** ******* owns ** ******* ******** community ************. **** *** week ***** ****** *** digital-only ************, *** ****** company ***** ******** - ironically **** * **** call - *** ****** their *****.

Agree
Disagree
Informative: 1
Unhelpful
Funny

Lee Jones

Support Services Group
04/26/20 03:38am

****** ** ***, **** specifically ***** ********** *** Laura ********…. *** ******* me ***** ** “************”. For **** ***** ****** the **’* **** **** published ******* ** *** … *** **** ***** under *** ****** ******, “MARKETING ********”, **** ******* 4 ***** ***** *** title ** “**** & TACTICS”. **** * *********** my “*******-**” ** *** about ****, ***** *** then ************ *** ********* as *** ****** “*** 100”. ******** ** *** SDM *** ********* *** hundreds ** ********* ** the ***** ********.

***, *** **** ** crude ****** *******-** ***** 1986. **** *** *** names *** ******* *** changed **** ** *****.

****** ***** ****** *****; Support ******** *****

Agree
Disagree
Informative
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Funny
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