Top Hikvision Proponent Nelly's "GoSwift" Elsewhere

By: John Honovich, Published on May 03, 2019

Sean Nelson [link no longer available] of Nelly's Security has made a name for himself and his company as a proponent of Hikvision, such as this notable 2017 declaration:

Toot Toot! Now im on the Hikvision train and making a great living doing it.

2 years later, they have launched a new brand, "GoSwift" that is not only not using Hikvision but is going right after both Dahua and Hikvision, as their promotional video shows:

Nelson explained his logic to IPVM. We look at how this fits into the trends of AI, the race to the bottom, and the rise of OEMs who do not compete with their customers.

**** ****** [**** ** longer *********] ** *****'* Security *** **** * name *** ******* *** his ******* ** * proponent ** *********, **** as**** ******* **** ***********:

**** ****! *** ** on *** ********* ***** *** ****** * ***** living ***** **.

* ***** *****, **** have ******** * *** brand, "*******" **** ** *** only *** ***** ********* but ** ***** ***** after **** ***** *** Hikvision, ** ***** *********** video *****:

****** ********* *** ***** to ****. ** **** at *** **** **** into *** ****** ** AI, *** **** ** the ******, *** *** rise ** **** *** do *** ******* **** their *********.

[***************]

The ***********

**** *** ******* *** for ~$*** ******* ********* and ***** ********* ****** for ************* ****** **** that, *.*.***** ****** *******:

*******, **** *** ******* claiming ** ***** ** only **** ***** *** though ***** ******* *** the *****-*** **** ******* probably ** *** **** about **** **** *****. And *** **** ****** their *** ** **** lower *********** ** ******* to **, ****** ****** was ***** ***** ***** 8MP ******* ***** **** improved (***: *** / ** ***** Lens ****** ******** - Dahua, *********, ***, *******).  

Why *** ********* - ***** ** ****** - *** **

****** ********* ** **** that ** **** ********* focusing **** ** ** whereas ** ******** ** is ****** ** ***** on *** ****** ** an '*********' ***** *****:

** *** ********** ***. But * ****** ** reach * ****** ** which ********* ****** **** a *****, **** ** use, *** **** ******** that *** * ***** image. ** ***** **** the ****** ************* ****HikuaView *** ****** ** **** ***** ******** **** ******** **** ** *** *********, ***** ** ** ******* ********** *** ******* and most of those features probably won’t be perfected for a few more years. Im ***** *** ******** *********, lets get a product that is super easy to setup, scaled back on the feature set as to not confuse the typical end user, but have *** *** ***** *** ** *** ******** that everyone uses, combined with a good quality image and quality housing, at a price ***** **** ** *********. [emphasis added]

***** ** ** ***** that *** ******* *************, in **********, ***** *** Hikvision **** ******** ***** focus ** **. ***, inside ***** **** ******** market, ***** *** **** driven ** ********** ******* (i.e., ********) ********** ** ******* or *********** ********. *******,  in *** ****, ***** product ******* ************ *** higher, ***** ** ***** sells **** ******, ********** compared ** ***** **** volume ** ****** *********.

Why *** *****'* ***-**** *********

****** **** ********* *** he *** *** *** Dahua ** *********'* ***-**** offerings:

********* *** *** **** offerings ** ****. ******* is ********** ****** *** EZviz. *******, ** **, they ********* *** **** so **** **** *** not **** ********** ** most *** *****. **** we ****** ** ********* away **** **** ****** one ************ ************ ***** we **** ******** ** do.

******:

* *** ******* **** at ***’* **** ****, but **** **** **** like ********** ****** *** EZviz, **** ** *** housings **** **** ***** looking *** *** ******* really ****’* **** ***** for *** ******* ** appeared ** **. ** not **** *** **** of ***** ************* ***** they **** ** ******* cheapen *** ******** **** to **** ** *** end **** ******. 

Stripping ****

** ********* **** ** had *** *** ****** features ** ******* ********** and ****** ******* ******:

* *** **** ****** even **** ******** **** typically ******* ********* ** are *** ****** **** (things **** ****, ***, etc). * ***** ****’* the *** ********** ********* that ** ***. ** sometimes *** “***** *****” who **** **** $** 4k ****** ** **** on ***** ***** ******, have ******* ********* *** AI, *** **** **** it ** **** ***** dog, *** ** ** doesn’t ** *** *, it’s * ***** ** junk.

OEM ******

****** ** ***** ********, ***** ** *** of * ****** ** smaller ******* ************* **** we **** **** **** up ******** ** *** last *** *****. ***** sizeable **** ******* ****** (most ******* ***), *** (various ******* ******* ****) and ******.

Trends ********

******'* **** *********** * number ** ******:

  • ** / ***** ********* are *** *** *** maybe *** *** ***** going ** ** * major ****** ** ****** applications. *** ******** ******* them ** **** *** the ******** ******* ********* (especially *** **** *** priced *********) *** ************ to *******.
  • ***** *** ********* ******* are ****** ** **** upmarket (**** ** ***** of ***************, **** **, and ***** *** ******* sales). ***** ****** **** make **** **** ********** to ******* **** **** their '***' ******* *** not **** **-******* ***** brands.
  • ***** ******* ******* ************* are ******* ********* ****** of ***** ** ***** and *********'* ******* **** inside ** *****, **** have ********* *********** ** sell ** ******* ********* given ***** *** *********'* moves *** ********* *********.

Comments (13)

John Honovich

IPVM | 05/03/19 12:56pm

**** **** ******** *** those **** **** ******** Nelson's *******, ** ** now ******** ****:

******* ************ * **** to ******* *** *****, I ***** ******* * would *** *** ***...

Avatar

Sean Nelson

Nelly's Security | In reply to John Honovich | 05/03/19 01:10pm

** * **** **** team ****** ***** ******: "When *** *** ***** places, *** **** ** take ******** ***** ** transportation. ***** *** *** Train, *** *** **** Jet." ***********, ** **** like ** ****** ****, we **** ** *********.

John Honovich

IPVM | In reply to Sean Nelson | 05/03/19 01:13pm

* ****** **** *** you **** ** ******* with ******* *** ********* about ********** ** ***** ******* NVRs!!!

Undisclosed Integrator #2

In reply to John Honovich | 05/03/19 10:51pm

********** *** **** ** the (***********) *****.

Shannon Davis

TED Systems | 05/03/19 01:13pm

** **** ** **** that ** ****** *** deeply "*****" *** ** with * ******* *** can **** **** ** much *** **** ** do ********* ****, *** he ** ******* ****!

Mike Rose

In reply to Shannon Davis | 05/05/19 11:20am

*** ******, *** ****. 

** *** ******** ************ market ********* ***** ** be **** ** ***** attention ** ********

**** ****** ****** ** put *** **** **** in *** ******. 

****** **** ** ********** you **** ** **** a ******** ** $** cameras ** **** *** money. 

Shannon Davis

TED Systems | In reply to Mike Rose | 05/05/19 02:48pm

*******. ** **** **** of **** ******* *** since ** **** *** to **** *** ***** end ****** ** ******* it’s **** ****** ** meet ****’* **** ****** requirements ***** *******. **** how **** ***** **** sales ** * ********** different **********. ******* ** based **** **** ****** sales **’* ******* *** quarter. ** *** ***’* meet **** ***** *** two ******** ** * row *** *** ******* to *** **** ***** down. 

Avatar

John Bazyk

Command Corporation | IPVMU Certified | 05/03/19 01:39pm

**** **** *** **** and *** ****. ************** is *********. **** ** our ********* ***** **** less ***** *** ****** of ****** ******** ** a ******* **. **** of *** *** ********* don’t **** **** ****** to *** **. *** us *** *** ***** is ** *** *** and ** ****** *****’* matter **** ****** ** on *** ***** ***. As **** ** ** works, *** * **** image ******* *** ** built ** **** ** really ***’* **** ***** features ****** *** **** needed. *’* *** ****** we’re ***** ** *** goswift ** * ******** that’s ********* ********* ** some ********** ******. *** for **********? ***** ** can **** *** *** more ********** *** **** by ***** *******. *** knows. * ***’* **** anything *** ***** * try **. 

Avatar

Sean Nelson

Nelly's Security | 05/03/19 01:39pm

***** *** *** *** favorable ******. ** ********, I **** **** *** the *** ******* ******* and *** **** **** to ******* ********** ********** Club. ****, **** * possibility ** **** ***** the ******* ***** ******* on **** ** *** time, * ***** ******* promoting **** ** ********. It ***** ****** **** both ** *** ***** I *******. ****** ** advance! 

*** **** ** ***** up *** ***** * tad, ** *** *** GoSwifting *********. ** *** just ***** ** **** directions. *********. *** **** Term **** ** ** be *** ******* ******** distributor ** *** ****** and *** ******** *** we ****** ** **** with **** *** ************, or *** **** ** product. ** ***** *** a **** **** ** go.

"** *** *** ****** under *** *****, *** will ***** ** **** orbit"

Avatar

Steve Stowe

In reply to Sean Nelson | 05/03/19 08:00pm

* *** **** ********* yesterday ** *** **** Security ********** ***** **** on ******** ********* ***** these *******.

Undisclosed #1

05/03/19 01:56pm

*** ****** ********* ** see ****, ** *** kind ** **********.

********* ***** **** ******** done ***** ***** *** brand, *** ******* ***** OEMs. *****'* (*** ***** niche ****) **** ****** opportunities *** ** **** new **** **** **** hopefully **** **** **** better ***************.

**** ** *** *** upstream **** ******* **** as ****.

****** *** **** **, Nelly **** **** **** figured *** *** ******* can ****** ****% **** than * ********** ***.

Avatar

Jon Dillabaugh

Pro Focus LLC | 05/03/19 06:49pm

**** ** **** ****! Hope *** **** ***** well.

** ********* ****** **** or ********* ***** *** their ********* ********* *** reliability. ** **** ***** that **** ** ***** lower *** ****** ****** don't **** * *** of ****** **** ** comes ** ***********, *** I ***** ****'* ****** the ***** ** * product **** ****. ** like ****** * ******** junction *** *** *******. A *** ** ********* bullets *** ********* *** junction *** ***, ***** is ****. ** *** peeve ** * ****** with * ****, *** no ******** *** ** house **. ******* ****** looks ***** *** ******* problems **** *** ****.

Zachary S.

Gen IV Technology | In reply to Jon Dillabaugh | 01/22/20 06:09pm

** ****** ** **** the *** *** **** in **** ** * chunk ** ******** **** some ******** *****! *** 20 ***** ** *** mentioned ***** ******, *** the **** * ** 3 *****, *** ********** the **** * ******, I ***'* **** *** how **** ***** *'** heard *** **** ******** Box.

****** *'** ***** ******** in ** **** *** and **** **** ** install *******, ** ** certainly ***** ***** ** me. *** ****** ***********? Smart ********? ***... ******** BOX!

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