Startup Safetrust Founder: We're Not Access Control, We're Identity Management
One of the most atypical companies in the access control market, Safetrust says it's "not actually in access control," though competitor HID has warned against using their devices.
In this report, based on an interview with Founder Jason Hart, we examine:
- Company Background
- Employee Count
- Company Funding
- Revenue and Growth
- Pricing
- Value Proposition
- Technical Differentiation
- Hardware Manufacturing
- Company Outlook
Company **********
**** **** **** ********* ** ** identity ******* **** * ***** ** IT *** ** ********:
**'** *** ******** ** ****** ******* company. ** **** **** ******* ** a ** ******** *******. * **** from *** ** **** ** *** house *** *** ** ** ********** was ********** **** ********** ******** *** big ********** ** ********. * *** into ****** ******* ***** ** - 15 ***** *** ** ********. ******* identity ** *** ** **** *** access ******* *** **** ** **********. But ***'* **** **** ** ***** and **** ***** ***** ****** ******* to *****, ** ** *** *** of * *****.
Access ******* ****** ****** *** ***********
**** **** ****** ******* *********** **** moved ****** **** ********* **** *** doors:
**** *** **** ** ** ** years, ***'** *** **** *** *********** program ****** **** ** ******** ****** an ************. **'* ****** *** *****, it's ****** *******, * ********** *** on **. ** **'* *** **** photo, **'* *** **** ********** ****, it's *** ********, *** ** ***** a ****.
******* ** *** *******'* ********** ********** in ********** *** ** **********, ********* was ******* ** **** ************* ********** to *** ************:
*** *** ********* **** *** ****** inside ***** *************, **** **** ****, to ** ****** **** *** * card ** * *******, *****, *** a **** ** ****** * ***** type ** **** ** *** ********* at * ****, ** **** * payment. *** ** *** *******, *** a ****.
** ***, ** ************* *** ********** what ***** ****, *** *** **** 10 - ** *****, ****'** *** a *** **** ****** **** **** physical ******, *** *** * *** more ****** ** *** ***** (**, finance, **********, ********, ***.) **** **** did **** **** ********** *** *** replacement ******* **-** ***** ***.
Company *******
********* ** ********* *****, *** ***** Hart **** ** *** ********** ************, they **** *** * ***** ** VC ******* ** **** ** "**** than $ ** *******, **** ******** and ******** **********."
*******, ********* **** **** ** ***** 2023 **** *** *********** **** **** financing *** **** ** ** ******* round ** ******* **** ** ********** growth."
** *** ******* ******, ******, ****** rapidly. *** ** ** **** ****** go *** *** ** * ***** of *******, ******** ******* *** *** the *** ** *** ****. *** we'll ** **** ** ** **** comfortably ** *** ****** ********** *******.
*********
********* ******* ** ********* ******** **** 2 **** *******, *** ************ ** Freemont, ******** *********, *** ** *** Minh **** ** *******. ****, **** said **** *** ******* * ******** office ** **** ****/***** ****.
******** **** ***** ** *********, **** 16% ****** ** *** **** ****, and ********** **** **** *** **** 2 *****. ********* ********* **** *** manufacturing ***** *** ***-** ********* *** not ** ********.
**** **** **** ******* ********* *** been ***********, *** ********** *** "***********" projects **** **** **:
******* ***** ****** ** ****** ***********, but ****'* **** ** ****** ****** about ** ** **'** ******* **** a **** ******* **** *** ****** base **** ** ****, *** ******** we **** ** *** ****** ***********.
*****/*******
**** **** **** ********* ***** **** been ******* ** **** **** **% per ****, **** ******* ******* ******* $20 ******* *** $** *******:
** **** **** ******* ** **** than **% * **** ** ***** of *****. *** *****, *** ********* are ******, ****** ***********. **** **** look ** **** *******, **'* *** just ***** ********* *** **** **** a *** ****. **** ** **** of **, *** **'* ***** "**** else *** * ** **** **** program?" "*** *** * *** *** data ** ******* ** ********?" "*** can * *** *** **** ** determine *'** *** *** **** **** estate ** *** ****** **** ****** in ** *********, *'** *** ****** printers ** *** ****** ********?"
*******, **** ***** ******* ** "* blended ***** ** ******** *** ************, with * ******* **** ** ************" based ********* *****.
Global ***** *********
********* **** *** **** ** *** identity ********** ****** ******* **** ******** a *****-****** ******* **** ********** **** many *** ***** *******. ******* *** Safetrust ******* *** ********* ** *** cloud, **** ****** ********** *** ******* total ****** *** *** ****** *** connected *********, **** ****** ********* **** 5,000 ***** ********.
********* **** **** **** * ******** data ******* ******* ** ******** ***** security ********:
*** ******** **** ******* **** **** are ****** **** ***** ******** ***** hardened ******** ******* **** **** *** your *** ********, ***** **'* * really ******* *****. ** ***** *** of ********** *** ******* *** ********** ****** *******, ******** ******** ********, *** **'** using **** **** ********** *** ***** to ***** ******** ******** ** ************, and ****'* *** ******* ** *********.
Hardware ********
***** ********* ***** **** ***** ***** modules ***** ***'* ******* ********, **** reported **** ********* ***** ******** ****** issues ****** ** ***** *******. **** report ****** "**** ******** ** ********* deployed."
**** **** **** **** ********* *** released **** **** *******, * *** reader, **** ********** ******/**********:
*******
********* **** **** *** ******* ****** cost ** ~$*** ****, *** **** also ******* * ***-********** ************ *** would *** ******** *** ****. *******, they **** *** ************ **** ** "similar ** ********."
Readers "** - ** **** ********* ** ***** **** ***"
********* **** *** **** ** ******* is **-** **** ********* **** ***, but ********** *** ***** ** ********** the ****** ** **** **** *** cost ** *** ******:
*** **** ** ********* ** *** readers ** ******** ****, ***** **** times **** ********* **** **** ****** to *****. *** ******* **** ** radios ** **, ********* ******, *.* gigahertz ******, *.* ********* ** ** radios, ***** ******** ******. ****'* ******* we **** **** *** **** ** putting *** ****** ** * **** is **** ********* **** *** ********.
Needs ****** ******* ****** ** ********
* ********* ** ********* ** **** they ** *** ***** *********** ****** control ******** (*.*., **** ******, **********, open/close **** ******, ***.), ** ********* still **** ** ******* * ******** access ******* ******. ********* **** **** integrate **** *** ****/********** ********** ** those ******* *** *** ******* ** the ********** ** *****:
** ***** **** ** ******* *** interfaces ** **** ******* ** *** enterprise ******, *** ** **** ** bring ****** ******* **** * ****** identity ******* *** ** ************. ** we **** ***, *** ** *** or ***** ***** **** ***, ***** of ********* **** ** *** ******* alongside ************* **** ****, ***** ** provide * *********** **********, **** ****** API ** *** ** ************ *** they *** "* **** ** ** able ** ********* ** ******** ** Sean **** **** **** ** *** watch **** ** *** *****, **** on * ***** **** ** * high ******** ******* ****."
*******, ***** ** * **** *** Safetrust ** *****-********* ****** ******* ******* grow, ********* *********** **-******* ****** **** smart ****** ******* *** *** *****-********* architecture **** ********* ***** ***** **** providing ***** *********** ****** ******* *********.
Value ** **** ********** *** ********** ** ***
********* **** ********* ********* ***** *** ability ** ******** ** ******* ***** card ********** ***** ************* ** ***** mobile ****** ******* ******** ******* ******* and ********* *******:
** ** *** ***** ***** *** the ***-** ****** ** ** *******; it's ******* ** *'** *** * very ***** ***** *******. ** * have ** ** ****** *** ******* just *** ****** * ***** ** to ******. ** * **** ** go ****** *** ******* *,*** *******, the *** **** *****'* **** ***** to ******* *** ****** *** ******* if *** ******** ****** ** ********* capable. *** ** **. ** ****'* why *** ****** ** **** * good ****.
**'* ********* ** * **-****** *******, versus ******* ** *** ****** *** a ****, ******* ***** ********** ****, cutting ***** *********, ******* **** ***** on *****, ********, ******* ** **** on, *****? **** ** ********* *** screw, **** ** ** ** *******, and ***'** ****.
*******, **** ********** **** *** *********** organizations ** *** ********** ************ **** are **** ***, **** *** ******* compliant:
**'** *********** ************* ** *** *** technology, *** ********** **********, ** ** a *** **** **** *** *** latest ************ ** **, ** ****** devices **** ******* ********** **** ** here ***, *** *** **** ** years **** *** ******* *********. **** the ****** **, *** ********** *** been ******** ** ** ******** *** understood ** *******, *** **** *** current ************ *********, ** **** **** practice *** *** **********, ** ** an ********* ** *** ******** ******** Modules.
Feedback ** ***'* ******** **********
********* *******'* ********** *** ********* ** *** modules ** "*********"**** ****."
** **** ********* ***** *** *** messaging ** *** **** **. *** customers *** ****'* ********, ** *** run ****** ********* **** **** "** don't **** ** ******** ******* ** what *** ****." ****, **** ** those *********, **** **** *** **** at **, *** ******** *** ****** it **. **** *** ********* *** had ***** *** *********, **** **** actually ****** ** *** **** ** have ******** ** **** **** ***** customers. ********* **** ******* ** **** a ****** ****, ******* *** ***** proposition ** *** ****** ** ****** a *** ****** ** *** ****, but ** *** * ***** *** card ******* **** ** ********* **** all *** ****** ******** ****, *** is ******* **** *** *****.
********* *** **** *** ******* ** better **** *** *** ************:
*** ********* ****** ** * ****-** for *** ****** *******, ***** ******** them ** ******* ******* ***, ****** credentials *** ************* ********** **** ****. Safetrust ******* *** ******** ********** ** customer’s *** ******* *** ********** *** need ** ******* ****.
*******, ********* ***** **** ** *** impractical *** *** ** ***** ** prevent ******* **** ***** ********* *******
*** *** ** **** ** ***, HID ***** **** ** ****** *** firmware ***** ** ***********. **** **** would *********** ***** *** ***-******** ******* that **** ******* ****. *** *** Multi-class *** *****, *** ****** ** reason ** ******* ****.
Product ******
********* **** ** ******* ****** ****** from *** ********* ***** ** **** to ***** ** ********** *** ******** customer ****. **** ********** **** **** could ****** *** ********* **********, *** the ******* ********* ** *** ** some *****.
**** ********** **** ***** ** ***** these ********** *** **** **** ** its **** ** ******* ** ******** long **** **** ********** ***, ******* 2022, *** * **** ******:
** *** ******** *** **** ** the *****, *****. ** *** ****, what *** **** **** * ** cent **** *** $*, ** $*. So ***** ** **** * ****** different ** **** ** ****, **** we **** *** ******** **** ********** from **** ********, ** **** * few ******* ******* ** **** ** go *** ******* *** ** *** long **** **** ********** **** ** needed.
****, ** **** **** ****** *** supply *** *********:
** ** **** ********** ****** ** hardware, ** ******* **** ****** ** the ******* ** **** ***** ****** on *** ********. *** ****'* ***********, because ** **** **** ** **** and *** **** ***** ******* *** have **** ***** ** *** *********. Going ******* ****** *****, *** ********, is ******* ******. **'** **** ****** of *****, **** **** ** **** reasonable ******.
Made ** *** ** / ******* ********* ** ****
********* **** *** ******** ** **** in *** **, ***** ******** ************* with * ******** *** *,*** ***** - *,*** * ****. **** **** they **** ** ********* ************* ** Asia, ****** ****** ** ********, *** the ***** ** **** ****** ** the **:
**'* * *** ** *** ******, but ** **** **** ****** **** relationships [** ******]. ** *** ******** process, **** **** ****** ****** ** Vietnam ** ********, *********. *** **** part ** ****'* ****** * ****** element ** **, ***** ** ******, and **** ** **** ****** *** security ** *** *******. **** ***** that ***** **** ** *** ****** States, *** ****'* ***** ** ************ provision, ***** ** ****** ** *******.
********
********* **** **** *** ******* ******** are ****** ******** ** ************* ***********, primarily ****** ** *** ****** ******** base, *** **** **** **** **** relatively ******* *********** ***** ** ******** site ********:
** *** ******** **** **** ** the ****** ****** ** *** *** G1000. ***** ***** **** **** ** use ******** *********** *** **** *********. Our ******* ******** *** **** ***** globally, ** **** **** ************* **** all ** *** ***** ****** ***********. But **** **** ** **** **** regional *********** ******* ** ***** ** office, ******** ** ******* ** *******.
Company ****** *****
**** **** **** *** ****** *** growth **** ******, ***** ****** ** mobile ****** ******* *******, *** **** are ***** **** ******** **** ** enterprise, *****-*** ******* **** ************.
** ******** **** ********* ****** ** the ****** *** **** ***** ** a ***** ****** ** ********* *** evaluating ********** *** ********* ****** ********** technology.
***** **** *** ****** ** ********* have ****** **** ******** ********* **********, he **** **** *** *** ******** an **** ** *********** *** ***** they *** ********* ** ******** ** grow *** ******* *** "*** ** through."
*******
*********'* ******** ** ** ****** ******* add-on ******** ********** ******** **** *** own ****** ******** ** ********. *******, they ******* *********** ********** *** ****-******** multi-use **** *********. ***** *** **** business ***** ** ********* *** ********* VC *******, *********'* **** ** ***-**-*** access ******* ******** ****** *** ***** in * ****** ******** ** ***-**-*** offerings.
*******, *********'* *************** ** ** **** of **** ******, *********** ****** ******* companies ********** ***** *** *****-***** ******** management *******, ******* ** *** ********** faced ** ***-** ********* *********.
*** ********* *******/********** *** *****? **** do *** **** ***** ****?