SDM To Stop Print Magazine

By: John Honovich, Published on Apr 22, 2020

For nearly 50 years, SDM published a print trade magazine. Now, coronavirus claims its latest victim.

While SDM will continue in digital / web versions as well as print versions at industry events, the flagship print version will stop in the next few months, SDM confirmed to IPVM.

In this note, we examine the move, what it means for SDM and the industry at large.

********* ** *****,************ * ***** ***** magazine. ***, *********** ****** its ****** ******.

***** *** **** ******** in ******* / *** versions ** **** ** print ******** ** ******** events, *** ******** ***** version **** **** ** the **** *** ******, SDM ********* ** ****.

** **** ****, ** examine *** ****, **** it ***** *** *** and *** ******** ** large.

[***************]

Stopping *****

*** **** ****:

** ***** ** *****-** and *** ******** ****** habits ** *** ********, a ******** *** **** to ******** *** ************ in * ******* ****** starting **** ******. ** will ***** ** ********** the **** *** ********* product ** *** ******** but ** **** *** format. *** ******* *** advertisers **** ******, ** listened, *** ** *** adapting ** **** ******** method. ******* ******** **** be **** *** ** our ******* ***********, ** well ** *** ********* readers ** ****** **** in *** ***********.

***** ****** ** ***** the **** ** *****.

*** ******** *** ****** been ******** *****, *** we **** ******** ** put *** ******** ***** as ** ******* *** news, **-***** *******, *** analysis **** ******* **** through *** *** *********.

***** *** ******* ***** magazine **** ***, ******* editions *** ****** *** planned ** ********, *** told ****:

** *** ***** **** life **** ** ****-********, but***** ****** *** *** steps ********* ** ** ready, ********* ***** *** print ******** ** *********** industry ******.

*******, **** *** *** well ******** ******** ****** will ** ** ** important ******** ** *** own.

************,*** **** *** ********* video********** *** **** ** advertisers:

Other ***** ********* ******?

**** *** *** **** trade ******** ** *** that ** **** ***** are ******** ***** ***** magazines.

** *** ******** ****, SDM ** ****** ***** that ** ***** ****** sense ** **** ******** magazines ********* ** ******* while ****** *** ****** down ** ******* **** home (*** **** ********* about ******** ****** ** the ****).

** *** ******** ** at ***** ***** ****, trade ********* ********* ****** heavily ** ***** *********** for ******* *** ***** overall ******** *****. ***** not ******* ***** ******** will **** ** ******** and ************ *****, *** revenue **** ***** *** has **** ************ ****** than *** ****** ***.

Strong *********** ** *****

*** ********* ** **** strong *********** ** *****. While ****** **** *** has ****** ** ***** 30 *****, *** ********* to **** ~*** *****, with ****** **** ***********. For *******,*** ***** **** *****:

****** **** *** *** strengths, *.*.,* **** **** ****** showed ******* *** *** **** notable *********** ***** ***** magazines. **** ***** *** alarm ******** **** **** any ***** ***********. *** they **** *********** *** *******, ***** *** ****** cited.

** *** ***** ****, their ***** ************** ******** *** ** **** to ****** ** ********** and ****-**** ******-**-********** ******** **** *******. ***,***** *******, ********** ******** ******, is ******-**-*****.

Online ******?

****** ***, ***, *** even ***, *** *** not ******* ** ******** its ****** ********. ******,***** *** **** *** audit***** ** ******* ** just **,*** **** ***** per ***** ** ***'* website. ** ********, **** does ****** ** ***** that ******. *** *** us, **** ***** *** not ** ******* ***** we ** *** **** advertising.

******, *** **** ******** their ****** / ******* presence *** ***** ******* will ** *** **. The ****** ******** ** whether **** **** ** enough ** ********** *** the **** ** ***** advertising. ********, *** **** SDM, ***, ***, ***, etc., ******* ******* ******** and ******** *** *** now ***** **** ****** competitors.

**** *** *** ** its ***** ** *** 1970s, *****, *** *****, it ******** ******* * limited ****** ** ***** print *********. ***, **** compete ******* *** ******** with ******** *** ********, a ******** ** *********. Both ** ***** ********* deliver ****** ********* ********* relevant ** ******** ********* at ********** *** *****.

** **** ** *********** to *** **** ****** SDM *** *** ***** magazines **** ** ** increasingly ****-***** *****.

Comments (7)

******* ********

* **** ***** ********** why "******* ********" *** a *****. ****** **** content ** ***** ******-*******, just ******* ** ******** HTML. ** ** **** worse **** *** ******* edition ******* *** ***** edition ****** ** ********* something ****** ***-********** ***** ("Continues ** **** **").

****** *** ***** ** every ***** **** ******* and **** ******* ******* "normally".

** ****** ** **** the '******* *******' ** a ******* *** *** advertisers. **** **** ******, ads *** **** *** really ***, *.*., **** Axis ***:

*** *** **** * banner ** ** * webpage *** * ****-**** one ** **** ******.

****, ***** ****** *** have **** ******* ***** magazines ***** *** ***** like **** ****** **** online. *** *********, ** you *******, *** ******** even *** ************ **** are * ******* **** years *** (** *****, WSJ, **, ***.) ** normal ****** **********.

** ****** ** **** the '******* *******' ** a ******* *** *** advertisers.

** ***. **** ** the **** ******* ****** for ******* **** ****** on *******. *** *** forced ** **** ******* all *** ***. *** can't *** *** **-*******, you *** ****** **** them. * ***** ******** though ** *** ****** the ******* ***** ****** attention **** **** ****** to ** ******* ******** ads/clicks ** **** *** actual *******, *** ** is *** * ****** for **** **********.

*** **** ****** ****** comment **, ** *****, the ********. ******** ******* ******, *** it's **** ** ********** to ****, *** *** on *** ******* ****** in *** ******* *******.

*** ****, *’** ***** remarked ** ****** **** the *** ***** **** is ******* *** ***** 3x5 ****-** ************ ***** that ***** ********** **** out ** ** *** Magazine.

** **** ******** ***** do ********* ** ******** my ******-**** ******* ****** quo ** ***** ** SDM’s ******** ******, ***** he ***** **** *** of *** ***** **** by ** *** ******* and ** *** **** least ******** ** **** index ***** ** * parse *** ******* **** headlines **** ** ******— It ***** ****** **** me *** ** ****** these ******* ****** *****. Something ** ********, ******.

****!

**** ******'* **** ** a ***** ****, ***** in *** ****** ** a ********** ** ********...

** ***** ********* ***** went *******-**** * ***** ago. *** ****** ******* owns ** ******* ******** community ************. **** *** week ***** ****** *** digital-only ************, *** ****** company ***** ******** - ironically **** * **** call - *** ****** their *****.

****** ** ***, **** specifically ***** ********** *** Laura ********…. *** ******* me ***** ** “************”. For **** ***** ****** the **’* **** **** published ******* ** *** *** **** ***** under *** ****** ******, “MARKETING ********”, **** ******* 4 ***** ***** *** title ** “**** & TACTICS”. **** * *********** my “*******-**” ** *** about ****, ***** *** then ************ *** ********* as *** ****** “*** 100”. ******** ** *** SDM *** ********* *** hundreds ** ********* ** the ***** ********.

***, *** **** ** crude ****** *******-** ***** 1986. **** *** *** names *** ******* *** changed **** ** *****.

****** ***** ****** *****; Support ******** *****

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