PureTech Video Analytics Examined

By: Brian Karas, Published on Apr 21, 2017

PureTech's analytics were chosen for a US border protection system (see related post), which the company claims no other analytics vendor was able to meet the requirements for. PureTech is using deep learning techniques in portions of their products, and claiming the ability to detect targets at ranges up to 7 kilometers with higher-end FLIR cameras.

In this report we examine PureTech's technology, market strategy, and pricing in comparison to other analytics providers.

PureTech ******* ********

******** *** ******* ** 2005 *** ** * privately ****/********** ***** *******. The ******* ******* ** software *********** *** ***** analytics ******** ** **** on **** ********.

******* *** ***** ****** are ******** ** ********, primarily ** ***** *******, AZ ************. ***** ********* held, **** ***** *** disclose *******, *** ** would ******** ** ** be ******* $** ********.

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* ****** ** ****** analytics *********, **** ** object **************, ******* ******* detection, *** ***** ********* are ********* **********'* ********* ********. *** ******* ****** to **** ************ **** most ****** *** *********, but ********** ***** *** *** (********* ***** *****), ** the *** ***** ************ often **** ******* *** advanced ******** *** *************, such ** **** **** of ****** *********.

** ******** ** ********'* analytics ***** *** ******** is ***** ** *** video *****:


Geospatial *********

******** ******** ********** ******* of *******, *** **** this ******* ** * prime ************** *** ***** software.  **** ***** ** offer * ***** ** precision *** ********* ******** that other ********* ******* *** unable ** ****, ** they ******* ********** *********** at ***. **** *** be **** ** **** targets ** * **** map, ** ******* * PTZ *** ****-******** ** detail ******* *** *******.

Deep ********

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Target *******

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Typical ***********

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Border ******* 

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***********

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Comments (11)

Jordi Ibero

Imago IP Solutions
04/21/17 02:37pm

It's a joke? I'm sure is running windows 95...

John Honovich

IPVM | In reply to Jordi Ibero | 04/21/17 02:40pm

Jordi, do you mean the user interface shown in the video? If so, I think it looks dated as well. Please clarify.

Btw, try to make your comments clearer and more professional (i.e., calling it a joke).

Jordi Ibero

Imago IP Solutions
In reply to John Honovich | 04/21/17 02:51pm

Yes, I mean the user interface.

 

Btw, when I say "is it a joke?" I'm talking about my natural reaction to a dated UI, and about the PureTech video. It doesn't show anything, nor technology, nor hands on... nothing. Funny, coming froma a manufacturer claiming a technology that no other manufacture can match.I'm trying to be professional, but the video...

 

Nice weekend!

 

PS: I suspect you think I was calling a joke your post. It's not. Sorry about the confusion :) 

John Honovich

IPVM | In reply to Jordi Ibero | 04/21/17 02:55pm

Jordi, I realized you were calling PureTech / the video a 'joke'. I just think there is a less caustic way to do that. Again, I agree the UI in the video is quite dated.

Avatar

Brian Karas

IPVM | In reply to Jordi Ibero | 04/21/17 02:45pm

The GUI sample image came from PureTech's website. They sent me updated images, which I swapped into the report to show a more current interface.

Avatar

Dori Ribak

RBtec Perimeter Security Systems
04/21/17 06:40pm

What i'm interested for a change is the analytic companies will have more "challenging" demo videos that shows their real abilities to detect while ignoring false alarms.

Most of the videos are always clear days, zero wind with static backgrounds or detection area AKA no trees, animals, heavy rain/snow, flying objects/trash, windy conditions.

Many analytics that I've seen started to fail actually where the pole the camera was mounted on started to shake and vibrate on windy or heavy weather conditions... i'm curious to see performance in those situations.

Marty Calhoun

IPVMU Certified | 04/21/17 10:57pm

Above hit the nail on the head, "never a super wind driven rain" or a 40 foot pole with a  P T Z on it, its always perfect weather, and the world is not perfect...

Avatar

Sagy Amit

04/25/17 03:53am

So "Deep learning" is the current buzz word in video analytics? How exciting!

Avatar

Brian Karas

IPVM | In reply to Sagy Amit | 04/25/17 11:37am

It's not a buzzword so much as a progression of technology allowing for advancements in what can be done with video analytics.

Much like H.264 was ratified as a standard half a decade before it became widely used in security cameras. It took other refinements to H.264, and microprocessors, to make it practical to use H.264 for security video. Deep learning is following a similar trend, with advancements in frameworks (such as the recently released caffe2) and processors that are enabling it to replace older video analytics systems with less efficient or less capable methods.

Avatar

Sagy Amit

In reply to Brian Karas | 04/25/17 10:16pm

Sorry for my skepticism Brian, when I hear "Deep learning" I also hear "Neural Networks" and other marketing terms thrown around liberally by some infamous analytics providers.

 

PureTech has been around forever, spun in and out of FLIR acquisition of ICX. I hope its not another Boeing debacle but from what I have seen there is nothing new under the sun.

Avatar

Sagy Amit

04/25/17 04:06am

https://youtu.be/n8IF_x5QWJc

13 years old technology 

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