UK VSaaS Startup Ocucon

Author: Sean Patton, Published on Jul 03, 2018

Decreasing exposure to fraudulent slip-and-fall insurance claims and lawsuits is one of the oldest selling points of video surveillance for retail. Providing video evidence of an incident that happened 4-6 months prior is a challenge for traditional NVR-based solutions.

VSaaS systems, with no-limit cloud-based storage, offer a solution to that challenge.

In this note we profile Ocucon, a UK-based VSaaS startup, who is selling the ability to "See Everything Know Everything", and actively marketing the retail vertical, based on a conversation with the CTO, examining:

  • Company Overview
  • Platform Overview
  • Developed for Retail
  • Face Redaction / GDPR Impact
  • Bundled Internet
  • Pricing
  • Competitors
  • Channel Partners
  • Challenges to US Expansion
  • Growth Plan
  • Outlook

********** ******** ** ********** ****-***-**** ********* ****** *** ******** ** one ** *** ****** ******* ****** ** ***** ************ *** retail. ********* ***** ******** ** ** ******** **** ******** *-* months ***** ** * ********* *** *********** ***-***** *********.

***** *******, **** **-***** *****-***** *******, ***** * ******** ** that *********.

** **** **** ** *************, * **-***** ***** *******, *** ** ******* *** ******* to "*** ********** **** **********", *** ******** ********* *** ****** vertical, ***** ** * ************ **** *** ***, *********:

  • ******* ********
  • ******** ********
  • ********* *** ******
  • **** ********* / **** ******
  • ******* ********
  • *******
  • ***********
  • ******* ********
  • ********** ** ** *********
  • ****** ****
  • *******

[***************]

Company ********

****** *** ******* ** ****, ** *********, **, ****** ********** *********** ** ***** *** ** *** ********** ******. **********, ******* **-******* ******'* ****** *******, * ******** *********** firm******* **********. ****** *** * ********** ** ******** *** ********* ** multiple ******** *********** *****.

***** ******** *** ********** ******** ** *** **** ** **** and ** ***% ********* ******. **** **** **** *** *** planning *** *** ******* ** ***********, ********* ******* ****** **** the **** *** *****.

**** ****** ** ****** ***** *** **** **** **** *-** contract ********* ** *********** ************ ********.

Platform ********

*** ****** ******** ****** * *** ****** ** **** ******** video, ****** *** **** ********/******** ******, **** ********* **** ********* and *********.

****** **** *** **** ******* *** ********, ********, ** ***** surveillance-related ********. *** ******'* ******** ************ ******** ** ** **-******* appliance ****** ********** ** ***** ***** ***** *******. *** ********* server **** ******** ********* ***** ******* ** **** ** ** Internet ******.

***** ******** ******** ******** ** *****-********* ** ******* *** ******** or **** *******, **** ** *** ******* ****** ****** *********** to *** *******. **** **** *** ******* ****** ****** ***** system ******** ** **** ** ***** *** *-****, *** ***** it ******** ** ***** ** *** ***** ****.

****** **** ***** ******** ****** *** ********* ********** ** ****** continuous *****, *** *** ********* ************* *** ** ******** (********** during ******** *****, ** ****** ** ********** *** ***** ***** rates ***** *****).

Face ********* / **** ******

****** *****************, ***** ******** **** *********** *********** **** ********************, ******** *** **** ** ****** *** ** **** ***** in * ***** **** *** **********. **** **** **** *** not ********* ** ************ ** **** ********, *** ******* ***** liability ******* ******** ** ***** ****** *********.

**** *** *** ******* * **** **** ** **'* **** detection ************, *** ** * ***** ******** ****, *** ****** detected ***** ****. *******, ** *** * ***** ***** ****, from * *** ***** ***-************ ******, **** * ****** **** of *** *****.

**** ** *** ***** ****** ********/********* ************ *** ******* ** was ******* ** *********** *** ****** ** ******** ** ************* 1 *****. ******* ********* *************.

Developed *** ******

****** **** *** ******* ****** *** *********** ** ***** ******** was * ****** ******** ********* * ******** *** ****-**** ********* of ***** (*-* ******) *** ********* ********** ******* ****-***-**** ********. They ***** **** **** ********* ***** ** ************* ********* ** storing ** ***** * ****** ** *****. **** **** **** the **** **** ****** *** ***** ** ********** ********* ******** the ********** ***** *** ********* ***** ****.

**** **** ***** ******* ** *** ** ****** ******, *** are ******* ** ****** ** ** ****** ******, ******** ** the **** **** **** ***** ****** ********* ** *** ** can ** *** ****** **** * *** ******** ** *** UK.

****** **** **** ********* **** * * ***** ***** **** one ** *** ******* ********* ** *** ** (****** ****** retailers ** ****** **** **** ******** **** ** *** **** into ********** ********).

**** **** **** * ****** ******* ************ ** ***** *******:********(*** ***** *********) ********(****** **** *********).

Service ******* **** ********

*** ******* *************** ****** ** ******'* ***** ***** ** ******** in * ******* **** (******* ** ********** *****) ********* *** the ***** ********* ** *** ***** ******** **** *** ***** cloud ******* *******, *** **** ********* *******.

**** ******** ******* ********* **** **** ******* *** ***** ******* for *********** *** ***** ******** *********, *** ****** ** ********* larger ********** ****** ****.

Pricing **** **** *******

*** ****** *** ***** ***** ************** **** **** ~$** *** per ****** *** ** ******* *** * ****** ** ********* to ~$** *** *** ****** *** *** ******* **** * months ** *********. ***** *** ** ********** ** ***** **** limits, *** ******* **** **** *** ***** ***** ** *** many ***** ** ***** **** ** ******** *** ***.

********* ******'* ******* **** *********** ** ********* ******* **** *** bundling *** **** ** * ********* ******** ********** *** *** cameras. **** ** *********** *********** *** ****** ****** *** ** the ***** ******** ******, *** ** *** ***** ****** ************, they ***** **** *** *********, ********* **** ** * ***** cost ***** ** **** ** ** *********.

***** ******** ******* ** ******** **** *** **** ***** ********* service *** ** **** **** ********** *** ~$* *** *** minute ** ***** ******** *** ********.

***********

****** **** *** *********** *********** **** *** ******** ******* **** don't ******* **** *** ************. **** ***** **** *** ******* they **** *** *** ******** **** ** ***********. **** ********* could ** *** **** *** ************* **** ***** *** *******, as **** **** *****-***** ****-**** ******* ********* *** *** ************* strong ** ******.

****** ** ********* **** ******** ****** ***** ******* ** *** retail ***** ************ ******:

  • ***** *******:********,********,*****, ***
  • *********** ***** ******** ********** *****: ***, ***, *********, ***
  • ********** *** *********

Channel ********

****** ** **** ** *** ** ******* * ***** ***** of ******* ********.

** *** **, **** **** ****** ********* ***-***** ******** ******** **********, *** * ******* ******** ********** for *******. ****** **** ****** **** **** ** ********* **** 1 *** * **** ******* *** **-***** ******** *** *********, with **** * ***** ******** *** ** *** **. **** said **** *** ******** ** ******* ** ********** ******* ***-***** regional *** ******** *********** ** *** **.

Challenges ** ********* ** *** **

***** **** ** ******* ******* ******* ************ ************ ****** *** US ** ***** ** ** * ***** ********* *** ********** compared ** *** ** ******. ******** ******* ** ***** ***** (where ******** *** *******) ** ********* ******* ** * ** possibly * *********. **** ***** **** **** *-* ***** *********. Overcoming ***** ********* *** ********* ********** **** ** * ******** aspect ** **** *** **********.

**** **** **** **** ** **** *** ***** ******* ********, with * ***** *** *********** ***** **** ** **** ** adapt ** * ********* ***** **** *********** ***/*** ***** *********.

Aggressive ****** *******

****** **** **** **** ********** ******* *** ****** **** *** next * ***** *** *** ******** ** ********* ** ****** security *********** *** ******* **-******* ****** ** ***** ********. *** of *** **** ****** **** **** *** ********* *** ***** success *** *** ************ ** **** ***** ******* **** ******. They ****** *** ******* ********** ******* **** ****** ** ******** for * **** *****.

*******

****** ***** ** ***** ********* **** ******* * ****** *** against ******** ****** ** ******** **** ******** ***** *******, ***** could ** *********** *********** *** ****** ** *** *********** ********* fees **** *** ***** ***** ****. *** ****** ***** ** there, *********** * ****** ****** ****** *** "******* **** *** **** *****" ******* **** ***,*** *******, ** ***** **** *** ***** to ******** ****** *********.

Comments (3)

***** *******, **** **-***** *****-***** *******, ***** * ******** ** that *********.

**** *** *** **-*****, *** **** **** ** *** ******** bandwidth, *** *********, *******?

*****'* ** ********* ** ********* **** ****** ** ****** ********* or *********, ***** *** ***** *****-***** (******, ***, *****, ***..) storage ********.

*** *** ****** ******** ** ******'* ******** ** *** ***** storage *********?

** ******** ******** *** ********** ** *** ***** *******, ****** only ******** "**-***-***" ***** ********* ** ** ** ****** *********, but ********* **** ****** ********* ******* *** *********. * **** follow ** **** **** ********* *** ******* ********* ****** ** their ********.

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