Russian VSaaS Startup Ivideon Claims Massive Growth

By: John Honovich, Published on Oct 30, 2014

VSaaS has been a bust so far.

Startup after startup has quietly fallen by the wayside. Even Axis has not been able to solve it.

Only one startup to date has truly succeeded, Dropcam, fueled by Silicon Valley marketing / millions.

Now, a fast growing Russian startup, claiming 600,000 users, is aiming to be the next. In this post, we dig into their offering, product positioning, growth rate and future.

***** *** **** * bust ** ***.

******* ***** ******* *** quietly ****** ** *** wayside. **** **** *** not **** **** ** solve **.

**** *** ******* ** date *** ***** *********,*******, ****** ********* ****** ********* / millions.

***, * **** ******* Russian *******, ******** ***,*** users, ** ****** ** be *** ****. ** this ****, ** *** into ***** ********, ******* positioning, ****** **** *** future.

[***************]

Ivideon ********

********* *********'* ************** *** ***,*** *****, ** ********* and ********* **** ******* of $** *******, ** 500% **** *** ******** year. ***** ******* ** overwhelmingly **** ************ **** (unlike ******* **** ** not **** ***** *** cameras).

[****: ** ******* ******* of **** ******* *** (much *****) ******* **** a ****** ******, ***** replaced ** *** *******'* ********.]

Ivideon ******** / *******

******* ****** ****** *****, primarily ************* * ****** ************* ***'* ********* **** PC. *************, **** *** D-Link ******* ********* ******** adding ******** ** ***** own ******* (********** ** ****** ********). ************, ******* **** their ******** ** ***-****** on ******* *****, ********* and ******* ****** *** they **** ****** ** provide *** ******** ****** yet, ****** ** ********* as **** ** ***** information.

*** ******* ** **** for ** ** * cameras **** ***** ********* only. *** ***** ***** recording, ********** *** ****** ******** $**.** *** ***** for * ****, ****** only *********.

Focus ** **********

******* **** **** *** ******* on ********** **** ***** established ****** ** *** their ******** ***-******, ****** that brands *** *** ***** "OEM ******** ** ***** Ivideon ***** ****** ** a ****** **** **** instead ** ******** * lot ** ********* ** development."

********* ***** ****** ********* ******

******* ** *** ****** will *****, ** ** certainly ************ *** ******* to ****** **** ******.

** ********* ******* ** server ************ / *** and ******* ******** ** Ivideon, ** ** ********* to **** ******** ***-******.

*** *** ******* ** approaching **** ** **** a ***** ****** ********* design *** ******* ** camera **** ************ ********* (see*******'* ********* ********* ********). ******* **** **** 35-40% ** ***** ***,*** users **** ******** ***-*********, most ** ***** ******* Amberalla.

Acceptance / ******

*** **** ******** *********** sign *** ******* ** that ***** ******* *** has*,***+ ******* **** ** average ** *.* *** of * *****. *** ******** ** that *** ******* ***** that *** ******* *** case ** *** *** free ****** ** *** camera *****.

*******'* ******* ******* ******* is ****** ******, ** ~$1.40 ******* *** **** ******** to *** ******* ******* ($10 *******) *** ******* **** base (~***,***), ********** **** many / **** *** not ****** ******** *** the ******* (** *** 1 ** * **** free *****).

**** ****, ** **** are ***** $** ******* revenue ********* ** ******* subscriptions *** **** **** grown ***% **** **** year, **** ** ******* growth, ******* **** ********** than **** ******* *** fueled ** ** ******** on *********.

**********

** *** ******** ********* of *** *******. **** are ********* **** (****** 400,000 ******* ** * year ** *******, **** for ******** ** *******************), *** ******* *** not done **** ********* ** get ***** (******* ** fast ****** *********), *** they *** ****** ** verify ***** ************ ****** that ***-**** ***** ********.

[******: *** ******* **** that **** **** ****** 400,000 *****, *** *******. They *** **** ** the ***** *** ******.]

Expansion ** / **** *******

******* **** **** *** moving ***** ************ ** the ** *** *** looking *** **** ******** and ********* ** ****** in *** ********.

** ***** ******* *** be *********, **** ********* ***** an *********** *** ******** and *********.

Comments (3)

Russian security vendors in post-Crimea 2014. What could go wrong?

Does IPVM have any new updates on Ivideon? They received a $4 million Series A last year and the Play Store confirms over 1 million downloads. Their profile on linkedin claims 1.5 million users, but this is self-reported.

Inconsistent sales figures from publicly available information so hard to get a grasp of how successful they really are. The 1 million downloads is a significant figure, and it dwarfs other cloud offerings (ezviz, Eagle Eye, Smartvue; even Nest) - but I wonder how much of that actually translates to paying customers?

I'm not from IPVM, but can give you some information. 

Ivideon now have 2M+ users all around the world, actively develop solutions for B2B and service distributors network. 

It will be great if IPVM can make new article about Ivideon, we have a lot of new features to show.

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