PR Firm Pleads Don't Scrap PR Spending

By: John Honovich, Published on Jan 20, 2017

PR is not dying, warns pleads PR firm.

Take 40+ year old industry PR firm LRG, who recently lamented the 'misconceptions' that:

Traditional PR is dead

Scrap their company’s PR program

And awkwardly reassured that PR is:

Not going away anytime soon

Don’t count it out just yet

Ironically, this is the type of cringeworthy foot-in-mouth take that a PR firm should prevent, not publish.

In this note, we look at the serious issues with the old-school LRG approach to the industry.

** ** ********,*********** ** ****.

**** **+ **** *** industry ** *******, *** ******************* '**************' ****:

*********** ** ** ****

***** ***** *******’* ** program

*** ********* ********* **** PR **:

*** ***** **** ******* soon

***’* ***** ** *** just ***

**********, **** ** *** type ** ************ ****-**-***** take **** * ** firm ****** *******, *** publish.

** **** ****, ** look ** *** ******* issues **** *** ***-****** *** approach ** *** ********.

[***************]

LRG **********

***'* **** ******* ******* include ******, ***** *** Altronix. 

*** ********* ********** **:

*** ********* **** ******* creatures **** ********* ************* and *** ** **** with – ** **** our *#!%

*** ********* ***** ***** dinners *** ***** ******** 'editors' ** ***** *****, ghostwrites '******* **********' *** manufacturer ********** *** **** advertisements ****:

Competition ******* **

*** ******* *** *********** PR ******** ** *** explosion ** *********** *** audience's ********* *** *** increase ** ******* ************. It ***** **** ** many ********* ******:

  • ************ ********: ***** ***, PR ******** *** ***** magazines *** * **** ******** on ******** ******** '***********'. Now, ************* **** ********* or **** ** ********* of ***** ** *** sorts ** ******** *** technical ******. ******, *** average ************ ******* *** more ******* **** *** average ***** ******** *******.
  • ****** / ****** *******: If ******* **** *** know ********* ***** ** industry *****, **** **** to ****** ******* *** most ***** **** ****** them ** * ************ or ****** ******* ****.
  • ****: *** *** ******** ******** people, **** ******** *** more *******, ********, ****** and ************* **** ** pitches. *** ** ***** like *** *** ******* incapable ** **** *********** with ** ("***, ** can't **** **** ** dinner ** *** ** ad???").
  • ****** ***** *** *** media: ****** ******** ******** information, ******** *** ** much **** ******* ** pick **** **** ****** 'thought **********' ** ******* marketing **** ********* ** compete. 

Social ***** *********

* *** ********* ** **** LRG ******* ********* ** social *****. **** **** the ****************** ********** **** ********* ******* blog ***** **** *** aforementioned ****** ***'* '*****' us ***.

** *** *** ****** media *******, ******** **, by ***, *** **** powerful *** ***** ******* / *** ********. ** test *** ******* *** social ***** ********* *** none ***** ***** ** the ***** *** ********* of ******** ********* ********** of ********.

***'* ******* ** ****** on ********. *** *******, Hanwha ******* ******* ******* *** *********(******** ** ********* *** with ~*** **** ** IPVM **** ** ****, etc.). *** **** **** updates * *** ***** a ***** *** ** is ** ****** ****** like *****'******* **********' ** ******** Executive ******** ** ************ **** ***** ** * NJ ****** **********. ******** *** ****** Altronix **** ******** **** ************ ********* *** *** even ****** ** ** months. ***** **** *** best ** *** *, with * ***** *** sub *,*** ******** ***** and **** **** * update per ***** ** *** last **** ****. *** of ***** ***** ** dramatically ******.

*** *** ***** ** advertising **********, ***** ** ***** on regularly, ** **********. *** ** ****** the *****, ***** **** banner *** ** ***** magazines.

*** *******

** ***** **** ********** but ** ** ***** fault *** *** ******* up.

*** *******. ******* *** buyers are *** **** ******** and **** *** **** options. **** ******* ** and ******** ** **** marketing ****** **** ****** you ***. ** ****** do *** **** ** ** engineers *** **** **** to ********** *** ******** much ******, *** **** transition *** **** **** for ***** ****** (***, on *******, **** *** more ************* ******** ********* than ***** ** ************). 

********* **** *** **** to ***** ***** *** ways ** **** **** be *** **** ******* scrapped.

Comments (1)

Today, LRG issued a press release saying they are doing more on social / digital:

LRG Marketing Implements Portfolio of Digital and Social Media Marketing Services

Read this IPVM report for free.

This article is part of IPVM's 6,362 reports, 854 tests and is only available to members. To get a one-time preview of our work, enter your work email to access the full article.

Already a member? Login here | Join now

Related Reports

Industry Study: 83% of US Temperature Screening Sellers Falsely Say Not Medical Devices on Jun 29, 2020
83% of US companies selling temperature screening devices, aka 'fever' detectors, claim they are not medical devices, contrary to FDA definition,...
ADT: 'Fever' Cameras Are Medical Devices on Jun 15, 2020
While many manufacturers are avoiding admitting their 'fever' cameras are medical devices, ADT has taken a strong and clear position. ADT has...
IPVM Rejects Feevr's Improper Threats And Demands on May 04, 2020
IPVM categorically rejects Feevr's improper threats and demands submitted April 22, 2020, via their counsel Wilson Sonsini. IPVM retained...
FDA "Does Not Intend to Object" To Unapproved Fever Detection Cameras If No 'Undue Risk' on Apr 17, 2020
The US FDA has declared it will not go after the many companies marketing unapproved fever detection cameras during the coronavirus public health...
Athena CEO Criticizes 'Deplorable' 'Nitpicking', IPVM Refutes on Mar 27, 2020
Athena Security's CEO Lisa Falzone has strongly objected to IPVM's reporting on Athena, calling it 'deplorable' and repeatedly criticizing IPVM's...
SIA Director Dismisses Coronavirus, Don't Cancel ISC West on Mar 03, 2020
SIA Director and ISS executive Janet Fenner has come out criticizing the lack of education and the 'mainstream media', arguing against canceling...
ONVIF [Un]Trashed Statement, Confirms Dahua and Hikvision Still Suspended on Jan 15, 2020
ONVIF has 'trashed' the suspension statement for Dahua, Hikvision, Huawei, etc. but confirms to IPVM that those companies are all still...
19 Facial Recognition Providers Profiled on Apr 23, 2019
IPVM interviewed 19 facial recognition providers at ISC West to understand their claimed accuracy, success and positioning. 9 from China, where...
Axis Wins, Arecont Cancels Multi-Imager Patent on Feb 26, 2018
16 months after Arecont publicly threatened Axis [link no longer available] and 7 months after Axis took Arecont to patent 'court', Axis has won,...
Knightscope Laughs off Robot Drowning on Jul 18, 2017
A day after a Knightscope robot drowned, Knightscope has issued an 'official statement' making fun of the issue: The implied message is that...

Most Recent Industry Reports

Access Control Online Show - July 2020 - With 40+ Manufacturers - Register Now on Jul 01, 2020
IPVM is excited to announce our July 2020 Access Control Show. With 40+ companies presenting across 4 days, this is a unique opportunity to hear...
Hanwha Face Mask Detection Tested on Jul 01, 2020
Face mask detection or, more specifically lack-of-face-mask detection, is an expanding offering in the midst of coronavirus. Hanwha in partnership...
UK Government Says Fever Cameras "Unsuitable" on Jul 01, 2020
The UK government's medical device regulator, MHRA, told IPVM that fever-seeking thermal cameras are "unsuitable for this purpose" and recommends...
Camera Course Summer 2020 on Jun 30, 2020
This is the only independent surveillance camera course, based on in-depth product and technology testing. Lots of manufacturer training...
Worst Over But Integrators Still Dealing With Coronavirus Problems (June Statistics) on Jun 30, 2020
While numbers of integrators very impacted by Coronavirus continue to drop, most are still moderately dealing with the pandemic's problems, June...
FLIR Screen-EST Screening Software Tested on Jun 30, 2020
In our FLIR A Series Test, the cameras' biggest drawback was their lack of face detection, requiring manual adjustment when screening each...
Dahua Buenos Aires Bus Screening Violates IEC Standards and Dahua's Own Instructions on Jun 30, 2020
Dahua has promoted Buenos Aires bus deployments as "solutions that facilitate community safety". However, they violate IEC standards and,...
UK Firm Markets False Fever Screening, Hikvision Disavows on Jun 30, 2020
A UK security firm falsely claimed its Hikvision-based thermal solution could be used for "accurately detecting fever in any person", even claiming...
Industry Study: 83% of US Temperature Screening Sellers Falsely Say Not Medical Devices on Jun 29, 2020
83% of US companies selling temperature screening devices, aka 'fever' detectors, claim they are not medical devices, contrary to FDA definition,...
Manufacturers on Virtual 'ISC West' 2020 and Potential ISC West 2021 on Jun 29, 2020
With the 2020 ISC West show now officially canceled, attention turns to Reed's new "ISC West 2020 Virtual Event" planned for October and for the...