Panasonic Unified Surveillance Strategy Analyzed

By Brian Karas, Published Nov 17, 2017, 09:38am EST

Panasonic is now a "Unified Surveillance" offering, as their ASIS 2017 booth proclaimed:

Looking to make a comeback in the security industry, Panasonic is positioning themselves as a "technology solutions provider".

IPVM spoke to Panasonic executives to learn about their new sales approach, which we analyze in this report.

End ** *** ********

********* ** ********** ***** cameras, *********, *** *** (***** *******, ******** ** Panasonic ** ****) ** ****** ** ***-**-*** solution ******** ** ******** verticals. *-** *******, ******/********* deployments, *** ***** ****** are **** ** ********** key *********, ********* ** the *******.

Free/Low-Cost *** ******** *** ********

***** ******* ******** *** free *** *** **** any ********* ****** (********* the ******* *******), ** to * ********. ***** 8 ********, ***** ** a $**** ***-****** ******* for ********* ******** (** to ****** ********). *** non-Panasonic *******, ******** *** $199 ****, **** ** recurring ****** ******* *****.

*** ******** *****, ********* offers ********** *******, ***** around $**/*******. **** ** primarily *** ***** ***** a **** ** ********* an ******** *** **** Video *******, ********** ** cameras ****.

*** ***-**** *** ******** help ********* ****** * cost-effective ******* ******** *** deals ***** **** ********* compete, ** *** **+ channel *****, ***** *** free ******** **** **** compete ** ******* "*******" systems.

Leveraging ***** ********* *********

*** ************ ******** ** Panasonic *** ******* **** other ********* ********* ** certain ********* ** ***** wide-ranging ********* **** ***** multiple ******* ** **** requirements. **** ****** *** company ** ****** ******* offerings ****** **** **** of ***** *********** *** provide, **** *** ******* to ***** *** ******* solution *************, **** ** particular ******** *** *** be ************ ****** **** in ***** ********.

*** ******/********* *********, ********* offers **** *******,**-******* **************** **** *******, *** ********** ********* *********/******* [**** no ****** *********], ***** other ********.

*** ***** ******, **** as ********, ****** ***** of ******* **********, *** retail *******, *********'* */* ******** ** ***** ******** *** digital *******, *****, ** large-screen ******* *******. **** creates ************* *** *** surveillance ******** ** **** get ** ***** ** the ********, ***** **** the ******* ***** **** to ******** *** ******* solution ** *** ********.

Recent / ******** ******* ************

********* **** ***** ******* version * ** "*** new" **** * ******** code ***********, ********** ********* and ********* *** ****** of ******* **** *** be ********* ** * given ******** ********. 

** **** ****,********* ***** ******* ******** software ************, ******** ****** ********* surveillance *********.

*** ******* **** ** will ******** ** ****** its ******* ********* ** 2018, **** *** ******** and ******** ******** ***** at ****** *** ******* more *********** ** ***** of ******** *** *****.

Sales ****

********* ********* ******* ** ******* and ** ****** ***** people ** *** ***** America ******, *** **** uses ************ *** ***** throughout *** **. ***** *** direct-employee team ** ******* **** many ** ***** ****** in **** ******* *** VMSes, ********* **** ** provides **** ********** ******** in ***** **** ****** markets *** *********.

US ****** ****

** ******** *********'* ** revenue ** ** ** the ***** ** $**-$*** for ****. **** ********* them ******* ******* ****** (~$**** ** ******* ** 2016) ******** ********, ***** *** ~$100M ******** ** ****, **** **** ** it ** *** **.

Integrator ******** ****

*********'* ************ ******* ****** ******* ******** ********* from *********** ******** **** the *****. ******** ******** centered ****** ****** ******** versions ** ***** *******, and ******* *****, **** issues *** ******* **** it *** ********* (** the **** ** ***** Insight), ** ** ** the ******* ** ********** (price *********** *** *** product ********).

Outlook *** ********* ******* ********

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Comments (6)

Not sure How acurate , but I attended a Video Insight Training , Certification Course 

the cost was Free, the software for licenses were quoted at $300.00 per lic. for lifetime sass program included. Corporate edition 

Great software , Easy to use, very user friendly 

Although works a lot like many other professional grade corporate editions 

 

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When was that training?

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The Video Insight platform had changed to an Unlimited License about a year or two ago, which means no annual SUP cost. You have "unlimited" years of support and software updates. License cost for a non-Advidia/Panasonic cam is currently $199 MSRP. If you are an existing user of a competitive VMS platform, you can trade in your existing VMS license under their Competitive Upgrade Plan, which drops the per license cost to $79.95. This may have previously been the $50 mentioned above.

As of Oct 1st, the VI VMS software is now only free up to (8) channels, unless you deploy their Video Insight NVR hardware. If you choose to use a non-VI or an off the shelf server for the NVR, and you plan to manage more than (8) cams, you now need a $1500 Enterprise Server License. This $1500 is a one time fee and is needed per physical machine, and/or Serial Key. 

We've been a Video Insight partner for several years, and have been extremely pleased with both pricing and quality of the Advidia line (knowing well who the OEMs are). The new $1500 charge does put a wrinkle in the "Free" approach, however their hardware pricing is competitive and includes the Dell Warranty enterprise customers are used to. 

With the Enterprise level feature set, and phenomenal Houston based Support, VI has always been a rock solid platform and an easy sell. We're excited to see the implementation of the Panasonic line and the high quality cams they bring to the table. No disclaimer needed here as I'm not a VI/Panasonic employee, just a long time and satisfied Partner. 

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Sounds good on paper, but really nothing new here.  Same 'solution' selling strategy that didn't work before when they merged all the B2B product divisions together, had sales teams try to sell all products (security, computers, pro video, office products, phone systems, etc) and claimed to have vertical 'specific' solutions.   Without larger/stronger direct sales teams and stable management from experienced industry executives thier business will remain flat/slow decline.  Free software only slightly changing the angle of decent.  Unfortunate, as the camera hardware is still very good.

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Panasonic said Video Insight version 7 is "all new" from a software code perspective, increasing stability...

Is this an intelligence test or something?

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Just and update.  We was informed by and ex rep that VI is still selling direct to end user including Panasonic cameras.  We all though this would end once Panasonic stepped in but it has not so beware as they will still sell direct.

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