SDM To Stop Print Magazine

By John Honovich, Published Apr 22, 2020, 08:09am EDT

For nearly 50 years, SDM published a print trade magazine. Now, coronavirus claims its latest victim.

While SDM will continue in digital / web versions as well as print versions at industry events, the flagship print version will stop in the next few months, SDM confirmed to IPVM.

In this note, we examine the move, what it means for SDM and the industry at large.

Stopping *****

*** **** ****:

** ***** ** *****-** and *** ******** ****** habits ** *** ********, a ******** *** **** to ******** *** ************ in * ******* ****** starting **** ******. ** will ***** ** ********** the **** *** ********* product ** *** ******** but ** **** *** format. *** ******* *** advertisers **** ******, ** listened, *** ** *** adapting ** **** ******** method. ******* ******** **** be **** *** ** our ******* ***********, ** well ** *** ********* readers ** ****** **** in *** ***********.

***** ****** ** ***** the **** ** *****.

*** ******** *** ****** been ******** *****, *** we **** ******** ** put *** ******** ***** as ** ******* *** news, **-***** *******, *** analysis **** ******* **** through *** *** *********.

***** *** ******* ***** magazine **** ***, ******* editions *** ****** *** planned ** ********, *** told ****:

** *** ***** **** life **** ** ****-********, but***** ****** *** *** steps ********* ** ** ready, ********* ***** *** print ******** ** *********** industry ******.

*******, **** *** *** well ******** ******** ****** will ** ** ** important ******** ** *** own.

************,*** **** *** ********* video********** *** **** ** advertisers:

Other ***** ********* ******?

**** *** *** **** trade ******** ** *** that ** **** ***** are ******** ***** ***** magazines.

** *** ******** ****, SDM ** ****** ***** that ** ***** ****** sense ** **** ******** magazines ********* ** ******* while ****** *** ****** down ** ******* **** home (*** **** ********* about ******** ****** ** the ****).

** *** ******** ** at ***** ***** ****, trade ********* ********* ****** heavily ** ***** *********** for ******* *** ***** overall ******** *****. ***** not ******* ***** ******** will **** ** ******** and ************ *****, *** revenue **** ***** *** has **** ************ ****** than *** ****** ***.

Strong *********** ** *****

*** ********* ** **** strong *********** ** *****. While ****** **** *** has ****** ** ***** 30 *****, *** ********* to **** ~*** *****, with ****** **** ***********. For *******,*** ***** **** *****:

****** **** *** *** strengths, *.*.,* **** **** ****** showed ******* *** *** **** notable *********** ***** ***** magazines. **** ***** *** alarm ******** **** **** any ***** ***********. *** they **** *********** *** *******, ***** *** ****** cited.

** *** ***** ****, their ***** ************** ******** *** ** **** to ****** ** ********** and ****-**** ******-**-********** ******** **** *******. ***,***** *******, ********** ******** ******, is ******-**-*****.

Online ******?

****** ***, ***, *** even ***, *** *** not ******* ** ******** its ****** ********. ******,***** *** **** *** audit***** ** ******* ** just **,*** **** ***** per ***** ** ***'* website. ** ********, **** does ****** ** ***** that ******. *** *** us, **** ***** *** not ** ******* ***** we ** *** **** advertising.

******, *** **** ******** their ****** / ******* presence *** ***** ******* will ** *** **. The ****** ******** ** whether **** **** ** enough ** ********** *** the **** ** ***** advertising. ********, *** **** SDM, ***, ***, ***, etc., ******* ******* ******** and ******** *** *** now ***** **** ****** competitors.

**** *** *** ** its ***** ** *** 1970s, *****, *** *****, it ******** ******* * limited ****** ** ***** print *********. ***, **** compete ******* *** ******** with ******** *** ********, a ******** ** *********. Both ** ***** ********* deliver ****** ********* ********* relevant ** ******** ********* at ********** *** *****.

** **** ** *********** to *** **** ****** SDM *** *** ***** magazines **** ** ** increasingly ****-***** *****.

Comments (7)

******* ********

* **** ***** ********** why "******* ********" *** a *****. ****** **** content ** ***** ******-*******, just ******* ** ******** HTML. ** ** **** worse **** *** ******* edition ******* *** ***** edition ****** ** ********* something ****** ***-********** ***** ("Continues ** **** **").

****** *** ***** ** every ***** **** ******* and **** ******* ******* "normally".

Agree: 10
Disagree
Informative
Unhelpful
Funny

** ****** ** **** the '******* *******' ** a ******* *** *** advertisers. **** **** ******, ads *** **** *** really ***, *.*., **** Axis ***:

*** *** **** * banner ** ** * webpage *** * ****-**** one ** **** ******.

****, ***** ****** *** have **** ******* ***** magazines ***** *** ***** like **** ****** **** online. *** *********, ** you *******, *** ******** even *** ************ **** are * ******* **** years *** (** *****, WSJ, **, ***.) ** normal ****** **********.

Agree: 4
Disagree
Informative: 3
Unhelpful
Funny: 1

** ****** ** **** the '******* *******' ** a ******* *** *** advertisers.

** ***. **** ** the **** ******* ****** for ******* **** ****** on *******. *** *** forced ** **** ******* all *** ***. *** can't *** *** **-*******, you *** ****** **** them. * ***** ******** though ** *** ****** the ******* ***** ****** attention **** **** ****** to ** ******* ******** ads/clicks ** **** *** actual *******, *** ** is *** * ****** for **** **********.

*** **** ****** ****** comment **, ** *****, the ********. ******** ******* ******, *** it's **** ** ********** to ****, *** *** on *** ******* ****** in *** ******* *******.

Agree: 1
Disagree
Informative
Unhelpful
Funny

*** ****, *’** ***** remarked ** ****** **** the *** ***** **** is ******* *** ***** 3x5 ****-** ************ ***** that ***** ********** **** out ** ** *** Magazine.

** **** ******** ***** do ********* ** ******** my ******-**** ******* ****** quo ** ***** ** SDM’s ******** ******, ***** he ***** **** *** of *** ***** **** by ** *** ******* and ** *** **** least ******** ** **** index ***** ** * parse *** ******* **** headlines **** ** ******— It ***** ****** **** me *** ** ****** these ******* ****** *****. Something ** ********, ******.

Agree
Disagree
Informative
Unhelpful
Funny: 9

****!

**** ******'* **** ** a ***** ****, ***** in *** ****** ** a ********** ** ********...

Agree: 1
Disagree
Informative: 1
Unhelpful
Funny: 11

** ***** ********* ***** went *******-**** * ***** ago. *** ****** ******* owns ** ******* ******** community ************. **** *** week ***** ****** *** digital-only ************, *** ****** company ***** ******** - ironically **** * **** call - *** ****** their *****.

Agree
Disagree
Informative: 1
Unhelpful
Funny

****** ** ***, **** specifically ***** ********** *** Laura ********…. *** ******* me ***** ** “************”. For **** ***** ****** the **’* **** **** published ******* ** *** *** **** ***** under *** ****** ******, “MARKETING ********”, **** ******* 4 ***** ***** *** title ** “**** & TACTICS”. **** * *********** my “*******-**” ** *** about ****, ***** *** then ************ *** ********* as *** ****** “*** 100”. ******** ** *** SDM *** ********* *** hundreds ** ********* ** the ***** ********.

***, *** **** ** crude ****** *******-** ***** 1986. **** *** *** names *** ******* *** changed **** ** *****.

****** ***** ****** *****; Support ******** *****

Agree
Disagree
Informative
Unhelpful
Funny
Read this IPVM report for free.

This article is part of IPVM's 7,023 reports, 934 tests and is only available to members. To get a one-time preview of our work, enter your work email to access the full article.

Already a member? Login here | Join now
Loading Related Reports