Pelco New Layoffs But CEO Focused On Growth

By: John Honovich, Published on Jun 08, 2016

Pelco has laid off 43 workers, raising more fears about further decline of the company.

However, IPVM has spoken with Pelco's CEO and he says they are firmly focused on growth and that this is part of their plan to improve their overall competitive positioning.

In this note, we review Pelco's CEO plans and examine Pelco's future.

***** *** **** *** 43 *******, ******* **** fears ***** ******* ******* of *** *******.

*******, **** *** ****** with *****'* *** *** he **** **** *** firmly ******* ** ****** and **** **** ** part ** ***** **** to ******* ***** ******* competitive ***********.

** **** ****, ** review *****'* *** ***** and ******* *****'* ******.

[***************]

Layoffs **********

***** *** *** ***** 1,000 *********, ********* *** 43 ***** **** *** here, ** ** ***** were **** *** ***** office, * **** *** factory *** ** ********.

***** *** *** ******** layoffs **** *** **** decade, ***** **** ****** **** **** **** the ***** ****** ********* ** **** from *****'* **** ** 2,000+ *********.

Long **** *******

***** ** ** ******** Pelco *** *********** **** term *******. ***** *** admitted **. *** *** numbers *** ***** ** 50% ***** ******* **** a ****** ***, ********** to *** ******* ****** which ** ****** ** 100%.

Recent ******

*******, *****'* *** **** both ******* *** ************* is ** ** *** this **** *** **** is ******* * **********.

*** *** *** ***** mentioned **** ********* ********** and ********* **********.

Strategic **********

*****'* *** **** ** is ******** ** '**** technologies' *** ********, ******** away **** ****** ****.

** *** ****** ****, Pelco ** ******** ** VMS *********** (**************), ****** ******* *** firmware. **** *** ******** resources **** ****** ******** like ******* ****** *** Endura.

** *** *********** ****, Pelco ** ********* **** in ******** *** **** in ********** *** ********** engineering, ***** **** *** partnering / *********** **** of. 

Efficiency *****

** **** ** *** conversations **** *****'* ***, he *** ********** *** importance ** **********. *** Pelco **** ********* **** to **** ** **** less. ***** *** ** plans *** ****** **** year ***, ** *** as **** ****, *****'* CEO **** **** *** hire **** ****.

Not *** ****

******* ***** ***** ******** that **** *** ***** made ** ******* * company's ***** **** ******* for ****.

*******, *****'* *** ************* said **** **** ** not *** ****, **** Pelco ** *** *** sale *** ***** ** no **** *** ***** to ** ****. ** are ********* ********* ***** such ****** *** **** for ********* ** ** crafted ******** ** ***** questions. ** *** ***, which ***** ** ** either ******* *** ***** or ** *********** *****. Our *** **** ** that **** ** ********* part ** *** ****-****** plan, ****** **** **** not **** ** **** work.

Just ***** ** *** ***?

***** ** ** ****** that ***** ***** ** develop ****** *** ******** (specifically ********* ***** ********** new **********) *** ******* their ** ****** *********. Will ***** **** **** to *** ********* **** being **** ******* *** driven ** *** **** done ** **** ** push **** *** ** overwhelm ****? **** **** tell.

****

Comments (7)

It's hard to gauge this. We at an all Pelco facility and are a bit nervous about all the changes. We work closely with product support and engineering. It will be tough on us if the support starts to decline. We are technically in Pelco's back yard and love the convenience of having them so close. They have been so good to us!! Hope it keeps going!!

Honestly, Pelco have to change, and the roumors it will be sold are in the background since SE bought it. Focusing on roumors like this, and trying to find a proof in every move for that theory not really helps understanding the background, but helps the conspiracy :)

I worked there for 4 years, and I still believe it is going on the right direction. Cameras were never as good as nowdays on video IQ, and videoxpert can give a stabile background if they manage this well.

Will they say or is there a way to know how much revenue is being directed to R&D relative to other companies in the industry? What kind of people are on their development and innovation teams? To me with the still large number of players in this field, and the fact the industry overall needing to catch up with IT technologies, means there is a lot of room for competition to pull ahead of others, provided they invest wisely in their innovation. Meaning investing wisely and enough to effectively develop a marketable differentiator, without overspending on it and not developing something "neat" but has little real world value. I don't think they will get far if the vision is to just be another manufacture of video surveillance products that they claim are better than anyone elses.

Will they say or is there a way to know how much revenue is being directed to R&D relative to other companies in the industry?

Pelco's CEO cited 12%. It's hard to know though how that compares since companies can have some leeway in how they segment.

That said, Pelco definitively has real engineering / development, though somewhat less than last week.

What kind of people are on their development and innovation teams?

That's a hard question to answer for any manufacturer. It's like saying what kind of people are on the Axis development team? Clearly Axis has got many strong people in R&D but they are rarely publicly or externally acknowledged.

That said, I do think Pelco has some strong development / engineering talent. Pelco's CEO says releases have increased notably since he started and that he is prioritizes that. How it executes amongst these changes remains to be seen.

I heard today that Pelco reached out to one of the manufacturer reps after cutting them about 2 1/2 years ago and was looking to bring them back on. I don't know if this was a regional thing or across the board.

1, I don't know about the manufacturer rep situation.

For background, for members, most of the rep firms were fired in 2014 before this new CEO came.

Now, there is a new VP of Sales so he might take a different approach. Also, the CEO might see rep firms as being more efficient / lower cost than hiring more internal sales people.

Again, I don't know but given those changes, it sounds like something that could reasonably happen.

Refocusing on VMS and One VMS (VideoXpert) will be a keep part of the recovery. If these employees supported products not part of the strategic future, it sounds like a good move by the aggressive new CEO.

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Most Recent Industry Reports

Axis "Best Of The Best" 4K Camera Tested (Q1798-LE) on Nov 21, 2019
Axis has released their "best of the best" Q1798-LE bullet camera, touting "4K without compromise" with a large Micro 4/3" image sensor, custom...
Glass Doors and Access Control Tutorial on Nov 21, 2019
One of the biggest access challenges are locking and securing glass doors. Unlike wood or steel doors that can be modified to work with...
Avigilon H4 Intercom Tested on Nov 20, 2019
Avigilon is well-known for video surveillance and access, but how well does the company's intercom work? We purchased and tested Avigilon's H4...
The Cowardly, Greedy "Leaders" of Video Surveillance - SIA on Nov 19, 2019
The video surveillance industry suffers from cowardly, greedy 'leaders' focused on maximizing easy money while undermining public trust. The...
Hikvision Dual Lens Face Recognition Camera Tested on Nov 19, 2019
Hikvision's Dual Lens Facial Recognition camera, claims that it "adopts advanced deep learning algorithm and powerful GPU to realize instant face...
Top Manufacturers Gaining and Losing 2019 on Nov 18, 2019
2019 has been an explosive year for video surveillance, with the world's two largest manufacturers, Dahua and Hikvision, being sanctioned for human...
Hidden Camera Detectors Tested on Nov 18, 2019
Hidden cameras are a growing problem as cameras become smaller, cheaper and easier to access. However, some companies claim to be able to detect...
Wyze Fires Back at JCI - Your Patents Are Invalid, Pay All Of Our Costs on Nov 18, 2019
Goliath JCI targeted startup Wyze this summer alleging the fast-growing consumer startup was violating a slew of JCI's patents. Now, Wyze has...
ADT Stock Surges - "Leading The Commercial Space" on Nov 15, 2019
Don't call it comeback... but maybe call it a commercial provider. ADT, whose stock dropped by as much as 2/3rds since IPOing in 2018, has now...