Netwatch CEO Interview and Company Profile
Remote video monitoring is a growing trend, and one of the largest companies in that space, Netwatch Group, is positioning its live proactive talk-down monitoring as a strategic differentiator compared to video alarm verification.
In this report, based on an interview with Newatch Group CEO Kurt Takahashi about its approach to the market, AI analytics effects on its business model, and plans for growth.
*orporate ********* ********
******* ****** ******* ********************* * ********* ** ****, ** create *** ******** *****, ***** *** ******* * *********** business *****:
- *** *** *********** *********/******* ***** **********
- ******** ******* *** *** ** *** remote ***** **********
- ******** ***** ******* *** ****** ***** monitoring, ********* ** *** **.
***** ********* **** **** *** ********** company***-*****, ********* ******** *** ************ ** Netwatch *****:
***-***** ** **** ***** ** *********, but ******** ***** ** ***** *** of *** ******** ****, *** ***-***** was ***** *** ** *** ** funds. ** *****'* ******** **** ******* us, ***** *** *** ***'* ****, can't ***** ***********. ** ** *** two ********* ********* ****** *** ********* Group, *** ** ********** ******** ******.
Revenue
********* *** *** ******** *******, *** noted **** ***** ***'* *********** ********* alarm ********** ** ******** *****'* ******* part ** *******, ** **** **** were *** ************* ******* ******* **** the ******, **** "****** ***-***** ****."
30,000+ ******* **** *********
******** **/******* *** ***** ******* ****** "over **,*** ********* *******", ************ ********* video **********:
** *** ******** ****, **/******* *** North *******, ** **** **** **,*** monitored ******* *****, ******* ***** ******, you ****, **,*** - **,*** ****.
***'* *********** ********* ***** ********** ***** reports ***,*** ********:
*** *** **** ***,*** ********. ** they're ***** ** *** **** **** of *************. ** ** **** *****, ****'** larger ** *** *********, *** *** as ***** ** *** **** ** Rapid ********.
***** **,*** ******* *** *********** *** a ********* ***** ********** *******, ** is ******* * **** ******** ** cameras ********* ** *** ** *** North *******, *** **** **** **** VMSes ***** ** * ****** ************.
*******, ******** ******* ******* $*,*** *** camera, ***** ** **** ******* **** VMS ******.
*********
********* **** **** ******** ***** *** ~400 ***** *********:
** **** ***** *** ********* ****** the *****, *** **'* *** ******* almost *******. **** *** ********** ********** there's * **** *********, *** **** one ** *** ********** ******* **** the **** ****** ** ********* ****** 120 ** ***.
**** ***** ******** ***** ***** ** moderate-sized ** *** ******* ********** *****, but **** ******* **** ********/******** ********* like********* **** ***,***+ *********.
20 ***** ** ********** **********
*******, ********* ***** **** *** ** growing, *** ********* *** ***** **** while ********** ********** **** ** ***** at *** *******:
****'** ***** * ****** **** ***, they're ******* ****** ****. ***** ****, they **** ******** *** ***** ****, and ****'** ***** * ****** **** job ** ******** ** **** ***** dealers *** ******* ***** *** ** a ***** **** *****'* ****. ** we ****'* **** ** ****** *** of ****, ** ****** ** ***** it * ****** *** ***********. ** like, ****'* *** ** **** ** have * ********** ******** ** ***** of ***** *** ****** **** ****, but, *** **'* ****** *** ***** and **** ** *** ****** **** leadership **** ** ***, **** **** been ***** ***** *** *** ***, for ** *****.
*******, ** *********** ** *** ****** video ********** ***** ********* **** ********* (e.g.******* ****** ******* ******** / ****** Video **********), ******** ***** ********* ********.
Live ***-****** ****-**** ********* *****
********* **** **** ***** *** ****** video ********** ****** ** ******* *******, Netwatch ***** ** *********** *** **** talk-down ************:
****** ***** ********** ** * **** broad ****. ** **** **** **** the **** ***********, ** ***** ************, *** **** you **** ** **** ****, ** gets **** ********* ******* *** *** like **** ***** ********** *** *** see ******* ******** *** *** *** all ***** ********* **** **** ********* tries ** ****** ** ***********.
**, ** ************ *** ****** ** carve *** * **** ****** **** broader *** *****, ***** ** *** proactive ****. ******* ** *** ******* Netwatch ** * ******** ** * Stealth ** ** *******, **** ***'** going ** **** **, ********* **** say, "**, ****, *** **** *** all *** ****." *** **** ***'** going ** ****** *** ** ******* is **** **** ** **** **** have * *** ******** ******* **** video ************ *** ******** *** *****'* nothing ***** **** **. **'* **** the ***** ** *********.
** *** ****** ** *** **** a ******** ***** ** ************ **** down
** ******** ******** ***** ********'* ***** prop ** ******* **** ************:
*** ************ ****** ** ** ** instantly *********** **** * **** *****, but **** * ************ **** **** with * **** ****** ****** * pre ******** *******. ****'* ****** **.
******* *** *** ** *** ******* or ******** *******, ***** ** *** work **** ****, **'* **** **** person *********** *** ****** ******* *** the ***** ** **** ****** ***** that *****'* ******** * **** ****** on *** ***** *** ****'* ***** something.
**'** **** **** * ***, ** doesn't **** **** **** ** * bad *****. *** *** *** *** of *** ******** *** ******* **** at *** *** ******, *** ********* those *** ****** ****. ******* ** they're *** ***** ******, *** *** all ** * ******, *****'* * presence ** **. *** ** *** walk ** ***** *** *** *** is *** **** ***** ******** ** a *** ******** ******* ****'* ************. Eventually ****** **** ****** **. *** when *****'* * **** ****** ** there ******* **** ** *** *********** you ** *** ****** ***, *** in *** ***** ****** *****, *** in *** **** *****, * **** top, *** ** * ******, ** becomes **** ** ****.
*** ********** ** **** **** **** look **, ****'** ******* ** *** if ****'* * **** ****** *** when **** ******* **'* * **** person, **** **** **** ***** *** if **** ***'* *****, **** **'** calling *** ****** ********** *** **'** saying, "***, ** *** **** *********. We ***** ** *** **** ** leave."
Not ********** ** ***** ************
******* ********** ********'* ***** *****, ** said **** ******** ** *** ********** in *********** ***** ************:
** **** ** ***** ***** ************ to *** ******** ********** **** ** the ******** ***** ******* **** **** they **** *** *** ******** *** they **** ***** ***** ********** ** do **. ** ** *** **** personalized ************ ********, **'* *** ** easy ** ** ** * *** or ******** ***********. ** ****'* ***** we ****** *** ** *** ******** side, ***** ***** *** *** ****, 20 ***** ***, ***** * ******** platform **** **** ***** ***** ********* do *** *** ***** ************.
*** ******* *** ******* **** ******* service ** ************ ************. ** ****'** able ** *** ****** *********. ****'** able ** *** ****** *** *****, they're **** ** **** * **** more ********** ********, *** **'* *** for ********.
Driven ** ***** ********
***** ******** ****** *** ***, **-***** developed ********* *********, ********* **** **** they *** ***** ******* *** *********** other *********:
** **** *** *** ***** ********* system, *** **'* *** *******. **'** been ********* ***** **-***** *********, **** as ***** **** ****, *******, *******, and ******.
** **** ** **** * ****** that ** ******** ****** ** ****** alarm ******** ** *** ****** ******* sacrificing *** ******** *****. ** **** need ** ******** *** ********* ************ we *******, ** *** *********** *** much **** ********* **** ******* **********.
** ***** **** **** *** ******** looking *** ****** ********* *** ********* to ****** *** ** **** "*****" as ********.
** **** **** **** **** **** an *** ** ********* **** ******** on-premise ***** *** ***** ***** *******, and ***** **** ******* *** ***** more ********, ********'* ***** *** **** more ***************.:
** **** ******* * ******** *** and * ***** ***. ** *** integrated **** ******, ********, ***** ***, and *******. ** ******** ***** ****** to *** **** ** ********. ** have **** ******* * ***** *********** with ********* ** ************. ** ***** our *** ********* *** *********, *** we ******** ****** * ******** **** Actuate ** ***** ***** ***** ********** as ****. ** *** ********** ********** new ** ************. ** **** * multi-layer ******** ** ********* ******. ** use *** ****** *********, *** *** or ** *** *********, *** *** filtering, *** ***** *********, ********* ** what ** *********. *** **** ** to ****** *** ****** ** ***** so **** ** *** *** ******* alarms *** *****, *****, ****, *** rain. ** *** **** ******* *** two ******: ****** ********* ** *********.
Direct ************ **** ******
********* ***** **** ******** *** * direct ************ **** ******, *** **** are *********:
** **** * ****** ************ **** Camect *** ****'** ******* ** **********. They're ***** * ****** **** *** getting * **** ********** ****. **** were ****** ** ****** ** *** their ***** ******** ***** *** * few *****.
***** ****** ********* *** ******* ********* is ****** ****. **** **** * little **** ** *********, *** *** they've **** **** ************ ** ****. But **'** ***** **** ***** ********* are ****** ****.
**** ****** ** * ******** **** for ******** *** ******, ****** ******* ***** **** ******'* ********* analytics **** ******, ****** *** **** **** *** ******-**-******** sales ***** ********* ** **** ********.
Signed ******** **** *******
***** ******** ** ***** ****** *** offering ** **-*******, ********* **** **** they *** ******* **** *******:
** ******** ****** * ******** **** Actuate ** ***** ***** ***** **********.
**'** ****** ******* *** ** *** given ** *** ******* ** ****, but **'* *** *******. ** *** want ** ** ******** **% ** the ****, *** ********* **'* **** not. *** ** ** ****** *** amount ** ***** ******** ** *** center ** **** *** *********** **** an *********** ** ******* *** **** our ******** ***** ****, ** **** always ** ****** ********* ***.
********* **** **** ******** * *****-***** solution, **** *******, ** ******** ** on-premise *******, *** **** ** ***** multi-layered ******** ** *********.
Dealer *******
******** ***** *** ********* ***** ********** for $** - $*** *** ****** per *****, **** ** *** **** pricing ***** **** ******** **** ** in****,***** ** ** "***-** *****", ***** many ********* ***** ********** ** ***** verification ********* *** ******* ***** ** a ******* ****** ** ******.
********* **** **** *** ***** ***** was ***** ** ******** *** **** for *******:
** *****'* ****** ****** **** *** details ** *** ******* ******* **'* very ******. ** ****** * **** rate *** **/* **********. ** ******* that **** ** *** **** *** to **** ******* *********** *** **** to **********. ******** * ******* *** X ****** ** ******, ******* ******* hours, *** *** *********** ** *****. We'll ** ********** ** **** *** price *** *** ** **** ** simple..
AI ********* ********* *** ********* ** **********
********* **** **** **** ** ********* have "*******" ********* *** ********** ** its **********:
** ** ***** ** ******** ** get ****** *** **'* ********* **** we **** ** **** **. ********** is * **** *****-********* *****, ** we **** ** *** ********* ****** of ********** ** ****** ***** ****** and ******** ********. ** *** ****, companies ***** **** **** * *** of ****** ** ******* ******, *** that's *** ***********. ** **** * good **** ** **** ****** *** Dallas, *** ** ***** **** ** rule *** *** ***** ** ***** alarms. ** ***** *** *** ******** that *** ********* **** **, ***** does * ****** **** *** ** organizing, **** *******, *** ********** ****** in * ****** ***********. ****'* *** we ***'* *** *** ** ******** or *** ** ***** ***** *********.
*******, **** ************* **** ***** ********** interface ** * *********** *********, ** a *** ** ***** **** ***********:
*** ******** ** ****** ******. ** was ***** ** ********/*** ** ******* over *** *****. * ******* ** gives ** * *********** ********* ******* of *** ********** ** *** **** cameras ** *** ******* **** **** full-time ********.
* ***'* **** *** ***** ******* for ***** *********, *** *'** ***** that **'** **** ** ***** **** better **** **** *********, ****** *** those **** ********* ***** ********** ** countries **** *** ***********, ********, ** India. ** ***'* ** ****, ***** I ******* ***** ** * ******* advantage. *** ******** ***** *** ******* of ******* *** **** ****** **** most, ***** ** *** **'** **** to ******* *** *********.
No ********** **** ****
********* **** **** ***** ***** *** "no ** ***********" ** **-**** **********, they **** ************ **** ** ********** centers ****:
*** *** **** ****** ******* ***** feeds **** ****, ** ***** *** no ** ************ *** ***** ********** in **** *****. ****** *****, ** augmented *** ********** ************ ** ****** some ********* **** **** ****. *******, we *** *** ********* ** ****** all ** *** ********* ******* **** our ********** *******. **** ** ******* we ******* **** ** ******** * better ***** ** ******* *** ********.
*** ********** ******* *** **-*********, ***** means **** **** **** *** ******** safety *** ******** *********. **** **** have * **** ***** ** **********, so **** ** ***** ** * problem **** *** ******, ***** ** another *** **** *** **** ****. We ******* **** **** ******** *** best ******** *********** *** *** ********* to ******* ***** ***** *** ******* to ******.
Alarm ******* *** *********** ******** ** *****
********* **** *** **** ********* ** that ************, ***** ******* *** ********** salespeople **** ** ** ***** *** projects:
* ******* ********* ***** ******* *** the *********** ***** ********** **** *** idea **** **** **** ** ***** a *** *********.
*** *********** ********** *********** ***** ** go **** *** **** **** ******* dollar, $* ******* *******. **** **** to ** ** *** ***, ****** datacenter ** **** **** ** ** work **** ****** ** **** **** to ** ** *** ******** **** utility *** *** *** **** ****** on **** *** ** ********. *** the *** ******* ** ***** ****** want ***** ********** ** **** ***. You *** ** ***** ***. *****'* big ***********, *** *** *********** *** still ****'* ****** *** **** *** project **** *****'* **** *** *** to **, *** **'* ******* *******. So **** ***** **'* **** ********.
********* *********** **** *********** ******* ** move **** ********* ***** ********** ****** split ***** ***********:
*** ****** *** ***** ***********. **** salespeople *** **** ** ************* ***, while ****** *** ***. * ***** build * ******** ********, **** **** the ********* ** **** ****** **** have ****. * ***** ***** ** salespeople *** **** *** ** **** RMR *** ********** **** ***********. **** is ******* *** ******* **** **** been **** ********** **** *** *** exactly ****. *** **** ** **** a ********* ******** *** ***. *** results *** *****: **** ******* *** now ****** **% **** ******* ** it. * *********** **********, ** *** know, **** **** **** ****.
Room *** ******
********* **** **** ******* *** *** most ****** ** ******* ** ****** video ********** ********* ** ***** *******, followed ** ******** *** ********. ** also ********** **** *** *** ****** is ***** ** *** ***** ****** of ***********, *** ** *** * large *********, ****** **** ***** *** many *** *********** ******** *** ******, and ******* ** ***** ****, ***** suggests **** ***** ** **** *** growth.
*******, ** **** ***** **** ********* have ********* ***** ************ *********, *** many **** ********* ********* ***** ********** solutions. **** ** ******* ***** ** still *********** ***** *** ************* ** proactive ***** **********.
** **** **** ***** *** **** opportunities *** *** ** **** *** municipal ***********, ***-*** ******, *** ***** municipalities, ** **** ***** **** ******* video ************ ******* *** ****** ****** to ****** ******.
Why *********** *** *** ******** ***
********* **** **** ***** *********** **** have ******* **** **** **********, **** low-cost ******* ********** *** ********** ** grow *** ****** *********. ** ******** that ** ** *** **** *** integrators *** *** ******** **, *** some ********** ********* **** ***** ***** trying ** ***** * ******* *** have ***** **.
** **** **** **** ***** ******** has ***** ** "**** *** **** down", ** *** *** **** *** them, ******* ******** ** ******* *** successful ********.
***,
****** *** *** ********, * ******* the ****** ** ******* **** ********* was ************ ******* ***** *** ********* Video ********** ******, *** ********* ***** verification ********.
******. *** *** **** ** ********** the ********** ******* ********* ***** ********** and ***** ************? ***** **** ***** verification ** **** *** ** *** function ** ********* ***** **********. ******* one ***** *** ***** ************ **** the ****** ***** ********** **** ***** monitoring ********.
** ** **** ** *** ***** are **** ******** **** **** ***** a ***** ** ** ******** ******* offering ***** ********** ********?
***** * *** ********* **** ********* to **** *********. * ***** **** might ** **** **** ********* ** as ***** ************. ** **** *******? If ****'* **** *** *** ******** of, * ***'* ***** ** *** other ******* ***** ******* **** ** limited ** ***** *** ************ ***** than *********.
****** *** **** **** ** ********** this *** **.
********* ***** ********** *** ***** ************?
***** ************ ** ********* ***** ** mean **** *** ***** ** ********* by **** **** ** ***-***** ****** - ***, *********, ***** *****, ***. Then ***** **** *** ******* ********** camera ** ************* ****** *** ******** to *** *****. **** *** *** operator ** *** ******* ******* *** verify **** *** ***** **** ****** the ***** *** ****** *** ***** alarms.
********* ***** ********** ********* ***** **** the ****** *** ********* ** **** kind ** ***** *********, ****** **-******, on * ***** ******, ** *********** via *****. (**** **** ***** ********* often **** **** ** * ***** verification **** ** *****, ** ** is ********* ** **** *** *** video ** *** ***** *** **********, so ***** ********* *** ******* **** kind ** **-**** *****-***** ********* *** then * **** ** ****-************ ** the *****).
********* ***** ********** **, ***, ****** synonymous **** "*******". **'* *** **** you *** *** ** ******, *** indoor **** *** ******* ************ *** mostly ** * ***** **** *** won't *** * *** ** ***** alarms ** ****** ****** ************, ** you *** ******** *** ******/***** **** that ****** *** **** *** ***** verification *** ************. ********, * **** video ********* ****** **** **** ** outperform *** ***** ****** *****, ******* speaking. ***** ***** ************ ******** *** get ********* ******* ***'** ********** * lot ** ****** **** ***-*********** *******. "False ***** *********" **** ***** ******** help ****, *** ***'** ***** ** a ********* *****, ***.
*** "*********" **** ** ********* ***** monitoring ** ***. *** **** ** to *** * ****** ******** ***** a **** *****-**** ********** **** *** person ****** **** **** **** ******** significant,so **** ****** ******. ******* *** are **** ** ****** *** ****** as **** ** **** ***** *** property ****, ** ** ***** ***** even * *** ****** ** ****** perimeter *********. ***** ************ ** ***** times ********** ***** *** "*** *****" has ******* ********, ***** *** *** going *** ** * ****** **** is **** ****** ** ** ** intrusion ****** ** *****, ** * door, ******, ***., ***** ** **** triggered ***** *** ****** *** ****** close ** ******.
***** ****** *** **** ***** *** definitions ** **** ** ***** ******, and **** ** *** ***** ********* will ***** **** *** ****** *** proactive **********, *** *** **** *** often ********** ** ***** *****, *** need ******* **-**** ************.
** ******** **** ** ** *** sure *** *********** *** *** ******** it, *** **** ********** ********* **** spent ***** ****** ** ***** * channel *** **** ***** **.
***** *** $**-$*** *** ****** "****** cost" ** * *******.
****, ****** **** ****** ** ******** and *** ****-*** ******** ******.
***** ** ****** * *******, ******* the ********** ** ***** **** ** lowered **** **** ************** ******** ***** low ** ** ******** ****** ******** for *********** ********* ***** *******, ********* residential, ** ***** ***** ********. *** majority ** ******** **** ******* *** deterrent ****, **** **,***,*** *** *********, aka ******** ******.******** *********** *** **** ***** ***********ā¦ upgrade **** ******** ********* ****** ******* by * **** ** ******** ***********.** ******* *** ***** **** **** Alarm *********** ***** ******* *** ******** of ***** ************ ******* *******.***, *** ************ *** ********** **** be ********* **** ****, ā********* ************** by ********ā,ā*********** ** *******ā; *** ******, *** attrition **********, ****-**** *********, ***.
,
***** *** **** *********** ******* ****, a $*,*** * ****** * ** assuming ** ** ********* ****, ***** like **** ***** ** **** ** just **** **** ****, *** *** of *******(** ****) ** *** ****** is **** *** **** **** *********** what **** ** **** ********* ******* have ******* ****** * ****** ** consumer ***** ***** ********* **** *** dealer *** *** **** ****.
*** $** ** * $*** ** doable ** *** **** ***** ** and **** **** ******* *** *** can ****** *** ******* ** ********* goes ******** ******* **** **** ** guard ***** ** *** ** ******* cameras/sites
**** ******* ********** ******** **** ***** Gard *** **** *** *** *************** the **** ** ****, * ** confident *** **** **** *** ****** a **** **** ***.
*** ***** *** **** ** **** these ***** ** ***** ************ *** growing, **** **** **** *** ********** will ** **** **, *** **** we **** ***** ***** ** * really **** ********* ** ********* ** its * ****** ** ********* **** is *****.
**** ** *** ** **** *** look ** ******* *******, ******** ***** and ********, *******, ***** ***** *** etc **** **** **** ** **** easier ** *******. ***** **** ** are ****** ** *** ****** ***** and ****** ******** ** ****** ***** services ** ***** *** **** ***** in *** ********.
***** ***, ****ā¦** ***** * ******* station ***** ***% ** * *********** two-way ***** *******. ** **** ** would ******** *** ******** **** *** event *** ***** ***********. ** **** wrong *** ** *** *** ********.
* ******* ****** *** ***** ** sell ****** ***** ****** ***** ******* it *** ******* *** ***** *** video. * *** **** *** *** experience *** **** ************ *** *** deterring, ****** * ****** *** *** user **********.
***** ********. * **** **** *** in ***** ******* ****** ***** *** the *** ******* ***** ******* ******. So, * ****** ****** ***** *** learned * *** **** ******. ******* other ***** ******* ******* **** ****** to **** **** **** *** ******* in ***** ***** ********** ******. **** in **** *** ***** ** **** 100k. ******* ***** *** * ****** caveat. *** ******* **** **** **** two ********* ******. ******** ****** *** live ***** *******.
*** ******* * ******** **** ***** only **** * "********" ******* *** have ** ******** ** *** ***. All ** *** ********* *** * video ********, *** **** **** ****** for *** * ******** *******. **** asked *** **** ******* **** **********, most ** *** ***** ******* ******* only **** ***** *** "********" *******, which ***** *****.
*********** š¤š§. ** **,*** ******* ******** is *** *** ******* ****** ***** monitoring ******** ** ***** *******?! ***** unlikely *** **** ** *******. * wonder *** **** ** *********.