PR Firm Pleads Don't Scrap PR Spending

Author: John Honovich, Published on Jan 20, 2017

PR is not dying, warns pleads PR firm.

Take 40+ year old industry PR firm LRG, who recently lamented the 'misconceptions' that:

Traditional PR is dead

Scrap their company’s PR program

And awkwardly reassured that PR is:

Not going away anytime soon

Don’t count it out just yet

Ironically, this is the type of cringeworthy foot-in-mouth take that a PR firm should prevent, not publish.

In this note, we look at the serious issues with the old-school LRG approach to the industry.

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Competition ******* **

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  • ************ ********: ***** ***, ** ******** *** ***** ********* *** a **** ******** ** ******** ******** '***********'. ***, ************* **** ********* or **** ** ********* ** ***** ** *** ***** ** business *** ********* ******. ******, *** ******* ************ ******* *** more ******* **** *** ******* ***** ******** *******.
  • ****** / ****** *******: ** ******* **** *** **** ********* about ** ******** *****, **** **** ** ****** ******* *** most ***** **** ****** **** ** * ************ ** ****** sellers ****.
  • ****: *** *** ******** ******** ******, **** ******** *** **** *******, analysis, ****** *** ************* **** ** *******. *** ** ***** like *** *** ******* ********* ** **** *********** **** ** ("Huh, ** ***'* **** **** ** ****** ** *** ** ad???").
  • ****** ***** *** *** *****: ****** ******** ******** ***********, ******** has ** **** **** ******* ** **** **** **** ****** 'thought **********' ** ******* ********* **** ********* ** *******. 

Social ***** *********

* *** ********* ** **** *** ******* ********* ** ****** *****. They **** *** ****************** ********** **** ********* ******* **** ***** **** *** ************** ****** don't '*****' ** ***.

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** ***** **** ********** *** ** ** ***** ***** *** not ******* **.

*** *******. ******* *** ****** *** *** **** ******** *** **** far **** *******. **** ******* ** *** ******** ** **** marketing ****** **** ****** *** ***. ** ****** ** *** **** to ** ********* *** **** **** ** ********** *** ******** much ******, *** **** ********** *** **** **** *** ***** people (***, ** *******, **** *** **** ************* ******** ********* than ***** ** ************). 

********* **** *** **** ** ***** ***** *** **** ** they **** ** *** **** ******* ********.

Comments (1)

John Honovich

IPVM | 01/30/17 02:03pm

*****, *** ****** * ***** ******* ****** **** *** ***** more ** ****** / *******:

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