Today, LRG issued a press release saying they are doing more on social / digital:
LRG Marketing Implements Portfolio of Digital and Social Media Marketing Services
PR Firm Pleads Don't Scrap PR Spending
Published Jan 20, 2017 11:53 AM
PR is not dying, warns pleads PR firm.
Take 40+ year old industry PR firm LRG, who recently lamented the 'misconceptions' that:
Traditional PR is dead
Scrap their company’s PR program
And awkwardly reassured that PR is:
Not going away anytime soon
Don’t count it out just yet
Ironically, this is the type of cringeworthy foot-in-mouth take that a PR firm should prevent, not publish.
In this note, we look at the serious issues with the old-school LRG approach to the industry.
LRG **********
***'* **** ******* ******* ******* ******, OnSSI *** ********.
*** ********* ********** **:
*** ********* **** ******* ********* **** fantastic ************* *** *** ** **** with – ** **** *** *#!%
*** ********* ***** ***** ******* *** trade ******** '*******' ** ***** *****, ghostwrites '******* **********' *** ************ ********** and **** ************** ****:
Competition ******* **
*** ******* *** *********** ** ******** is *** ********* ** *********** *** audience's ********* *** *** ******** ** quality ************. ** ***** **** ** many ********* ******:
- ************ ********: ***** ***, ** ******** and ***** ********* *** * **** ******** on ******** ******** '***********'. ***, ************* have ********* ** **** ** ********* of ***** ** *** ***** ** business *** ********* ******. ******, *** average ************ ******* *** **** ******* than *** ******* ***** ******** *******.
- ****** / ****** *******: ** ******* does *** **** ********* ***** ** industry *****, **** **** ** ****** engines *** **** ***** **** ****** them ** * ************ ** ****** sellers ****.
- ****: *** *** ******** ******** ******, **** provides *** **** *******, ********, ****** and ************* **** ** *******. *** PR ***** **** *** *** ******* incapable ** **** *********** **** ** ("Huh, ** ***'* **** **** ** dinner ** *** ** **???").
- ****** ***** *** *** *****: ****** industry ******** ***********, ******** *** ** much **** ******* ** **** **** that ****** '******* **********' ** ******* marketing **** ********* ** *******.
Social ***** *********
* *** ********* ** **** *** ******* struggles ** ****** *****. **** **** the ****************** ********** **** ********* ******* **** ***** like *** ************** ****** ***'* '*****' us ***.
** *** *** ****** ***** *******, LinkedIn **, ** ***, *** **** powerful *** ***** ******* / *** industry. ** **** *** ******* *** social ***** ********* *** **** ***** close ** *** ***** *** ********* of ******** ********* ********** ** ********.
***'* ******* ** ****** ** ********. For *******, ****** ******* ******* ******* *** *********(******** ** ********* *** **** ~*** that ** **** **** ** ****, etc.). *** **** **** ******* * few ***** * ***** *** ** is ** ****** ****** **** *****'******* **********' ** ******** ********* ******** ** ************ **** ***** ** * ** ****** deployment. ******** *** ****** ******** **** has***** **** ************ ********* *** *** **** ****** in ** ******. ***** **** *** best ** *** *, **** * still *** *** *,*** ******** ***** and **** **** * ****** *** ***** in *** **** **** ****. *** of ***** ***** ** ************ ******.
*** *** ***** ** *********** **********, ***** ** ***** ** *********, ** incredible. *** ** ****** *** *****, stuck **** ****** *** ** ***** magazines.
*** *******
** ***** **** ********** *** ** is ***** ***** *** *** ******* up.
*** *******. ******* *** ****** *** *** more ******** *** **** *** **** options. **** ******* ** *** ******** up **** ********* ****** **** ****** you ***. ** ****** ** *** **** to ** ********* *** **** **** to ********** *** ******** **** ******, the **** ********** *** **** **** for ***** ****** (***, ** *******, have *** **** ************* ******** ********* than ***** ** ************).
********* **** *** **** ** ***** their *** **** ** **** **** be *** **** ******* ********.
Comments (1)
JH
John Honovich
Jan 30, 2017