OpenALPR Doubles Prices

By: Dan Gelinas, Published on Jun 06, 2019

There is no 'race to the bottom' in cloud / AI video surveillance. In May, Verkada increased their prices. Now, OpenALPR is doing the same with a drastic doubling in price for its CloudAPI service.

Further, the price hike is accompanied by a cutting in half of what that price gets you.

Inside this note, based on feedback from OpenALPR and its new owner Rekor Systems, formerly Novume, we look at the following:

  • Why they doubled their prices
  • What the new pricing is and what it gets you
  • What the old pricing was and what it got you
  • How price doubling is atypical
  • Response to price increase from IPVM member
  • Compared to others
  • New solutions using OpenALPR
  • IPVM analysis
  • Outlook

***** ** ** '**** to *** ******' ** cloud / ** ***** surveillance. ** ***, ******* increased ***** ******. ***, OpenALPR ** ***** *** same **** * ******* doubling ** ***** *** its ******** *******.

*******, *** ***** **** is *********** ** * cutting ** **** ** what **** ***** **** you.

****** **** ****, ***** on ******** **** ******** and *** *** ***** Rekor *******, ******** ******, we **** ** *** following:

  • *** **** ******* ***** prices
  • **** *** *** ******* is *** **** ** gets ***
  • **** *** *** ******* was *** **** ** got ***
  • *** ***** ******** ** atypical
  • ******** ** ***** ******** from **** ******
  • ******** ** ******
  • *** ********* ***** ********
  • **** ********
  • *******

[***************]

Why ******** ******* *** ******

******** **** **** *** pricing ******** *** ****** "part ** ** ********* of *******" ****** *** company's ******* ****:

*** ****** ** ******* for ******** ** **** of ** ********* ** pricing ****** *** ******* line.

What *** *** ******* ** *** **** ** **** ***

***, **** * *** months ***** ** ******** on *** ***********, ********'* pricing ** *** ** double ** **** *, 2019, *** **** ********* get ** *** ** half ** **** *****:

**** ** ******** ** a ******** ** ***** is *** ******* ** half ** **** *** customer ****. ** ** not ****** **** *** cost ** ********* *-****** of ************ * ***** has ********* *************.

What *** *** ******* *** *** **** ** *** ***

********'* ******* ** *** CloudAPI ******** **** ********** ** ***** *********** by ******(***** ********* ***** ****** ** ***** Systems ** ***** ****) ** *****:

** *** ****, ***** CEO ****** ****** **** IPVM **** **** *** future ***** ** ****** licensing *****, *** ***** not ********* ** ********* or *********, *** ******* a *********.

How ***** ******** ** ********

********'******* ** ******** ********* twice ** **** *** half *** ******* ** atypical.

*** *******,*******'* ***** ******** ** May******* ~**% ** *** D50 ******* **** *** ~33% ** *** *-**** license.

************, **** *********** ************ manufactures, ** **** *********** *** ***** ** its ********** ***** *** per ****** ******* *** by **%. ********* ** ****, the ******* **** ***** price ********* ** *** VMS ***** ** ** - **%, ********** *-*% in **** **** *** an ********** *-*% ** February ****.******** **** ****** ****** by ~**% ** ****.

Response ** ***** ******** **** **** ******

*** **** ***** ******** was ***** *** ********* at *** ****** ** the****** *********** ******, **** *** ****** noting **** *** ******** was * "*****," ***** the ******* *** ******* to "**** ***" *** them, ** **** *****:

**** * ********* ****** signals **** ********'* ****** that *** ***** ******** will ********** ****** * continued ****** ********** *** sales.

New ********* **** ***** ***** ********

******** **** **** **** had * ****** ** new ********* ********* *****-********** *******, ******* *********** ***** ** ***** *******, **** *** *** OpenALPR ********:

** **** * ****** of ********* **** *********** the ********. ** **** the **** *** ***** we **** ******** * tolling ******* ****** ******* along **** **** ****** and *** ***** ** a ****** ** ***** cameras.

IPVM ********

***** * ******** ** prices ** ******** ***, as **** ***** ** the **** ******'* ********, will **** ********* ** upsetting ** **** *********, the ****** ** ******** and ****** ***** ** not *******. ***** **** be *****-**** *** ****-**** effects.

** *** *****-****, ********* will ****** ** ***** and **** ** ***** to *********** ***** *******. However, ***** *** ** a ***** ******* ** atypical, ***** *** *** many *********** *** ********* to ****** **. ***** OpenALPR ***** **** ** lose **** **** **** its ******** ********* ** see * **** ** revenue *** *******, ** is ****** **** ** the *****-**** **** **** make * *** ** money.

*** *** ******** *******, will ******** ** **** to ******** ** ****?

** *** ****-****, ** is ****** **** * proliferation ** ***** ******** companies **** ******* **** competitors.

*******

** ****** **** *** company **** ******** **** its ******* *** ******* from **** ****. *******, we ****** **** ** draw ** *** *********** that **** ******** ********'* now-much-higher *******.

Comments (16)

Undisclosed Manufacturer #1

06/06/19 06:46pm

******* *** **** ****,; however ** **** *** camera ** *** **** pricing? ** *** **** is **** ********* ****** of *******? **** **** happens **** ** ****** the ******* *********** *****. Does *** ****** **** stop? **** ** ***** are *** *****. **** that ***** ******* *** monthly *****?

******

Undisclosed #3

In reply to Undisclosed Manufacturer #1 | 06/07/19 01:12am

**** ******* ** *** API ****...** *********** *******. You **** ** ******* with * ****** *** that *** ** **** by *** ****** *** want *** *********** ***** that ****** ** ******* / ** ****.

*** ** ** ******* of **** **** ** bad ****...*** **** ******* is ******** ******* ******* or ***. ***** ** no ******** ******* * database.

** *** ****** **** tier ** * *********** a ***** *** *** charged ** *** **** tiers ***** *****. ***** is ** ******** ** the ******* **** ******* it *****'* **** ******* once *** *** **** plan ***. *** *** get * ************ ** let *** **** **** you ******** **** *****.

Undisclosed #2

06/06/19 10:01pm

Marketing *** ***** ****

*** *** ** ** Marketing ** * ***-**** company *** *** **** been ********** ** ****** pricing ****** *** *****. Your ******* ******* *** three ***** **:

***** *: $******* *: $******** *: $***

***** ******************** *** ******* ** double ******, **** ** the ***** ****** ** numerals **** **** ** added ** *******, ** as ** ******** *** appearance ** *** ****** to *********?

******:3 (the theoretical minimum for 3 price changes)

***** *: $** ***** *: $*** ***** *: $****

Undisclosed #3

In reply to Undisclosed #2 | 06/07/19 01:28am

****** (*** *****) ** not * ********** ******* so **** *** ** do *********, **** **** have * *** ** debt ******* ** *** off ********** **** ********* $20M *** *** ******** acquisition *** ***** ******** (working ******* *** ** pay *** ***** ****.).

* ***** ***** *** much ******* ***** ** existing ******** ******. ** would ** **** ** grandfather ******** *********' ***** levels (** **** ****** up *** ***** **** commitment *** *******) ** these *** *** ********* who **** ***** ********** around *** ******** ******* and ****** *** * good **** ********* *** OpenALPR...now **** *** ***** with ****** ******* ***** prices ** ***** ********* or ******** ****** ** their ********* **** ****** multi **** *********** **** them.

John Honovich

IPVM | In reply to Undisclosed #3 | 06/07/19 01:33am

** ***** ** **** to *********** ******** ********* price ****** (** **** signed ** *** ***** year **********) ** ***** are *** ********* *** have ***** ********** ****** the *******

***** * ***'* **** the *******'* ********** *** grandfathering ********, * **** seen ******* ************** **** providers ***** ****** ************* over *** **** *** years **** *** ************* that ***** *** ****, complexity, *** **** ** switching ** * *** service, *********, ********* **** and **** *** *** extra *****. **** *** not ** ***** (***********) but ***** ** * bit ** ***** *******.

Undisclosed #3

In reply to John Honovich | 06/07/19 01:47am

** *** ** ***** to ****** *** **** is **** ***** ** that ***** ** ** concept ** * *** or ********** ****** *** the ******** ******* ** price **** ** **** can ***** ****** ******* which ** **** ********** if * **** ***** it ** ** *******/*******.

John Honovich

IPVM | In reply to Undisclosed #3 | 06/07/19 01:59am

** ******* ** * SLA ** ********** ****** for *** ******** *******

* ***'* ***** **** but**** * **** ** Verkada's ***:

**********

******* **** *** ******* in *** *********** ** downtime *** **** *** Platform ** *** ******** due **:...

  • ******* ** ********* ** Company’s ****;

******* ** *** ***** of **** ** *********, I ** ***** **** things *** * **** but * ** *** sure **** *** ***** surveillance ***** ******** ** really ********* *** *********** assurances.

Undisclosed #2

In reply to Undisclosed #3 | 06/07/19 08:24am

* ***** ***** *** much ******* ***** ** existing ******** ******.

***** ***, ***$195 * * = $***, not $395 and $*****=$****, ***$****

** ***** ****’* “**** thought *****” ** *** impact ** *** *** price, ******’* *** **** double **? ****’* ** with *** ********* * that ***** ********** ******?

** *****’* * ****** explanation **** ******* “** superficially ***** **** *** old ****** ****”, *’* open ** **.

Ashley Schofield

06/06/19 11:15pm

*** ****** ** ******* on ** **** ** also *** **** *** the ** ******** ********** license ?

Undisclosed #3

In reply to Ashley Schofield | 06/07/19 01:33am

* ******* ***** ****** will ******** ** ******** is ***** * */*-*/* the **** ** ** inferior ********** ********. *** used ** ** **** to *** ******** ******** with * ****** **** https://license.openalpr.com/ *** *** *******...** much *** **** ************ buying ******.

Undisclosed Manufacturer #5

In reply to Undisclosed #3 | 06/11/19 08:55pm

"...*** **** ** ** inferior ********** ********."

*** ** *** ***-*****, but ** *** **** reasons *** ********** ** "inferior"? ******* ** *** comparison.

Undisclosed #3

In reply to Undisclosed Manufacturer #5 | 06/11/19 11:47pm

*** *** **** ** out *** ********... ****, at ***** ******** **** you ****** ** ***** to ***** ***** *** (as **** **********) *** test *** *******...***** ***** Smart **** ***. ** Plate ***** **** ********* in ***** ******** ** better, **** ***** ***** customers ** ****** ****/******* against ***** *********. *** reason *** ******** ** superior ** ******* *** big **** *** **** it *** ******* ** - **** *** **** the ***** - *** those ********* **** *** the ***** *** ******* are ************ ******** ** thousands ** ****** ** make *** ******** ********. Plate ***** *** ** such ****** ** **** as ***** **** *** of ***** ****** ** train *** *********.

Undisclosed #2

06/07/19 08:37am

****** *** ************ ******* the “****” **** *** the ****** ***** ****** will ****** ******** *** “Free” ********* ** *** expense ** *** ****** ones.

Undisclosed Integrator #4

06/11/19 02:26am

** *** ******** ***** using ***** ***-****** ******* plan, ***** ** ********* $39/mo. *** *** "*****" service. **** **** *** unlimited ***** *** ******. They ****** ** **** of ***** ******** ** the *** ******, *** offer * ******** ******* where **** **** *** metadata *** **** ***** read ** **** *** server ** *** *** have ******** ********* *** which *** **** ** allocate ****** **** *****. We **** *** *****, yet, ** * ***** increase *** **** ******* offering. *** ******** ********* aggregate ** ***** ***,*** plates * *****. **** would *** ** ** the $*,*** **** *** the *** *******, *** we *** **** ***** half ** **** ***** the ***-****** *****, ** the *** ***** ******* are ****** ** *******.

Avatar

Dan Gelinas

IPVM | In reply to Undisclosed Integrator #4 | 06/11/19 07:59am

***** **#*,

** ******* *** ** OpenALPR/Rekor ** *** ***** other ***** *********. ***** they ***** *** ******* future ******* ******** *****, they ********* **** *** pricing ** *** ****, including *** $**/***** **** for *** *****-***** ***** Stream ******* ** *******.

Undisclosed #3

06/11/19 11:39pm

*** ***** ****** ******* ($39/mo/camera) ** ********* **** the ***** *** ******* ($49/mo/25K ********). * ***** expect ** ******** ** the ***** ****** ******* to ******. ***** ***, you **** ** *** debt ******* *** ********** team's **** ********.

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