Start Up Safe Zone $150 Gunfire Detector Profile

By: Dan Gelinas, Published on Mar 06, 2019

While gunfire detectors have been around for years, typically they are limited to enterprise level or municipal deployments. Startup AVidea, makers of the Safe Zone Gunfire Detection System is selling their detector at a consumer price point - $149.99.

We noticed this when The Wall Street Journal covered the Safe Zone detector after its appearance at CES 2019 and included it in its "Craziest and Coolest New Technologies That Might Even Matter" List.

The company's President Mike Anderson spoke with IPVM to examine more details.

Inside this note, we examine:

  • Company's background
  • Funding
  • Revenue & Growth
  • Product overview
  • Primary vertical
  • Go-To market strategy
  • Competitive comparison
  • Outlook
  • And concerns about qualification and performance

***** ******* ********* **** been ****** *** *****, typically **** *** ******* to ********** ***** ** municipal ***********. ******* ******, makers ** ******* **** ******* ********* System** ******* ***** ******** at * ******** ***** point - $***.**.

** ******* **** **** The **** ****** ************** *** **** **** detector***** *** ********** ** CES **** *** ******** it ** *** "******** and ******* *** ************ That ***** **** ******" List.

*** *******'* ************* ************* **** **** ** examine **** *******.

****** **** ****, ** examine:

  • *******'* **********
  • *******
  • ******* & ******
  • ******* ********
  • ******* ********
  • **-** ****** ********
  • *********** **********
  • *******
  • *** ******** ***** ************* and ***********

[***************]

AVidea **********

*******-***** ****** *** ******* in **** ********** ** school *********. *** ******* is ********* **** *** says **** **** * employees. *** ****** ********* team ******** ********* **** Anderson, *** ******* *****. ***** ******* ********** ***** ****, * ******* **** manufacturers ********** ********* *** acoustic ******* ******* *** engineers, ** ****. ** ran **** ******* *** 24 *****. *** ** years, ** **** *** on *** ***** ** Directors ****** ************. ************ ***** ** a ************ ** ******* to ******* ******** ********** pressure *** **** ******** to ******* ********* *** force *******.

******** **** *** ********* of ********* **** ******* to ***** *** *&*, with ****** ********** **** fulfilling *********** ********* ** times.

*** ******* **** ** save ***** ** ********* response **** ******* **** delivery ** *********** *********, as ***** ** *** following ********* ***** **** the*******'* ******* *******:

** *** ********* ** 2019, ***** ** **** one ***** ******* *** detector ** ******* ******* scenarios.

*******

************ ** $* ******* in **** ********** ** *****-****************, ***** **** ******** in *** ********* ****/******* and ****-****** *********** ********* like****** *************************** *** ********** *********, ************.

*******

**** **** ***** ** 2 ********* ******* **** 2 ********* ***** ******. The ****-***** **** ***** costs $***.** *** ************ wirelessly *** ** ********* for ***** ** *-*****. There ** **** * $199.99 *** *****.

********* ** ********, **** per ******** **** ** all ********* **** ** pay, *** ***** ** a ********* $** ****** monitoring ***:

***** *** *** ********. The **** ******* **** creates **’* *** **** to **** ***********—****’* $***.**. Then *****’* * *** version **** ** $***.**. That’s **. ***** ** no ***** ******** *********.

***** *** ******* **** other ********* ***** ********* run **** ** ******** of ********* ** ******* per **********.

Revenue & ******

*** ******* **** **** late ******** **** *** their ***** **** *** shipping, ** ***** *** no ******* ** ****** yet, *** ** *** orders *** **** "********* expectations," *** **** **** typical *********** ***** ******* were ~*** *******:

**’** ** **** $** million, *** ***** $*** million.

***** **** *** ******* round **** ** **** to **** ******* ****** initiatives, ********* ********* ***********, they ***:

*** ******* ******** ********** and *************. ** ****** can’t ** **** **** detail. ** **** * few ***** ******** ** our *******. **** *** fully ********* *** **’** just ******* ** *** the ******* ******** ***** stabilized ****** ** ***** introducing ********** ********.

*** ******* **** **** likely ** ****** ** 2019 ** ****, *** company ****, ******** ** several ***** ** **** ramp ** ***** *********:

**’** ********* ****** *******. Sales **** **** ********* our ************. ** **** sales, ******** *******, *** order ***********.

Safe **** ******* ********

*** **** **** ******** works ** *** *** deployed ********* ********* ***** and ****** ***** **** up ** *** ***** and ********** *******-********-***** ******** that ******** ****** *** continued ** ******* **** time *** *******. **** detection ** *******, *** system **** **** ** alert ** *** **** Zone *** **** ******* the ********, *** ****** of ***** *** **** of ******* ********** **** percentage ******** *** ******** like *******, *** **** listed ** **** ** the ***** ** *** right:

*** ****** **** ************* reports *** ******* ******** to *** *********** *** call ******. ********* **** is **** ********* *****-**-***********,*****, ********* ********* *********** ******** procedures *** *** **** centers.

*** ******** **** **** the ****** *** ******* by **-*****, *** ******* said:

*** **** ***** *** we *** *** *** software. ** **** ******* patents ** *** ******, the ************ *** *** underlying ********.

************* ** ******* ** a *********-***** **********:

** **** * ******** manufacturer **** ** ********* certified. **’* ****** *** to **** ****.

Primary ********

*** ******* ***** **** while ******* *** ********* the *******-******** ****** **** the **** *********, **** are *** ******** ***** most ******-******* ****** *****:

** *** ** ****** shooting ****, ******* *** all *** ********* ******* it ******** ********. **’* visceral. *** ***** *** twice ** **** ****** shooter ****** ** ********** venues—retail, ****** *********.

*******, **** **** **** access ******* *** ****** doors ** *** **** active ******** ***, *** do *********** ********** ******** for ******, ******** ********* response ****. ** **** this *** ******** ********* inquiries **** ********* *********:

*** ***** ** ********* take ***** ** * place ***** ***** ** access *******. * ****** door *****’* **** ** active ******* *** ** fact, *** ****** ****** with ***** **********. ** we’re ******** ** *** a *** **** ******** from ********** ***********.

Go-To ****** ********

**** **** ******* ********* will **** ** *** market ********* ******* ************, but **** ***** *** also *** ************* **** have *********:

** **** ** ******* through ************. ** **** a ****** *** ************* with **** ***** ******** accounts **** **’** ***** NDA ****. ****’** *********** customers, *********.

******* ************ ************ *************** ******&* *****. * **** ****** at ******** ******* ** hits *** *** *******, but * **** ** Stampede ******** **** ** carry **** ****.

****** **** ** *** finalizing ***** ************ **** were *** ***** ** mention, *** **** *** company *** ******** ** array ** *********:

**** ************ ******** **** be ********* ** **** are ***** ** ****** themselves. ******* ** ** say, ** **** **** multiple ************ **** *** primarily ******* ** ********* vertical ********.

Competitive ********

**** **** ** **** expensive **** ** ******* for * ******* ********* system, *** *** ****** claim ** ******* ******* to *** **** ******* more *******—"****** *******," ********* to *** *****.

************, **** **** ******** detectors ******* ******** ** the **** **** ******** "location ********":

***** ******** ********* ****** us ** ******* ******** accuracy *** ************** ********.

*** ******* ****** *** fact **** **** **** less ***** **** ********* in * ******** *** the **** **** ***** are **** ********* ***** better ******** ******** ** the *******.

**** ****** ****** **** claims ***** ** *** not ****** **** ******.

*******, ***** ********* ******* make ******* *** **** faster ****** ** **** in *** *********** ***** (from********, **************, ************):

****, **** **** ** an ******-**** ****** (** opposed ** ***********, ***** is ** *******, *********-***** solution) *** ** ** its ******, ** **** not ***** ******* ***** a ******* ** ******* inside *** *** ******* opened ****, ***** ****** applicability.

** ** ****** **** this—or ***—******* ********* ****** will **** ** ** used **** ***** ************, like *** *** ********* AI********* ** **** **** Company *******, ** ***** ** be ** ******* *******. Gun ********* ** * technology **** *** ******* ***** ** ******** IPVM ***********.

Qualifications *** *********** ********

*** *********** **** (** lack *******) *** *** company **** ***** ********* about *** ***********. ***** it ** **** ** impress ** ********* ****** like ***, ********** ********* gunshots ** *********, ********** given *** *********** ** the ***** ***** ** the **** ***** *********.

*** *******, ***** *** is**** ********, *** *** ******* experience, ** *** *** least, ****** ******'* *** defended *** ** **:

**** ** ** ***, and ***, ** ** young *** *** ********. However, ** ********* **** school ** **, ***** he *** *** ** manager *** *** ****** school. ** ******* ********** Engineering ** *** ********** Texas ****** ******. ** has * ***** *******, and ***** **** **** products **** ** *** designed *** *********. ** was *** ****** ********* for ***, *** ***** automation ****** **** ******* end ***** ** **** scenes (* ******* **** was ****** ** ******* 4, ******** *** ******). He ** ********* ** his **** (* ******** experience ** *********) *** leads *** ********* *** national ********* ************* *********.

******* **** ***** ** don’t. *’* *** ********** further.

** ***** *** **** any ********* ******* *** applications *** ****** ***** searches *** *** ****** name "**** ********" *** not ******** ** *********.

********, ******** **** ******** 3 ***** ****** *********, the ****** *** ***, the *** **** ***** and ** *** ****:

** ** ********* ******** that **** *** ******* a ************ ** **** accuracy *** ***** ***** with **** ******* ****, though ********** ***** ** prudent.

*******

** *******, ******* ********* systems **** *** ************ results. *********** *** **** ** Wilmington, ************* **** $***,*** *** 18 ******* ********* ******* (~$14,000/detector) *** *** ****** failed ** ** **** it *** ******** **. Wilmington's****** ******** / ************'* ******* **** ****** at * ***** ** 500 ****, ***** ******** them ******* **** ** entire ****. *** **** of *** ***** ****** $250,000/year *** ***** ********* ShotSpotter ****** ***** *************** **** ***** **% of *** ****.

****** ****** ********** ****** some ********* *********** **** founding *** ******* **** (********) *** ***** *********** companies (*****), ** ** ************ whether ** *** **** have *** ******** ********** in **** **** ** be **********.

************, ***** *** ****** will *** ***** ******* until * ****** ****** a ****** **** *** starts ******, *** ******'* real ******** **** ** gauged **** **** ***** are ***** *** ***** are *********** ****. ** will ** ********* ** that ********* ** ******* how **** ***** ** could **** **** ******* the ******* ********* ****** in *****.

Comments (7)

*'** ******* * *** about ***** ***** ** systems *** ****'* ** quick *******.

** *** ******* ******** I've ********* ******* ********* with ***** *** ****, but * **** *** system ***** ** ** 100% ******** *** ** to **** *** ******* without ******* ************. *** most ****** ** *** vicinity **** **** **** and * **** ***** to **** *** **** very ********** ****.

**** *** ****, ***...

** ******* ** *** 1 ****** ************ ** this ***** ** ***** actual ************** *** *% falses? ***** **** ********* to ** (********** ****** as * ******) *******.

****** ***** **** *** your ******** ********** ** deploying ** ***** ** more ********** **** * passive ********** *******. **** forward ** **** ******** on **.

***** ***** *** ****, John, * ***** ***** a *** ** **** on **** ***** *** found *** **** *** I ***** ***** ** not ** ** ***** their ******* ***** ** development *** ******* ********* Systems. * ***** ******** love ** **** ** interview **** **** **-******** questioning ** *** *** team. * **** **** nothing *** ********* **** all ** ** ********.

****** ******:

-*****/******** *********

-****** *** ***** ** operation

-* ***** ********* ** missed *****

-********* ** *** ****** Act, **** *** ********** Gov.

-******** ***** ************ **** many ***** ************, ****** and **** ************ *************

* **** **** **** SDS - ***** ***** of ******.

** **** ********** ***** to *** ** * call **** *** ********** to ** * **** without *******. **** ***, I **** ******* ** know ** *****.

*** *** **** *** MSRP ******* **** * topology *****, *** **** diagram? ****** ****** *** fine, *** * **** numbers ** ***** ******** with ********** *** ***********. No * ***** *** like ** **** ** a ***. ** *** is ********** **** **** I ***** **** ** see * ****** **** on ****. ** *** have ******** **** ** share ** * **** to *** **** **** of ***********? ******!

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

How To Quickly Assess An Unknown Company on Jul 23, 2019
There are hundreds of companies in the physical security markets, ranging from a flood of new startups to small companies that may or may not be...
Responsibility Split Selecting Locks - Statistics on Jul 22, 2019
A heated access debate surrounds who should pick and install the locks. While responsible for selecting the control systems, integrators often...
History of Video Surveillance on Jul 19, 2019
The video surveillance market has changed significantly since 2000, going from VCRs to ab emerging AI cloud era.  The goal of this history is to...
Mobile Access Usage Statistics 2019 on Jul 18, 2019
The ability to use mobile phones as access credentials is one of the biggest trends in a market that historically has been slow in adopting new...
Anyvision Aims For 2022 Revenue of $1 Billion on Jul 17, 2019
Only 3 video surveillance manufacturers do a billion dollars or more in annual revenue - Hikvision, Dahua, and Axis. Now, Anyvision plans to join...
How To Troubleshoot Wiegand Reader Problems - Inverted Wiring on Jul 16, 2019
Wiegand is the dominant method of connecting access readers, but problems can arise for installers. In fact, one of the most difficult reader...
Nortek Blue Pass Mobile Access Reader Tested on Jul 11, 2019
Nortek claims BluePass mobile readers are a 'more secure and easy to use approach to access', but our testing uncovered security problems and...
Calipsa - UK AI Startup Profile on Jul 10, 2019
Analytic startups are a major industry trend. One UK company, Calipsa is aiming to use AI to filter out false positive alarms for live video...
Poor OSDP Usage Statistics 2019 on Jul 09, 2019
OSDP certainly offers advantages over decades-old Wiegand (see our OSDP Access Control Guide) but new IPVM statistics show that usage of OSDP, even...
Avigilon President Henderson Is Out on Jul 09, 2019
Avigilon's President and COO James Henderson is out, abruptly, after a remarkable ascension over the past 8 years, Motorola VP Jack Molloy has...

Most Recent Industry Reports

How To Quickly Assess An Unknown Company on Jul 23, 2019
There are hundreds of companies in the physical security markets, ranging from a flood of new startups to small companies that may or may not be...
Bosch Starlight 8000i Cameras Tested on Jul 23, 2019
Bosch has released their new Flexidome IP Starlight 8000i cameras, claiming "exceptional detail even in extreme low-light situations." To see...
Responsibility Split Selecting Locks - Statistics on Jul 22, 2019
A heated access debate surrounds who should pick and install the locks. While responsible for selecting the control systems, integrators often...
Vivotek Trend Micro Cyber Security Camera App Tested on Jul 22, 2019
Vivotek and Trend Micro are claiming five million blocked attacks on IP cameras, with their jointly developed app for Vivotek cameras. This new...
Avigilon ACC7 VMS Tested on Jul 22, 2019
Avigilon's Control Center 7 boldly claims it will "transform live video monitoring" with the new Focus of Attention "AI-enabled" interface. We...
History of Video Surveillance on Jul 19, 2019
The video surveillance market has changed significantly since 2000, going from VCRs to emerging into an AI cloud era.  The goal of this history...
Mobile Access Usage Statistics 2019 on Jul 18, 2019
The ability to use mobile phones as access credentials is one of the biggest trends in a market that historically has been slow in adopting new...
New GDPR Guidelines for Video Surveillance Examined on Jul 18, 2019
The highest-level EU data protection authority has issued a new series of provisional video surveillance guidelines. While GDPR has been in...
Wyze AI Analytics Tested - Beats Axis and Hikvision on Jul 17, 2019
$20 camera disruptor Wyze has released free person detection deep learning analytics to all of their users, claiming users will "Only get notified...
Anyvision Aims For 2022 Revenue of $1 Billion on Jul 17, 2019
Only 3 video surveillance manufacturers do a billion dollars or more in annual revenue - Hikvision, Dahua, and Axis. Now, Anyvision plans to join...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact