PR Firm Pleads Don't Scrap PR Spending

Author: John Honovich, Published on Jan 20, 2017

PR is not dying, warns pleads PR firm.

Take 40+ year old industry PR firm LRG, who recently lamented the 'misconceptions' that:

Traditional PR is dead

Scrap their company’s PR program

And awkwardly reassured that PR is:

Not going away anytime soon

Don’t count it out just yet

Ironically, this is the type of cringeworthy foot-in-mouth take that a PR firm should prevent, not publish.

In this note, we look at the serious issues with the old-school LRG approach to the industry.

** **********,*********** ** ****.

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** **** ****, ** **** ** *** ******* ****** **** the ***-****** *** ******** ** *** ********.

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LRG **********

***'* **** ******* ******* ******* ******, ***** *** ********.

********************** **:

*** ********* **** ******* ********* **** ********* ************* *** *** to **** **** – ** **** *** *#!%

*** ********* ***** ***** ******* *** ***** ******** '*******' ** trade *****, *********** '******* **********' *** ************ ********** *** **** advertisements ****:

Competition ******* **

*** ******* *** *********** ** ******** ** *** ********* ** competition *** ********'* ********* *** *** ******** ** ******* ************. It ***** **** ** **** ********* ******:

  • ************ ********: ***** ***, ** ******** *** ***** ********* *** a **** ******** ** ******** ******** '***********'. ***, ************* **** thousands ** **** ** ********* ** ***** ** *** ***** of ******** *** ********* ******. ******, *** ******* ************ ******* has **** ******* **** *** ******* ***** ******** *******.
  • ****** / ****** *******: ** ******* **** *** **** ********* about ** ******** *****, **** **** ** ****** ******* *** most ***** **** ****** **** ** * ************ ** ****** sellers ****.
  • ****: *** *** ******** ******** ******, **** ******** *** **** details, ********, ****** *** ************* **** ** *******. *** ** firms **** *** *** ******* ********* ** **** *********** **** us ("***, ** ***'* **** **** ** ****** ** *** an **???").
  • ****** ***** *** *** *****: ****** ******** ******** ***********, ******** has ** **** **** ******* ** **** **** **** ****** 'thought **********' ** ******* ********* **** ********* ** *******.

Social ***** *********

* *** ********* ** **** *** ******* ********* ** ****** media. **** **** *** ****************** ********** **** ********* ******* **** ***** **** *** ************** ****** don't '*****' ** ***.

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***'* ******* ** ****** ** ********. *** *******, ****** ******* America ******* *** *********(******** ** ********* *** **** ~*** **** ** **** **** 8x ****, ***.). *** **** **** ******* * *** ***** a ***** *** ** ** ** ****** ****** **** *****'******* **********' ** ******** ********* ********** ************ **** ***** ** * ** ****** **********. ******** *** ****** ******** **** ******** **** ************ ********* *** *** **** ****** ** ** ******. ***** does *** **** ** *** *, **** * ***** *** sub *,*** ******** ***** *** **** **** * ****** *** month ** *** **** **** ****. *** ** ***** ***** do ************ ******.

*** *** ***** ** *********** **********, ***** ** ***** ** *********, ** **********. *** ** ****** *** *****, ***** **** ****** *** on ***** *********.

Get *******

** ***** **** ********** *** ** ** ***** ***** *** not ******* **.

*** *******. ******* *** ****** *** *** **** ******** *** have *** **** *******. **** ******* ** *** ******** ** your ********* ****** **** ****** *** ***. ** ****** ** not **** ** ** ********* *** **** **** ** ********** the ******** **** ******, *** **** ********** *** **** **** for ***** ****** (***, ** *******, **** *** **** ************* industry ********* **** ***** ** ************).

********* **** *** **** ** ***** ***** *** **** ** they **** ** *** **** ******* ********.

Comments (1)

Today, LRG issued a press release saying they are doing more on social / digital:

LRG Marketing Implements Portfolio of Digital and Social Media Marketing Services

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