PR Firm Pleads Don't Scrap PR Spending

By John Honovich, Published Jan 20, 2017, 06:53am EST (Info+)

PR is not dying, warns pleads PR firm.

Take 40+ year old industry PR firm LRG, who recently lamented the 'misconceptions' that:

Traditional PR is dead

Scrap their company’s PR program

And awkwardly reassured that PR is:

Not going away anytime soon

Don’t count it out just yet

Ironically, this is the type of cringeworthy foot-in-mouth take that a PR firm should prevent, not publish.

In this note, we look at the serious issues with the old-school LRG approach to the industry.

LRG **********

***'* **** ******* ******* ******* ******, OnSSI *** ********. 

*** ********* ********** **:

*** ********* **** ******* ********* **** fantastic ************* *** *** ** **** with – ** **** *** *#!%

*** ********* ***** ***** ******* *** trade ******** '*******' ** ***** *****, ghostwrites '******* **********' *** ************ ********** and **** ************** ****:

Competition ******* **

*** ******* *** *********** ** ******** is *** ********* ** *********** *** audience's ********* *** *** ******** ** quality ************. ** ***** **** ** many ********* ******:

  • ************ ********: ***** ***, ** ******** and ***** ********* *** * **** ******** on ******** ******** '***********'. ***, ************* have ********* ** **** ** ********* of ***** ** *** ***** ** business *** ********* ******. ******, *** average ************ ******* *** **** ******* than *** ******* ***** ******** *******.
  • ****** / ****** *******: ** ******* does *** **** ********* ***** ** industry *****, **** **** ** ****** engines *** **** ***** **** ****** them ** * ************ ** ****** sellers ****.
  • ****: *** *** ******** ******** ******, **** provides *** **** *******, ********, ****** and ************* **** ** *******. *** PR ***** **** *** *** ******* incapable ** **** *********** **** ** ("Huh, ** ***'* **** **** ** dinner ** *** ** **???").
  • ****** ***** *** *** *****: ****** industry ******** ***********, ******** *** ** much **** ******* ** **** **** that ****** '******* **********' ** ******* marketing **** ********* ** *******. 

Social ***** *********

* *** ********* ** **** *** ******* struggles ** ****** *****. **** **** the ****************** ********** **** ********* ******* **** ***** like *** ************** ****** ***'* '*****' us ***.

** *** *** ****** ***** *******, LinkedIn **, ** ***, *** **** powerful *** ***** ******* / *** industry. ** **** *** ******* *** social ***** ********* *** **** ***** close ** *** ***** *** ********* of ******** ********* ********** ** ********.

***'* ******* ** ****** ** ********. For *******, ****** ******* ******* ******* *** *********(******** ** ********* *** **** ~*** that ** **** **** ** ****, etc.). *** **** **** ******* * few ***** * ***** *** ** is ** ****** ****** **** *****'******* **********' ** ******** ********* ******** ** ************ **** ***** ** * ** ****** deployment. ******** *** ****** ******** **** has***** **** ************ ********* *** *** **** ****** in ** ******. ***** **** *** best ** *** *, **** * still *** *** *,*** ******** ***** and **** **** * ****** *** ***** in *** **** **** ****. *** of ***** ***** ** ************ ******.

*** *** ***** ** *********** **********, ***** ** ***** ** *********, ** incredible. *** ** ****** *** *****, stuck **** ****** *** ** ***** magazines.

*** *******

** ***** **** ********** *** ** is ***** ***** *** *** ******* up.

*** *******. ******* *** ****** *** *** more ******** *** **** *** **** options. **** ******* ** *** ******** up **** ********* ****** **** ****** you ***. ** ****** ** *** **** to ** ********* *** **** **** to ********** *** ******** **** ******, the **** ********** *** **** **** for ***** ****** (***, ** *******, have *** **** ************* ******** ********* than ***** ** ************). 

********* **** *** **** ** ***** their *** **** ** **** **** be *** **** ******* ********.

Comments (1)

John Honovich

IPVM | 01/30/17 02:03pm

Today, LRG issued a press release saying they are doing more on social / digital:

LRG Marketing Implements Portfolio of Digital and Social Media Marketing Services

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