PR Firm Pleads Don't Scrap PR Spending

Author: John Honovich, Published on Jan 20, 2017

PR is not dying, warns pleads PR firm.

Take 40+ year old industry PR firm LRG, who recently lamented the 'misconceptions' that:

Traditional PR is dead

Scrap their company’s PR program

And awkwardly reassured that PR is:

Not going away anytime soon

Don’t count it out just yet

Ironically, this is the type of cringeworthy foot-in-mouth take that a PR firm should prevent, not publish.

In this note, we look at the serious issues with the old-school LRG approach to the industry.

** ** ********,*********** ** ****.

**** **+ **** *** ******** ** *******, *** ******************* '**************' ****:

*********** ** ** ****

***** ***** *******’* ** *******

*** ********* ********* **** ** **:

*** ***** **** ******* ****

***’* ***** ** *** **** ***

**********, **** ** *** **** ** ************ ****-**-***** **** **** a ** **** ****** *******, *** *******.

** **** ****, ** **** ** *** ******* ****** **** *** old-school *** ******** ** *** ********.

[***************]

LRG **********

***'* **** ******* ******* ******* ******, ***** *** ********. 

*** ********* ********** **:

*** ********* **** ******* ********* **** ********* ************* *** *** to **** **** – ** **** *** *#!%

*** ********* ***** ***** ******* *** ***** ******** '*******' ** trade *****, *********** '******* **********' *** ************ ********** *** **** advertisements ****:

Competition ******* **

*** ******* *** *********** ** ******** ** *** ********* ** competition *** ********'* ********* *** *** ******** ** ******* ************. It ***** **** ** **** ********* ******:

  • ************ ********: ***** ***, ** ******** *** ***** ********* *** a **** ******** ** ******** ******** '***********'. ***, ************* **** ********* or **** ** ********* ** ***** ** *** ***** ** business *** ********* ******. ******, *** ******* ************ ******* *** more ******* **** *** ******* ***** ******** *******.
  • ****** / ****** *******: ** ******* **** *** **** ********* about ** ******** *****, **** **** ** ****** ******* *** most ***** **** ****** **** ** * ************ ** ****** sellers ****.
  • ****: *** *** ******** ******** ******, **** ******** *** **** *******, analysis, ****** *** ************* **** ** *******. *** ** ***** like *** *** ******* ********* ** **** *********** **** ** ("Huh, ** ***'* **** **** ** ****** ** *** ** ad???").
  • ****** ***** *** *** *****: ****** ******** ******** ***********, ******** has ** **** **** ******* ** **** **** **** ****** 'thought **********' ** ******* ********* **** ********* ** *******. 

Social ***** *********

* *** ********* ** **** *** ******* ********* ** ****** *****. They **** *** ****************** ********** **** ********* ******* **** ***** **** *** ************** ****** don't '*****' ** ***.

** *** *** ****** ***** *******, ******** **, ** ***, the **** ******** *** ***** ******* / *** ********. ** test *** ******* *** ****** ***** ********* *** **** ***** close ** *** ***** *** ********* ** ******** ********* ********** of ********.

***'* ******* ** ****** ** ********. *** *******, ****** ******* America ******* *** *********(******** ** ********* *** **** ~*** **** ** **** **** 8x ****, ***.). *** **** **** ******* * *** ***** a ***** *** ** ** ** ****** ****** **** *****'******* **********' ** ******** ********* ******** ** ************ **** ***** ** * ** ****** **********. ******** *** ****** ******** **** ******** **** ************ ********* *** *** **** ****** ** ** ******. ***** does *** **** ** *** *, **** * ***** *** sub *,*** ******** ***** *** **** **** * ****** *** ***** in *** **** **** ****. *** ** ***** ***** ** dramatically ******.

*** *** ***** ** *********** **********, ***** ** ***** ** *********, ** **********. *** ** ****** *** *****, ***** **** ****** *** on ***** *********.

*** *******

** ***** **** ********** *** ** ** ***** ***** *** not ******* **.

*** *******. ******* *** ****** *** *** **** ******** *** **** far **** *******. **** ******* ** *** ******** ** **** marketing ****** **** ****** *** ***. ** ****** ** *** **** to ** ********* *** **** **** ** ********** *** ******** much ******, *** **** ********** *** **** **** *** ***** people (***, ** *******, **** *** **** ************* ******** ********* than ***** ** ************). 

********* **** *** **** ** ***** ***** *** **** ** they **** ** *** **** ******* ********.

Comments (1)

John Honovich

IPVM | 01/30/17 02:03pm

*****, *** ****** * ***** ******* ****** **** *** ***** more ** ****** / *******:

*** ********* ********** ********* ** ******* *** ****** ***** ********* Services

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Amazon's "Dangerous New Face Recognition Technology" Says ACLU on May 23, 2018
The ACLU has caused a stir, with a new report Amazon Teams Up With Law Enforcement to Deploy Dangerous New Face Recognition Technology,...
Hikvision Source Code Transparency Center Examined on May 14, 2018
Following criticism of Hikvision's Chinese government ownership and Hikvision's IP camera backdoor, the company has responded with a series of...
March Networks Targets Cannabis Market on May 10, 2018
Will the next March Networks customer appreciation event be held a steakhouse or at a Taco Bell at 2 am? Can March sell the types of systems to the...
Bad Research Plus Lazy Reporting - SSI And 'Global Market Insights' Examined on May 07, 2018
If you wonder why there is so much obviously wrong information online (factually, not simply disagreeing on opinions), this is a great example of...
Integrators Divided On Website Importance to Business (Statistics) on May 04, 2018
Are websites important? Still quite a number of integrators have no websites.  New IPVM statistics show that nearly half of all integrators find a...
The Yolo Bro And The Death of Journalism on Apr 24, 2018
There's an old quote: The job of the newspaper is to comfort the afflicted and afflict the comfortable Unfortunately, the opposite is more...
Rare Video Surveillance Fundraising - Verkada $15 Million on Apr 19, 2018
Fundraising in video surveillance (and the broader physical security market) has been poor recently. Highlights are few and far in between...
'Best In Show' Fails on Apr 19, 2018
ISC West's "Best In Show" has failed. For more than a decade, it has become increasingly irrelevant as the selections exhibit a cartoon level...
Best and Worst ISC West 2018 on Apr 16, 2018
ISC West 2018 had strong attendance, modest overall new products, and a surge in Artificial Intelligence marketing. First, here are 20+...
Hikvision Hires Ex-Herbalife MLM Scheme PR Director on Apr 09, 2018
Hikvision has hired Michael Gutierrez, a 'crisis management excellence' award-winning PR director for his work at Herbalife, as Gutierrez...

Most Recent Industry Reports

Software Only VMS vs NVR Appliances on May 23, 2018
Should you buy your own PC/server and load VMS software on it or get a turnkey appliance (both hardware and software, e.g., NVR, Hybrid DVR) from a...
Buy Arecont: Top Bid $10 Million Cash on May 22, 2018
Last year, Arecont had a deal for a purchase price of $170 million (see Failed Arecont China Acquisition). This year, Arecont has a deal for a...
Installing Box Cameras Indoors Tutorial on May 22, 2018
This tutorial starts our physical installation for video surveillance series, starting with Box Cameras, one of the oldest and most basic types....
The Hikvision Smart Classroom Behavior Management System on May 22, 2018
Hikvision's rapidly growing offering of analytics, which we most recently examined with Hikvision's ethnic minority analytics, is now going into...
Dahua Intrusion Analytics And VMD Tested on May 21, 2018
Dahua ships basic analytics on practically all their cameras, ranging from low cost to high end. To see how these analytics work in real world...
Exacq Improving Technical Support, Responding To Integrator Complaints on May 21, 2018
Exacq had been a long-term favorite of integrators, but since their 2014 Tyco acquisition, Exacq has fallen in IPVM integrator studies (though...
Best Manufacturer Technical Support 2018 on May 21, 2018
While 5 manufacturers made the worst technical support 2018 list, only 3 stood out as providing the best technical support to 190+ integrators in...
Stealth / UCIT - Remote Video Monitoring Provider Profile on May 18, 2018
Can 2 remote video monitoring companies, Stealth Monitoring from the US and UCIT from Canada combine to impact the market and compete in a changing...
Cybersecurity for IP Video Surveillance Guide on May 18, 2018
Keeping surveillance networks secure can be a daunting task, but there are several methods that can greatly reduce risk, especially when used in...
Forced Entry / Duress Access Tutorial on May 17, 2018
Even though access control normally keeps people safe, tragedies have revealed a significant issue. If users are forced to unlock doors for...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact