PR is not dying, warns pleads PR firm.
Take 40+ year old industry PR firm LRG, who recently lamented the 'misconceptions' that:
Traditional PR is dead
Scrap their company’s PR program
And awkwardly reassured that PR is:
Not going away anytime soon
Don’t count it out just yet
Ironically, this is the type of cringeworthy foot-in-mouth take that a PR firm should prevent, not publish.
In this note, we look at the serious issues with the old-school LRG approach to the industry.