Start Up Safe Zone $150 Gunfire Detector Profile

By: Dan Gelinas, Published on Mar 06, 2019

While gunfire detectors have been around for years, typically they are limited to enterprise level or municipal deployments. Startup AVidea, makers of the Safe Zone Gunfire Detection System is selling their detector at a consumer price point - $149.99.

We noticed this when The Wall Street Journal covered the Safe Zone detector after its appearance at CES 2019 and included it in its "Craziest and Coolest New Technologies That Might Even Matter" List.

The company's President Mike Anderson [link no longer available] spoke with IPVM to examine more details.

Inside this note, we examine:

  • Company's background
  • Funding
  • Revenue & Growth
  • Product overview
  • Primary vertical
  • Go-To market strategy
  • Competitive comparison
  • Outlook
  • And concerns about qualification and performance

AVidea **********

*******-***** ****** *** ******* in **** ********** ** school *********. *** ******* is ********* **** *** says **** **** * employees. *** ****** ********* team ******** ********* **** Anderson, *** *** **** ***** [link ** ****** *********]. Lally ******* ******* *** ***** ****, * ******* **** manufacturers structural ********* *** ******** sensing ******* *** *********, in ****. ** *** that ******* *** ** years. *** ** *****, he **** *** ** the ***** ** ********* for*** ************. ************ ***** ** a ************ ** ******* to ******* ******** ********** pressure *** **** ******** to ******* ********* *** ***** sensors.

******** **** *** ********* of ********* **** ******* to ***** *** *&*, with ****** ********** **** fulfilling *********** ********* ** times.

*** ******* **** ** save ***** ** ********* response **** ******* **** delivery ** *********** *********, as ***** ** *** following ********* ***** **** the*******'* ******* *******:

** *** ********* ** 2019, ***** ** **** one ***** ******* *** detector ** ******* ******* scenarios.

*******

************ ** $* ******* in **** ********** ** *****-****************, ***** **** ******** in *** ********* ****/******* and ****-****** *********** ********* like****** *************************** *** ********** *********, ************.

*******

**** **** ***** ** 2 ********* ******* **** 2 ********* ***** ******. The ****-***** **** ***** costs $***.** *** ************ wirelessly *** ** ********* for ***** ** *-*****. There ** **** * $199.99 *** *****. 

********* ** ********, **** per ******** **** ** all ********* **** ** pay, *** ***** ** a ********* $** ****** monitoring ***:

***** *** *** ********. The **** ******* **** creates **’* *** **** to **** ***********—****’* $***.**. Then *****’* * *** version **** ** $***.**. That’s **. ***** ** no ***** ******** *********.

***** *** ******* **** other ********* ***** ********* run **** ** ******** of ********* ** ******* per **********.

Revenue & ******

*** ******* **** **** late ******** **** *** their ***** **** *** shipping, ** ***** *** no ******* ** ****** yet, *** ** *** orders *** **** "********* expectations," *** **** **** typical *********** ***** ******* were ~*** *******:

**’** ** **** $** million, *** ***** $*** million.

***** **** *** ******* round **** ** **** to **** ******* ****** initiatives, ********* ********* ***********, they ***:

*** ******* ******** ********** and *************.  ** ****** can’t ** **** **** detail. ** **** * few ***** ******** ** our *******.  **** *** fully ********* *** **’** just ******* ** *** the ******* ******** ***** stabilized ****** ** ***** introducing ********** ********.

*** ******* **** **** likely ** ****** ** 2019 ** ****, *** company ****, ******** ** several ***** ** **** ramp ** ***** *********:

**’** ********* ****** *******. Sales **** **** ********* our ************. ** **** sales, ******** *******, *** order ***********. 

Safe **** ******* ********

*** **** **** ******** works ** *** *** deployed ********* ********* ***** and ****** ***** **** up ** *** ***** and ********** *******-********-***** ******** that ******** ****** *** continued ** ******* **** time *** *******. **** detection ** *******, *** system **** **** ** alert ** *** **** Zone *** **** ******* the ********, *** ****** of ***** *** **** of ******* ********** **** percentage ******** *** ******** like *******, *** **** listed ** **** ** the ***** ** *** right:

*** ****** **** ************* reports *** ******* ******** to *** *********** *** call ******. ********* **** is **** ********* *****-**-***********, *****, ********* ********* *********** ******** procedures *** *** **** centers.

*** ******** **** **** the ****** *** ******* by **-*****, *** ******* said:

*** **** ***** *** we *** *** *** software.  ** **** ******* patents ** *** ******, the ************ *** *** underlying ********.

************* ** ******* ** a *********-***** **********:

** **** * ******** manufacturer **** ** ********* certified. **’* ****** *** to **** ****.

Primary ********

*** ******* ***** **** while ******* *** ********* the *******-******** ****** **** the **** *********, **** are *** ******** ***** most ******-******* ****** *****:

** *** ** ****** shooting ****, ******* *** all *** ********* ******* it ******** ********. **’* visceral. *** ***** *** twice ** **** ****** shooter ****** ** ********** venues—retail, ****** *********.

*******, **** **** **** access ******* *** ****** doors ** *** **** active ******** ***, *** do *********** ********** ******** for ******, ******** ********* ******** time. ** **** **** has ******** ********* ********* from ********* *********:

*** ***** ** ********* take ***** ** * place ***** ***** ** access *******. * ****** door *****’* **** ** active ******* *** ** fact, *** ****** ****** with ***** **********. ** we’re ******** ** *** a *** **** ******** from ********** ***********.

Go-To ****** ********

**** **** ******* ********* will **** ** *** market ********* ******* ************, but **** ***** *** also *** ************* **** have *********:

** **** ** ******* through ************. ** **** a ****** *** ************* with **** ***** ******** accounts **** **’** ***** NDA ****. ****’** *********** customers, *********.

******* ************ ************ *************** ******&* *****. * **** ****** at ******** ******* ** hits *** *** *******, but * **** ** Stampede ******** **** ** carry **** ****. 

****** **** ** *** finalizing ***** ************ **** were *** ***** ** mention, *** **** *** company *** ******** ** array ** *********:

**** ************ ******** **** be ********* ** **** are ***** ** ****** themselves.  ******* ** ** say, ** **** **** multiple ************ **** *** primarily ******* ** ********* vertical ********.

Competitive ********

**** **** ** **** expensive **** ** ******* for * ******* ********* system, *** *** ****** claim ** ******* ******* to *** **** ******* more *******—"****** *******," ********* to *** *****. 

************, **** **** ******** detectors ******* ******** ** the **** **** ******** "location ********":

***** ******** ********* ****** us ** ******* ******** accuracy *** ************** ********.

*** ******* ****** *** fact **** **** **** less ***** **** ********* in * ******** *** the **** **** ***** are **** ********* ***** better ******** ******** ** the *******.

**** ****** ****** **** claims ***** ** *** not ****** **** ******.

*******, ***** ********* ******* make ******* *** **** faster ****** ** **** in *** *********** ***** (from********, **************, ************):

****, **** **** ** an ******-**** ****** (** opposed ** ***********, ***** is ** *******, *********-***** solution) *** ** ** its ******, ** **** not ***** ******* ***** a ******* ** ******* inside *** *** ******* opened ****, ***** ****** applicability.

** ** ****** **** this—or ***—******* ********* ****** will **** ** ** used **** ***** ************, like *** *** ********* ** ********* ** **** **** Company *******, ** ***** ** be ** ******* *******. Gun ********* ** * technology **** *** ******* ***** ** ******** IPVM ***********.

Qualifications *** *********** ********

*** *********** **** (** lack *******) *** *** company **** ***** ********* about *** ***********. ***** it ** **** ** impress ** ********* ****** like ***, ********** ********* gunshots ** *********, ********** given *** *********** ** the ***** ***** ** the **** ***** *********.

*** *******, ***** *** is **** ******** [**** no ****** *********], *** has ******* **********, ** *** the *****, ****** ******'* CEO ******** *** ** us:

**** ** ** ***, and ***, ** ** young *** *** ********. However, ** ********* **** school ** **, ***** he *** *** ** manager *** *** ****** school. ** ******* ********** Engineering ** *** ********** Texas ****** ******. ** has * ***** *******, and ***** **** **** products **** ** *** designed *** *********. ** was *** ****** ********* for ***, *** ***** automation ****** **** ******* end ***** ** **** scenes (* ******* **** was ****** ** ******* 4, ******** *** ******). He ** ********* ** his **** (* ******** experience ** *********) *** leads *** ********* *** national ********* ************* *********.

******* **** ***** ** don’t. *’* *** ********** further.

** ***** *** **** any ********* ******* *** applications *** ****** ***** searches *** *** ****** name "**** ********" *** not ******** ** *********.

********, ******** **** ******** 3 ***** ****** *********, the ****** *** ***, the *** **** ***** and ** *** ****:

** ** ********* ******** that **** *** ******* a ************ ** **** accuracy *** ***** ***** with **** ******* ****, though ********** ***** ** prudent.

*******

** *******, ******* ********* systems **** *** ************ results. *********** *** **** ** **********, Delaware ***** **** $***,*** *** 18 ******* ********* ******* (~$14,000/detector) *** *** ****** failed ** ** **** it *** ******** **. Wilmington's****** ******** / ************'* ******* **** ****** at * ***** ** 500 ****, ***** ******** them ******* **** ** entire ****. *** **** ** San ***** ****** $***,***/**** for ***** ********* *********** system ***** *************** **** ***** **% of *** ****.

****** ****** ********** ****** some ********* *********** **** founding *** ******* **** (Anderson [**** ** ****** available]) *** ***** *********** companies (***** [**** ** longer *********]), ** ** questionable ******* ** *** they **** *** ******** experience ** **** **** to ** **********.

************, ***** *** ****** will *** ***** ******* until * ****** ****** a ****** **** *** starts ******, *** ******'* real ******** **** ** gauged **** **** ***** are ***** *** ***** are *********** ****. ** will ** ********* ** that ********* ** ******* how **** ***** ** could **** **** ******* the ******* ********* ****** in *****.

Comments (8)

*'** ******* * *** about ***** ***** ** systems *** ****'* ** quick *******.

** *** ******* ******** *'** discussed ******* ********* **** ***** the ****, *** * **** *** ****** ***** to be ***% ******** *** it ** **** *** cavalry ******* ******* ************. AND **** ****** ** the ******** **** **** ears *** * **** phone ** **** *** with **** ********** ****.

**** *** ****, ***...

** ******* ** *** 1 ****** ************ ** this ***** ** ***** actual ************** *** *% falses? ***** **** ********* to ** (********** ****** as * ******) *******.

****** ***** **** *** your ******** ********** ** deploying ** ***** ** more ********** **** * passive ********** *******. **** forward ** **** ******** on **.

***** ***** *** ****, John, * ***** ***** a *** ** **** on **** ***** *** found *** **** *** I ***** ***** ** not ** ** ***** their ******* ***** ** development *** ******* ********* Systems. * ***** ******** love ** **** ** interview **** **** **-******** questioning ** *** *** team. * **** **** nothing *** ********* **** all ** ** ********. 

****** ******:

-*****/******** *********

-****** *** ***** ** operation

-* ***** ********* ** missed *****

-********* ** *** ****** Act, **** *** ********** Gov.

-******** ***** ************ **** many ***** ************, ****** and **** ************ *************

* **** **** **** SDS - ***** ***** of ******. 

** **** ********** ***** to *** ** * call **** *** ********** to ** * **** without *******. **** ***, I **** ******* ** know ** *****.

*** *** **** *** MSRP ******* **** * topology *****, *** **** diagram? ****** ****** *** fine, *** * **** numbers ** ***** ******** with ********** *** ***********. No * ***** *** like ** **** ** a ***. ** *** is ********** **** **** I ***** **** ** see * ****** **** on ****. ** *** have ******** **** ** share ** * **** to *** **** **** of ***********? ******!

Read this IPVM report for free.

This article is part of IPVM's 6,541 reports, 882 tests and is only available to members. To get a one-time preview of our work, enter your work email to access the full article.

Already a member? Login here | Join now

Related Reports

SafeZone Tech Presents AI Gunfire Detection on Jun 15, 2020
Safe Zone presented its AI gunfire sensor the May 2020 IPVM Startups...
Defendry Presents AI Active Shooter Security System on Jul 14, 2020
Defendry presented its Active Shooter security system at the May 2020 IPVM...
ZeroEyes Presents Firearm Detection Video Analytics on Jul 09, 2020
ZeroEyes presented its Firearm detection Video Analytics system at the May...
The Kiosk Market Pivots To Temperature Screening (Interviewed) on Jul 28, 2020
Video surveillance is not the only market that has pivoted to medical device...
Vintra Presents FulcrumAI on Jul 02, 2020
Vintra presented its FulcrumAI object recognition and mask detection offering...
Deep Sentinel Presents Crime Response For Business on Jun 11, 2020
Deep Sentinel presented its anti-intrusion and live response for home and...
Sony 61MP Surveillance Sensor Examined on Sep 04, 2020
For a decade, the highest resolution single-imager surveillance cameras have...
IPVM Editorial Staff on Aug 01, 2020
IPVM has the largest and most experienced editorial team covering video...
Startup Visual One Presents Object Detection and Smart Search on Aug 26, 2020
Visual One, a Y Combinator backed startup led by a PhD in machine learning...
Favorite Access Control Credentials 2020 on Sep 15, 2020
Credential choice is more debated than ever, with hacking risk for 125kHz and...
Ivy League Grads Present Percepta Shoplifting Detection on Jun 17, 2020
Ivy League graduates of the University of Pennsylvania presented their...
Startup Videoloft Presents Cloud Storage on May 27, 2020
Videoloft presented offsite cloud storage at the May 2020 IPVM Startups...
Iryx Presents Multi-Spectral AI Camera on Jun 17, 2020
Iryx presented its multi-spectral AI cameras at the May 2020 IPVM Startups...
Asylon Presents All-Weather Automated Security Drones on Jun 18, 2020
Asylon presented its All-Weather Automated Security Drone, the DroneCore, at...
Video Surveillance 101 Book Released on Jul 07, 2020
IPVM's unique introduction to video surveillance series is now available as a...

Recent Reports

New Products Show Fall 2020 continues tomorrow with Genetec, Milestone, Avigilon, Microsoft and more! on Sep 29, 2020
IPVM's sixth online show continues tomorrow and will feature New Products...
Avigilon / Motorola VS Virtual ISC West on Sep 29, 2020
ISC West has historically been so dominant that no player would think of...
Dartmouth College Deploys K3 Temperature Screening on Sep 29, 2020
While Dartmouth College has a $6+ billion endowment, the College has bought...
Hanwha AI Object Detection Tested on Sep 28, 2020
Hanwha has added detection and classification of people, cars, clothing...
Favorite Access Control Manufacturers 2020 on Sep 28, 2020
200+ Integrators told IPVM "What is your favorite access control management...
OnTech Smart Services Partners With Google and Amazon To Compete With Integrators on Sep 25, 2020
A pain point for many homeowners to use consumer security and surveillance is...
The Future of Metalens For Video Surveillance Cameras - MIT / UMass / Immervision on Sep 25, 2020
Panoramic cameras using 'fisheye' lens have become commonplace in video...
Hikvision Sues Over Brazilian Airport Loss on Sep 24, 2020
Hikvision was excluded from a Brazilian airport project because it is owned...
China General Chamber of Commerce Calls Out US Politics on Sep 24, 2020
While US-China relations are at an all-time low, optimism about relations...
Verkada Disruptive Embedded Live Help on Sep 24, 2020
Call up your integrator? Have someone come by the next day? Verkada is...
IP Networking Course Fall 2020 - Last Chance - Register Now on Sep 23, 2020
Today is the last chance to register for the only IP networking course...
Drain Wire For Access Control Reader Tutorial on Sep 23, 2020
An easy-to-miss cabling specification plays a key role in access control, yet...
Norway Council of Ethics Finds Hikvision Human Rights Abuses "Ongoing" on Sep 23, 2020
Hikvision's involvement in "serious human rights abuse" in Xinjiang is...
IPVM Camera Calculator User Manual / Guide on Sep 23, 2020
Learn how to use the IPVM Camera Calculator (updated for Version 3.1). The...