SDM To Stop Print Magazine
For nearly 50 years, SDM published a print trade magazine. Now, coronavirus claims its latest victim.
While SDM will continue in digital / web versions as well as print versions at industry events, the flagship print version will stop in the next few months, SDM confirmed to IPVM.
In this note, we examine the move, what it means for SDM and the industry at large.
Stopping *****
*** **** ****:
** ***** ** *****-** *** *** changing ****** ****** ** *** ********, a ******** *** **** ** ******** our ************ ** * ******* ****** starting **** ******. ** **** ***** be ********** *** **** *** ********* product ** *** ******** *** ** this *** ******. *** ******* *** advertisers **** ******, ** ********, *** we *** ******** ** **** ******** method. ******* ******** **** ** **** out ** *** ******* ***********, ** well ** *** ********* ******* ** engage **** ** *** ***********.
***** ****** ** ***** *** **** is *****.
*** ******** *** ****** **** ******** first, *** ** **** ******** ** put *** ******** ***** ** ** deliver *** ****, **-***** *******, *** analysis **** ******* **** ******* *** our *********.
***** *** ******* ***** ******** **** end, ******* ******** *** ****** *** planned ** ********, *** **** ****:
** *** ***** **** **** **** be ****-********, ******** ****** *** *** ***** ********* to ** *****, ********* ***** *** print ******** ** *********** ******** ******.
*******, **** *** *** **** ******** industry ****** **** ** ** ** important ******** ** *** ***.
************,*** **** *** ********* *************** *** **** ** ***********:
Other ***** ********* ******?
**** *** *** **** ***** ******** so *** **** ** **** ***** are ******** ***** ***** *********.
** *** ******** ****, *** ** likely ***** **** ** ***** ****** sense ** **** ******** ********* ********* to ******* ***** ****** *** ****** down ** ******* **** **** (*** more ********* ***** ******** ****** ** the ****).
** *** ******** ** ** ***** risky ****, ***** ********* ********* ****** heavily ** ***** *********** *** ******* and ***** ******* ******** *****. ***** not ******* ***** ******** **** **** on ******** *** ************ *****, *** revenue **** ***** *** *** **** dramatically ****** **** *** ****** ***.
Strong *********** ** *****
*** ********* ** **** ****** *********** in *****. ***** ****** **** *** has ****** ** ***** ** *****, SDM ********* ** **** ~*** *****, with ****** **** ***********. *** *******,*** ***** **** *****:
****** **** *** *** *********, *.*.,* **** **** ****** ****** ******* *** *** **** ******* *********** among ***** *********. **** ***** *** alarm ******** **** **** *** ***** publication. *** **** **** *********** *** *******, ***** *** ****** *****.
** *** ***** ****, ***** ***** Publisher***** ******** *** ** **** ** ****** an ********** *** ****-**** ******-**-********** ******** **** *******. ***,***** *******, ********** ******** ******, ** ******-**-*****.
Online ******?
****** ***, ***, *** **** ***, SDM *** *** ******* ** ******** its ****** ********. ******,***** *** **** *** ********** ** ******* ** **** **,*** page ***** *** ***** ** ***'* website. ** ********, **** **** ****** 10 ***** **** ******. *** *** us, **** ***** *** *** ** central ***** ** ** *** **** advertising.
******, *** **** ******** ***** ****** / ******* ******** *** ***** ******* will ** *** **. *** ****** question ** ******* **** **** ** enough ** ********** *** *** **** of ***** ***********. ********, *** **** SDM, ***, ***, ***, ***., ******* against ******** *** ******** *** *** now ***** **** ****** ***********.
**** *** *** ** *** ***** in *** *****, *****, *** *****, it ******** ******* * ******* ****** of ***** ***** *********. ***, **** compete ******* *** ******** **** ******** and ********, * ******** ** *********. Both ** ***** ********* ******* ****** segmented ********* ******** ** ******** ********* at ********** *** *****.
** **** ** *********** ** *** what ****** *** *** *** ***** magazines **** ** ** ************ ****-***** world.
** ****** ** **** *** '******* edition' ** * ******* *** *** advertisers. **** **** ******, *** *** huge *** ****** ***, *.*., **** Axis ***:
*** *** **** * ****** ** on * ******* *** * ****-**** one ** **** ******.
****, ***** ****** *** **** **** reading ***** ********* ***** *** ***** like **** ****** **** ******. *** certainly, ** *** *******, *** ******** even *** ************ **** *** * hundred **** ***** *** (** *****, WSJ, **, ***.) ** ****** ****** publishing.
** ****** ** **** *** '******* edition' ** * ******* *** *** advertisers.
** ***. **** ** *** **** logical ****** *** ******* **** ****** on *******. *** *** ****** ** weed ******* *** *** ***. *** can't *** *** **-*******, *** *** easily **** ****. * ***** ******** though ** *** ****** *** ******* short ****** ********* **** **** ****** to ** ******* ******** ***/****** ** find *** ****** *******, *** ** is *** * ****** *** **** engagement.
*** **** ****** ****** ******* **, or *****, *** ********. ******** ******* ******, *** **'* **** of ********** ** ****, *** *** on *** ******* ****** ** *** digital *******.
*** ****, *’** ***** ******** ** myself **** *** *** ***** **** is ******* *** ***** *** ****-** subscription ***** **** ***** ********** **** out ** ** *** ********.
** **** ******** ***** ** ********* to ******** ** ******-**** ******* ****** quo ** ***** ** ***’* ******** exodus, ***** ** ***** **** *** of *** ***** **** ** ** the ******* *** ** *** **** least ******** ** **** ***** ***** as * ***** *** ******* **** headlines **** ** ******— ** ***** really **** ** *** ** ****** these ******* ****** *****. ********* ** consider, ******.
****!
**** ******'* **** ** * ***** time, ***** ** *** ****** ** a ********** ** ********...
** ***** ********* ***** **** *******-**** a ***** ***. *** ****** ******* owns ** ******* ******** ********* ************. Only *** **** ***** ****** *** digital-only ************, *** ****** ******* ***** everyone - ********** **** * **** call - *** ****** ***** *****.
****** ** ***, **** ************ ***** Whitehurst *** ***** ********…. *** ******* me ***** ** “************”. *** **** years ****** *** **’* **** **** published ******* ** *** … *** five ***** ***** *** ****** ******, “MARKETING ********”, **** ******* * ***** under *** ***** ** “**** & TACTICS”. **** * *********** ** “*******-**” to *** ***** ****, ***** *** then ************ *** ********* ** *** annual “*** ***”. ******** ** *** SDM *** ********* *** ******** ** fragments ** *** ***** ********.
***, *** **** ** ***** ****** Ranking-25 ***** ****. **** *** *** names *** ******* *** ******* **** 35 *****.
****** ***** ****** *****; ******* ******** Group
* **** ***** ********** *** "******* editions" *** * *****. ****** **** content ** ***** ******-*******, **** ******* to ******** ****. ** ** **** worse **** *** ******* ******* ******* the ***** ******* ****** ** ********* something ****** ***-********** ***** ("********* ** page **").
****** *** ***** ** ***** ***** news ******* *** **** ******* ******* "normally".