Start Up Safe Zone $150 Gunfire Detector Profile
While gunfire detectors have been around for years, typically they are limited to enterprise level or municipal deployments. Startup AVidea, makers of the Safe Zone Gunfire Detection System is selling their detector at a consumer price point - $149.99.
We noticed this when The Wall Street Journal covered the Safe Zone detector after its appearance at CES 2019 and included it in its "Craziest and Coolest New Technologies That Might Even Matter" List.
The company's President Mike Anderson [link no longer available] spoke with IPVM to examine more details.
Inside this note, we examine:
- Company's background
- Funding
- Revenue & Growth
- Product overview
- Primary vertical
- Go-To market strategy
- Competitive comparison
- Outlook
- And concerns about qualification and performance
AVidea **********
*******-***** ****** *** ******* ** **** responding ** ****** *********. *** ******* is ********* **** *** **** **** have * *********. *** ****** ********* team ******** ********* **** ********, *** CEO Mike ***** [**** ** ****** *********]. Lally ******* ******* *** ***** ****, * ******* **** ************* ********** ********* and ******** ******* ******* *** *********, in ****. ** *** **** ******* for ** *****. *** ** *****, he **** *** ** *** ***** of ********* ****** ************. ************ ***** ** * ************ of ******* ** ******* ******** ********** pressure *** **** ******** ** ******* ********* and ***** *******.
******** **** *** ********* ** ********* were ******* ** ***** *** *&*, with ****** ********** **** ********** *********** functions ** *****.
*** ******* **** ** **** ***** by ********* ******** **** ******* **** delivery ** *********** *********, ** ***** in *** ********* ********* ***** **** the*******'* ******* *******:
** *** ********* ** ****, ***** is **** *** ***** ******* *** detector ** ******* ******* *********.
*******
************ ** $* ******* ** **** funding*** ** *****-****************, ***** **** ******** ** *** portfolio ****/******* *** ****-****** *********** ********* like****** *************************** *** ********** *********, ************.
*******
**** **** ***** ** * ********* flavors **** * ********* ***** ******. The ****-***** **** ***** ***** $***.** and ************ ********** *** ** ********* for ***** ** *-*****. ***** ** also * $***.** *** *****.
********* ** ********, **** *** ******** cost ** *** ********* **** ** pay, *** ***** ** * ********* $25 ****** ********** ***:
***** *** *** ********. *** **** version **** ******* **’* *** **** to **** ***********—****’* $***.**. **** *****’* a *** ******* **** ** $***.**. That’s **. ***** ** ** ***** hardware *********.
***** *** ******* **** ***** ********* which ********* *** **** ** ******** of ********* ** ******* *** **********.
Revenue & ******
*** ******* **** **** **** ******** 2019 *** ***** ***** **** *** shipping, ** ***** *** ** ******* to ****** ***, *** ** *** orders *** **** "********* ************," *** said **** ******* *********** ***** ******* were ~*** *******:
**’** ** **** $** *******, *** under $*** *******.
***** **** *** ******* ***** **** be **** ** **** ******* ****** initiatives, ********* ********* ***********, **** ***:
*** ******* ******** ********** *** *************. We ****** ***’* ** **** **** detail. ** **** * *** ***** products ** *** *******. **** *** fully ********* *** **’** **** ******* to *** *** ******* ******** ***** stabilized ****** ** ***** *********** ********** products.
*** ******* **** **** ****** ** hiring ** **** ** ****, *** company ****, ******** ** ******* ***** to **** **** ** ***** *********:
**’** ********* ****** *******. ***** **** been ********* *** ************. ** **** sales, ******** *******, *** ***** ***********.
Safe **** ******* ********
*** ****** **** ************* ******* *** gunfire ******** ** *** *********** *** call ******. ********* **** ** **** utilizing *****-**-***********, *****, ********* ********* *********** ******** ********** *** 911 **** *******.
*** ******** **** **** *** ****** was ******* ** **-*****, *** ******* said:
*** **** ***** *** ** *** all *** ********. ** **** ******* patents ** *** ******, *** ************ and *** ********** ********.
************* ** ******* ** * *********-***** contractor:
** **** * ******** ************ **** is ********* *********. **’* ****** *** to **** ****.
Primary ********
*** ******* ***** **** ***** ******* are ********* *** *******-******** ****** **** the **** *********, **** *** *** actually ***** **** ******-******* ****** *****:
** *** ** ****** ******** ****, schools *** *** *** ********* ******* it ******** ********. **’* ********. *** there *** ***** ** **** ****** shooter ****** ** ********** ******—******, ****** buildings.
*******, **** **** **** ****** ******* and ****** ***** ** *** **** active ******** ***, *** ** *********** complicate ******** *** ******, ******** ********* ******** time. ** **** **** *** ******** increased ********* **** ********* *********:
*** ***** ** ********* **** ***** in * ***** ***** ***** ** access *******. * ****** **** *****’* stop ** ****** ******* *** ** fact, *** ****** ****** **** ***** responders. ** **’** ******** ** *** a *** **** ******** **** ********** enterprises.
Go-To ****** ********
**** **** ******* ********* **** **** to *** ****** ********* ******* ************, but **** ***** *** **** *** relationships **** **** *********:
** **** ** ******* ******* ************. We **** * ****** *** ************* with **** ***** ******** ******** **** we’re ***** *** ****. ****’** *********** customers, *********.
******* ************ ************ *************** ******&* *****. * **** ****** ** ******** returns ** **** *** *** *******, but * **** ** ******** ******** they ** ***** **** ****.
****** **** ** *** ********** ***** partnerships **** **** *** ***** ** mention, *** **** *** ******* *** covering ** ***** ** *********:
**** ************ ******** **** ** ********* as **** *** ***** ** ****** themselves. ******* ** ** ***, ** will **** ******** ************ **** *** primarily ******* ** ********* ******** ********.
Competitive ********
**** **** ** **** ********* **** is ******* *** * ******* ********* system, *** *** ****** ***** ** returns ******* ** *** **** ******* more *******—"****** *******," ********* ** *** video.
************, **** **** ******** ********* ******* together ** *** **** **** ******** "location ********":
***** ******** ********* ****** ** ** improve ******** ******** *** ************** ********.
*** ******* ****** *** **** **** they **** **** ***** **** ********* in * ******** *** *** **** that ***** *** **** ********* ***** better ******** ******** ** *** *******.
**** ****** ****** **** ****** ***** it *** *** ****** **** ******.
*******, ***** ********* ******* **** ******* and **** ****** ****** ** **** in *** *********** ***** (************, **************, ************):
****, **** **** ** ** ******-**** system (** ******* ** ***********, ***** is ** *******, *********-***** ********) *** so ** *** ******, ** **** not ***** ******* ***** * ******* is ******* ****** *** *** ******* opened ****, ***** ****** *************.
** ** ****** **** ****—** ***—******* detection ****** **** **** ** ** used **** ***** ************, **** *** *** detection ** ********* ** **** **** ******* *******, ** ***** ** ** ** maximum *******. *** ********* ** * technology **** *** ******* ***** ** ******** **** ***********.
Qualifications *** *********** ********
*** *********** **** (** **** *******) for *** ******* **** ***** ********* about *** ***********. ***** ** ** easy ** ******* ** ********* ****** like ***, ********** ********* ******** ** difficult, ********** ***** *** *********** ** the ***** ***** ** *** **** being *********.
*** *******, ***** *** ** **** Anderson [**** ** ****** *********], *** has ******* **********, ** *** *** *****, though ******'* *** ******** *** ** us:
**** ** ** ***, *** ***, he ** ***** *** *** ********. However, ** ********* **** ****** ** 15, ***** ** *** *** ** manager *** *** ****** ******. ** studied ********** *********** ** *** ********** Texas ****** ******. ** *** * dozen *******, *** ***** **** **** products **** ** *** ******** *** developed. ** *** *** ****** ********* for ***, *** ***** ********** ****** that ******* *** ***** ** **** scenes (* ******* **** *** ****** by ******* *, ******** *** ******). He ** ********* ** *** **** (a ******** ********** ** *********) *** leads *** ********* *** ******** ********* communication *********.
******* **** ***** ** ***’*. *’* not ********** *******.
** ***** *** **** *** ********* patents *** ************ *** ****** ***** searches *** *** ****** **** "**** Anderson" *** *** ******** ** *********.
********, ******** **** ******** * ***** AVidea *********, *** ****** *** ***, the *** **** ***** *** ** one ****:
** ** ********* ******** **** **** can ******* * ************ ** **** accuracy *** ***** ***** **** **** limited ****, ****** ********** ***** ** prudent.
*******
** *******, ******* ********* ******* **** had ************ *******. *********** *** **** ** **********, ******** ***** **** $***,*** *** ** ******* detection ******* (~$**,***/********) *** *** ****** failed ** ** **** ** *** supposed **. **********'******* ******** / ************'* ******* **** ****** ** * range ** *** ****, ***** ******** them ******* **** ** ****** ****. *** City ** *** ***** ****** $***,***/**** for ***** ********* *********** ****** ***** which********** **** ***** **% ** *** time.
****** ****** ********** ****** **** ********* experiences **** ******** *** ******* **** (Anderson [**** ** ****** *********]) *** sound *********** ********* (***** [**** ** longer *********]), ** ** ************ ******* or *** **** **** *** ******** experience ** **** **** ** ** successful.
************, ***** *** ****** **** *** start ******* ***** * ****** ****** a ****** **** *** ****** ******, the ******'* **** ******** **** ** gauged **** **** ***** *** ***** and ***** *** *********** ****. ** will ** ********* ** **** ********* to ******* *** **** ***** ** could **** **** ******* *** ******* detection ****** ** *****.
** ******* ** *** * ****** manufacturer ** **** ***** ** ***** actual ************** *** *% ******? ***** seem ********* ** ** (********** ****** as * ******) *******.
****** ***** **** *** **** ******** experience ** ********* ** ***** ** more ********** **** * ******* ********** comment. **** ******* ** **** ******** on **.
***** ***** *** ****, ****, * spent ***** * *** ** **** on **** ***** *** ***** *** only *** * ***** ***** ** not ** ** ***** ***** ******* state ** *********** *** ******* ********* Systems. * ***** ******** **** ** read ** ********* **** **** **-******** questioning ** *** *** ****. * have **** ******* *** ********* **** all ** ** ********.
****** ******:
-*****/******** *********
-****** *** ***** ** *********
-* ***** ********* ** ****** *****
-********* ** *** ****** ***, **** and ********** ***.
-******** ***** ************ **** **** ***** surveillance, ****** *** **** ************ *************
** **** ********** ***** ** *** up * **** **** *** ********** to ** * **** ******* *******. Just ***, * **** ******* ** know ** *****.
*** *** **** *** **** ******* with * ******** *****, *** **** diagram? ****** ****** *** ****, *** I **** ******* ** ***** ******** with ********** *** ***********. ** * would *** **** ** **** ** a ***. ** *** ** ********** that **** * ***** **** ** see * ****** **** ** ****. Do *** **** ******** **** ** share ** * **** ** *** this **** ** ***********? ******!
*'** ******* * *** ***** ***** types ** ******* *** ****'* ** quick *******.
** *** ******* ******** *'** ********* ******* detection with ***** *** ****, *** * **** *** ****** ***** to be ***% ******** *** ** ** call *** ******* ******* ******* ************. AND **** ****** ** *** ******** will **** **** *** * **** phone ** **** *** **** **** actionable ****.
**** *** ****, ***...