EAS Startup Queuehop Profile

By: Brian Rhodes, Published on Dec 15, 2016

Electronic Article Surveillance (EAS) tags have been used for decades to reduce theft with companies like Tyco's Sensormatic and Checkpoint being commonly deployed systems.

But startups attempting to disrupt this space are few and far between.

Now, startup Queuehop, backed by Silicon Valley's powerful YCombinator program, is targeting the EAS market. They have developed 'smart' EAS tags as a core component of their cashier-less mobile checkout system they claim can save retailers significantly.

Inside, we examine Queuehop's offerings, how it works, what it costs and how it differs from incumbent products such as Sensormatic and Checkpoint.

********** ******* ************ (***) **** have **** **** *** decades ** ****** ***** with ********* **** ****'* Sensormatic *** ********** ***** commonly ******** *******.

*** ******** ********** ** disrupt **** ***** *** few *** *** *******.

***, ******* ********, ****** ** ******* Valley's ******** *********** *******, is ********* *** *** market. **** **** ********* 'smart' *** **** ** a **** ********* ** their *******-**** ****** ******** system **** ***** *** save ********* *************.

******, ** ******* ********'* offerings, *** ** *****, what ** ***** *** how ** ******* **** incumbent ******** **** ** Sensormatic *** **********.

[***************]

Self-Checkout *******

*** ******** *** ******** products, * **** **** not **** ** *** for *** **** ** a ******* ***** ** register. ***** **** *** Queuehop *** **** ***** smartphones, **** *** **** product ***** ****** ******* wallets, *** **** ****** the *** ************* ** a ***** ** **** leave *** *****.  

*** ***** *** *** based ****** ****** *** bottlenecks ** ******* ** lines *** ****** *** quicker ******** *****. ********'* marketing ***** ***** *** *******:

*** ***** ***** ** this **** ** ******** towards '**********' ******** *** an ******* ** *********** retail ******** ** ** similar ** *** ****** experience ***** ***** ****** and *** *** ***** without ******* ** **** in *****.

Key ********

******** ****** ***** ***** EAS *** *** * threefold ******* *** ****** adopters:

  • *** ******* *****: ******** **** ***** system *** ******/********* ******* positions, ** ******* **** peg ** ~$**,*** **** per *******. 
  • ******* *********: ******* *** ******* allow *** *********** ****** transactions *** ********** ******* in *****, ******** ****** customer ************ ********* *** there ** **** ***** abandonment.  ********, ***** ****** in **** *********** *** increased ************.
  • ********* *****: *** ***** ******* benefit *** ******** ** that '******* ******' ** items ** ******** ** users *** ******** *** item ** **** ** they **** ** **, and ********* *** *** the *** ** ******* additional ******** ***** ******** are ***** ** *** store.

QR ***** ***

*** **** ********* ** Queuehop's ****** ** * two-piece **** *** *** that *** * ** Code ******* ** *** housing. **** **** ** what ******** ******** **** into *** *** ** purchase ** ****.

******** ***** ** **** have *** ***** ** tag ** ****** **** is ********* *** ******* lines, *** ** *** future **** **** *** other **** *******. 

Dedicated ****** *********

*** *** ***** ***/***** smartphones.  ** **** ****, Queuehop ***** * ********** kiosk ********* *** ********* that ******** *** ***. In **** *****, *** retailer *** ***** ** make '******' ******* ********* for ******** *** ******** with ** ********* ** user ***** *** ******.

***** ******* *** ********** to ***** *** ************* appearance *** ****** ** individual ******:

 

Existing ***** *********

******* ******* ******* ** that ********'* **** *** standard *** ***** ***** (8.2 ***) ** ***************  (58 ***) ***********, *** match ******** **** * store's ******** ***** ********* use ** ***** ** a ****** **** ** removed **** *** *****.  In **** ***, *** features *** ********** ***** integrations ** *** ******** shoplifting ****** *** **** by ********.

*******, ** * ******** is (**********) ***** ********* tags ** *** ******** frequencies, ******** *** **** to ** ******** ********* at ** **** ~$**** for * ******* ****** door ********. 

Uses ******** ***** ********

*** *** **** *********** by **** ****** ** released ** ********'* ******* is *********** *** ******** to **** **** ****** bandwidth ********* **** *** store.

****

*** ***** **** ** adding ********'* **** *** apps ** * ******** is ********** ** * project ***** *** ** highly ********.  *******, ******** tells ** ******* ** similar ** ******** *** systems, *** *** ****** and ****** ** ******** locations ****** ****** *****.

*** *********, ******** *** tags ********* **** ******* $0.20 - $*.** *** tag, **** **** '***** ****' ******* ** **** as $* ****.  ** expect *** **** *********, Queuehop's **** **** ** at *** ****** *** of '*******' *******.

Tagging ****** ***********

*** ********** ******************************* ********, ***-**** ****-**** or ********* ****** **** much ** ******** ******* or ******** ** ******** stands.  **** *** ****** 'disposable' ** ****** *** cost **** **** $*.** each, *** ****** ** modified *** ****** ********* or ******* *** ****** checkout *******.

***** '***** ***' ********* like **** ** ********* ***** ******** ************ with **** **** ******* local ***** ****** *** sirens ** *** ******* is ********* ******* * proper ******** ****, *** do *** ***** *** mobile ******** ************.

'Millennial Shopping' ******** *****

*** ******* ** **** registers *** ******** ***** is ***** ********** **** multiple ******.  *** ** the **** *************** ********* ideas ***** **** ******, who *** * ******* of *********** '**** **** Out' ******** **** ****** to *** **** ********, cameras, **********, *** ******* in * ****** *****, bricks *** ****** ****** store. ***** *** ***** video *****:

** *******, ****** ***** the **** ** ********* a ******** *** *** to ****** ***********, ********* the **** *** ********.

*******, ******** *** * huge ********* ** ***** adaptable *** * ******* of ************ **** *** being **** ** ******** vendors ** ***** *** stores.

 

Comments (1)

I can't believe I'm the first person to comment on this. I don't know a lot about this space, but I think this is awesome. I guess you could say I am a millennial...I really hate having to stand in line at checkout to purchase something. Typically I want to get in, get what I need and leave. I like Nordstroms because they check me out with a tablet while I am sitting in a comfortable chair trying on shoes. I could see this as being a real benefit to high-end stores as well. Less time spending with people at checkout and more time helping them shop and try things on.

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