OpenALPR Doubles Prices
There is no 'race to the bottom' in cloud / AI video surveillance. In May, Verkada increased their prices. Now, OpenALPR is doing the same with a drastic doubling in price for its CloudAPI service.
Further, the price hike is accompanied by a cutting in half of what that price gets you.
Inside this note, based on feedback from OpenALPR and its new owner Rekor Systems, formerly Novume, we look at the following:
- Why they doubled their prices
- What the new pricing is and what it gets you
- What the old pricing was and what it got you
- How price doubling is atypical
- Response to price increase from IPVM member
- Compared to others
- New solutions using OpenALPR
- IPVM analysis
- Outlook
Why ******** ******* *** ******
******** **** **** *** ******* ******** was ****** "**** ** ** ********* of *******" ****** *** *******'* ******* line:
*** ****** ** ******* *** ******** is **** ** ** ********* ** pricing ****** *** ******* ****.
What *** *** ******* ** *** **** ** **** ***
***, **** * *** ****** ***** we ******** ** *** ***********, ********'* pricing ** *** ** ****** ** July *, ****, *** **** ********* get ** *** ** **** ** seen *****:
**** ** ******** ** * ******** in ***** ** *** ******* ** half ** **** *** ******** ****. It ** *** ****** **** *** cost ** ********* *-****** ** ************ a ***** *** ********* *************.
What *** *** ******* *** *** **** ** *** ***
********'* ******* ** *** ******** ******** when ********** ** ***** *********** ** ******(***** ********* ***** ****** ** ***** ******* ** April ****) ** *****:
** *** ****, ***** *** ****** Berman **** **** **** **** *** future ***** ** ****** ********* *****, but ***** *** ********* ** ********* or *********, *** ******* * *********.
How ***** ******** ** ********
********'******* ** ******** ********* ***** ** much *** **** *** ******* ** atypical.
*** *******,*******'* ***** ******** ** ********** ~**% ** *** *** ******* Dome *** ~**% ** *** *-**** license.
************, **** *********** ************ ************, ** 2015 *********** *** ***** ** *** ********** level *** *** ****** ******* *** by **%. ********* ** ****, *** ******* made ***** ***** ********* ** *** VMS ***** ** ** - **%, increasing *-*% ** **** **** *** an ********** *-*% ** ******** ****.******** **** ****** ****** ** ~**% in ****.
Response ** ***** ******** **** **** ******
*** **** ***** ******** *** ***** and ********* ** *** ****** ** the****** *********** ******, **** *** ****** ****** **** the ******** *** * "*****," ***** the ******* *** ******* ** "**** off" *** ****, ** **** *****:
**** * ********* ****** ******* **** customer's ****** **** *** ***** ******** will ********** ****** * ********* ****** trajectory *** *****.
New ********* **** ***** ***** ********
******** **** **** **** *** * number ** *** ********* ********* *****-********** *******, ******* *********** ***** ** ***** *******, **** *** *** ******** ********:
** **** * ****** ** ********* that *********** *** ********. ** **** the **** *** ***** ** **** released * ******* ******* ****** ******* along **** **** ****** *** *** first ** * ****** ** ***** cameras.
IPVM ********
***** * ******** ** ****** ** atypical ***, ** **** ***** ** the **** ******'* ********, **** **** certainly ** ********* ** **** *********, the ****** ** ******** *** ****** Rekor ** *** *******. ***** **** be *****-**** *** ****-**** *******.
** *** *****-****, ********* **** ****** be ***** *** **** ** ***** to *********** ***** *******. *******, ***** LPR ** * ***** ******* ** atypical, ***** *** *** **** *********** for ********* ** ****** **. ***** OpenALPR ***** **** ** **** **** than **** *** ******** ********* ** see * **** ** ******* *** profits, ** ** ****** **** ** the *****-**** **** **** **** * lot ** *****.
*** *** ******** *******, **** ******** be **** ** ******** ** ****?
** *** ****-****, ** ** ****** that * ************* ** ***** ******** companies **** ******* **** ***********.
*******
** ****** **** *** ******* **** increase **** *** ******* *** ******* from **** ****. *******, ** ****** this ** **** ** *** *********** that **** ******** ********'* ***-****-****** *******.
**** ******* ** *** *** ****...** recognition *******. *** **** ** ******* with * ****** *** **** *** be **** ** *** ****** *** want *** *********** ***** **** ****** is ******* / ** ****.
*** ** ** ******* ** **** read ** *** ****...*** **** ******* is ******** ******* ******* ** ***. There ** ** ******** ******* * database.
** *** ****** **** **** ** 1 *********** * ***** *** *** charged ** *** **** ***** ***** level. ***** ** ** ******** ** the ******* **** ******* ** *****'* stop ******* **** *** *** **** plan ***. *** *** *** * notification ** *** *** **** **** you ******** **** *****.
Marketing *** ***** ****
*** *** ** ** ********* ** a ***-**** ******* *** *** **** been ********** ** ****** ******* ****** the *****. **** ******* ******* *** three ***** **:
***** *: $** ***** *: $*** ***** *: $***
***** ******************** *** ******* ** ****** ******, what ** *** ***** ****** ** numerals **** **** ** ***** ** altered, ** ** ** ******** *** appearance ** *** ****** ** *********?
******:3 (the theoretical minimum for 3 price changes)
***** *: $** ***** *: $*** ***** *: $****
****** (*** *****) ** *** * profitable ******* ** **** *** ** do *********, **** **** **** * lot ** **** ******* ** *** off ********** **** ********* $*** *** the ******** *********** *** ***** ******** (working ******* *** ** *** *** other ****.).
* ***** ***** *** **** ******* given ** ******** ******** ******. ** would ** **** ** *********** ******** customers' ***** ****** (** **** ****** up *** ***** **** ********** *** example) ** ***** *** *** ********* who **** ***** ********** ****** *** OpenALPR ******* *** ****** *** * good **** ********* *** ********...*** **** are ***** **** ****** ******* ***** prices ** ***** ********* ** ******** profit ** ***** ********* **** ****** multi **** *********** **** ****.
** ***** ** **** ** *********** existing ********* ***** ****** (** **** signed ** *** ***** **** **********) as ***** *** *** ********* *** have ***** ********** ****** *** *******
***** * ***'* **** *** *******'* motivation *** ************** ********, * **** seen ******* ************** **** ********* ***** prices ************* **** *** **** *** years **** *** ************* **** ***** the ****, **********, *** **** ** switching ** * *** *******, *********, customers **** *** **** *** *** extra *****. **** *** *** ** happy (***********) *** ***** ** * bit ** ***** *******.
** *** ** ***** ** ****** but **** ** **** ***** ** that ***** ** ** ******* ** a *** ** ********** ****** *** the ******** ******* ** ***** **** so **** *** ***** ****** ******* which ** **** ********** ** * were ***** ** ** ** *******/*******.
** ******* ** * *** ** guaranteed ****** *** *** ******** *******
* ***'* ***** **** ******* * **** ** *******'* ***:
**********
******* **** *** ******* ** *** calculation ** ******** *** **** *** Platform ** *** ******** *** **:...
******* ** ********* ** *******’* ****;
******* ** *** ***** ** **** an *********, * ** ***** **** things *** * **** *** * am *** **** **** *** ***** surveillance ***** ******** ** ****** ********* for *********** **********.
* ***** ***** *** **** ******* given ** ******** ******** ******.
***** ***, ***$195 * * = $***, not $*** ***$*****=$****, *** $****
** ***** ****’* “**** ******* *****” to *** ****** ** *** *** price, ******’* *** **** ****** **? what’s ** **** *** ********* * that ***** ********** ******?
** *****’* * ****** *********** **** because “** ************* ***** **** *** old ****** ****”, *’* **** ** it.
*** ****** ** ******* ** ** this ** **** *** **** *** the ** ******** ********** ******* ?
* ******* ***** ****** **** ******** as ******** ** ***** * */*-*/* the **** ** ** ******** ********** offering. *** **** ** ** **** to *** ******** ******** **** * credit **** *****://*******.********.***/ *** *** *******...** **** for **** ************ ****** ******.
"...*** **** ** ** ******** ********** offering."
*** ** *** ***-*****, *** ** you **** ******* *** ********** ** "inferior"? ******* ** *** **********.
*** *** **** ** *** *** yourself... ****, ** ***** ******** **** you ****** ** ***** ** ***** Cloud *** (** **** **********) *** test *** *******...***** ***** ***** **** not. ** ***** ***** **** ********* in ***** ******** ** ******, **** would ***** ********* ** ****** ****/******* against ***** *********. *** ****** *** OpenALPR ** ******** ** ******* *** big **** *** **** ** *** trained ** - **** *** **** the ***** - *** ***** ********* that *** *** ***** *** ******* are ************ ******** ** ********* ** images ** **** *** ******** ********. Plate ***** *** ** **** ****** to **** ** ***** **** *** of ***** ****** ** ***** *** algorithm.
****** *** ************ ******* *** “****” tier *** *** ****** ***** ****** will ****** ******** *** “****” ********* at *** ******* ** *** ****** ones.
** *** ******** ***** ***** ***** per-camera ******* ****, ***** ** ********* $39/mo. *** *** "*****" *******. **** gets *** ********* ***** *** ******. They ****** ** **** ** ***** metadata ** *** *** ******, *** offer * ******** ******* ***** **** post *** ******** *** **** ***** read ** **** *** ****** ** you *** **** ******** ********* *** which *** **** ** ******** ****** disk *****. ** **** *** *****, yet, ** * ***** ******** *** this ******* ********. *** ******** ********* aggregate ** ***** ***,*** ****** * month. **** ***** *** ** ** the $*,*** **** *** *** *** service, *** ** *** **** ***** half ** **** ***** *** ***-****** model, ** *** *** ***** ******* are ****** ** *******.
***** **#*,
** ******* *** ** ********/***** ** ask ***** ***** ***** *********. ***** **** would *** ******* ****** ******* ******** plans, **** ********* **** *** ******* on *** ****, ********* *** $**/***** rate *** *** *****-***** ***** ****** service ** *******.
*** ***** ****** ******* ($**/**/******) ** different **** *** ***** *** ******* ($49/mo/25K ********). * ***** ****** ** increase ** *** ***** ****** ******* to ******. ***** ***, *** **** to *** **** ******* *** ********** team's **** ********.
******: **** *** *** ****** *** with ***** *** ******** / ******* appliance,***** ****:
***** ******* *****-** ** ***, **-**, *** GPS *** *** ** ** ***** be **** *** ****** / ***** applications ***.
"***** *** ********" ** * *******. This ** ******** * ***** ****** with * ****** *** ** *** housing. **** ******** ** ***** ** fail, ***** *************** *** ***** ** the **** ** **** ******** *** all *****. ***** ** ******** ** a *******... *** ******* *** **** better.
* ***'* ***** **** ********* ***** the ********** **** ******* *** ** is ***** *** ********, ******* ********** it *** ******** ****, ***** ** a ******** ***** *** *** *******.
**** ******** ** *****...
********** *******, *** ** ***** **** they’re ******** **** * ******.
**** ***. ***, * ***** **** to *** * *****... ** "*" please. ******** **** ** **** * *****.
***** ** ******** ** * *******... the ******* *** **** ******.
******* *** *********** ******, *******, **** may ** **** ** ***** **** higher *** **** ****** *** **** total ****** ******* ***** **** ** an ****** '*****' (********* ** **** case) *** **** **** **** ***** to ***.
**** ******** **** ******** ***** *** partners *** **** *** ******* ***** than *****. ******** ** ***** **** ARH ***... ***** ***** *** ******** looking *** ***********, ***-********* *********.
******** ***** *** ******** *** **** far ******* *****
***** ********* ** **, ****** * am *** ** ****** ** **** area. *** ** ** ***** ******* off '*****' *** ******* '*****'? ** other *****, **** ** *** **** a ***** ** ********, *** *** do ******** ******* ** *** * x * (***** * ** ******** and * ** *** ******* *******) but ** *** ***** **** *** turneky ******** ***** *** ** */** x *** (*.*., *** **** ***** partners *** *** ***** *** ** get *** ** **** **** ******* that **'* * ****** *****?
** ** ********** ********* *** ** this **** ** ***** ******** ** a ***** ****** *** ******* **** supply ** ****** ******..... *** **** trying ** **** **** ***** ***** maintaining *******?? (**** **** ****** ** other *******) ** *** **** ****** and ** * ******* **** *** (the ********) *** *** ****** ****** and ***'* ****** **** ** **** back *** ***** **** ** ******* sales.
******* *** **** ****,; ******* ** this *** ****** ** *** **** pricing? ** *** **** ** **** unlimited ****** ** *******? **** **** happens **** ** ****** *** ******* recognition *****. **** *** ****** **** stop? **** ** ***** *** *** reads. **** **** ***** ******* *** monthly *****?
******