PR Firm Pleads Don't Scrap PR Spending

By John Honovich, Published Jan 20, 2017, 06:53am EST

PR is not dying, warns pleads PR firm.

Take 40+ year old industry PR firm LRG, who recently lamented the 'misconceptions' that:

Traditional PR is dead

Scrap their company’s PR program

And awkwardly reassured that PR is:

Not going away anytime soon

Don’t count it out just yet

Ironically, this is the type of cringeworthy foot-in-mouth take that a PR firm should prevent, not publish.

In this note, we look at the serious issues with the old-school LRG approach to the industry.

LRG **********

***'* **** ******* ******* include ******, ***** *** Altronix. 

*** ********* ********** **:

*** ********* **** ******* creatures **** ********* ************* and *** ** **** with – ** **** our *#!%

*** ********* ***** ***** dinners *** ***** ******** 'editors' ** ***** *****, ghostwrites '******* **********' *** manufacturer ********** *** **** advertisements ****:

Competition ******* **

*** ******* *** *********** PR ******** ** *** explosion ** *********** *** audience's ********* *** *** increase ** ******* ************. It ***** **** ** many ********* ******:

  • ************ ********: ***** ***, PR ******** *** ***** magazines *** * **** ******** on ******** ******** '***********'. Now, ************* **** ********* or **** ** ********* of ***** ** *** sorts ** ******** *** technical ******. ******, *** average ************ ******* *** more ******* **** *** average ***** ******** *******.
  • ****** / ****** *******: If ******* **** *** know ********* ***** ** industry *****, **** **** to ****** ******* *** most ***** **** ****** them ** * ************ or ****** ******* ****.
  • ****: *** *** ******** ******** people, **** ******** *** more *******, ********, ****** and ************* **** ** pitches. *** ** ***** like *** *** ******* incapable ** **** *********** with ** ("***, ** can't **** **** ** dinner ** *** ** ad???").
  • ****** ***** *** *** media: ****** ******** ******** information, ******** *** ** much **** ******* ** pick **** **** ****** 'thought **********' ** ******* marketing **** ********* ** compete. 

Social ***** *********

* *** ********* ** **** LRG ******* ********* ** social *****. **** **** the ****************** ********** **** ********* ******* blog ***** **** *** aforementioned ****** ***'* '*****' us ***.

** *** *** ****** media *******, ******** **, by ***, *** **** powerful *** ***** ******* / *** ********. ** test *** ******* *** social ***** ********* *** none ***** ***** ** the ***** *** ********* of ******** ********* ********** of ********.

***'* ******* ** ****** on ********. *** *******, Hanwha ******* ******* ******* *** *********(******** ** ********* *** with ~*** **** ** IPVM **** ** ****, etc.). *** **** **** updates * *** ***** a ***** *** ** is ** ****** ****** like *****'******* **********' ** ******** Executive ******** ** ************ **** ***** ** * NJ ****** **********. ******** *** ****** Altronix **** ******** **** ************ ********* *** *** even ****** ** ** months. ***** **** *** best ** *** *, with * ***** *** sub *,*** ******** ***** and **** **** * update per ***** ** *** last **** ****. *** of ***** ***** ** dramatically ******.

*** *** ***** ** advertising **********, ***** ** ***** on regularly, ** **********. *** ** ****** the *****, ***** **** banner *** ** ***** magazines.

*** *******

** ***** **** ********** but ** ** ***** fault *** *** ******* up.

*** *******. ******* *** buyers are *** **** ******** and **** *** **** options. **** ******* ** and ******** ** **** marketing ****** **** ****** you ***. ** ****** do *** **** ** ** engineers *** **** **** to ********** *** ******** much ******, *** **** transition *** **** **** for ***** ****** (***, on *******, **** *** more ************* ******** ********* than ***** ** ************). 

********* **** *** **** to ***** ***** *** ways ** **** **** be *** **** ******* scrapped.

Comments (1)

John Honovich

IPVM | 01/30/17 02:03pm

Today, LRG issued a press release saying they are doing more on social / digital:

LRG Marketing Implements Portfolio of Digital and Social Media Marketing Services

Agree
Disagree
Informative
Unhelpful
Funny
Read this IPVM report for free.

This article is part of IPVM's 7,201 reports and 959 tests and is only available to subscribers. To get a one-time preview of our work, enter your work email to access the full article.

Already a subscriber? Login here | Join now
Loading Related Reports