Reed Requiring 20% Penalty For ISC West Exhibitors Dropping 2021
Tensions are rising between manufacturers and Reed, the owner of ISC West, as Reed is requiring a 20% penalty for long-term ISC West exhibitors who are withdrawing for 2021 but still committed to exhibiting in 2022.
Inside this note, we examine what is going on behind the scenes, who is right, and how it impacts the future of security trade shows.
Executive *******
***** **** ***** *** **% ** within ***** *********** ****** ** ********** due ** *** ********, **** ************* view **** ** ********** **** *** a **** *********** * ***** *** now ***** *** ** * ********** different **** *** **** ********* ***** attendance.
**********, **** *** ******* ************ ******** to **** $**,*** ** $**,*** ****, we ** *** ****** **** ** result ** *** ***** ******, ** it ** ******** *** ****** ************ for ****** **********.
*******, *** ***-**** **** **** *** engendered ***** *********-****** ************ ** *** ******** **** show(**********************), ** ***** ***********, ********** *** risk **** **** ********** ******** ***** 2022 ****** ** *** *** ** exhibit ********.
Reed ********
**** ********* *** '**% ********* ***', explaining ** **** **** **** **** a ******** **** ******** ******* ** full *** *********** *** **** **** have ******** *********** *****:
****** ****, *** **** **** ** taking ***** **** **-**, **** ** the ***** **** ** *** *****. We **** **** *** *** ********* show ***********, ********* ******** ****** *** wellness ******** *** **** ******* ** welcoming *** ******** & ****** ****** industry **** ** **-****** *** ********’* future ******** ** *** *****. ** was *** **** ** ****,we ***** *********** ***** in preparing to hold an event and we rely on the participation of our contracted customers. From a practical perspective, the team has planned, developed, and invested considerably in ISC West 2021. The difference between 2020 and 2021 is that this **** ** **** ** ******* *** ***** *** *** ******** ******** **** ********* ***** ** ******* ** **** ** **** ******** **** *** *****. Given these times, we are working with our customers to find creative solutions, including the ability to downsize their participation and take advantage of our digital offerings without penalties. If a customer cancels their commitment to participate in any of the options available, we still have an obligation to pay our venue, vendors, partners and staff and the 20% retention fee - which is a provision of the contract - offsets some (though not nearly all) of those expenses. [emphasis added]
Costs *** *******
***** **** ********** *** ***** **** incurred, ****'* ******** *** **** ********* profitable **** *** *****. *** *******,** ****, ***** ** *****, **** *** an ********* ****** ** ~$*** ******* USD *** * **% ********* ****** margin (***** ** ****** **** ********* all ** ***** **********).
**** **** *** ****** ***** ** exhibitors ** **** ***** **** *** profits *** ****** *** **** ** their ****. ***, ** *** *****, when **** **** *** ******* *****, Reed ******* *** ********** ** ***** pay.
20% ******* *********
********** *** **** ******** **** ~$**,*** for *** ******** ****** ** ~$***,*** for *** **********. **** ** **** the '********' **** - *******, *****, Unions, *** *** ***** ** ***** expenses *** *****. *** **% ******* will ***** **** ~$*,*** ******* $***,*** for *** ******* **********.
*** ******* ** **** ******* ** sponsorships, *.*., ** ********* *** **** for **** *** ** ************* $*,***+ *** **** **** ** withdrew. *** *** ******* *** *** this ** ***** (*) *** ** going ** ** ****** ******** ** a ******** *** (*) *** **** people *** ***** ** **** ** there, *** ***** ***** ****** * bag?
Same **** ****?
***** *** **** *** ******** ** the **** ** **** *** *** same ** ** *** **** ** was **** **** ** ****, * number ** *********** *********** *** ***** from **** ********** ****** ***** *********:
- ********** ********* ********* **%+ **** **** **** (370 ** *,***+)
- ********* *** ******** ** ** **** 50 - **% (*,*** - **,*** vs **,***+)
- *** **** **** ******* ** * Wednesday ***** *** **** **** ****** on * ******. ***** **** ****** are ***** *** ********** ** ** reduces *****-*** ********** *** ****** *** up ****** *** *******.
- *** **** **** *** **** ** April, *** **** **** ** ***** held ** ****. ****** *********** *** much **** ********** **** ****** ****, due ** *********, ******** *** ** school, *** **** **** ** *** Vegas, ***.
*** ******* ** **** **** **** show ***** "*** ****" ** *** inferior *** ********** **** *** *** they ****** ** *** * ***** ago, **** ** ** ****** ***** remain (*** *** **** ** ********).
Frustration *** **********
* ****** ** ********** ****** *********** to **** ******* ****'* ******** ****** and *****-******* ****** *** **********, ****** the ****** ** *** **** ****.
** *** ***** ****, **** **********, trying *** ** **** ***** ******** payment, **** **** *********, ** **** noted, ** ******** ** ** **** up *** ****'* ******* **********.
2022 **** *******
**********, **** ****** **** *** **** be **** ***** **** *** **** show ** **** ** ~* ******. Motivation *** ************* ** ****** ***** booth ***** ** **** **** ********** will *****. *******, ** *** ** economy ** ***** **** (***** ** is ********* ** ** **) *** exhibitors **** *** **** ** ***** important ** ***** *********, **** ***** snap **** ** **** ***** ********* the **** *** ***** ** ****.
Vote / ****
** ** *****, #* ** ******. Btw, ****, **** ******/********* ***'* *** how ******* **** ** *****.
*** **** ***** **** *** *** things **** **** ** ***** ** super ******* ***** *** ************** *** whether **'* ******** ** ***** **, John...
******** *** *** ********** *** ********* in *** ******** ***** *** ********. What * ** ****** ** **** we **** ** ***** ** ********* to **** ** *** *** ****** voted.
***! **** **** ** ****. *** would ****** **** ** "*******" **** them *******?
**** **** * ****-******** *** **** know **. *** **** ******* ** physical ******** ****** ******* **** *** meeting **** ** ********* ** *** place?
**** ****, * ***** **'* * risky ****** *** ********* ******* *** I ***'* *****, ************ ********, ** is * ********* ********.
* ***** *** *****. ******** ***, but * **** *** **** **** the ****** *** * ***** **** is ******** ***********. **** ******** **** my *** ************ ** ** ********, I ** *** **** **** * missed ******** **** ***** ****** * years **** * *********. *** **** if * **** **** ** **** next **** **** ********** ** ***** opened ** *** "****".
****** *** * ***** **** ** possibly ***********
* ***** **** ** * ********** risk *** ****. *** **** *****, companies *** ***** ***** **** ** the ***** *** ************ ******* '******** did **' *** **** ****** **** would ** ****** ** ***** **** if **** *** ***.
*** **** ** * **** **** go **** **** ****
**** ** *** *** ********. * lot ** ****** *** ****** ** go **** *** * ******* **** are ************ ******* *** ******** **********. But *** **** ** ***** ****** are *****? *** **** ****** ******* that ***? **** * ********? *** West **** ********** **** ** * key ********* *** ****.
* *****, **** ** ******* **** fire. **** **** ***** ** ************ if ****** ************* ****** *** ** renew. ** ******* ** *** ********* this **** *** ******* ********* **** reached *** ** ********* ***** **************. ISC ********* **** ******* ** *** networking *** *** *********. ** ********* like **** (*** **** **** **) aren't ***** ** *********, ********** **** drop.
****** ** ****** *******. *** ***** of **** ** **** *** ****. I **** ******* ** *** *** a **** **** ******* *** ****** company ** *** **** * ******* security ****. (****)
*'* ***** *** ** **** **** but * ***** * **** **** my ***** ********* ** *** ******.
****, ****? ******'* **** **** ** better ** ** ***-** **** **** year? * ** *** **** * see *** *****.
** *** * ***** ***** *** ISC **** ****** ***** ** ****** in **** **** ****. ** * was ***, *'* **** *** **% hit ***, *** *** **% **** year ********* *** **** ******** ***** back ** **** **** *** *** West **** ****** **** ** ******.
** ** ********* ** **** *** been ******** ** **** **% **** policy ** ****.
**** ** ** ** ******, **** confirmed ** ** *** ******* *****.
**'* ******** ****, *** ***** **, **'* * Reed / *** **** ******** *********.
******* ***** *** *** ******* ** the ***** ******** ** *** ******** report:
** * ******** ******* ***** ********** to *********** ** *** ** *** options *********, ** ***** **** ** obligation ** *** *** *****, *******, partners *** ***** *** *** **% retention *** - ***** ** * provision ** *** ******** - ******* some (****** *** ****** ***) ** those ********.
***** ** ** ***** ** *** West ** **** ****. ****** **** does ** ** *** ***** *** education, ********** ** ******** *** ********.....*** will ** ***** *** ** "******" paid *** ** ******* **** (******* sponsored ******). *** ***** ****** ******* for *** ********* **** * ****** to ***** **** ** ********* ****.
********* ******* ** ******* ***** ****** bans ** *********, *** ****.
*** *** *** ** ****!
*** ******** ** * ****** **** complex. **** ****** **** *** ****** paid *** *** **** **** ** be ******* ** ****. *** ****** is ** *** * ****** ** 80% ** *** ** ******** ** 16% ** ******* ** *** **** show.
** * ***** ******* **** * limited ********* ******, * **** ** also **** **** ******* *** *********** cost ** *** ************* ** *** show *** ******* ****.
* **** **** *** ******** ** go ** ***** ** ******; *** in *** ******* *** ** *** exhibit ****. **** ******* ** *** larger ********* ********* ** *********** ***** more ***** **** ** ******** ** go ***** *** ******* ******. **** us ****.
****** **** ** *** *** "*****." CaP-America (***** *****), "*** ******-****** *** connector *** ***'* ***** **!"
*** ****** ** ** *** * refund ** **% ** *** ** increase ** **% ** ******* ** the **** ****.
******, ****** *** *** ********! * asked **** *** * ********, ** they **, * **** ******. ** general, **** ********* ***** *% *** year, ** **** **** (**** **** held) ** **** (**** ****) **** would **** *** ** * ***** increase ** *-**%.
*******, ******, **** *** ****, * would ** ********* ** **** **** firm ** ******** ***** **** *** 2019 ****. **'* ***** ** ** challenging *** **** ** ***** **** attendance ** **** ** * ** not **** *** **** *** ******* such ** ********.
*** **** ****, ******, *********, *** need ** ****** ******. ******** *********** would ** ********* *** ***. **** a ** ****** ***** *** *** it ** ********, *****'* **** ** installers *****. ****, ********, * ****** bit **** ********* *** ****** ********* at ******** ***********. *** *** *** an ******* ****** ** ********* *********** for $*,*** * ***** *** *** it *** **** ******** ** * show.
** ** *****, * ** *** saying *** ****** *** ****** *** West *** ** *** *** ***** to **** **** ******** **********, *** definitely ****** ** ****** ******* ******* investments ** ***** **** ****** ** social *****, ***** ***.
*** **** **** ****** *** ************ employees *** ****** ** ***** *** to **** *** **** *** ***** to ***** **** ** ******, ********* the ***** *******?
**** **** ***** **** ** *** fake ******?
**** *** *** **********, * *******, is ****** '**********'.
* ***'* *** *** **** ***** issue ** **** ******** *** ******** to ****** *** **** *** *** a **** *****.
** **** *****, **** ******* ***** year, ** **** ** ** ******** does *** ********* *** ** * stand ** *** ******* ** ** an ***** *****, * ***'* **** what *** **** ***** **.
*** ***** ** **** **** ***** company ****** * ***** **** ** 2019 *** *** **** **** *** are *** ****** **** ** ** for **** **** **** ****.
* ***** ***** **** ***** ** more ** * **** ** **** if ********** ******** *** ***** ** paying *** * *****.
**** ** * ******** *** **** like **.
* ****** **** ******* ****
******** * ********** ****'* ******** **** putting ** ***** ** ***** **** business. ********** ***** ******** ****** **** time ** ** ************ ********.
* **** ********* **** **** *** 40 ***** *** **** **** **** should ** ******** ** * **** reset ********* ******** ****.
****** *** **** ** *** ****** of *** ****** ** *** ** 113 ******* ** *** ** ********* lower ********** **** ****** *** ***** more **** *** ****** *** **** at ***.
****** *** **** ** *** ****** of *** ****** ** *** ** 113 ******* ** *** ** ********* lower ********** **** ****** *** ***** more **** *** ****** *** **** at ***.
****, * ***** ****'* * **** risk. * **** ***** **** ***** that *** ****** *** ******** ** are ***** ** ** ****** *******. The *** *** ********* ****** ***** enthusiastic ***** **** **** * ***** ago ** **** ***** ****** *** ISC **** ** ****. *********, *** West ** *** ** **** ****** than *** *** ** *** ******** and ***** *** *********, ** **** see!
**** ** *****. **** ******** ** neglecting ** ********* ** *** **** that ********* ** ****** *** **** continue ** ** * **** *** seen ** **** ** *****. ***** and ****** ** ***** ******** **** dwindle ** *** ********** ****** ******** diluted ** ******* ** **** *** world's ******** ***** ****** ******. **'* going ** ** * ***** ***** we ******** * ********** *****; *** budget ******** **** *** ** *******.
*** ** ** *** ***** ***** how *** ******* ************ ***** ***** do **** ****? ******* *** ******* shows ***’* ***** ** **** ***-***** for *** *************, *** * *** of *********** ***** ****** ** *** the ************* *** *** ****’* *** in ***** ******* *********. **** ***** like * **** ****** ****** **** traveling ** ***** ***/** ******** *** money ** *** * ***** ** ISC ****. * **** *’* ******* forward ** ** ***** *** **** this **** *** *******.
****, **'* **** ** **** **** Reed ** ** ***** ******* ****.