Panasonic Unified Surveillance Strategy Analyzed

Author: Brian Karas, Published on Nov 17, 2017

Panasonic is now a "Unified Surveillance" offering, as their ASIS 2017 booth proclaimed:

Looking to make a comeback in the security industry, Panasonic is positioning themselves as a "technology solutions provider".

IPVM spoke to Panasonic executives to learn about their new sales approach, which we analyze in this report.

********* ** *** * "******* ************" ********, ** ***** **** 2017 ***** **********:

******* ** **** * ******** ** *** ******** ********, ********* is *********** ********** ** * "********** ********* ********".

**** ***** ** ********* ********** ** ***** ***** ***** *** sales ********, ***** ** ******* ** **** ******.

[***************]

End ** *** ********

********* ** ********** ***** *******, *********, *** *** (***** *******, ******** ** ********* ** ****)** ****** ** ***-**-*** ******** ******** ** ******** *********. *-** systems, ******/********* ***********, *** ***** ****** *** **** ** ********** key *********, ********* ** *** *******.

Free/Low-Cost *** ******** *** ********

***** ******* ******** *** **** *** *** **** *** ********* camera (********* *** ******* *******), ** ** * ********. ***** 8 ********, ***** ** * $**** ***-****** ******* *** ********* channels (** ** ****** ********). *** ***-********* *******, ******** *** $199 ****, **** ** ********* ****** ******* *****.

*** ******** *****, ********* ****** ********** *******, ***** ****** $**/*******. This ** ********* *** ***** ***** * **** ** ********* an ******** *** **** ***** *******, ********** ** ******* ****.

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Leveraging ***** ********* *********

*** ************ ******** ** ********* *** ******* **** ***** ********* divisions ** ******* ********* ** ***** ****-******* ********* **** ***** multiple ******* ** **** ************. **** ****** *** ******* ** create ******* ********* ****** **** **** ** ***** *********** *** provide, **** *** ******* ** ***** *** ******* ******** *************, even ** ********** ******** *** *** ** ************ ****** **** in ***** ********.

*** ******/********* *********, ********* ****** **** *******,**-******* *******,********* **** *******, ************* ********* *********/*******, ***** ***** ********.

*** ***** ******, **** ** ********, ****** ***** ** ******* facilities, *** ****** *******,*********'* */* ********** ***** ******** *** ******* *******, *****, ** *****-****** ******* systems. **** ******* ************* *** *** ************ ******** ** **** get ** ***** ** *** ********, ***** **** *** ******* being **** ** ******** *** ******* ******** ** *** ********.

Recent / ******** ******* ************

********* **** ***** ******* ******* * ** "*** ***" **** a ******** **** ***********, ********** ********* *** ********* *** ****** of ******* **** *** ** ********* ** * ***** ******** platform.

** **** ****,********* ***** ******* ******** ******** ************, ******** ****** ********* ************ *********.

*** ******* **** ** **** ******** ** ****** *** ******* portfolio ** ****, **** *** ******** *** ******** ******** ***** at ****** *** ******* **** *********** ** ***** ** ******** and *****.

Sales ****

********* ********* ******* ** ******* *** ** ****** ***** ****** in *** ***** ******* ******, *** **** **** ************ *** firms ********** *** **. ***** *** ******-******** **** ** ******* than **** ** ***** ****** ** **** ******* *** *****, Panasonic **** ** ******** **** ********** ******** ** ***** **** active ******* *** *********.

US ****** ****

** ******** *********'* ** ******* ** ** ** *** ***** of $**-$*** *** ****. **** ********* **** ******* ******* ****** (~$**** ** ******* ** ****) ******** ********, ***** *** ~$**** ******** ** ****, **** **** ** ** ** *** **.

Integrator ******** ****

*********'* ************ ************* ******* ******** ********* **** *********** ******** **** *** *****. Negative ******** ******** ****** ****** ******** ******** ** ***** *******, and ******* *****, **** ****** *** ******* **** ** *** addressed (** *** **** ** ***** *******), ** ** ** the ******* ** ********** (***** *********** *** *** ******* ********).

Outlook *** ********* ******* ********

*******, ********* *** * ****** *****, ****** ******* ** ************-******** marketing. ***** ******** ** ***** ** ******** ******** *******, ** least *** ***, ****** **** *** ******* **** ******* ** terms ** ******* ************ *** ***** *******. ********* *********** ** hardware *** ******** ** *** ************ ******** **** **** ********** to *** ******, ** *** ******* *** **** ******* *********** they *** ** **** ** ******* *** *********** ******* *** alternative ******** *********.

Comments (6)

*** **** *** ******* , *** * ******** * ***** Insight ******** , ************* ******

*** **** *** ****, *** ******** *** ******** **** ****** at $***.** *** ***. *** ******** **** ******* ********. ********* edition

***** ******** , **** ** ***, **** **** ********

******** ***** * *** **** **** ***** ************ ***** ********* editions

**** *** **** ********?

*** ***** ******* ******** *** ******* ** ** ********* ******* about * **** ** *** ***, ***** ***** ** ****** SUP ****. *** **** "*********" ***** ** ******* *** ******** updates. ******* **** *** * ***-*******/********* *** ** ********* $*** MSRP. ** *** *** ** ******** **** ** * *********** VMS ********, *** *** ***** ** **** ******** *** ******* under ***** *********** ******* ****, ***** ***** *** *** ******* cost ** $**.**. **** *** **** ********** **** *** $** mentioned *****.

** ** *** ***, *** ** *** ******** ** *** only **** ** ** (*) ********, ****** *** ****** ***** Video ******* *** ********. ** *** ****** ** *** * non-VI ** ** *** *** ***** ****** *** *** ***, and *** **** ** ****** **** **** (*) ****, *** now **** * $**** ********** ****** *******. **** $**** ** a *** **** *** *** ** ****** *** ******** *******, and/or ****** ***.

**'** **** * ***** ******* ******* *** ******* *****, *** have **** ********* ******* **** **** ******* *** ******* ** the ******* **** (******* **** *** *** **** ***). *** new $**** ****** **** *** * ******* ** *** "****" approach, ******* ***** ******** ******* ** *********** *** ******** *** Dell ******** ********** ********* *** **** **.

**** *** ********** ***** ******* ***, *** ********** ******* ***** Support, ** *** ****** **** * **** ***** ******** *** an **** ****. **'** ******* ** *** *** ************** ** the ********* **** *** *** **** ******* **** **** ***** to *** *****. ** ********** ****** **** ** *'* *** a **/********* ********, **** * **** **** *** ********* *******.

****** **** ** *****, *** ****** ******* *** ****. **** 'solution' ******* ******** **** ****'* **** ****** **** **** ****** all *** *** ******* ********* ********, *** ***** ***** *** to **** *** ******** (********, *********, *** *****, ****** ********, phone *******, ***) *** ******* ** **** ******** '********' *********. Without ******/******** ****** ***** ***** *** ****** ********** **** *********** industry ********** ***** ******** **** ****** ****/**** *******. **** ******** only ******** ******** *** ***** ** ******. ***********, ** *** camera ******** ** ***** **** ****.

********* **** ***** ******* ******* * ** "all ***" from a software code perspective, increasing *********...

** **** ** ************ **** ** *********?

**** *** ******. ** *** ******** ** *** ** *** that ** ** ***** ******* ****** ** *** **** ********* Panasonic *******. ** *** ****** **** ***** *** **** ********* stepped ** *** ** *** *** ** ****** ** **** will ***** **** ******.

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