OpenALPR Doubles Prices

By: IPVM Team, Published on Jun 06, 2019

There is no 'race to the bottom' in cloud / AI video surveillance. In May, Verkada increased their prices. Now, OpenALPR is doing the same with a drastic doubling in price for its CloudAPI service.

Further, the price hike is accompanied by a cutting in half of what that price gets you.

Inside this note, based on feedback from OpenALPR and its new owner Rekor Systems, formerly Novume, we look at the following:

  • Why they doubled their prices
  • What the new pricing is and what it gets you
  • What the old pricing was and what it got you
  • How price doubling is atypical
  • Response to price increase from IPVM member
  • Compared to others
  • New solutions using OpenALPR
  • IPVM analysis
  • Outlook

***** ** ** '**** to *** ******' ** cloud / ** ***** surveillance. ** ***, ******* increased ***** ******. ***, OpenALPR ** ***** *** same **** * ******* doubling ** ***** *** its ******** *******.

*******, *** ***** **** is *********** ** * cutting ** **** ** what **** ***** **** you.

****** **** ****, ***** on ******** **** ******** and *** *** ***** Rekor *******, ******** ******, we **** ** *** following:

  • *** **** ******* ***** prices
  • **** *** *** ******* is *** **** ** gets ***
  • **** *** *** ******* was *** **** ** got ***
  • *** ***** ******** ** atypical
  • ******** ** ***** ******** from **** ******
  • ******** ** ******
  • *** ********* ***** ********
  • **** ********
  • *******

[***************]

Why ******** ******* *** ******

******** **** **** *** pricing ******** *** ****** "part ** ** ********* of *******" ****** *** company's ******* ****:

*** ****** ** ******* for ******** ** **** of ** ********* ** pricing ****** *** ******* line.

What *** *** ******* ** *** **** ** **** ***

***, **** * *** months ***** ** ******** on *** ***********, ********'* pricing ** *** ** double ** **** *, 2019, *** **** ********* get ** *** ** half ** **** *****:

**** ** ******** ** a ******** ** ***** is *** ******* ** half ** **** *** customer ****. ** ** not ****** **** *** cost ** ********* *-****** of ************ * ***** has ********* *************.

What *** *** ******* *** *** **** ** *** ***

********'* ******* ** *** CloudAPI ******** **** ********** ** ***** *********** by ******(***** ********* ***** ****** ** ***** Systems ** ***** ****) ** *****:

** *** ****, ***** CEO ****** ****** **** IPVM **** **** *** future ***** ** ****** licensing *****, *** ***** not ********* ** ********* or *********, *** ******* a *********.

How ***** ******** ** ********

********'******* ** ******** ********* twice ** **** *** half *** ******* ** atypical.

*** *******,*******'* ***** ******** ** May******* ~**% ** *** D50 ******* **** *** ~33% ** *** *-**** license.

************, **** *********** ************ manufactures, ** **** *********** *** ***** ** its ********** ***** *** per ****** ******* *** by **%. ********* ** ****, the ******* **** ***** price ********* ** *** VMS ***** ** ** - **%, ********** *-*% in **** **** *** an ********** *-*% ** February ****.******** **** ****** ****** by ~**% ** ****.

Response ** ***** ******** **** **** ******

*** **** ***** ******** was ***** *** ********* at *** ****** ** the****** *********** ******, **** *** ****** noting **** *** ******** was * "*****," ***** the ******* *** ******* to "**** ***" *** them, ** **** *****:

**** * ********* ****** signals **** ********'* ****** that *** ***** ******** will ********** ****** * continued ****** ********** *** sales.

New ********* **** ***** ***** ********

******** **** **** **** had * ****** ** new ********* ********* *****-********** *******, ******* *********** ***** ** ***** *******, **** *** *** OpenALPR ********:

** **** * ****** of ********* **** *********** the ********. ** **** the **** *** ***** we **** ******** * tolling ******* ****** ******* along **** **** ****** and *** ***** ** a ****** ** ***** cameras.

IPVM ********

***** * ******** ** prices ** ******** ***, as **** ***** ** the **** ******'* ********, will **** ********* ** upsetting ** **** *********, the ****** ** ******** and ****** ***** ** not *******. ***** **** be *****-**** *** ****-**** effects.

** *** *****-****, ********* will ****** ** ***** and **** ** ***** to *********** ***** *******. However, ***** *** ** a ***** ******* ** atypical, ***** *** *** many *********** *** ********* to ****** **. ***** OpenALPR ***** **** ** lose **** **** **** its ******** ********* ** see * **** ** revenue *** *******, ** is ****** **** ** the *****-**** **** **** make * *** ** money.

*** *** ******** *******, will ******** ** **** to ******** ** ****?

** *** ****-****, ** is ****** **** * proliferation ** ***** ******** companies **** ******* **** competitors.

*******

** ****** **** *** company **** ******** **** its ******* *** ******* from **** ****. *******, we ****** **** ** draw ** *** *********** that **** ******** ********'* now-much-higher *******.

Comments (27)

******* *** **** ****,; however ** **** *** camera ** *** **** pricing? ** *** **** is **** ********* ****** of *******? **** **** happens **** ** ****** the ******* *********** *****. Does *** ****** **** stop? **** ** ***** are *** *****. **** that ***** ******* *** monthly *****?

******

 

**** ******* ** *** API ****...** *********** *******. You **** ** ******* with * ****** *** that *** ** **** by *** ****** *** want *** *********** ***** that ****** ** ******* / ** ****. 

*** ** ** ******* of **** **** ** bad ****...*** **** ******* is ******** ******* ******* or ***. ***** ** no ******** ******* * database. 

** *** ****** **** tier ** * *********** a ***** *** *** charged ** *** **** tiers ***** *****. ***** is ** ******** ** the ******* **** ******* it *****'* **** ******* once *** *** **** plan ***. *** *** get * ************ ** let *** **** **** you ******** **** *****.

 

Marketing *** ***** ****

*** *** ** ** Marketing ** * ***-**** company *** *** **** been ********** ** ****** pricing ****** *** *****.  Your ******* ******* *** three ***** **:

***** *: $** ***** *: $*** ***** *: $***

***** ******************** *** ******* ** double ******, **** ** the ***** ****** ** numerals **** **** ** added ** *******, ** as ** ******** *** appearance ** *** ****** to *********?

******:3  (the theoretical minimum for 3 price changes)

***** *: $**  ***** *: $***  ***** *: $****

****** (*** *****) ** not * ********** ******* so **** *** ** do *********, **** **** have * *** ** debt ******* ** *** off ********** **** ********* $20M *** *** ******** acquisition *** ***** ******** (working ******* *** ** pay *** ***** ****.). 

* ***** ***** *** much ******* ***** ** existing ******** ******. ** would ** **** ** grandfather ******** *********' ***** levels (** **** ****** up *** ***** **** commitment *** *******) ** these *** *** ********* who **** ***** ********** around *** ******** ******* and ****** *** * good **** ********* *** OpenALPR...now **** *** ***** with ****** ******* ***** prices ** ***** ********* or ******** ****** ** their ********* **** ****** multi **** *********** **** them.

 

** ***** ** **** to *********** ******** ********* price ****** (** **** signed ** *** ***** year **********) ** ***** are *** ********* *** have ***** ********** ****** the *******

***** * ***'* **** the *******'* ********** *** grandfathering ********, * **** seen ******* ************** **** providers ***** ****** ************* over *** **** *** years **** *** ************* that ***** *** ****, complexity, *** **** ** switching ** * *** service, *********, ********* **** and **** *** *** extra *****. **** *** not ** ***** (***********) but ***** ** * bit ** ***** *******.

** *** ** ***** to ****** *** **** is **** ***** ** that ***** ** ** concept ** * *** or ********** ****** *** the ******** ******* ** price **** ** **** can ***** ****** ******* which  ** **** ********** if * **** ***** it ** ** *******/*******.

** ******* ** * SLA ** ********** ****** for *** ******** *******

* ***'* ***** **** but**** * **** ** Verkada's ***:

**********

******* **** *** ******* in *** *********** ** downtime *** **** *** Platform ** *** ******** due **:...

  • ******* ** ********* ** Company’s ****;

******* ** *** ***** of **** ** *********, I ** ***** **** things *** * **** but * ** *** sure **** *** ***** surveillance ***** ******** ** really ********* *** *********** assurances.

* ***** ***** *** much ******* ***** ** existing ******** ******.

***** ***, ***$195 * * = $***, not $*** ***$*****=$****, *** $****

** ***** ****’* “**** thought *****” ** *** impact ** *** *** price, ******’* *** **** double **?  ****’* ** with *** ********* * that ***** ********** ******?

** *****’* * ****** explanation **** ******* “** superficially ***** **** *** old ****** ****”, *’* open ** **.

*** ****** ** ******* on ** **** ** also *** **** *** the ** ******** ********** license ?

* ******* ***** ****** will ******** ** ******** is ***** *  */*-*/* the **** ** ** inferior ********** ********. *** used ** ** **** to *** ******** ******** with * ****** **** *****://*******.********.***/ but *** *******...** **** for **** ************ ****** option.

"...*** **** ** ** inferior ********** ********."

*** ** *** ***-*****, but ** *** **** reasons *** ********** ** "inferior"? ******* ** *** comparison.

*** *** **** ** out *** ********... ****, at ***** ******** **** you ****** ** ***** to ***** ***** *** (as **** **********) *** test *** *******...***** ***** Smart **** ***. ** Plate ***** **** ********* in ***** ******** ** better, **** ***** ***** customers ** ****** ****/******* against ***** *********.  *** reason *** ******** ** superior ** ******* *** big **** *** **** it *** ******* **  - **** *** **** the ***** - *** those ********* **** *** the ***** *** ******* are ************ ******** ** thousands ** ****** ** make *** ******** ********.  Plate ***** *** ** such ****** ** **** as ***** **** *** of ***** ****** ** train *** *********. 

****** *** ************ ******* the “****” **** *** the ****** ***** ****** will ****** ******** *** “Free” ********* ** *** expense ** *** ****** ones.

 

** *** ******** ***** using ***** ***-****** ******* plan, ***** ** ********* $39/mo. *** *** "*****" service. **** **** *** unlimited ***** *** ******. They ****** ** **** of ***** ******** ** the *** ******, *** offer * ******** ******* where **** **** *** metadata *** **** ***** read ** **** *** server ** *** *** have ******** ********* *** which *** **** ** allocate ****** **** *****. We **** *** *****, yet, ** * ***** increase *** **** ******* offering. *** ******** ********* aggregate ** ***** ***,*** plates * *****. **** would *** ** ** the $*,*** **** *** the *** *******, *** we *** **** ***** half ** **** ***** the ***-****** *****, ** the *** ***** ******* are ****** ** *******.

***** **#*,

** ******* *** ** OpenALPR/Rekor ** *** ***** other ***** *********. ***** **** would *** ******* ****** pricing ******** *****, **** confirmed **** *** ******* on *** ****, ********* the $**/***** **** *** the *****-***** ***** ****** service ** *******.

*** ***** ****** ******* ($39/mo/camera) ** ********* **** the ***** *** ******* ($49/mo/25K ********).  * ***** expect ** ******** ** the ***** ****** ******* to ******.  ***** ***, you **** ** *** debt ******* *** ********** team's **** ********.

******: **** *** *** coming *** **** ***** own ******** / ******* appliance,***** ****:

***** ******* *****-** ** ***, Wi-Fi, *** *** *** 12V ** ** ***** be **** *** ****** / ***** ************ ***.

"***** *** ********" ** a *******. **** ** probably * ***** ****** with * ****** *** in *** *******. **** strategy ** ***** ** fail, ***** *************** *** flies ** *** **** of **** ******** *** all *****. ***** ** software ** * *******... the ******* *** **** better. 

* ***'* ***** **** literally ***** *** ********** from ******* *** ** is ***** *** ********, whereas ********** ** *** software ****, ***** ** a ******** ***** *** the *******.

**** ******** ** *****...

********** *******, *** ** looks **** ****’** ******** with * ******.

**** ***. ***, * would **** ** *** a *****... ** "*" please. ******** **** ** **** I *****.

***** ** ******** ** a *******... *** ******* are **** ******.

******* *** *********** ******, however, **** *** ** able ** ***** **** higher *** **** ****** and **** ***** ****** dollars ***** **** ** an ****** '*****' (********* in **** ****) *** less **** **** ***** to ***.

**** ******** **** ******** their *** ******** *** have *** ******* ***** than *****.  ******** ** doing **** *** ***... which ***** *** ******** looking *** ***********, ***-********* solutions.

******** ***** *** ******** who **** *** ******* reach

***** ********* ** **, though * ** *** an ****** ** **** area. *** ** ** worth ******* *** '*****' for ******* '*****'? ** other *****, **** ** you **** * ***** of ********, *** *** do ******** ******* ** say * * * (where * ** ******** and * ** *** partner *******) *** ** you ***** **** *** turneky ******** ***** *** do */** * *** (i.e., *** **** ***** partners *** *** ***** you ** *** *** so **** **** ******* that **'* * ****** model?

***** ******** ****** **** built-in ***?

***** ****** *** ***, repo *** *** ***** cameras.

** ** ********** ********* who ** **** **** of ***** ******** ** a ***** ****** *** dealing **** ****** ** demand ******..... *** **** trying ** **** **** sales ***** *********** *******?? (seen **** ****** ** other *******) ** *** come ****** *** ** a ******* **** *** (the ********) *** *** supply ****** *** ***'* really **** ** **** back *** ***** **** to ******* *****.

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

The Fastest Growing Video Surveillance Sales Organization Ever - Verkada on Apr 17, 2019
Verkada has the fastest growing video surveillance sales organization ever. In less than 2 years, they already have more salespeople in the US...
Pelco Sold Off, Now Independent on May 28, 2019
Pelco has been sold off by Schneider Electric, completing Schneider's terrible tenure, but giving Pelco a chance at life. IPVM spoke with...
Verkada Gets Half Billion Dollar Valuation on Apr 26, 2019
Last week, when we profiled Verkada (The Fastest Growing Video Surveillance Sales Organization Ever - Verkada), we predicted they would raise $40...
Giant Tyco Campaigns Against Startup Qumulex on Jul 25, 2019
One is a giant conglomerate that owns the world's largest security integrator. The other has no shipping products. But Tyco is campaigning...
Resideo Stock Plunges 37%, CFO Ousted on Oct 23, 2019
The horrible year for the ADI / Honeywell Home spinout, Resideo, just got worse, with their stock plunging another 37% today. Not even a year...
Acquisitions - Winners and Losers on Dec 10, 2019
Most major manufacturers have been acquired over the last decade. But which have been good deals or not? In this report, we analyze the...
Struggling Arcules Changes Chief Revenue Officer on Oct 29, 2019
Canon / Milestone spinout Arcules has struggled, now changing their Chief Revenue Officer, just a year after he came on board. The issue is not...
ADT Stock Surges - "Leading The Commercial Space" on Nov 15, 2019
Don't call it comeback... but maybe call it a commercial provider. ADT, whose stock dropped by as much as 2/3rds since IPOing in 2018, has now...
Resideo CEO To Step Down on Dec 03, 2019
Resideo's CEO, Mike Nefkins, is stepping down, just 18 months after being brought in to lead the now plagued spin-out. Inside this note, we...
Wesco Wins Anixter on Jan 13, 2020
Despite Anixter earlier arguing that Wesco's bid was inferior to CD&R's by nearly 10%, Anixter confirmed that they are taking Wesco's 3.1%...

Most Recent Industry Reports

Masks Cause Major Facial Recognition Problems on Feb 24, 2020
Coronavirus is spurring an increase in the use of medical masks, which new IPVM test results show cause major problems for facial recognition...
Every VMS Will Become a VSaaS on Feb 21, 2020
VMS is ending. Soon every VMS will be a VSaaS. Competitive dynamics will be redrawn. What does this mean? VMS Historically...
Video Surveillance 101 Course - Last Chance on Feb 20, 2020
This is the last chance to join IPVM's first Video Surveillance 101 course, designed to help those new to the industry to quickly understand the...
Vulnerability Directory For Access Credentials on Feb 20, 2020
Knowing which access credentials are insecure can be difficult to see, especially because most look and feel the same. Even insecure 125 kHz...
AI/Smart Camera Tutorial on Feb 20, 2020
Cameras with video analytics, sometimes called 'Smart' camera or 'AI' cameras, etc. are one of the most promising growth areas of video...
China Manufacturer Suffers Coronavirus Scare on Feb 20, 2020
Uniview suffered a significant health scare last week after one of its employees reported a fever and initially tested positive for coronavirus....
Cheap Camera Problems at Night on Feb 19, 2020
Cheap cameras generally have problems at night, despite the common perception that integrated IR makes cameras mostly the same, according to new...
Milestone Launches Multiple Cloud Solutions on Feb 18, 2020
Milestone is going to the cloud, becoming one of the last prominent VMSes to do so. Milestone is clearly late but how competitive do these new...
Video Surveillance Architecture 101 on Feb 18, 2020
Video surveillance can be designed and deployed in a number of ways. This 101 examines the most common options and architectures used in...
UK Stands Behind Hikvision But Controversy Continues on Feb 18, 2020
Hikvision is exhibiting at a UK government conference for law enforcement, provoking controversy from the press, politicians, and activists due to...