Panasonic Restructures Security Group

By John Honovich, Published Nov 03, 2015, 12:00am EST

This summer, we reported that Panasonic System President's resignation / termination. Now, we are seeing significant changes in terms of how Panasonic goes to market.

In this note, based on feedback from Panasonic, we examine those changes, how it impacts their competitive positioning and how the recently acquired Video Insight VMS is helping their business.

Previous *****

********* ********** *** ** atypical ***** ** **** broad ***** *******. ************ only ********, ********* ***** focus ** ****** *** users buy ********* ************ *******, Panasonic ******* *******, ********* toaster *****, ********* ***** tools, ********* ******** ***** ******* etc. *** ********. **** was *** ** *** former ********* ****** *********.

*** ***** *****-******* ***** was, *********, * *** fit *** ***** ************ for **** *******, **** as (*) ****** *** video ************ *** ********* different **** *** ***** Panasonic ********, (*) ***** there ** ** *********** among **** ** ***** producs, *****'* ****** ********** product *****, (*) *** discounts *** **** ** share ****** ***********, ***.

New *****

**** *** ********* ***, ** too ** **** *****. Panasonic ** ********* ** a **** *********** ******* focused ***** ******** ***** sales ******** **** ***** on ******* ******** ********, like ***** ************, ******* of ****** ** **** / *****-**** ******* ********* products.

********* ** ********* *** number ** ******** ***** managers (***** **** **** TAMs) ********* ** ******** / ************. **** *** also ******* *** ** their *** *****. *** regional ***** ****** **** then **** ******* / directly **** ******** ********** in ********* (* ****** industry ********).

****

********* **** **** **** cut ***** ********** ******** dealers **** **** **** to ***, ** ******** the ******* *** ***** that ***** ** ******* Panasonic.

** *** ********* ********* hasalso  *** * - 10 ****** **** ***** US ***** ************ *****, though ********* **** **** there ** ******* * significant *** ******** ****** in ** ******** (****** transfers ** *** **** new *****), ** **** restructure **** *** *** to *** *****. ***** these ******, ** ** hard *** ** ** tell *** **** ******* Panasonic ** ******* ** reducing ***** ******** ***** / ******* ****.

************

********* **** **** ***** Insight ** ***** **** well. **** ***** ************* continue ** ** *** separately. *******, ********* ** building ** **** ** take ********* ** ***** Insight's ***. *** **** fundamental ** **** **'* VMS ** ******* *** *** ********* camera *****. ************, ********* **** they *** ********* ***** product ********* ** *** VI *** ** ****** pitch / ******* ** to ****** *********. ****** VI ** *** ** the **** ***** ** the ******* *** ***** (like *******), *** ** VMS ** ***** **** (** *** **** ******* show) ***, *** ****, compared ** *** $*** - $*** ****** *** higher *** ***********, **** provides * *** ********* for *********.

** ******* **** *********** sale ***** ** ********* powerful *** **** / Milestone ** *********, ** / **** **** **** choose ** ** **.

Outlook *** *********

******** **** ** * traditional ******** ***** ***** should **** ****** ** correcting * *******. ** believe **** **** **** Panasonic ** **** ******* within *** ******** ********, something **** **** **** relatively **** ** *** the **** *** *****.

****, ** **** **** up ***** ** *** cross *******, ***** **** have **** ******** / benefits, ** ***** **** will ******* ******* ****.

** ******, **** ***** premium ************ ************, ********* will ***** ** ********** by *** ******* *********** who *** *********** ********* into *** ****** ******* with ******* ******* ******** at * ******** ** incumbent's *******. **** ****, Panasonic's ***** **** ****** help **** ****** *******.

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