PR Firm Pleads Don't Scrap PR Spending

By: John Honovich, Published on Jan 20, 2017

PR is not dying, warns pleads PR firm.

Take 40+ year old industry PR firm LRG, who recently lamented the 'misconceptions' that:

Traditional PR is dead

Scrap their company’s PR program

And awkwardly reassured that PR is:

Not going away anytime soon

Don’t count it out just yet

Ironically, this is the type of cringeworthy foot-in-mouth take that a PR firm should prevent, not publish.

In this note, we look at the serious issues with the old-school LRG approach to the industry.

** ** ********,*********** ** ****.

**** **+ **** *** industry ** *******, *** ******************* '**************' ****:

*********** ** ** ****

***** ***** *******’* ** program

*** ********* ********* **** PR **:

*** ***** **** ******* soon

***’* ***** ** *** just ***

**********, **** ** *** type ** ************ ****-**-***** take **** * ** firm ****** *******, *** publish.

** **** ****, ** look ** *** ******* issues **** *** ***-****** *** approach ** *** ********.

[***************]

LRG **********

***'* **** ******* ******* include ******, ***** *** Altronix. 

*** ********* ********** **:

*** ********* **** ******* creatures **** ********* ************* and *** ** **** with – ** **** our *#!%

*** ********* ***** ***** dinners *** ***** ******** 'editors' ** ***** *****, ghostwrites '******* **********' *** manufacturer ********** *** **** advertisements ****:

Competition ******* **

*** ******* *** *********** PR ******** ** *** explosion ** *********** *** audience's ********* *** *** increase ** ******* ************. It ***** **** ** many ********* ******:

  • ************ ********: ***** ***, PR ******** *** ***** magazines *** * **** ******** on ******** ******** '***********'. Now, ************* **** ********* or **** ** ********* of ***** ** *** sorts ** ******** *** technical ******. ******, *** average ************ ******* *** more ******* **** *** average ***** ******** *******.
  • ****** / ****** *******: If ******* **** *** know ********* ***** ** industry *****, **** **** to ****** ******* *** most ***** **** ****** them ** * ************ or ****** ******* ****.
  • ****: *** *** ******** ******** people, **** ******** *** more *******, ********, ****** and ************* **** ** pitches. *** ** ***** like *** *** ******* incapable ** **** *********** with ** ("***, ** can't **** **** ** dinner ** *** ** ad???").
  • ****** ***** *** *** media: ****** ******** ******** information, ******** *** ** much **** ******* ** pick **** **** ****** 'thought **********' ** ******* marketing **** ********* ** compete. 

Social ***** *********

* *** ********* ** **** LRG ******* ********* ** social *****. **** **** the ****************** ********** **** ********* ******* blog ***** **** *** aforementioned ****** ***'* '*****' us ***.

** *** *** ****** media *******, ******** **, by ***, *** **** powerful *** ***** ******* / *** ********. ** test *** ******* *** social ***** ********* *** none ***** ***** ** the ***** *** ********* of ******** ********* ********** of ********.

***'* ******* ** ****** on ********. *** *******, Hanwha ******* ******* ******* *** *********(******** ** ********* *** with ~*** **** ** IPVM **** ** ****, etc.). *** **** **** updates * *** ***** a ***** *** ** is ** ****** ****** like *****'******* **********' ** ******** Executive ******** ** ************ **** ***** ** * NJ ****** **********. ******** *** ****** Altronix **** ******** **** ************ ********* *** *** even ****** ** ** months. ***** **** *** best ** *** *, with * ***** *** sub *,*** ******** ***** and **** **** * update per ***** ** *** last **** ****. *** of ***** ***** ** dramatically ******.

*** *** ***** ** advertising **********, ***** ** ***** on regularly, ** **********. *** ** ****** the *****, ***** **** banner *** ** ***** magazines.

*** *******

** ***** **** ********** but ** ** ***** fault *** *** ******* up.

*** *******. ******* *** buyers are *** **** ******** and **** *** **** options. **** ******* ** and ******** ** **** marketing ****** **** ****** you ***. ** ****** do *** **** ** ** engineers *** **** **** to ********** *** ******** much ******, *** **** transition *** **** **** for ***** ****** (***, on *******, **** *** more ************* ******** ********* than ***** ** ************). 

********* **** *** **** to ***** ***** *** ways ** **** **** be *** **** ******* scrapped.

Comments (1)

Today, LRG issued a press release saying they are doing more on social / digital:

LRG Marketing Implements Portfolio of Digital and Social Media Marketing Services

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Hikvision ColorVu is Smart Marketing on Oct 03, 2019
Hikvision ColorVu (see IPVM test results) is smart marketing, a lesson to be learned by competitors and a rising trend. Inside this note, we...
Directory of 70 Video Surveillance Startups on Sep 18, 2019
This directory provides a list of video surveillance startups to help you see and research what companies are new or not yet broadly known. 2019...
ASIS GSX 2019 Final Show Report on Sep 12, 2019
IPVM went to Chicago for ASIS GSX 2019, with many exhibitors disappointed about traffic and the exhibitor schedule changing next year. However,...
Critical Vulnerability Across 18+ Network Switch Vendors: Cisco, Netgear, More on Aug 26, 2019
Cisco, Netgear and more than a dozen other brands, including small Asian ones, have been found to share the same critical vulnerability, discovered...
Dahua Wiretapping Vulnerability on Aug 02, 2019
IPVM has validated, with testing, and from Dahua, that many Dahua cameras have a wiretapping vulnerability. Even if the camera's audio has been...
"Stats Don't Lie" Says Deceptive IFSEC on Jul 30, 2019
While IFSEC has declared #statsdontlie and trumpeted seemingly skyrocketing visitor numbers, they are decieving about their show's problems. On...
ZeroEyes Gun Detection Startup on Jul 16, 2019
A gun detection video analytics startup, ZeroEyes, is being led by a group of 6 former Navy SEALs, aiming to "save lives" by using AI to assist...
Bosch Integrating Sony Video Security Sales And Marketing Team on Jul 03, 2019
What is the future of Sony in video surveillance? In 2016, Bosch and Sony announced an atypical 'partnership'. Now, Bosch tells IPVM that they...
Ivideon Russian VSaaS Profile on Jun 27, 2019
Ivideon was an early VSaaS entrant, initially focusing on the consumer market, claiming massive growth to IPVM in 2014. We spoke to Ivideon, to...
IFSEC 2019 Show Report on Jun 19, 2019
The UK's largest trade show, IFSEC, is underway and IPVM has been examining what is new and happening at the show. Inside, we cover: Huawei...

Most Recent Industry Reports

US DoD Comments on Huawei, Hikvision, Dahua Cyber Security Concerns on Oct 16, 2019
A senior DoD official said the US is "concerned" with the cybersecurity of Hikvision, Dahua, and Huawei due to "CCP" (China Communist Party)...
Pelco Sarix Pro3 Camera Tested on Oct 16, 2019
Pelco has released their Sarix Professional Series 3 cameras, claiming "more security detail in challenging scenes with excellent low light and...
IPVM Camera Calculator User Manual / Guide on Oct 16, 2019
Learn how to use the IPVM Camera Calculator. The guide below includes instructions, images, gifs, and videos demonstrating and explaining the...
Altronix Claims Tango 'Eliminates Electricians' on Oct 15, 2019
Power supply provider Altronix claims its new Tango power supply 'eliminates the need for an electrician, dedicated conduit and wire runs'. In...
Pelco CEO Out, Seeking New Industry CEO, New CEO Found on Oct 15, 2019
Just 2 months after Pelco was sold, Pelco's CEO is out, with Pelco bringing in an outside President and searching for a new CEO from the industry,...
Hikvision Dissolves North American Business Unit, Splits Canada and USA on Oct 15, 2019
Hikvision has dissolved its North American Business Unit, splitting up US and Canada operations as the PRC-government owned manufacturer faces...
Camera Focusing Tutorial on Oct 14, 2019
Camera focus is fundamental to quality imaging. Mistakes can significantly reduce details, making cameras less effective. In this guide, we...
"UL Has Blood On Their Hands" Alleges The Interceptor / Keith Jentoft on Oct 14, 2019
"UL has blood on their hands" alleges Keith Jentoft of "The Interceptor Project". We examined The Interceptor in-depth last year, see: The...
Access Control Course Fall 2019 - Last Chance on Oct 14, 2019
Register Now - Fall 2019 Access Control Course. Thursday, October 17th is the last day to register. IPVM offers the most comprehensive access...
Axis HD Analog Encoder Tested on Oct 11, 2019
Two years after declaring "Everything is IP", Axis has released their first HD analog encoder, the P7304, with support for AHD, CVI, TVI, and SD...