Panasonic Unified Surveillance Strategy Analyzed

By: Brian Karas, Published on Nov 17, 2017

Panasonic is now a "Unified Surveillance" offering, as their ASIS 2017 booth proclaimed:

Looking to make a comeback in the security industry, Panasonic is positioning themselves as a "technology solutions provider".

IPVM spoke to Panasonic executives to learn about their new sales approach, which we analyze in this report.

********* ** *** * "Unified ************" ********, ** their **** **** ***** proclaimed:

******* ** **** * comeback ** *** ******** industry, ********* ** *********** themselves ** * "********** solutions ********".

**** ***** ** ********* executives ** ***** ***** their *** ***** ********, which ** ******* ** this ******.

[***************]

End ** *** ********

********* ** ********** ***** cameras, *********, *** *** (***** *******, ******** ** Panasonic ** ****)** ****** ** ***-**-*** solution ******** ** ******** verticals. *-** *******, ******/********* deployments, *** ***** ****** are **** ** ********** key *********, ********* ** the *******.

Free/Low-Cost *** ******** *** ********

***** ******* ******** *** free *** *** **** any ********* ****** (********* the ******* *******), ** to * ********. ***** 8 ********, ***** ** a $**** ***-****** ******* for ********* ******** (** to ****** ********). *** non-Panasonic *******, ******** *** $199 ****, **** ** recurring ****** ******* *****.

*** ******** *****, ********* offers ********** *******, ***** around $**/*******. **** ** primarily *** ***** ***** a **** ** ********* an ******** *** **** Video *******, ********** ** cameras ****.

*** ***-**** *** ******** help ********* ****** * cost-effective ******* ******** *** deals ***** **** ********* compete, ** *** **+ channel *****, ***** *** free ******** **** **** compete ** ******* "*******" systems.

Leveraging ***** ********* *********

*** ************ ******** ** Panasonic *** ******* **** other ********* ********* ** certain ********* ** ***** wide-ranging ********* **** ***** multiple ******* ** **** requirements. **** ****** *** company ** ****** ******* offerings ****** **** **** of ***** *********** *** provide, **** *** ******* to ***** *** ******* solution *************, **** ** particular ******** *** *** be ************ ****** **** in ***** ********.

*** ******/********* *********, ********* offers **** *******,**-******* *******,********* **** *******, ************* ********* *********/*******, ***** ***** ********.

*** ***** ******, **** as ********, ****** ***** of ******* **********, *** retail *******,*********'* */* ********** ***** ******** *** digital *******, *****, ** large-screen ******* *******. **** creates ************* *** *** surveillance ******** ** **** get ** ***** ** the ********, ***** **** the ******* ***** **** to ******** *** ******* solution ** *** ********.

Recent / ******** ******* ************

********* **** ***** ******* version * ** "*** new" **** * ******** code ***********, ********** ********* and ********* *** ****** of ******* **** *** be ********* ** * given ******** ********.

** **** ****,********* ***** ******* ******** software ************, ******** ****** ********* surveillance *********.

*** ******* **** ** will ******** ** ****** its ******* ********* ** 2018, **** *** ******** and ******** ******** ***** at ****** *** ******* more *********** ** ***** of ******** *** *****.

Sales ****

********* ********* ******* ** Outside *** ** ****** sales ****** ** *** North ******* ******, *** also **** ************ *** firms ********** *** **. While *** ******-******** **** is ******* **** **** of ***** ****** ** both ******* *** *****, Panasonic **** ** ******** them ********** ******** ** their **** ****** ******* and *********.

US ****** ****

** ******** *********'* ** revenue ** ** ** the ***** ** $**-$*** for ****. **** ********* them ******* ******* ****** (~$**** ** ******* ** 2016) ******** ********, ***** *** ~$100M ******** ** ****, **** **** ** it ** *** **.

Integrator ******** ****

*********'* ************ ************* ******* ******** ********* from *********** ******** **** the *****. ******** ******** centered ****** ****** ******** versions ** ***** *******, and ******* *****, **** issues *** ******* **** it *** ********* (** the **** ** ***** Insight), ** ** ** the ******* ** ********** (price *********** *** *** product ********).

Outlook *** ********* ******* ********

*******, ********* *** * strong *****, ****** ******* in ************-******** *********. ***** decision ** ***** ** specific ******** *******, ** least *** ***, ****** help *** ******* **** focused ** ***** ** product ************ *** ***** targets. ********* *********** ** hardware *** ******** ** the ************ ******** **** show ********** ** *** market, ** *** ******* can **** ******* *********** they *** ** **** to ******* *** *********** looking *** *********** ******** providers.

Comments (6)

*** **** *** ******* , *** * ******** * ***** Insight ******** , ************* ******

*** **** *** ****, *** ******** *** ******** **** ****** at $***.** *** ***. *** ******** **** ******* ********. ********* edition

***** ******** , **** ** ***, **** **** ********

******** ***** * *** **** **** ***** ************ ***** ********* editions

**** *** **** ********?

*** ***** ******* ******** *** ******* ** ** ********* ******* about * **** ** *** ***, ***** ***** ** ****** SUP ****. *** **** "*********" ***** ** ******* *** ******** updates. ******* **** *** * ***-*******/********* *** ** ********* $*** MSRP. ** *** *** ** ******** **** ** * *********** VMS ********, *** *** ***** ** **** ******** *** ******* under ***** *********** ******* ****, ***** ***** *** *** ******* cost ** $**.**. **** *** **** ********** **** *** $** mentioned *****.

** ** *** ***, *** ** *** ******** ** *** only **** ** ** (*) ********, ****** *** ****** ***** Video ******* *** ********. ** *** ****** ** *** * non-VI ** ** *** *** ***** ****** *** *** ***, and *** **** ** ****** **** **** (*) ****, *** now **** * $**** ********** ****** *******. **** $**** ** a *** **** *** *** ** ****** *** ******** *******, and/or ****** ***.

**'** **** * ***** ******* ******* *** ******* *****, *** have **** ********* ******* **** **** ******* *** ******* ** the ******* **** (******* **** *** *** **** ***). *** new $**** ****** **** *** * ******* ** *** "****" approach, ******* ***** ******** ******* ** *********** *** ******** *** Dell ******** ********** ********* *** **** **.

**** *** ********** ***** ******* ***, *** ********** ******* ***** Support, ** *** ****** **** * **** ***** ******** *** an **** ****. **'** ******* ** *** *** ************** ** the ********* **** *** *** **** ******* **** **** ***** to *** *****. ** ********** ****** **** ** *'* *** a **/********* ********, **** * **** **** *** ********* *******.

****** **** ** *****, *** ****** ******* *** ****. **** 'solution' ******* ******** **** ****'* **** ****** **** **** ****** all *** *** ******* ********* ********, *** ***** ***** *** to **** *** ******** (********, *********, *** *****, ****** ********, phone *******, ***) *** ******* ** **** ******** '********' *********. Without ******/******** ****** ***** ***** *** ****** ********** **** *********** industry ********** ***** ******** **** ****** ****/**** *******. **** ******** only ******** ******** *** ***** ** ******. ***********, ** *** camera ******** ** ***** **** ****.

********* **** ***** ******* ******* * ** "all ***" from a software code perspective, increasing *********...

** **** ** ************ **** ** *********?

**** *** ******. ** *** ******** ** *** ** *** that ** ** ***** ******* ****** ** *** **** ********* Panasonic *******. ** *** ****** **** ***** *** **** ********* stepped ** *** ** *** *** ** ****** ** **** will ***** **** ******.

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Dahua USA Celebrates 5 Years of Errors on May 21, 2019
Dahua USA is, in their own words, 'celebrating' 5 years in North America or as trade magazine SSN declared: Dahua Technology finds success in...
Axis ~$150 Outdoor Camera Tested on May 21, 2019
Axis has released the latest in their Companion camera line, the outdoor Companion Dome Mini LE, a 1080p integrated IR model aiming to compete with...
Amazon Ring Public Subsidy Program Aims To Dominate Residential Security on May 20, 2019
Amazon dominates market after market. Quitely, but increasingly, they are doing so in residential security, through a combination of significant...
Panasonic 32MP Multi Imager Camera Tested (WV-X8570N) on May 16, 2019
Panasonic has released their first multi imager models including the 32MP (4x4K) WV-X8570N, claiming "Extreme image quality for evidence capturing...
Bank Security Manager Interview on May 15, 2019
Bank security contends with many significant threats - from fraudsters to robbers and more. In this interview, IPVM spoke with bank security...
Milestone XProtect 2019 R1 Tested on May 15, 2019
For the past few years, Milestone has released quarterly software updates XProtect VMS platform. What is new and how much impact do the updates...
Security Fail: ASISNYC Auto Emails Passwords In Plain Text on May 14, 2019
ASIS NYC automatically emails a user with the password the user just entered, in plain text, when one registers for the site / event, as the...
China PRC Government New National Video Surveillance Standards on May 14, 2019
The People's Republic of China (PRC) government has released a new set of overarching standards for authorities to follow when they install video...
Bluecherry Open Sources Entire VMS on May 13, 2019
Bluecherry announced they have "released the entire Bluecherry software application open source with a GPL license". We spoke to Bluecherry's...
Mining Company Security Manager Interview on May 10, 2019
First Quantum Minerals Limited (FQML) is a global enterprise with offices on 4 continents and operations in 7 countries with exploratory operations...

Most Recent Industry Reports

NJ Law Requires Apprenticeship For Public Works Integrators on May 24, 2019
Few integrators do a formal apprenticeship program. However, now a NJ law is requiring any integrator on public works projects (such as state...
Security / Privacy Journalist Sam Pfeifle Interview on May 24, 2019
Sam Pfeifle is best known as the outspoken former Editor of Security Systems News. After that, he was publications director at the International...
Verkada Video Quality Problems Tested on May 23, 2019
Verkada suffers from numerous video quality problems, not found in commercial IP cameras, new IPVM testing of Verkada vs Axis and Hikvision...
Average Frame Rate Video Surveillance 2019 on May 23, 2019
What is the average frame rated used in video surveillance systems? In IPVM's 2011 statistics, the average was 6-8fps increasing to ~10fps in...
Access Control Job Walk Guide on May 22, 2019
Significant money can be saved and problems avoided with an access control job walk if you know what to look for and what to ask. By inviting...
ASCMA / Monitronics Declares Chapter 11 Bankruptcy Plan on May 22, 2019
Monitronics is entering into Chapter 11 bankruptcy. The company, also called Ascent Capital Group Inc., aka ASCMA, aka Brinks Home Security,...
US Considers Sanctions Against Hikvision and Dahua on May 22, 2019
The US government is considering blacklisting "up to 5" PRC surveillance firms, including Hikvision and Dahua, Bloomberg reported, with human...
Dahua USA Celebrates 5 Years of Errors on May 21, 2019
Dahua USA is, in their own words, 'celebrating' 5 years in North America or as trade magazine SSN declared: Dahua Technology finds success in...
Axis ~$150 Outdoor Camera Tested on May 21, 2019
Axis has released the latest in their Companion camera line, the outdoor Companion Dome Mini LE, a 1080p integrated IR model aiming to compete with...
Covert Facial Recognition Using Axis and Amazon By NYTimes on May 20, 2019
What if you took a 33MP Axis camera covering one of the busiest parks in the US and ran Amazon Facial Recognition against it? That is what the...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact