UK VSaaS Startup Ocucon

By Sean Patton, Published on Jul 03, 2018

Decreasing exposure to fraudulent slip-and-fall insurance claims and lawsuits is one of the oldest selling points of video surveillance for retail. Providing video evidence of an incident that happened 4-6 months prior is a challenge for traditional NVR-based solutions.

VSaaS systems, with no-limit cloud-based storage, offer a solution to that challenge.

In this note we profile Ocucon, a UK-based VSaaS startup, who is selling the ability to "See Everything Know Everything", and actively marketing the retail vertical, based on a conversation with the CTO, examining:

  • Company Overview
  • Platform Overview
  • Developed for Retail
  • Face Redaction / GDPR Impact
  • Bundled Internet
  • Pricing
  • Competitors
  • Channel Partners
  • Challenges to US Expansion
  • Growth Plan
  • Outlook

Company ********

****** *** ******* ** 2015, ** *********, **, by **** ******* [**** no ****** *********] *** development ** ***** *** by *** *** ******* Purvis [**** ** ****** available]. **********, ******* **-******* Ocucon's ****** *******, * security *********** *********** **********. ****** *** * background ** ******** *** investing ** ******** ******** development *****.

***** ******** *** ********** launched ** *** **** of **** *** ** 100% ********* ******. **** said **** *** *** planning *** *** ******* VC ***********, ********* ******* growth **** *** **** few *****.

**** ****** ** ****** staff *** **** **** hire *-** ******** ********* as *********** ************ ********.

Platform ********

*** ****** ******** ****** a *** ****** ** view ******** *****, ****** and **** ********/******** ******, **** automated **** ********* *** redaction.

****** **** *** **** cameras *** ********, ********, or ***** ************-******* ********. The ******'* ******** ************ consists ** ** **-******* appliance ****** ********** ** their ***** ***** *******. The ********* ****** **** provides ********* ***** ******* in **** ** ** Internet ******.

***** ******** ******** ******** to *****-********* ** ******* and ******** ** **** streams, **** ** *** support ****** ****** *********** to *** *******. **** said *** ******* ****** stream ***** ****** ******** is **** ** ***** and *-****, *** ***** it ******** ** ***** at *** ***** ****.

****** **** ***** ******** setups *** ********* ********** to ****** ********** *****, but *** ********* ************* can ** ******** (********** during ******** *****, ** motion ** ********** *** lower ***** ***** ***** hours).

Face ********* / **** ******

****** ********* ********, ***** ******** **** recognition using ****** **** ********************, ******** *** **** to ****** *** ** many ***** ** * video **** *** **********. They **** **** *** not ********* ** ************ of **** ********, *** general ***** ********* ******* concerns ** ***** ****** customers.

**** *** *** ******* a **** **** ** it's **** ********* ************, but ** * ***** software ****, *** ****** detected ***** ****. *******, it *** * ***** video ****, **** * low ***** ***-************ ******, with * ****** **** of *** *****.

**** ** *** ***** manual ********/********* ************ *** claimed ** *** ******* in *********** *** ****** be ******** ** ************* 1 *****. ******* ********* *************.

Developed *** ******

****** **** *** ******* reason *** *********** ** their ******** *** * retail ******** ********* * solution *** ****-**** ********* of ***** (*-* ******) for ********* ********** ******* slip-and-fall ********. **** ***** that **** ********* ***** be ************* ********* ** storing ** ***** * months ** *****. **** also **** *** **** that ****** *** ***** of ********** ********* ******** the ********** ***** *** decreases ***** ****.

**** **** ***** ******* in *** ** ****** market, *** *** ******* to ****** ** ** retail ******, ******** ** the **** **** **** small ****** ********* ** the ** *** ** 10x ****** **** * top ******** ** *** UK.

****** **** **** ********* **** a * ***** ***** with *** ** *** largest ********* ** *** US (****** ****** ********* do ****** **** **** startups **** ** *** turn **** ********** ********).

**** **** **** * retail ******* ************ ** their *******:********(*** ***** *********) ********(****** **** *********).

Service ******* **** ********

*** ******* *************** ****** to ******'* ***** ***** is ******** ** * 200Mbps **** (******* ** supporting *****) ********* *** the ***** ********* ** the ***** ******** **** the ***** ***** ******* service, *** **** ********* service.

**** ******** ******* ********* also **** ******* *** cloud ******* *** *********** and ***** ******** *********, but ****** ** ********* larger ********** ****** ****.

Pricing **** **** *******

*** ****** *** ***** price ************** **** ****  ~$65 *** *** ****** for ** ******* *** 6 ****** ** ********* to ~$** *** *** camera *** *** ******* with * ****** ** retention. ***** *** ** resolution ** ***** **** limits, *** ******* **** vary *** ***** ***** on *** **** ***** of ***** **** ** recorded *** ***.

********* ******'* ******* **** competitors ** ********* ******* they *** ******** *** cost ** * ********* Internet ********** *** *** cameras. **** ** *********** unnecessary *** ****** ****** out ** *** ***** business ******, *** ** the ***** ****** ************, they ***** **** *** targeting, ********* **** ** a ***** **** ***** be **** ** ** advantage.

***** ******** ******* ** included **** *** **** video ********* ******* *** is **** **** ********** for ~$* *** *** minute ** ***** ******** and ********.

***********

****** **** *** *********** integrating **** *** ******** because **** ***'* ******* true *** ************. **** claim **** *** ******* they **** *** *** treating **** ** ***********. This ********* ***** ** the **** *** ************* like ***** *** *******, as **** **** *****-***** long-term ******* ********* *** are ************* ****** ** retail.

****** ** ********* **** multiple ****** ***** ******* in *** ****** ***** surveillance ******:

  • ***** *******:********,********,*****, ***
  • *********** ***** ******** ********** firms: ***, ***, *********, etc
  • ********** *** *********

Channel ********

****** ** **** ** the ** ******* * small ***** ** ******* partners.

** *** **, **** have ****** ********* ***-***** ******** ******** integrator, *** * ******* security ********** *** *******. Ocucon **** ****** **** also ** ********* **** 1 *** * **** support *** **-***** ******** and *********, **** **** 3 ***** ******** *** of *** **. **** said **** *** ******** on ******* ** ********** similar ***-***** ******** *** national *********** ** *** US.

Challenges ** ********* ** *** **

***** **** ** ******* 200Mbps ******* ************ ************ within *** ** ** going ** ** * major ********* *** ********** compared ** *** ** market. ******** ******* ** rural ***** (***** ******** are *******) ** ********* limited ** * ** possibly * *********. **** state **** **** *-* major *********. ********** ***** logistics *** ********* ********** will ** * ******** aspect ** **** *** successful.

**** **** **** **** to **** *** ***** Channel ********, **** * sales *** *********** ***** that ** **** ** adapt ** * ********* model **** *********** ***/*** based *********.

Aggressive ****** *******

****** **** **** **** aggressive ******* *** ****** over *** **** * years *** *** ******** on ********* ** ****** security *********** *** ******* on-premise ****** ** ***** software. *** ** *** main ****** **** **** was ********* *** ***** success *** *** ************ of **** ***** ******* from ******. **** ****** the ******* ********** ******* from ****** ** ******** for * **** *****.

*******

****** ***** ** ***** customers **** ******* * higher *** ******* ******** claims ** ******** **** existing ***** *******, ***** could ** *********** *********** the ****** ** *** significant ********* **** **** any ***** ***** ****. The ****** ***** ** there, *********** * ****** Google ****** *** "******* **** *** **** Claim" ******* **** ***,*** results, ** ***** **** are ***** ** ******** injury *********.

Comments (3)

VSaaS systems, with no-limit cloud-based storage, offer a solution to that challenge.

When you say no-limit, you just mean on the incoming bandwidth, not retention, correct?

There's no practical or technical size limits on either bandwidth or retention, using any major cloud-based (Google, AWS, Azure, etc..) storage solution.

Are you asking relative to Ocucon's platform or the cloud storage providers?

My previous response was pertaining to the cloud backend, Ocucon only provides "in-the-box" price estimates up to 12 months retention, but indicated that longer retention periods are available. I will follow up with them regarding any maximum retention limits to their platform.

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