Top Hikvision Proponent Nelly's "GoSwift" Elsewhere

By: John Honovich, Published on May 03, 2019

Sean Nelson [link no longer available] of Nelly's Security has made a name for himself and his company as a proponent of Hikvision, such as this notable 2017 declaration:

Toot Toot! Now im on the Hikvision train and making a great living doing it.

2 years later, they have launched a new brand, "GoSwift" that is not only not using Hikvision but is going right after both Dahua and Hikvision, as their promotional video shows:

Nelson explained his logic to IPVM. We look at how this fits into the trends of AI, the race to the bottom, and the rise of OEMs who do not compete with their customers.

**** ****** [**** ** longer *********] ** *****'* Security *** **** * name *** ******* *** his ******* ** * proponent ** *********, **** as**** ******* **** ***********:

**** ****! *** ** on *** ********* ***** *** ****** * ***** living ***** **.

* ***** *****, **** have ******** * *** brand, "*******" **** ** *** only *** ***** ********* but ** ***** ***** after **** ***** *** Hikvision, ** ***** *********** video *****:

****** ********* *** ***** to ****. ** **** at *** **** **** into *** ****** ** AI, *** **** ** the ******, *** *** rise ** **** *** do *** ******* **** their *********.

[***************]

The ***********

**** *** ******* *** for ~$*** ******* ********* and ***** ********* ****** for ************* ****** **** that, *.*.***** ****** *******:

*******, **** *** ******* claiming ** ***** ** only **** ***** *** though ***** ******* *** the *****-*** **** ******* probably ** *** **** about **** **** *****. And *** **** ****** their *** ** **** lower *********** ** ******* to **, ****** ****** was ***** ***** ***** 8MP ******* ***** **** improved (***: *** / ** ***** Lens ****** ******** - Dahua, *********, ***, *******).  

Why *** ********* - ***** ** ****** - *** **

****** ********* ** **** that ** **** ********* focusing **** ** ** whereas ** ******** ** is ****** ** ***** on *** ****** ** an '*********' ***** *****:

** *** ********** ***. But * ****** ** reach * ****** ** which ********* ****** **** a *****, **** ** use, *** **** ******** that *** * ***** image. ** ***** **** the ****** ************* ****HikuaView *** ****** ** **** ***** ******** **** ******** **** ** *** *********, ***** ** ** ******* ********** *** ******* and most of those features probably won’t be perfected for a few more years. Im ***** *** ******** *********, lets get a product that is super easy to setup, scaled back on the feature set as to not confuse the typical end user, but have *** *** ***** *** ** *** ******** that everyone uses, combined with a good quality image and quality housing, at a price ***** **** ** *********. [emphasis added]

***** ** ** ***** that *** ******* *************, in **********, ***** *** Hikvision **** ******** ***** focus ** **. ***, inside ***** **** ******** market, ***** *** **** driven ** ********** ******* (i.e., ********) ********** ** ******* or *********** ********. *******,  in *** ****, ***** product ******* ************ *** higher, ***** ** ***** sells **** ******, ********** compared ** ***** **** volume ** ****** *********.

Why *** *****'* ***-**** *********

****** **** ********* *** he *** *** *** Dahua ** *********'* ***-**** offerings:

********* *** *** **** offerings ** ****. ******* is ********** ****** *** EZviz. *******, ** **, they ********* *** **** so **** **** *** not **** ********** ** most *** *****. **** we ****** ** ********* away **** **** ****** one ************ ************ ***** we **** ******** ** do.

******:

* *** ******* **** at ***’* **** ****, but **** **** **** like ********** ****** *** EZviz, **** ** *** housings **** **** ***** looking *** *** ******* really ****’* **** ***** for *** ******* ** appeared ** **. ** not **** *** **** of ***** ************* ***** they **** ** ******* cheapen *** ******** **** to **** ** *** end **** ******. 

Stripping ****

** ********* **** ** had *** *** ****** features ** ******* ********** and ****** ******* ******:

* *** **** ****** even **** ******** **** typically ******* ********* ** are *** ****** **** (things **** ****, ***, etc). * ***** ****’* the *** ********** ********* that ** ***. ** sometimes *** “***** *****” who **** **** $** 4k ****** ** **** on ***** ***** ******, have ******* ********* *** AI, *** **** **** it ** **** ***** dog, *** ** ** doesn’t ** *** *, it’s * ***** ** junk.

OEM ******

****** ** ***** ********, ***** ** *** of * ****** ** smaller ******* ************* **** we **** **** **** up ******** ** *** last *** *****. ***** sizeable **** ******* ****** (most ******* ***), *** (various ******* ******* ****) and ******.

Trends ********

******'* **** *********** * number ** ******:

  • ** / ***** ********* are *** *** *** maybe *** *** ***** going ** ** * major ****** ** ****** applications. *** ******** ******* them ** **** *** the ******** ******* ********* (especially *** **** *** priced *********) *** ************ to *******.
  • ***** *** ********* ******* are ****** ** **** upmarket (**** ** ***** of ***************, **** **, and ***** *** ******* sales). ***** ****** **** make **** **** ********** to ******* **** **** their '***' ******* *** not **** **-******* ***** brands.
  • ***** ******* ******* ************* are ******* ********* ****** of ***** ** ***** and *********'* ******* **** inside ** *****, **** have ********* *********** ** sell ** ******* ********* given ***** *** *********'* moves *** ********* *********.

Comments (12)

**** **** ******** *** those **** **** ******** Nelson's *******, ** ** now ******** ****:

******* ************ * **** to ******* *** *****, I ***** ******* * would *** *** ***...

** * **** **** team ****** ***** ******: "When *** *** ***** places, *** **** ** take ******** ***** ** transportation. ***** *** *** Train, *** *** **** Jet." ***********, ** **** like ** ****** ****, we **** ** *********.

* ****** **** *** you **** ** ******* with ******* *** ********* about ********** ** ***** ******* NVRs!!!

********** *** **** ** the (***********) *****.

** **** ** **** that ** ****** *** deeply "*****" *** ** with * ******* *** can **** **** ** much *** **** ** do ********* ****, *** he ** ******* ****!

*** ******, *** ****. 

** *** ******** ************ market ********* ***** ** be **** ** ***** attention ** ********

**** ****** ****** ** put *** **** **** in *** ******. 

****** **** ** ********** you **** ** **** a ******** ** $** cameras ** **** *** money. 

*******. ** **** **** of **** ******* *** since ** **** *** to **** *** ***** end ****** ** ******* it’s **** ****** ** meet ****’* **** ****** requirements ***** *******. **** how **** ***** **** sales ** * ********** different **********. ******* ** based **** **** ****** sales **’* ******* *** quarter. ** *** ***’* meet **** ***** *** two ******** ** * row *** *** ******* to *** **** ***** down. 

**** **** *** **** and *** ****. ************** is *********. **** ** our ********* ***** **** less ***** *** ****** of ****** ******** ** a ******* **. **** of *** *** ********* don’t **** **** ****** to *** **. *** us *** *** ***** is ** *** *** and ** ****** *****’* matter **** ****** ** on *** ***** ***. As **** ** ** works, *** * **** image ******* *** ** built ** **** ** really ***’* **** ***** features ****** *** **** needed. *’* *** ****** we’re ***** ** *** goswift ** * ******** that’s ********* ********* ** some ********** ******. *** for **********? ***** ** can **** *** *** more ********** *** **** by ***** *******. *** knows. * ***’* **** anything *** ***** * try **. 

***** *** *** *** favorable ******. ** ********, I **** **** *** the *** ******* ******* and *** **** **** to ******* ********** ********** Club. ****, **** * possibility ** **** ***** the ******* ***** ******* on **** ** *** time, * ***** ******* promoting **** ** ********. It ***** ****** **** both ** *** ***** I *******. ****** ** advance! 

*** **** ** ***** up *** ***** * tad, ** *** *** GoSwifting *********. ** *** just ***** ** **** directions. *********. *** **** Term **** ** ** be *** ******* ******** distributor ** *** ****** and *** ******** *** we ****** ** **** with **** *** ************, or *** **** ** product. ** ***** *** a **** **** ** go.

"** *** *** ****** under *** *****, *** will ***** ** **** orbit"

* *** **** ********* yesterday ** *** **** Security ********** ***** **** on ******** ********* ***** these *******.

*** ****** ********* ** see ****, ** *** kind ** **********.

********* ***** **** ******** done ***** ***** *** brand, *** ******* ***** OEMs. *****'* (*** ***** niche ****) **** ****** opportunities *** ** **** new **** **** **** hopefully **** **** **** better ***************.

**** ** *** *** upstream **** ******* **** as ****.

****** *** **** **, Nelly **** **** **** figured *** *** ******* can ****** ****% **** than * ********** ***.

**** ** **** ****! Hope *** **** ***** well.

** ********* ****** **** or ********* ***** *** their ********* ********* *** reliability. ** **** ***** that **** ** ***** lower *** ****** ****** don't **** * *** of ****** **** ** comes ** ***********, *** I ***** ****'* ****** the ***** ** * product **** ****. ** like ****** * ******** junction *** *** *******. A *** ** ********* bullets *** ********* *** junction *** ***, ***** is ****. ** *** peeve ** * ****** with * ****, *** no ******** *** ** house **. ******* ****** looks ***** *** ******* problems **** *** ****.

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