Pelco: IP vs. Analog Debate Over

By: Brian Rhodes, Published on Jun 02, 2012

Pelco's top executive proclaimed that the debate between IP and Analog is over, at the PSA-Tec keynote speech. Is it really? Or is this so obvious that it is not even worth mentioning? And what does it mean for Pelco? In this note, we examine the issues in the IP vs Analog Debate.

Pelco Speech Overview

When describing Pelco's own bumpy transition from "analog standard bearer" to remaining relevant in the IP video business, Pelco's executive projected that 2012 will be the first year that Pelco's IP sales will surpass analog.

For Pelco, the issue is no longer "if IP" or "when IP". IP is here and is the mainstream. The executive emphasized that new challenges and defining trends are emerging, so called 'megatrends':

  • "Green": Energy demand is outstripping supply, security needed to protect energy.
  • "Smart": Lots of data out there, too much. Focus in years ahead is going to strip out important data on a custom or individual level.
  • "Safe": Cities and infrastructure is focused on 'safety'. Security must identify it's purpose.
  • "Simple": Make interfaces and systems easier to use.
  • Scariest (biggest threat) megatrend: "emerging" markets, and how that influence affects domestic business methods. Debt leverage will change supply chains.

The Debate Long Over?

For many, the debate has been long over. For instance, we argued a year ago that the market had already tipped to IP with 89% of poll respondents agreeing. Especially among those doing leading edge and larger scale projects, there really has been no meaningul debate for a few years.

Indeed, PSA themselves, in 2011, released a video confirming that IP video were over half of their new projects sales and 'growing faster than what they originally thought'.

Even IMS, within the last month, has accelerated their global tipping point for IP video to 2013.

Pelco's Proclamation Significance

However, Pelco's statement is significant, given its long term standing in the analog market. By comparison, a similar Axis pronouncement would carry little weight as they only sell IP cameras. Yet, for decades, Pelco's business has been built around analog sales. As the Pelco executive noted himself, his company's transition to IP has not been without incident nor challenges. Even for companies like Pelco, who might have a vested interest in slowing down the migration, IP has become so central that they publicly recognize the shift.

End of the Frontier

We have reached the end of the frontier for IP cameras. While IP will certainly imrpove and expand, it is no longer novel nor a matter of interesting debate. The opportunity for new entrants to make big money or huge growth are disappearing but the ability of the mass market to benefit has arrived.

 

Comments : PRO Members only. Login. or Join.

Related Reports on Sales

Sighthound Transforms Into Enterprise AI Provider on Jun 14, 2019
Sighthound is now rapidly expanding its R&D team, building an enterprise AI service. This may come as a surprise given their origins 6 years...
False Verkada 'Unrivaled' Low Light Performance Claim Removed on Jun 12, 2019
Verkada falsely claimed that it delivered 'UNRIVALED LOW LIGHT PERFORMANCE' until IPVM questioned. In fact, Verkada's low light performance is...
Carnegie Mellon AI Startup Zensors Profile on Jun 11, 2019
Zensors is a startup formed by Carnegie Mellon graduates from a Carnegie Mellon research project, offering customized models per camera that they...
Startup Rhombus Systems Says Twice the Features, Half the Price of Verkada on Jun 04, 2019
Closed cloud systems may be the fastest growing segment of video surveillance with Meraki and Verkada. Now another California company is joining...
China / US Trade War Impact Splits Industry on Jun 04, 2019
As the trade war continues to heat up, 170+ integrators told us "What impact will the US / PRC China conflict have on the industry?" Respondents...
Panasonic Sells Off / Spins Out Security Business on Jun 02, 2019
Panasonic has sold off its security systems business to a private equity firm, after suffering years of challenges. The new company, which will...
Verkada Favorability Results 2019 on May 29, 2019
Verkada has taken the industry by storm with the fastest growing video surveillance sales organization ever and a half billion dollar valuation....
Dahua USA Celebrates 5 Years of Errors on May 22, 2019
Dahua USA is, in their own words, 'celebrating' 5 years in North America or as trade magazine SSN declared: Dahua Technology finds success in...
Bluecherry Open Sources Entire VMS on May 13, 2019
Bluecherry announced they have "released the entire Bluecherry software application open source with a GPL license". We spoke to Bluecherry's...
11 Facial Recognition Providers Review (Secutech) on May 09, 2019
Adding to our 19 Facial Recognition Providers Profiled report from ISC West, IPVM focused on facial recognition technology for our Day 2 coverage...

Most Recent Industry Reports

Sighthound Transforms Into Enterprise AI Provider on Jun 14, 2019
Sighthound is now rapidly expanding its R&D team, building an enterprise AI service. This may come as a surprise given their origins 6 years...
ADT Eliminating Acquired Brands, Unifying Under 'Commercial' Brand on Jun 14, 2019
ADT is eliminating the brands of the many integrators it has acquired over the past few years, including Red Hawk, Aronson Security Group (ASG),...
NSA Director Keynoting Dahua and Hikvision Sponsored Cybersecurity Conference on Jun 13, 2019
The technical director for the NSA’s Cybersecurity Threat Operations Center will be keynoting a physical security cybersecurity conference that is...
Farpointe Data Conekt Mobile Access Reader Tested on Jun 13, 2019
California based Farpointe Data has been a significant OEM supplier of conventional access readers for years to companies including DMP, RS2, DSX,...
Embattled $400 Million China Funded Philippines Surveillance System Proceeds on Jun 13, 2019
An embattled 12,000 camera surveillance system project that will cost ~$400 million will proceed.  The project contract was awarded, had its...
False Verkada 'Unrivaled' Low Light Performance Claim Removed on Jun 12, 2019
Verkada falsely claimed that it delivered 'UNRIVALED LOW LIGHT PERFORMANCE' until IPVM questioned. In fact, Verkada's low light performance is...
Manufacturer Favorability Guide 2019 on Jun 12, 2019
The 259 page PDF guide may be downloaded inside by all IPVM members. It includes our manufacturer favorability rankings and individual...
Camera Course Summer 2019 - Register Now on Jun 12, 2019
Register for the Summer 2019 Camera Course.  This is the only independent surveillance camera course, based on in-depth product and technology...
Favorite Wireless Manufacturers 2019 on Jun 12, 2019
Many wireless options exist for video surveillance but how are integrator's overall favorites? 170 integrators answered the question: What is...
Carnegie Mellon AI Startup Zensors Profile on Jun 11, 2019
Zensors is a startup formed by Carnegie Mellon graduates from a Carnegie Mellon research project, offering customized models per camera that they...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact