UK VSaaS Startup Ocucon

By: Sean Patton, Published on Jul 03, 2018

Decreasing exposure to fraudulent slip-and-fall insurance claims and lawsuits is one of the oldest selling points of video surveillance for retail. Providing video evidence of an incident that happened 4-6 months prior is a challenge for traditional NVR-based solutions.

VSaaS systems, with no-limit cloud-based storage, offer a solution to that challenge.

In this note we profile Ocucon, a UK-based VSaaS startup, who is selling the ability to "See Everything Know Everything", and actively marketing the retail vertical, based on a conversation with the CTO, examining:

  • Company Overview
  • Platform Overview
  • Developed for Retail
  • Face Redaction / GDPR Impact
  • Bundled Internet
  • Pricing
  • Competitors
  • Channel Partners
  • Challenges to US Expansion
  • Growth Plan
  • Outlook

********** ******** ** ********** slip-and-fall ********* ****** *** lawsuits ** *** ** the ****** ******* ****** of ***** ************ *** retail. ********* ***** ******** of ** ******** **** happened *-* ****** ***** is * ********* *** traditional ***-***** *********.

***** *******, **** **-***** cloud-based *******, ***** * solution ** **** *********.

** **** **** ** profile ******, * **-***** ***** startup, *** ** ******* the ******* ** "*** Everything **** **********", *** actively ********* *** ****** vertical, ***** ** * conversation **** *** ***, examining:

  • ******* ********
  • ******** ********
  • ********* *** ******
  • **** ********* / **** Impact
  • ******* ********
  • *******
  • ***********
  • ******* ********
  • ********** ** ** *********
  • ****** ****
  • *******

[***************]

Company ********

****** *** ******* ** 2015, ** *********, **, by **** ******* [**** no ****** *********] *** development ** ***** *** by *** *** ******* Purvis [**** ** ****** available]. **********, ******* **-******* Ocucon's ****** *******, * security *********** *********** **********. ****** *** * background ** ******** *** investing ** ******** ******** development *****.

***** ******** *** ********** launched ** *** **** of **** *** ** 100% ********* ******. **** said **** *** *** planning *** *** ******* VC ***********, ********* ******* growth **** *** **** few *****.

**** ****** ** ****** staff *** **** **** hire *-** ******** ********* as *********** ************ ********.

Platform ********

*** ****** ******** ****** a *** ****** ** view ******** *****, ****** and **** ********/******** ******, **** automated **** ********* *** redaction.

****** **** *** **** cameras *** ********, ********, or ***** ************-******* ********. The ******'* ******** ************ consists ** ** **-******* appliance ****** ********** ** their ***** ***** *******. The ********* ****** **** provides ********* ***** ******* in **** ** ** Internet ******.

***** ******** ******** ******** to *****-********* ** ******* and ******** ** **** streams, **** ** *** support ****** ****** *********** to *** *******. **** said *** ******* ****** stream ***** ****** ******** is **** ** ***** and *-****, *** ***** it ******** ** ***** at *** ***** ****.

****** **** ***** ******** setups *** ********* ********** to ****** ********** *****, but *** ********* ************* can ** ******** (********** during ******** *****, ** motion ** ********** *** lower ***** ***** ***** hours).

Face ********* / **** ******

****** ********* ********, ***** ******** **** recognition using ****** **** ********************, ******** *** **** to ****** *** ** many ***** ** * video **** *** **********. They **** **** *** not ********* ** ************ of **** ********, *** general ***** ********* ******* concerns ** ***** ****** customers.

**** *** *** ******* a **** **** ** it's **** ********* ************, but ** * ***** software ****, *** ****** detected ***** ****. *******, it *** * ***** video ****, **** * low ***** ***-************ ******, with * ****** **** of *** *****.

**** ** *** ***** manual ********/********* ************ *** claimed ** *** ******* in *********** *** ****** be ******** ** ************* 1 *****. ******* ********* *************.

Developed *** ******

****** **** *** ******* reason *** *********** ** their ******** *** * retail ******** ********* * solution *** ****-**** ********* of ***** (*-* ******) for ********* ********** ******* slip-and-fall ********. **** ***** that **** ********* ***** be ************* ********* ** storing ** ***** * months ** *****. **** also **** *** **** that ****** *** ***** of ********** ********* ******** the ********** ***** *** decreases ***** ****.

**** **** ***** ******* in *** ** ****** market, *** *** ******* to ****** ** ** retail ******, ******** ** the **** **** **** small ****** ********* ** the ** *** ** 10x ****** **** * top ******** ** *** UK.

****** **** **** ********* **** a * ***** ***** with *** ** *** largest ********* ** *** US (****** ****** ********* do ****** **** **** startups **** ** *** turn **** ********** ********).

**** **** **** * retail ******* ************ ** their *******:********(*** ***** *********) ********(****** **** *********).

Service ******* **** ********

*** ******* *************** ****** to ******'* ***** ***** is ******** ** * 200Mbps **** (******* ** supporting *****) ********* *** the ***** ********* ** the ***** ******** **** the ***** ***** ******* service, *** **** ********* service.

**** ******** ******* ********* also **** ******* *** cloud ******* *** *********** and ***** ******** *********, but ****** ** ********* larger ********** ****** ****.

Pricing **** **** *******

*** ****** *** ***** price ************** **** ****  ~$65 *** *** ****** for ** ******* *** 6 ****** ** ********* to ~$** *** *** camera *** *** ******* with * ****** ** retention. ***** *** ** resolution ** ***** **** limits, *** ******* **** vary *** ***** ***** on *** **** ***** of ***** **** ** recorded *** ***.

********* ******'* ******* **** competitors ** ********* ******* they *** ******** *** cost ** * ********* Internet ********** *** *** cameras. **** ** *********** unnecessary *** ****** ****** out ** *** ***** business ******, *** ** the ***** ****** ************, they ***** **** *** targeting, ********* **** ** a ***** **** ***** be **** ** ** advantage.

***** ******** ******* ** included **** *** **** video ********* ******* *** is **** **** ********** for ~$* *** *** minute ** ***** ******** and ********.

***********

****** **** *** *********** integrating **** *** ******** because **** ***'* ******* true *** ************. **** claim **** *** ******* they **** *** *** treating **** ** ***********. This ********* ***** ** the **** *** ************* like ***** *** *******, as **** **** *****-***** long-term ******* ********* *** are ************* ****** ** retail.

****** ** ********* **** multiple ****** ***** ******* in *** ****** ***** surveillance ******:

  • ***** *******:********,********,*****, ***
  • *********** ***** ******** ********** firms: ***, ***, *********, etc
  • ********** *** *********

Channel ********

****** ** **** ** the ** ******* * small ***** ** ******* partners.

** *** **, **** have ****** ********* ***-***** ******** ******** integrator, *** * ******* security ********** *** *******. Ocucon **** ****** **** also ** ********* **** 1 *** * **** support *** **-***** ******** and *********, **** **** 3 ***** ******** *** of *** **. **** said **** *** ******** on ******* ** ********** similar ***-***** ******** *** national *********** ** *** US.

Challenges ** ********* ** *** **

***** **** ** ******* 200Mbps ******* ************ ************ within *** ** ** going ** ** * major ********* *** ********** compared ** *** ** market. ******** ******* ** rural ***** (***** ******** are *******) ** ********* limited ** * ** possibly * *********. **** state **** **** *-* major *********. ********** ***** logistics *** ********* ********** will ** * ******** aspect ** **** *** successful.

**** **** **** **** to **** *** ***** Channel ********, **** * sales *** *********** ***** that ** **** ** adapt ** * ********* model **** *********** ***/*** based *********.

Aggressive ****** *******

****** **** **** **** aggressive ******* *** ****** over *** **** * years *** *** ******** on ********* ** ****** security *********** *** ******* on-premise ****** ** ***** software. *** ** *** main ****** **** **** was ********* *** ***** success *** *** ************ of **** ***** ******* from ******. **** ****** the ******* ********** ******* from ****** ** ******** for * **** *****.

*******

****** ***** ** ***** customers **** ******* * higher *** ******* ******** claims ** ******** **** existing ***** *******, ***** could ** *********** *********** the ****** ** *** significant ********* **** **** any ***** ***** ****. The ****** ***** ** there, *********** * ****** Google ****** *** "******* **** *** **** Claim" ******* **** ***,*** results, ** ***** **** are ***** ** ******** injury *********.

Comments (3)

***** *******, **** **-***** cloud-based *******, ***** * solution ** **** *********.

**** *** *** **-*****, you **** **** ** the ******** *********, *** retention, *******?

*****'* ** ********* ** technical **** ****** ** either ********* ** *********, using *** ***** *****-***** (Google, ***, *****, ***..) storage ********.

*** *** ****** ******** to ******'* ******** ** the ***** ******* *********?

** ******** ******** *** pertaining ** *** ***** backend, ****** **** ******** "in-the-box" ***** ********* ** to ** ****** *********, but ********* **** ****** retention ******* *** *********. I **** ****** ** with **** ********* *** maximum ********* ****** ** their ********.

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Directory of 30+ VSaaS / Cloud Video Surveillance Providers on Jun 07, 2019
This directory provides a list of VSaaS / cloud video surveillance providers to help you see and research what options are available. 2019 State...
Solink Raises $12 Million - Company Profile on Feb 12, 2019
Most industry professionals have never heard of Solink, a company whose tagline is: It's time to revolutionize the way business uses...
OWAL Startup Profile - Ex-Googler Cloud AI Video Platform on May 29, 2019
OWAL, a NYC-based startup developing AI video analytics, is aiming to "improve the quality of life" within high-rise apartments, and commercial...
Startup Rhombus Systems Says Twice the Features, Half the Price of Verkada on Jun 04, 2019
Closed cloud systems may be the fastest growing segment of video surveillance with Meraki and Verkada. Now another California company is joining...
Startup Vaion Launching End-to-End AI Solution Backed with $20 Million Funding on Jun 17, 2019
An EU / USA video surveillance startup, Vaion, founded by ex-Cisco Senior Directors is launching an end-to-end VSaaS platform with $20 million in...
Ivideon Russian VSaaS Profile on Jun 27, 2019
Ivideon was an early VSaaS entrant, initially focusing on the consumer market, claiming massive growth to IPVM in 2014. We spoke to Ivideon, to...
Proactive CCTV "Only Affordable Video Archiving Solution" Profile on Aug 12, 2019
Proactive CCTV is claiming to offer "the only affordable video archiving solution on the market", reducing the storage typically required for H.265...
RealNetworks SAFR Facial Recognition Profile on Sep 25, 2019
RealNetworks entered the surveillance market by giving away their analytics to schools for free, and is now targeting large commercial users with...
Vunetrix Health Monitoring Company Profile on Nov 26, 2019
Vunetrix boasts that they make the integrators the 'HERO' by using Vunetrix's monitoring. We spoke to Vunetrix to better understand their...
The Battle For the VSaaS Market 2020 - Avigilon, Arcules, Eagle Eye, OpenEye, Qumulex, Tyco, Verkada on Jan 13, 2020
While VSaaS suffered from inflated expectations in the 2010s, 2020 marks a new decade and a much stronger competitive position for VSaaS vs...

Most Recent Industry Reports

Hazardous & Explosion Proof Access Control Tutorial on Feb 27, 2020
Controlling access to hazardous environments requires equipment meeting specific ratings that certify they will not start fires or will not...
Motorola / Avigilon Drops ISC West on Feb 26, 2020
Motorola Solutions has pulled out of ISC West 2020 effective immediately, because of coronavirus concerns, IPVM has learned. This is done amidst...
Cancel or Not? Industry Split Over ISC West on Feb 26, 2020
The industry is split, polarized, over whether ISC West 2020 should run or be canceled. New IPVM survey results of 400+ respondents show heated...
Coronavirus Hits Sony, Bosch Says Switch on Feb 26, 2020
Sony's fall in video surveillance has been severe over the past decade. Now, they may be done. In this note, we examine Bosch's new...
Video Surveillance Cameras 101 on Feb 25, 2020
Cameras come in many shapes, sizes and specifications. This 101 examines the basics of cameras and features used in 2020. In this report, we...
Favorite Video Analytic Manufacturers 2020 on Feb 25, 2020
Video analytics is now as hot as ever, driven by the excitement of advancing deep learning offers. But what are actually integrator's...
Latest London Police Facial Recognition Suffers Serious Issues on Feb 24, 2020
On February 20, IPVM visited another live face rec deployment by London police, but this time the system was thwarted by technical problems and...
Masks Cause Major Facial Recognition Problems on Feb 24, 2020
Coronavirus is spurring an increase in the use of medical masks, which new IPVM test results show cause major problems for facial recognition...
Every VMS Will Become a VSaaS on Feb 21, 2020
VMS is ending. Soon every VMS will be a VSaaS. Competitive dynamics will be redrawn. What does this mean? VMS Historically...
Video Surveillance 101 Course - Last Chance on Feb 20, 2020
This is the last chance to join IPVM's first Video Surveillance 101 course, designed to help those new to the industry to quickly understand the...