Top Hikvision Proponent Nelly's "GoSwift" Elsewhere

By: John Honovich, Published on May 03, 2019

Sean Nelson of Nelly's Security has made a name for himself and his company as a proponent of Hikvision, such as this notable 2017 declaration:

Toot Toot! Now im on the Hikvision train and making a great living doing it.

2 years later, they have launched a new brand, "GoSwift" that is not only not using Hikvision but is going right after both Dahua and Hikvision, as their promotional video shows:

Nelson explained his logic to IPVM. We look at how this fits into the trends of AI, the race to the bottom, and the rise of OEMs who do not compete with their customers.

**** ******** *****'* ******** *** made * **** *** himself *** *** ******* as * ********* ** Hikvision, **** ****** ******* **** ***********:

**** ****! *** ** on ******************** ****** * ***** living ***** **.

* ***** *****, **** have ******** * *** brand, "*******" **** ** *** only *** ***** ********* but ** ***** ***** after **** ***** *** Hikvision, ** ***** *********** video *****:

****** ********* *** ***** to ****. ** **** at *** **** **** into *** ****** ** AI, *** **** ** the ******, *** *** rise ** **** *** do *** ******* **** their *********.

[***************]

The ***********

**** *** ******* *** for ~$*** ******* ********* and ***** ********* ****** for ************* ****** **** that, *.*.***** ****** *******:

*******, **** *** ******* claiming ** ***** ** only **** ***** *** though ***** ******* *** the *****-*** **** ******* probably ** *** **** about **** **** *****. And *** **** ****** their *** ** **** lower *********** ** ******* to **, ****** ****** was ***** ***** ***** 8MP ******* ***** **** improved (***:*** / ** ***** Lens ****** ******** - Dahua, *********, ***, *******).

Why *** ********* - ***** ** ****** - *** **

****** ********* ** **** that ** **** ********* focusing **** ** ** whereas ** ******** ** is ****** ** ***** on *** ****** ** an '*********' ***** *****:

** *** ********** ***. But * ****** ** reach * ****** ** which ********* ****** **** a *****, **** ** use, *** **** ******** that *** * ***** image. ** ***** **** the ****** ************* ****HikuaView *** ****** ** **** ***** ******** **** ******** **** ** *** *********, ***** ** ** ******* ********** *** ******* and most of those features probably won’t be perfected for a few more years. Im ***** *** ******** *********, lets get a product that is super easy to setup, scaled back on the feature set as to not confuse the typical end user, but have *** *** ***** *** ** *** ******** that everyone uses, combined with a good quality image and quality housing, at a price ***** **** ** *********. [emphasis added]

***** ** ** ***** that *** ******* *************, in **********, ***** *** Hikvision **** ******** ***** focus ** **. ***, inside ***** **** ******** market, ***** *** **** driven ** ********** ******* (i.e.,********) ********** ** ******* or *********** ********. *******, in *** ****, ***** product ******* ************ *** higher, ***** ** ***** sells **** ******, ********** compared ** ***** **** volume ** ****** *********.

Why *** *****'* ***-**** *********

****** **** ********* *** he *** *** *** Dahua ** *********'* ***-**** offerings:

********* *** *** **** offerings ** ****. ******* is ********** ****** *** EZviz. *******, ** **, they ********* *** **** so **** **** *** not **** ********** ** most *** *****. **** we ****** ** ********* away **** **** ****** one ************ ************ ***** we **** ******** ** do.

******:

* *** ******* **** at ***’* **** ****, but **** **** **** like ********** ****** *** EZviz, **** ** *** housings **** **** ***** looking *** *** ******* really ****’* **** ***** for *** ******* ** appeared ** **. ** not **** *** **** of ***** ************* ***** they **** ** ******* cheapen *** ******** **** to **** ** *** end **** ******.

Stripping ****

** ********* **** ** had *** *** ****** features ** ******* ********** and ****** ******* ******:

* *** **** ****** even **** ******** **** typically ******* ********* ** are *** ****** **** (things **** ****, ***, etc). * ***** ****’* the *** ********** ********* that ** ***. ** sometimes *** “***** *****” who **** **** $** 4k ****** ** **** on ***** ***** ******, have ******* ********* *** AI, *** **** **** it ** **** ***** dog, *** ** ** doesn’t ** *** *, it’s * ***** ** junk.

OEM ******

****** ** *************, ***** ** *** of * ****** ** smaller ******* ************* **** we **** **** **** up ******** ** *** last *** *****. ***** sizeable **** ******* ****** (most ******* ***), *** (various ******* ******* ****) and ******.

Trends ********

******'* **** *********** * number ** ******:

  • ** / ***** ********* are *** *** *** maybe *** *** ***** going ** ** * major ****** ** ****** applications. *** ******** ******* them ** **** *** the ******** ******* ********* (especially *** **** *** priced *********) *** ************ to *******.
  • ***** *** ********* ******* are ****** ** **** upmarket (**** ** ***** of ***************, **** **, and ***** *** ******* sales). ***** ****** **** make **** **** ********** to ******* **** **** their '***' ******* *** not **** **-******* ***** brands.
  • ***** ******* ******* ************* are ******* ********* ****** of ***** ** ***** and *********'* ******* **** inside ** *****, **** have ********* *********** ** sell ** ******* ********* given ***** *** *********'* moves *** ********* *********.

Comments (12)

**** **** ******** *** those **** **** ******** Nelson's *******, ** ** now ******** ****:

******* ************ * **** to ******* *** *****, I ***** ******* * would *** *** ***...

** * **** **** team ****** ***** ******: "When *** *** ***** places, *** **** ** take ******** ***** ** transportation. ***** *** *** Train, *** *** **** Jet." ***********, ** **** like ** ****** ****, we **** ** *********.

* ****** **** *** you **** ** ******* with ******* *** ********* about ********** ** ***** ******* NVRs!!!

********** *** **** ** the (***********) *****.

** **** ** **** that ** ****** *** deeply "*****" *** ** with * ******* *** can **** **** ** much *** **** ** do ********* ****, *** he ** ******* ****!

*** ******, *** ****.

** *** ******** ************ market ********* ***** ** be **** ** ***** attention ** ********

**** ****** ****** ** put *** **** **** in *** ******.

****** **** ** ********** you **** ** **** a ******** ** $** cameras ** **** *** money.

*******. ** **** **** of **** ******* *** since ** **** *** to **** *** ***** end ****** ** ******* it’s **** ****** ** meet ****’* **** ****** requirements ***** *******. **** how **** ***** **** sales ** * ********** different **********. ******* ** based **** **** ****** sales **’* ******* *** quarter. ** *** ***’* meet **** ***** *** two ******** ** * row *** *** ******* to *** **** ***** down.

**** **** *** **** and *** ****. ************** is *********. **** ** our ********* ***** **** less ***** *** ****** of ****** ******** ** a ******* **. **** of *** *** ********* don’t **** **** ****** to *** **. *** us *** *** ***** is ** *** *** and ** ****** *****’* matter **** ****** ** on *** ***** ***. As **** ** ** works, *** * **** image ******* *** ** built ** **** ** really ***’* **** ***** features ****** *** **** needed. *’* *** ****** we’re ***** ** *** goswift ** * ******** that’s ********* ********* ** some ********** ******. *** for **********? ***** ** can **** *** *** more ********** *** **** by ***** *******. *** knows. * ***’* **** anything *** ***** * try **.

***** *** *** *** favorable ******. ** ********, I **** **** *** the *** ******* ******* and *** **** **** to ******* ********** ********** Club. ****, **** * possibility ** **** ***** the ******* ***** ******* on **** ** *** time, * ***** ******* promoting **** ** ********. It ***** ****** **** both ** *** ***** I *******. ****** ** advance!

*** **** ** ***** up *** ***** * tad, ** *** *** GoSwifting *********. ** *** just ***** ** **** directions. *********. *** **** Term **** ** ** be *** ******* ******** distributor ** *** ****** and *** ******** *** we ****** ** **** with **** *** ************, or *** **** ** product. ** ***** *** a **** **** ** go.

"** *** *** ****** under *** *****, *** will ***** ** **** orbit"

* *** **** ********* yesterday ** *** **** Security ********** ***** **** on ******** ********* ***** these *******.

*** ****** ********* ** see ****, ** *** kind ** **********.

********* ***** **** ******** done ***** ***** *** brand, *** ******* ***** OEMs. *****'* (*** ***** niche ****) **** ****** opportunities *** ** **** new **** **** **** hopefully **** **** **** better ***************.

**** ** *** *** upstream **** ******* **** as ****.

****** *** **** **, Nelly **** **** **** figured *** *** ******* can ****** ****% **** than * ********** ***.

**** ** **** ****! Hope *** **** ***** well.

** ********* ****** **** or ********* ***** *** their ********* ********* *** reliability. ** **** ***** that **** ** ***** lower *** ****** ****** don't **** * *** of ****** **** ** comes ** ***********, *** I ***** ****'* ****** the ***** ** * product **** ****. ** like ****** * ******** junction *** *** *******. A *** ** ********* bullets *** ********* *** junction *** ***, ***** is ****. ** *** peeve ** * ****** with * ****, *** no ******** *** ** house **. ******* ****** looks ***** *** ******* problems **** *** ****.

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports on Low Cost

Dahua ePoE Long Distance UTP / Coax Tested on May 03, 2019
Dahua's Enhanced PoE (ePoE) line is claiming extended video and power transmission over 600m without repeaters, with devices interchangeable via...
Ubiquiti Favorability Results 2019 on Feb 18, 2019
Ubiquiti has quietly grown into a $1+ billion annual revenue company, with offerings across wireless, wireline network and video surveillance (see...
WDR Tutorial on Jan 11, 2019
Understanding wide dynamic range (WDR) is critical to capturing high quality images in demanding conditions. However, with no real standards, any...
Worst Products Tested In Past Year on Jan 09, 2019
IPVM has done over 100 tests in the past year. But which products performed the worst? Which ones should users be most aware of? In this report,...
2019 Video Surveillance Cameras Overview on Jan 07, 2019
Each year, IPVM summarizes the main advances and changes for video surveillance cameras, based on our industry-leading testing and...
Network Cable Shootout - Belden, Commscope, Hikvision, Honeywell, NavePoint CCA, Windy City Wire on Dec 17, 2018
Every IP camera install needs UTP cabling. But how much of a difference is there between dirt cheap generic cables found online and the bigger,...
Hanwha L Series Lowest-Cost Camera Tested on Dec 04, 2018
Hanwha has released their lowest-priced IP camera line ever, the L series, that competes on price with low cost competitors Dahua and...
Ideal SecuriTest IP Vs Unbranded IP Camera Install Tool Tested on Nov 21, 2018
In our recent IP camera installation tool shootout, multiple members questioned the Ideal SecuriTest IP's features compared to low-cost unbranded...
Best Alternatives to Banned Dahua and Hikvision on Oct 17, 2018
With the US government ban and a growing number of users banning Dahua and Hikvision, one key question is what to use for low cost? While Dahua and...

Most Recent Industry Reports

Responsibility Split Selecting Locks - Statistics on Jul 22, 2019
A heated access debate surrounds who should pick and install the locks. While responsible for selecting the control systems, integrators often...
Vivotek Trend Micro Cyber Security Camera App Tested on Jul 22, 2019
Vivotek and Trend Micro are claiming five million blocked attacks on IP cameras, with their jointly developed app for Vivotek cameras. This new...
Avigilon ACC7 VMS Tested on Jul 22, 2019
Avigilon's Control Center 7 boldly claims it will "transform live video monitoring" with the new Focus of Attention "AI-enabled" interface. We...
History of Video Surveillance on Jul 19, 2019
The video surveillance market has changed significantly since 2000, going from VCRs to emerging into an AI cloud era.  The goal of this history...
Mobile Access Usage Statistics 2019 on Jul 18, 2019
The ability to use mobile phones as access credentials is one of the biggest trends in a market that historically has been slow in adopting new...
New GDPR Guidelines for Video Surveillance Examined on Jul 18, 2019
The highest-level EU data protection authority has issued a new series of provisional video surveillance guidelines. While GDPR has been in...
Wyze AI Analytics Tested - Beats Axis and Hikvision on Jul 17, 2019
$20 camera disruptor Wyze has released free person detection deep learning analytics to all of their users, claiming users will "Only get notified...
Anyvision Aims For 2022 Revenue of $1 Billion on Jul 17, 2019
Only 3 video surveillance manufacturers do a billion dollars or more in annual revenue - Hikvision, Dahua, and Axis. Now, Anyvision plans to join...
HD Analog vs IP Guide on Jul 16, 2019
For years, HD resolution and single cable signal/power were IP camera advantages, with analog cameras limited to much lower resolution and...
How To Troubleshoot Wiegand Reader Problems - Inverted Wiring on Jul 16, 2019
Wiegand is the dominant method of connecting access readers, but problems can arise for installers. In fact, one of the most difficult reader...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact