OpenALPR Doubles Prices

By: IPVM Team, Published on Jun 06, 2019

There is no 'race to the bottom' in cloud / AI video surveillance. In May, Verkada increased their prices. Now, OpenALPR is doing the same with a drastic doubling in price for its CloudAPI service.

Further, the price hike is accompanied by a cutting in half of what that price gets you.

Inside this note, based on feedback from OpenALPR and its new owner Rekor Systems, formerly Novume, we look at the following:

  • Why they doubled their prices
  • What the new pricing is and what it gets you
  • What the old pricing was and what it got you
  • How price doubling is atypical
  • Response to price increase from IPVM member
  • Compared to others
  • New solutions using OpenALPR
  • IPVM analysis
  • Outlook

***** ** ** '**** to *** ******' ** cloud / ** ***** surveillance. ** ***, ******* increased ***** ******. ***, OpenALPR ** ***** *** same **** * ******* doubling ** ***** *** its ******** *******.

*******, *** ***** **** is *********** ** * cutting ** **** ** what **** ***** **** you.

****** **** ****, ***** on ******** **** ******** and *** *** ***** Rekor *******, ******** ******, we **** ** *** following:

  • *** **** ******* ***** prices
  • **** *** *** ******* is *** **** ** gets ***
  • **** *** *** ******* was *** **** ** got ***
  • *** ***** ******** ** atypical
  • ******** ** ***** ******** from **** ******
  • ******** ** ******
  • *** ********* ***** ********
  • **** ********
  • *******

[***************]

Why ******** ******* *** ******

******** **** **** *** pricing ******** *** ****** "part ** ** ********* of *******" ****** *** company's ******* ****:

*** ****** ** ******* for ******** ** **** of ** ********* ** pricing ****** *** ******* line.

What *** *** ******* ** *** **** ** **** ***

***, **** * *** months ***** ** ******** on *** ***********, ********'* pricing ** *** ** double ** **** *, 2019, *** **** ********* get ** *** ** half ** **** *****:

**** ** ******** ** a ******** ** ***** is *** ******* ** half ** **** *** customer ****. ** ** not ****** **** *** cost ** ********* *-****** of ************ * ***** has ********* *************.

What *** *** ******* *** *** **** ** *** ***

********'* ******* ** *** CloudAPI ******** **** ********** ** ***** *********** by ******(***** ********* ***** ****** ** ***** Systems ** ***** ****) ** *****:

** *** ****, ***** CEO ****** ****** **** IPVM **** **** *** future ***** ** ****** licensing *****, *** ***** not ********* ** ********* or *********, *** ******* a *********.

How ***** ******** ** ********

********'******* ** ******** ********* twice ** **** *** half *** ******* ** atypical.

*** *******,*******'* ***** ******** ** May******* ~**% ** *** D50 ******* **** *** ~33% ** *** *-**** license.

************, **** *********** ************ manufactures, ** **** *********** *** ***** ** its ********** ***** *** per ****** ******* *** by **%. ********* ** ****, the ******* **** ***** price ********* ** *** VMS ***** ** ** - **%, ********** *-*% in **** **** *** an ********** *-*% ** February ****.******** **** ****** ****** by ~**% ** ****.

Response ** ***** ******** **** **** ******

*** **** ***** ******** was ***** *** ********* at *** ****** ** the****** *********** ******, **** *** ****** noting **** *** ******** was * "*****," ***** the ******* *** ******* to "**** ***" *** them, ** **** *****:

**** * ********* ****** signals **** ********'* ****** that *** ***** ******** will ********** ****** * continued ****** ********** *** sales.

New ********* **** ***** ***** ********

******** **** **** **** had * ****** ** new ********* ********* *****-********** *******, ******* *********** ***** ** ***** *******, **** *** *** OpenALPR ********:

** **** * ****** of ********* **** *********** the ********. ** **** the **** *** ***** we **** ******** * tolling ******* ****** ******* along **** **** ****** and *** ***** ** a ****** ** ***** cameras.

IPVM ********

***** * ******** ** prices ** ******** ***, as **** ***** ** the **** ******'* ********, will **** ********* ** upsetting ** **** *********, the ****** ** ******** and ****** ***** ** not *******. ***** **** be *****-**** *** ****-**** effects.

** *** *****-****, ********* will ****** ** ***** and **** ** ***** to *********** ***** *******. However, ***** *** ** a ***** ******* ** atypical, ***** *** *** many *********** *** ********* to ****** **. ***** OpenALPR ***** **** ** lose **** **** **** its ******** ********* ** see * **** ** revenue *** *******, ** is ****** **** ** the *****-**** **** **** make * *** ** money.

*** *** ******** *******, will ******** ** **** to ******** ** ****?

** *** ****-****, ** is ****** **** * proliferation ** ***** ******** companies **** ******* **** competitors.

*******

** ****** **** *** company **** ******** **** its ******* *** ******* from **** ****. *******, we ****** **** ** draw ** *** *********** that **** ******** ********'* now-much-higher *******.

Comments (27)

******* *** **** ****,; however ** **** *** camera ** *** **** pricing? ** *** **** is **** ********* ****** of *******? **** **** happens **** ** ****** the ******* *********** *****. Does *** ****** **** stop? **** ** ***** are *** *****. **** that ***** ******* *** monthly *****?

******

 

**** ******* ** *** API ****...** *********** *******. You **** ** ******* with * ****** *** that *** ** **** by *** ****** *** want *** *********** ***** that ****** ** ******* / ** ****. 

*** ** ** ******* of **** **** ** bad ****...*** **** ******* is ******** ******* ******* or ***. ***** ** no ******** ******* * database. 

** *** ****** **** tier ** * *********** a ***** *** *** charged ** *** **** tiers ***** *****. ***** is ** ******** ** the ******* **** ******* it *****'* **** ******* once *** *** **** plan ***. *** *** get * ************ ** let *** **** **** you ******** **** *****.

 

Marketing *** ***** ****

*** *** ** ** Marketing ** * ***-**** company *** *** **** been ********** ** ****** pricing ****** *** *****.  Your ******* ******* *** three ***** **:

***** *: $** ***** *: $*** ***** *: $***

***** ******************** *** ******* ** double ******, **** ** the ***** ****** ** numerals **** **** ** added ** *******, ** as ** ******** *** appearance ** *** ****** to *********?

******:3  (the theoretical minimum for 3 price changes)

***** *: $**  ***** *: $***  ***** *: $****

****** (*** *****) ** not * ********** ******* so **** *** ** do *********, **** **** have * *** ** debt ******* ** *** off ********** **** ********* $20M *** *** ******** acquisition *** ***** ******** (working ******* *** ** pay *** ***** ****.). 

* ***** ***** *** much ******* ***** ** existing ******** ******. ** would ** **** ** grandfather ******** *********' ***** levels (** **** ****** up *** ***** **** commitment *** *******) ** these *** *** ********* who **** ***** ********** around *** ******** ******* and ****** *** * good **** ********* *** OpenALPR...now **** *** ***** with ****** ******* ***** prices ** ***** ********* or ******** ****** ** their ********* **** ****** multi **** *********** **** them.

 

** ***** ** **** to *********** ******** ********* price ****** (** **** signed ** *** ***** year **********) ** ***** are *** ********* *** have ***** ********** ****** the *******

***** * ***'* **** the *******'* ********** *** grandfathering ********, * **** seen ******* ************** **** providers ***** ****** ************* over *** **** *** years **** *** ************* that ***** *** ****, complexity, *** **** ** switching ** * *** service, *********, ********* **** and **** *** *** extra *****. **** *** not ** ***** (***********) but ***** ** * bit ** ***** *******.

** *** ** ***** to ****** *** **** is **** ***** ** that ***** ** ** concept ** * *** or ********** ****** *** the ******** ******* ** price **** ** **** can ***** ****** ******* which  ** **** ********** if * **** ***** it ** ** *******/*******.

** ******* ** * SLA ** ********** ****** for *** ******** *******

* ***'* ***** **** but**** * **** ** Verkada's ***:

**********

******* **** *** ******* in *** *********** ** downtime *** **** *** Platform ** *** ******** due **:...

  • ******* ** ********* ** Company’s ****;

******* ** *** ***** of **** ** *********, I ** ***** **** things *** * **** but * ** *** sure **** *** ***** surveillance ***** ******** ** really ********* *** *********** assurances.

* ***** ***** *** much ******* ***** ** existing ******** ******.

***** ***, ***$195 * * = $***, not $*** ***$*****=$****, *** $****

** ***** ****’* “**** thought *****” ** *** impact ** *** *** price, ******’* *** **** double **?  ****’* ** with *** ********* * that ***** ********** ******?

** *****’* * ****** explanation **** ******* “** superficially ***** **** *** old ****** ****”, *’* open ** **.

*** ****** ** ******* on ** **** ** also *** **** *** the ** ******** ********** license ?

* ******* ***** ****** will ******** ** ******** is ***** *  */*-*/* the **** ** ** inferior ********** ********. *** used ** ** **** to *** ******** ******** with * ****** **** *****://*******.********.***/ but *** *******...** **** for **** ************ ****** option.

"...*** **** ** ** inferior ********** ********."

*** ** *** ***-*****, but ** *** **** reasons *** ********** ** "inferior"? ******* ** *** comparison.

*** *** **** ** out *** ********... ****, at ***** ******** **** you ****** ** ***** to ***** ***** *** (as **** **********) *** test *** *******...***** ***** Smart **** ***. ** Plate ***** **** ********* in ***** ******** ** better, **** ***** ***** customers ** ****** ****/******* against ***** *********.  *** reason *** ******** ** superior ** ******* *** big **** *** **** it *** ******* **  - **** *** **** the ***** - *** those ********* **** *** the ***** *** ******* are ************ ******** ** thousands ** ****** ** make *** ******** ********.  Plate ***** *** ** such ****** ** **** as ***** **** *** of ***** ****** ** train *** *********. 

****** *** ************ ******* the “****” **** *** the ****** ***** ****** will ****** ******** *** “Free” ********* ** *** expense ** *** ****** ones.

 

** *** ******** ***** using ***** ***-****** ******* plan, ***** ** ********* $39/mo. *** *** "*****" service. **** **** *** unlimited ***** *** ******. They ****** ** **** of ***** ******** ** the *** ******, *** offer * ******** ******* where **** **** *** metadata *** **** ***** read ** **** *** server ** *** *** have ******** ********* *** which *** **** ** allocate ****** **** *****. We **** *** *****, yet, ** * ***** increase *** **** ******* offering. *** ******** ********* aggregate ** ***** ***,*** plates * *****. **** would *** ** ** the $*,*** **** *** the *** *******, *** we *** **** ***** half ** **** ***** the ***-****** *****, ** the *** ***** ******* are ****** ** *******.

***** **#*,

** ******* *** ** OpenALPR/Rekor ** *** ***** other ***** *********. ***** **** would *** ******* ****** pricing ******** *****, **** confirmed **** *** ******* on *** ****, ********* the $**/***** **** *** the *****-***** ***** ****** service ** *******.

*** ***** ****** ******* ($39/mo/camera) ** ********* **** the ***** *** ******* ($49/mo/25K ********).  * ***** expect ** ******** ** the ***** ****** ******* to ******.  ***** ***, you **** ** *** debt ******* *** ********** team's **** ********.

******: **** *** *** coming *** **** ***** own ******** / ******* appliance,***** ****:

***** ******* *****-** ** ***, Wi-Fi, *** *** *** 12V ** ** ***** be **** *** ****** / ***** ************ ***.

"***** *** ********" ** a *******. **** ** probably * ***** ****** with * ****** *** in *** *******. **** strategy ** ***** ** fail, ***** *************** *** flies ** *** **** of **** ******** *** all *****. ***** ** software ** * *******... the ******* *** **** better. 

* ***'* ***** **** literally ***** *** ********** from ******* *** ** is ***** *** ********, whereas ********** ** *** software ****, ***** ** a ******** ***** *** the *******.

**** ******** ** *****...

********** *******, *** ** looks **** ****’** ******** with * ******.

**** ***. ***, * would **** ** *** a *****... ** "*" please. ******** **** ** **** I *****.

***** ** ******** ** a *******... *** ******* are **** ******.

******* *** *********** ******, however, **** *** ** able ** ***** **** higher *** **** ****** and **** ***** ****** dollars ***** **** ** an ****** '*****' (********* in **** ****) *** less **** **** ***** to ***.

**** ******** **** ******** their *** ******** *** have *** ******* ***** than *****.  ******** ** doing **** *** ***... which ***** *** ******** looking *** ***********, ***-********* solutions.

******** ***** *** ******** who **** *** ******* reach

***** ********* ** **, though * ** *** an ****** ** **** area. *** ** ** worth ******* *** '*****' for ******* '*****'? ** other *****, **** ** you **** * ***** of ********, *** *** do ******** ******* ** say * * * (where * ** ******** and * ** *** partner *******) *** ** you ***** **** *** turneky ******** ***** *** do */** * *** (i.e., *** **** ***** partners *** *** ***** you ** *** *** so **** **** ******* that **'* * ****** model?

***** ******** ****** **** built-in ***?

***** ****** *** ***, repo *** *** ***** cameras.

** ** ********** ********* who ** **** **** of ***** ******** ** a ***** ****** *** dealing **** ****** ** demand ******..... *** **** trying ** **** **** sales ***** *********** *******?? (seen **** ****** ** other *******) ** *** come ****** *** ** a ******* **** *** (the ********) *** *** supply ****** *** ***'* really **** ** **** back *** ***** **** to ******* *****.

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Wesco Wins Anixter on Jan 13, 2020
Despite Anixter earlier arguing that Wesco's bid was inferior to CD&R's by nearly 10%, Anixter confirmed that they are taking Wesco's 3.1%...
Vivint Valuation Falls $1.5 Billion on Dec 19, 2019
Residential market struggles continue. Now, Vivint's valuation has fallen $1.5 billion in its impending merger. Inside this note, we examine...
"Good Market, Bad Business Models" - Residential Security on Dec 11, 2019
Industry banker John Mack, at his company's annual event, took aim squarely at the problems in the residential security...
Resideo CEO To Step Down on Dec 03, 2019
Resideo's CEO, Mike Nefkins, is stepping down, just 18 months after being brought in to lead the now plagued spin-out. Inside this note, we...
"Stress in the Residential Market" - Major Lender Exits on Nov 06, 2019
The residential security / 'alarm' market is getting worse, at least for traditional players. Now, one of the biggest lenders in the industry has...
Resideo Stock Plunges 37%, CFO Ousted on Oct 23, 2019
The horrible year for the ADI / Honeywell Home spinout, Resideo, just got worse, with their stock plunging another 37% today. Not even a year...
Vivotek Revenue Soars on Aug 05, 2019
Vivotek's revenue has soared so far in 2019, growing 45%. Inside this note, we examine import records and see who is driving Vivotek's growth...
Giant Tyco Campaigns Against Startup Qumulex on Jul 25, 2019
One is a giant conglomerate that owns the world's largest security integrator. The other has no shipping products. But Tyco is campaigning...
Verkada Gets Half Billion Dollar Valuation on Apr 26, 2019
Last week, when we profiled Verkada (The Fastest Growing Video Surveillance Sales Organization Ever - Verkada), we predicted they would raise $40...
The Fastest Growing Video Surveillance Sales Organization Ever - Verkada on Apr 17, 2019
Verkada has the fastest growing video surveillance sales organization ever. In less than 2 years, they already have more salespeople in the US...

Most Recent Industry Reports

Viakoo Presents Cyber Hygiene for Cameras on May 28, 2020
Viakoo presented its 'Cyber Hygiene' and 'Service Assurance' products at the April 2020 IPVM New Products show. Inside this report: A...
Seek Scan Thermal Temperature Screening System ReTested on May 28, 2020
Now that IPVM has tested Dahua, Hikvision, and Sunell, we are returning to Seek, the first blackbody system we tested and retested it with our...
Directory of 106 "Fever" Camera Suppliers on May 28, 2020
This directory provides a list of "Fever" scanning thermal camera providers to help you see and research what options are available. There are...
Fever Cameras Are Medical Devices, Per The FDA, Dahua, Feevr, Hikvision, InVid Contrary Claims Are False on May 28, 2020
Fever cameras are medical devices, despite what euphemisms various sellers use. The US FDA clearly categorizes them as medical devices and...
Wyze Raises $10 Million And Seeks Services Expansion on May 27, 2020
Wyze has raised $10 million, the company's first disclosed raise since the $20 million announced at the beginning of 2019. Inside this note,...
Startup Videoloft Presents Cloud Storage on May 27, 2020
Videoloft presented offsite cloud storage at the May 2020 IPVM Startups show. A 30-minute video from Videoloft including IPVM...
Directory of 300+ Fever Camera News Reports Globally on May 27, 2020
This global directory tracks 300+ articles about thermal cameras used to detect fevers in response to the coronavirus pandemic. Articles are...
Integrators Rising Against Coronavirus on May 27, 2020
IPVM integrator statistics make it clear - Coronavirus's impact on business is lessening and many are anticipating even better news in weeks...
Netposa Stock Surges 46% After US Human Rights Abuse Sanctions on May 27, 2020
Last Friday, the US government announced it would sanction PRC video management provider NetPosa for being "complicit in human rights violations...
LILIN Presents NDAA-Compliant P2 Cameras on May 26, 2020
Merit LILIN presented its NDAA-compliant P2 camera series at the April 2020 IPVM New Products show. Inside this report: A 30-minute video...