Panasonic Restructures Security Group

By: John Honovich, Published on Nov 03, 2015

This summer, we reported that Panasonic System President's resignation / termination. Now, we are seeing significant changes in terms of how Panasonic goes to market.

In this note, based on feedback from Panasonic, we examine those changes, how it impacts their competitive positioning and how the recently acquired Video Insight VMS is helping their business.

**** ******, ** ******** that********* ****** *********'* *********** / ***********. ***, ** *** seeing *********** ******* ** terms ** *** ********* goes ** ******.

** **** ****, ***** on ******** **** *********, we ******* ***** *******, how ** ******* ***** competitive *********** *** *** the******** ******** ***** ******* VMS** ******* ***** ********.

[***************]

Previous *****

********* ********** *** ** atypical ***** ** **** broad ***** *******. ************ only ********, ********* ***** focus ** ****** *** users buy ********* ************ *******, Panasonic ******* *******, ********* toaster *****, ********* ***** tools, ********* ******** ***** ******* etc. *** ********. **** was *** ** *** former ********* ****** *********.

*** ***** *****-******* ***** was, *********, * *** fit *** ***** ************ for **** *******, **** as (*) ****** *** video ************ *** ********* different **** *** ***** Panasonic ********, (*) ***** there ** ** *********** among **** ** ***** producs, *****'* ****** ********** product *****, (*) *** discounts *** **** ** share ****** ***********, ***.

New *****

**** *** ********* ***, ** too ** **** *****. Panasonic ** ********* ** a **** *********** ******* focused ***** ******** ***** sales ******** **** ***** on ******* ******** ********, like ***** ************, ******* of ****** ** **** / *****-**** ******* ********* products.

********* ** ********* *** number ** ******** ***** managers (***** **** **** TAMs) ********* ** ******** / ************. **** *** also ******* *** ** their *** *****. *** regional ***** ****** **** then **** ******* / directly **** ******** ********** in ********* (* ****** industry ********).

****

********* **** **** **** cut ***** ********** ******** dealers **** **** **** to ***, ** ******** the ******* *** ***** that ***** ** ******* Panasonic.

** *** ********* ********* hasalso  *** * - 10 ****** **** ***** US ***** ************ *****, though ********* **** **** there ** ******* * significant *** ******** ****** in ** ******** (****** transfers ** *** **** new *****), ** **** restructure **** *** *** to *** *****. ***** these ******, ** ** hard *** ** ** tell *** **** ******* Panasonic ** ******* ** reducing ***** ******** ***** / ******* ****.

************

********* **** **** ***** Insight ** ***** **** well. **** ***** ************* continue ** ** *** separately. *******, ********* ** building ** **** ** take ********* ** ***** Insight's ***. *** **** fundamental ** **** **'* VMS ** ******* *** *** ********* camera *****. ************, ********* **** they *** ********* ***** product ********* ** *** VI *** ** ****** pitch / ******* ** to ****** *********. ****** VI ** *** ** the **** ***** ** the ******* *** ***** (like *******), *** ** VMS ** ***** **** (** *** **** ******* show) ***, *** ****, compared ** *** $*** - $*** ****** *** higher *** ***********, **** provides * *** ********* for *********.

** ******* **** *********** sale ***** ** ********* powerful *** **** / Milestone ** *********, ** / **** **** **** choose ** ** **.

Outlook *** *********

******** **** ** * traditional ******** ***** ***** should **** ****** ** correcting * *******. ** believe **** **** **** Panasonic ** **** ******* within *** ******** ********, something **** **** **** relatively **** ** *** the **** *** *****.

****, ** **** **** up ***** ** *** cross *******, ***** **** have **** ******** / benefits, ** ***** **** will ******* ******* ****.

** ******, **** ***** premium ************ ************, ********* will ***** ** ********** by *** ******* *********** who *** *********** ********* into *** ****** ******* with ******* ******* ******** at * ******** ** incumbent's *******. **** ****, Panasonic's ***** **** ****** help **** ****** *******.

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