Today, LRG issued a press release saying they are doing more on social / digital:
PR Firm Pleads Don't Scrap PR Spending
PR is not dying, warns pleads PR firm.
Traditional PR is dead
Scrap their company’s PR program
And awkwardly reassured that PR is:
Not going away anytime soon
Don’t count it out just yet
Ironically, this is the type of cringeworthy foot-in-mouth take that a PR firm should prevent, not publish.
In this note, we look at the serious issues with the old-school LRG approach to the industry.