Panasonic Restructures Security Group

By: John Honovich, Published on Nov 03, 2015

This summer, we reported that Panasonic System President's resignation / termination. Now, we are seeing significant changes in terms of how Panasonic goes to market.

In this note, based on feedback from Panasonic, we examine those changes, how it impacts their competitive positioning and how the recently acquired Video Insight VMS is helping their business.

**** ******, ** ******** that********* ****** *********'* *********** / ***********. ***, ** *** seeing *********** ******* ** terms ** *** ********* goes ** ******.

** **** ****, ***** on ******** **** *********, we ******* ***** *******, how ** ******* ***** competitive *********** *** *** the******** ******** ***** ******* VMS** ******* ***** ********.

[***************]

Previous *****

********* ********** *** ** atypical ***** ** **** broad ***** *******. ************ only ********, ********* ***** focus ** ****** *** users buy ********* ************ *******, Panasonic ******* *******, ********* toaster *****, ********* ***** tools, ********* ******** ***** ******* etc. *** ********. **** was *** ** *** former ********* ****** *********.

*** ***** *****-******* ***** was, *********, * *** fit *** ***** ************ for **** *******, **** as (*) ****** *** video ************ *** ********* different **** *** ***** Panasonic ********, (*) ***** there ** ** *********** among **** ** ***** producs, *****'* ****** ********** product *****, (*) *** discounts *** **** ** share ****** ***********, ***.

New *****

**** *** ********* ***, ** too ** **** *****. Panasonic ** ********* ** a **** *********** ******* focused ***** ******** ***** sales ******** **** ***** on ******* ******** ********, like ***** ************, ******* of ****** ** **** / *****-**** ******* ********* products.

********* ** ********* *** number ** ******** ***** managers (***** **** **** TAMs) ********* ** ******** / ************. **** *** also ******* *** ** their *** *****. *** regional ***** ****** **** then **** ******* / directly **** ******** ********** in ********* (* ****** industry ********).

****

********* **** **** **** cut ***** ********** ******** dealers **** **** **** to ***, ** ******** the ******* *** ***** that ***** ** ******* Panasonic.

** *** ********* ********* hasalso *** * - 10 ****** **** ***** US ***** ************ *****, though ********* **** **** there ** ******* * significant *** ******** ****** in ** ******** (****** transfers ** *** **** new *****), ** **** restructure **** *** *** to *** *****. ***** these ******, ** ** hard *** ** ** tell *** **** ******* Panasonic ** ******* ** reducing ***** ******** ***** / ******* ****.

************

********* **** **** ***** Insight ** ***** **** well. **** ***** ************* continue ** ** *** separately. *******, ********* ** building ** **** ** take ********* ** ***** Insight's ***. *** **** fundamental ** **** **'* VMS ** ******* *** *** ********* camera *****. ************, ********* **** they *** ********* ***** product ********* ** *** VI *** ** ****** pitch / ******* ** to ****** *********. ****** VI ** *** ** the **** ***** ** the ******* *** ***** (like *******), *** ** VMS ** ***** **** (** *** **** ******* show) ***, *** ****, compared ** *** $*** - $*** ****** *** higher *** ***********, **** provides * *** ********* for *********.

** ******* **** *********** sale ***** ** ********* powerful *** **** / Milestone ** *********, ** / **** **** **** choose ** ** **.

Outlook *** *********

******** **** ** * traditional ******** ***** ***** should **** ****** ** correcting * *******. ** believe **** **** **** Panasonic ** **** ******* within *** ******** ********, something **** **** **** relatively **** ** *** the **** *** *****.

****, ** **** **** up ***** ** *** cross *******, ***** **** have **** ******** / benefits, ** ***** **** will ******* ******* ****.

** ******, **** ***** premium ************ ************, ********* will ***** ** ********** by *** ******* *********** who *** *********** ********* into *** ****** ******* with ******* ******* ******** at * ******** ** incumbent's *******. **** ****, Panasonic's ***** **** ****** help **** ****** *******.

Comments (1)

Undisclosed Manufacturer #1

11/07/15 06:24am

"Panasonic Restructures Security Group"-again & again & ..........

Login to read this IPVM report.

Why do I need to log in?

IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Dahua USA Celebrates 5 Years of Errors on May 21, 2019

Dahua USA is, in their own words, 'celebrating' 5 years in North America or as trade magazine SSN declared: Dahua Technology finds success in...

Axis ~$150 Outdoor Camera Tested on May 21, 2019

Axis has released the latest in their Companion camera line, the outdoor Companion Dome Mini LE, a 1080p integrated IR model aiming to compete with...

Panasonic 32MP Multi Imager Camera Tested (WV-X8570N) on May 16, 2019

Panasonic has released their first multi imager models including the 32MP (4x4K) WV-X8570N, claiming "Extreme image quality for evidence capturing...

Bank Security Manager Interview on May 15, 2019

Bank security contends with many significant threats - from fraudsters to robbers and more. In this interview, IPVM spoke with bank security...

Milestone XProtect 2019 R1 Tested on May 15, 2019

For the past few years, Milestone has released quarterly software updates XProtect VMS platform. What is new and how much impact do the updates...

Bluecherry Open Sources Entire VMS on May 13, 2019

Bluecherry announced they have "released the entire Bluecherry software application open source with a GPL license". We spoke to Bluecherry's...

Mining Company Security Manager Interview on May 10, 2019

First Quantum Minerals Limited (FQML) is a global enterprise with offices on 4 continents and operations in 7 countries with exploratory operations...

10 Facial Recognition Providers Review (Secutech) on May 09, 2019

Adding to our 19 Facial Recognition Providers Profiled report from ISC West, IPVM focused on facial recognition technology for our Day 2 coverage...

Aegis AI Gun Detection Video Analytics Startup on May 07, 2019

Gun detection analytic startups are increasing as the promise of AI and the threats of active shooters grow. One company, Aegis AI, is being led...

Dahua and Hikvision Products Illegally Sold To US Government GSA on May 06, 2019

Dahua and Hikvision products are being widely and illegally sold to the US government GSA. The sellers are falsely claiming these China products to...

Most Recent Industry Reports

Verkada Video Quality Problems Tested on May 23, 2019

Verkada suffers from numerous video quality problems, not found in commercial IP cameras, new IPVM testing of Verkada vs Axis and Hikvision...

Average Frame Rate Video Surveillance 2019 on May 23, 2019

What is the average frame rated used in video surveillance systems? In IPVM's 2011 statistics, the average was 6-8fps increasing to ~10fps in...

Access Control Job Walk Guide on May 22, 2019

Significant money can be saved and problems avoided with an access control job walk if you know what to look for and what to ask. By inviting...

US Considers Sanctions Against Hikvision and Dahua on May 22, 2019

The US government is considering blacklisting "up to 5" PRC surveillance firms, including Hikvision and Dahua, Bloomberg reported, with human...

Dahua USA Celebrates 5 Years of Errors on May 21, 2019

Dahua USA is, in their own words, 'celebrating' 5 years in North America or as trade magazine SSN declared: Dahua Technology finds success in...

Axis ~$150 Outdoor Camera Tested on May 21, 2019

Axis has released the latest in their Companion camera line, the outdoor Companion Dome Mini LE, a 1080p integrated IR model aiming to compete with...

Covert Facial Recognition Using Axis and Amazon By NYTimes on May 20, 2019

What if you took a 33MP Axis camera covering one of the busiest parks in the US and ran Amazon Facial Recognition against it? That is what the...

Amazon Ring Public Subsidy Program Aims To Dominate Residential Security on May 20, 2019

Amazon dominates market after market. Quitely, but increasingly, they are doing so in residential security, through a combination of significant...

LifeSafety Power NetLink Vulnerabilities And Problematic Response on May 20, 2019

'Power supplies' are not devices that many think about when considering vulnerabilities but as more and more devices go 'online', the risks for...