PR Firm Pleads Don't Scrap PR Spending

By: John Honovich, Published on Jan 20, 2017

PR is not dying, warns pleads PR firm.

Take 40+ year old industry PR firm LRG, who recently lamented the 'misconceptions' that:

Traditional PR is dead

Scrap their company’s PR program

And awkwardly reassured that PR is:

Not going away anytime soon

Don’t count it out just yet

Ironically, this is the type of cringeworthy foot-in-mouth take that a PR firm should prevent, not publish.

In this note, we look at the serious issues with the old-school LRG approach to the industry.

** ** ********,*********** ** ****.

**** **+ **** *** industry ** *******, *** ******************* '**************' ****:

*********** ** ** ****

***** ***** *******’* ** program

*** ********* ********* **** PR **:

*** ***** **** ******* soon

***’* ***** ** *** just ***

**********, **** ** *** type ** ************ ****-**-***** take **** * ** firm ****** *******, *** publish.

** **** ****, ** look ** *** ******* issues **** *** ***-****** *** approach ** *** ********.

[***************]

LRG **********

***'* **** ******* ******* include ******, ***** *** Altronix. 

*** ********* ********** **:

*** ********* **** ******* creatures **** ********* ************* and *** ** **** with – ** **** our *#!%

*** ********* ***** ***** dinners *** ***** ******** 'editors' ** ***** *****, ghostwrites '******* **********' *** manufacturer ********** *** **** advertisements ****:

Competition ******* **

*** ******* *** *********** PR ******** ** *** explosion ** *********** *** audience's ********* *** *** increase ** ******* ************. It ***** **** ** many ********* ******:

  • ************ ********: ***** ***, PR ******** *** ***** magazines *** * **** ******** on ******** ******** '***********'. Now, ************* **** ********* or **** ** ********* of ***** ** *** sorts ** ******** *** technical ******. ******, *** average ************ ******* *** more ******* **** *** average ***** ******** *******.
  • ****** / ****** *******: If ******* **** *** know ********* ***** ** industry *****, **** **** to ****** ******* *** most ***** **** ****** them ** * ************ or ****** ******* ****.
  • ****: *** *** ******** ******** people, **** ******** *** more *******, ********, ****** and ************* **** ** pitches. *** ** ***** like *** *** ******* incapable ** **** *********** with ** ("***, ** can't **** **** ** dinner ** *** ** ad???").
  • ****** ***** *** *** media: ****** ******** ******** information, ******** *** ** much **** ******* ** pick **** **** ****** 'thought **********' ** ******* marketing **** ********* ** compete. 

Social ***** *********

* *** ********* ** **** LRG ******* ********* ** social *****. **** **** the ****************** ********** **** ********* ******* blog ***** **** *** aforementioned ****** ***'* '*****' us ***.

** *** *** ****** media *******, ******** **, by ***, *** **** powerful *** ***** ******* / *** ********. ** test *** ******* *** social ***** ********* *** none ***** ***** ** the ***** *** ********* of ******** ********* ********** of ********.

***'* ******* ** ****** on ********. *** *******, Hanwha ******* ******* ******* *** *********(******** ** ********* *** with ~*** **** ** IPVM **** ** ****, etc.). *** **** **** updates * *** ***** a ***** *** ** is ** ****** ****** like *****'******* **********' ** ******** Executive ******** ** ************ **** ***** ** * NJ ****** **********. ******** *** ****** Altronix **** ******** **** ************ ********* *** *** even ****** ** ** months. ***** **** *** best ** *** *, with * ***** *** sub *,*** ******** ***** and **** **** * update per ***** ** *** last **** ****. *** of ***** ***** ** dramatically ******.

*** *** ***** ** advertising **********, ***** ** ***** on regularly, ** **********. *** ** ****** the *****, ***** **** banner *** ** ***** magazines.

*** *******

** ***** **** ********** but ** ** ***** fault *** *** ******* up.

*** *******. ******* *** buyers are *** **** ******** and **** *** **** options. **** ******* ** and ******** ** **** marketing ****** **** ****** you ***. ** ****** do *** **** ** ** engineers *** **** **** to ********** *** ******** much ******, *** **** transition *** **** **** for ***** ****** (***, on *******, **** *** more ************* ******** ********* than ***** ** ************). 

********* **** *** **** to ***** ***** *** ways ** **** **** be *** **** ******* scrapped.

Comments (1)

John Honovich

IPVM | 01/30/17 02:03pm

Today, LRG issued a press release saying they are doing more on social / digital:

LRG Marketing Implements Portfolio of Digital and Social Media Marketing Services

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