Ring Buys Installs For New Customers

Author: Brian Rhodes, Published on Jul 19, 2016

Q: "When is DIY not really DIY?"

A: "When Ring offers to buy professional install for you."

Yes, it is that simple.  Ring is offering to pay an installer to hang customer's new video doorbell despite strictly selling to the DIY market.

This move is a bad sign for Ring since the financial case appears unsustainable, but have they been forced into it?

We take a deeper look inside.

*: "**** ** *** *** ****** ***?"

*: "**** **** ****** ** *** ************ ******* *** ***."

***, ** ** **** ******.  **** ** ******** ** *** ** *********** **** ********'* *** ***** ******** ******* ******** ******* ** the *** ******.

**** **** ** * *** **** *** **** ***** *** financial **** ******* *************, *** **** **** **** ****** **** it?

** **** * ****** **** ******.

[***************]

The ******* *****

****** *** **** *** ***** ******** **** ** **** ***** *******, ********* ****'* ******* pledging ** '*** *** * ************ ********* ** **** ** **** **** and ******* ** *** ***': 

**** ** * ****** ******** ***** *********** **** ***** ****** to *** ***** **** ***** ******* *** ******* *********** ***** like ******.  *** **** ***** ** *** ****** ****** *** condition ** '**** *** ***** ******* ****', *** **** ** a ********** ********* ** ***** *** * ******* **** ** formal ********* *******.

********, *** **** ** * ****** **** *** ******** ** $249.  *** **** ********** ***********, *** ***** ** ******* * truck *** ******* ** ********* ** **** * **** *** approximate *** ****** ****** *****, ********* ****** ** *** ************* ** selling *** ******** **** ******.

Vague *********** **** **** 

** ***** **** ** ********* ** *** ******* ** **** *****.  We ***** *** *** ********** *** ********, *** **** ******* time *** ***** ******, *** *** **** *** ***** ** good ***.  **** *********:

"******** ** ****** ******* ******* ** *** ** **** **** the **** ********* ***** ** *** ** **** ** **** we **** ********* ************** ******* *** **** ******** ******** ********** ** *** ********* who ******** *** **** ***. ***** **** ******* ** ***** included *** **** **** *** ******** *** * ****** ** in **** *** ** *** ** *** *** ******* ** come *** *******. ** *** ****** ** **** ****** **** over ** * ******* ***** ***** *** ******** ***** *** extra *** ************. ** **** *** *** ******* ** ***** at **** ****."

** ***** ********** ********* ***** ******* ** *** *** ***** applies ** ******** ***** **** ** ******** ***** ********* (* requirement ** **** ***), ** *** **** *** ********** **** making ** **** *******. **** ******** ** ***** ******* ** these *********.

Why **** ****** ****

*************, **** *** ******** ******** ***** ************ **** * ******** doorbell ***** ****** ****** ******* *****. ** ***** ** ******* 'Live *******' *** * **** ******** ** *** *****, * transformer ******** ***** **** ** *********:

** ***, ******* ** * ****** ****** *********** ******** ******* process **** ****** *********, **** *** *** ******** ******** ************* to *** ***** *********** ********* ********* **** * ****** **** may ** **** ****** * ****** *****'* ************.

Geekatoo ********* *******

*** ******* **** ** ********** **** *** ******** ** ** residential **/** ******** ******* ***************** ****** * ******* ********* ** ****** **** **** *****. In ****, ** *********** ********, *** ******* ***** ****** *** at **** *****, ********* ********** '****** *** *******' ** '**** Squad's ************':

***** **** ********* ***** * ******** ******* ****, ******** ** primarily * ******** ******* **** ********** *********** ******* ***** *** have **** ****** ** '****', ********* ************** ******* *** *** *********** *** ***** **** *** ** regionally ******* ****** & ****** *********** ******** **** *** *** is **** *** ****** *******.

Typical ******

***** ******** **** *** ***** **** ******* ******* ** ***** website, *** ******* ************ $****** *** ******* **** ** ********** * ******** ********* ********** $***** * ***** **** *************** ******* ****.

***** ** *** ******* **** ** ****** ****** *** **** for ***** *****, ** ****** *** ****** ****** ** ********'* Ring Pro installs ** **** ** **** *****.

An ************* *****

** ***** *** *********, **** ******** *** * '******* **** offer', *** **** ** **** *** ****. *************, **** ***** itself ******* **** *********** ********* ****** *** *** ******** ******** designs.  

*** **** ******** ** ** ********** ** * *** ******* while *********** *********** *** **** ** ******* **** * ******* offer? **** *** ***** ** *** ******* ******* ** **** or ******* **** **** *** ****** ****** *****, *** ****** appears **** ********* *** ** ****.

** *** ***** ****, ***** ******** *** ****** ****** $*** ******* ** ** *******, ** *** ***** ****, ** *****, **** *** *** the **** ** **** ********.

Comments (8)

**** **** ******* ********* ***** *******, **** ******, ** *** like **** **** ******* ** *** ******** ***** ** ****** day. ***** ** **** **** ** **** ********** ** ********** the ****** ** ******* ***** ******* *****. ***** ******** ***** the $*** *** $** ***** *** ****** **** **** *** (or ***** ** ****) ** ****** ********** ** ******* ****. The ****** ****** ***** ** ****** *** ***-*** ********. ***** I ***** ***** *** ***** ** **** ***, ***** *** be **** ******* ** ***** ********.

**********, *** **** ** ****** ** **** ******'* *****, *****? It ** **** ** ********* ** ****. ******** ** ** hour ** ***'* ***** ** ***** ** * $*** ******* sale ** * **** *****, **?

** ** ***** ** **** *** $**-$** **** (********* **** region) *** ***** *** **** ****'* ***** * ** ******* it *** ** ******** **** ***** ********. **** *** ** labor **** ********* ** ** ******* ******* *** ***********.

****'* *** ***** ***** *** ** ***:

  • **** ***** ***** ** ******** ***** ** ** ********* *** the ********* ** ******** ** ******* *** ******* **** *** job ** ******** *** *** ******* *********.
  • ***** *** ** ********** ***** *** *** ********* ** *** payment ** ******* ** ****** ****** *** *** ** ******.
  • ********* **** *** *** **** ***** ** ******* *** ********* may **** ** ******* **** *********, **** ******* ********* ** complete *** *******.
  • ***** ******* *** ******* **** ** ***** ***** ****** **** ring. * ******* ********* **** **** ** * ****** **** from ****, **** **** **, *** ******** **** *** ** in *** **** ** ****** ***** *****.
  • *** **** ***** *** *** ****** ***** ** ****** **** a **** ****, **** ** ** ***** **. ***** *** installers **** *** *********** ** **** ******* ****** *** ** takes ** *** ** *** **** ** ******.
  • **** *****'* **** **** * ******** ********* ********* ** *******.
  • ***** ****'* *********** ** *** *********** ***** - ** ****, single ****** **********, ***.
  • ****** **** ** ********** *** **** ** ***** ****.
  • * ***'* **** *** ****** **** **** ** ******* *** they *** **** * ***-********** **** **** *** ******* **** minimizes ********** ****.
  • ***, ******* ********** *******. ********** * ******** ***** *** ****.

******* **** ** ******* *** **** ****** ****** *** ****** up ** ********** **** ****. ** *** ********* **** ****** would **** **.

***. **** ** *** ****** ********* ******** - ** ** it **** *********** *****?

***, * ***** ****** ** *** **** **** ****** ******** coupon ***** *****. ******* ***** ** **** ******* ***** ** be *** *** ****** *** **** **** ***********.

**** ** *****, *** ******* *** *** **** ***** *** expectations, ** ***** **'* ***** ** ***** *** ******* ** RMA **** *********.

***** ****** * ***** ************ ******* ** *** **** ** trickle ****** ****** *** ***,**** *** ********** ******** *****, *** thereby ********** *** ***** ** *****, **** **** **** $**?

**** *****, *** **** *** *****, ****** *** **** *** increased (****: ***********) *****.

******* ** ** *'* *****, *** *****'* *** ******* **** doorbell ******* **** ***** ** **** ** ** ** ********* to ********** ******** *****?

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