Top Hikvision Proponent Nelly's "GoSwift" Elsewhere

By: John Honovich, Published on May 03, 2019

Sean Nelson of Nelly's Security has made a name for himself and his company as a proponent of Hikvision, such as this notable 2017 declaration:

Toot Toot! Now im on the Hikvision train and making a great living doing it.

2 years later, they have launched a new brand, "GoSwift" that is not only not using Hikvision but is going right after both Dahua and Hikvision, as their promotional video shows:

Nelson explained his logic to IPVM. We look at how this fits into the trends of AI, the race to the bottom, and the rise of OEMs who do not compete with their customers.

**** ******** *****'* ******** *** made * **** *** himself *** *** ******* as * ********* ** Hikvision, **** ****** ******* **** ***********:

**** ****! *** ** on ******************** ****** * ***** living ***** **.

* ***** *****, **** have ******** * *** brand, "*******" **** ** *** only *** ***** ********* but ** ***** ***** after **** ***** *** Hikvision, ** ***** *********** video *****:

****** ********* *** ***** to ****. ** **** at *** **** **** into *** ****** ** AI, *** **** ** the ******, *** *** rise ** **** *** do *** ******* **** their *********.

[***************]

The ***********

**** *** ******* *** for ~$*** ******* ********* and ***** ********* ****** for ************* ****** **** that, *.*.***** ****** *******:

*******, **** *** ******* claiming ** ***** ** only **** ***** *** though ***** ******* *** the *****-*** **** ******* probably ** *** **** about **** **** *****. And *** **** ****** their *** ** **** lower *********** ** ******* to **, ****** ****** was ***** ***** ***** 8MP ******* ***** **** improved (***:*** / ** ***** Lens ****** ******** - Dahua, *********, ***, *******).

Why *** ********* - ***** ** ****** - *** **

****** ********* ** **** that ** **** ********* focusing **** ** ** whereas ** ******** ** is ****** ** ***** on *** ****** ** an '*********' ***** *****:

** *** ********** ***. But * ****** ** reach * ****** ** which ********* ****** **** a *****, **** ** use, *** **** ******** that *** * ***** image. ** ***** **** the ****** ************* ****HikuaView *** ****** ** **** ***** ******** **** ******** **** ** *** *********, ***** ** ** ******* ********** *** ******* and most of those features probably won’t be perfected for a few more years. Im ***** *** ******** *********, lets get a product that is super easy to setup, scaled back on the feature set as to not confuse the typical end user, but have *** *** ***** *** ** *** ******** that everyone uses, combined with a good quality image and quality housing, at a price ***** **** ** *********. [emphasis added]

***** ** ** ***** that *** ******* *************, in **********, ***** *** Hikvision **** ******** ***** focus ** **. ***, inside ***** **** ******** market, ***** *** **** driven ** ********** ******* (i.e.,********) ********** ** ******* or *********** ********. *******, in *** ****, ***** product ******* ************ *** higher, ***** ** ***** sells **** ******, ********** compared ** ***** **** volume ** ****** *********.

Why *** *****'* ***-**** *********

****** **** ********* *** he *** *** *** Dahua ** *********'* ***-**** offerings:

********* *** *** **** offerings ** ****. ******* is ********** ****** *** EZviz. *******, ** **, they ********* *** **** so **** **** *** not **** ********** ** most *** *****. **** we ****** ** ********* away **** **** ****** one ************ ************ ***** we **** ******** ** do.

******:

* *** ******* **** at ***’* **** ****, but **** **** **** like ********** ****** *** EZviz, **** ** *** housings **** **** ***** looking *** *** ******* really ****’* **** ***** for *** ******* ** appeared ** **. ** not **** *** **** of ***** ************* ***** they **** ** ******* cheapen *** ******** **** to **** ** *** end **** ******.

Stripping ****

** ********* **** ** had *** *** ****** features ** ******* ********** and ****** ******* ******:

* *** **** ****** even **** ******** **** typically ******* ********* ** are *** ****** **** (things **** ****, ***, etc). * ***** ****’* the *** ********** ********* that ** ***. ** sometimes *** “***** *****” who **** **** $** 4k ****** ** **** on ***** ***** ******, have ******* ********* *** AI, *** **** **** it ** **** ***** dog, *** ** ** doesn’t ** *** *, it’s * ***** ** junk.

OEM ******

****** ** *************, ***** ** *** of * ****** ** smaller ******* ************* **** we **** **** **** up ******** ** *** last *** *****. ***** sizeable **** ******* ****** (most ******* ***), *** (various ******* ******* ****) and ******.

Trends ********

******'* **** *********** * number ** ******:

  • ** / ***** ********* are *** *** *** maybe *** *** ***** going ** ** * major ****** ** ****** applications. *** ******** ******* them ** **** *** the ******** ******* ********* (especially *** **** *** priced *********) *** ************ to *******.
  • ***** *** ********* ******* are ****** ** **** upmarket (**** ** ***** of ***************, **** **, and ***** *** ******* sales). ***** ****** **** make **** **** ********** to ******* **** **** their '***' ******* *** not **** **-******* ***** brands.
  • ***** ******* ******* ************* are ******* ********* ****** of ***** ** ***** and *********'* ******* **** inside ** *****, **** have ********* *********** ** sell ** ******* ********* given ***** *** *********'* moves *** ********* *********.

Comments (12)

**** **** ******** *** those **** **** ******** Nelson's *******, ** ** now ******** ****:

******* ************ * **** to ******* *** *****, I ***** ******* * would *** *** ***...

** * **** **** team ****** ***** ******: "When *** *** ***** places, *** **** ** take ******** ***** ** transportation. ***** *** *** Train, *** *** **** Jet." ***********, ** **** like ** ****** ****, we **** ** *********.

* ****** **** *** you **** ** ******* with ******* *** ********* about ********** ** ***** ******* NVRs!!!

********** *** **** ** the (***********) *****.

** **** ** **** that ** ****** *** deeply "*****" *** ** with * ******* *** can **** **** ** much *** **** ** do ********* ****, *** he ** ******* ****!

*** ******, *** ****.

** *** ******** ************ market ********* ***** ** be **** ** ***** attention ** ********

**** ****** ****** ** put *** **** **** in *** ******.

****** **** ** ********** you **** ** **** a ******** ** $** cameras ** **** *** money.

*******. ** **** **** of **** ******* *** since ** **** *** to **** *** ***** end ****** ** ******* it’s **** ****** ** meet ****’* **** ****** requirements ***** *******. **** how **** ***** **** sales ** * ********** different **********. ******* ** based **** **** ****** sales **’* ******* *** quarter. ** *** ***’* meet **** ***** *** two ******** ** * row *** *** ******* to *** **** ***** down.

**** **** *** **** and *** ****. ************** is *********. **** ** our ********* ***** **** less ***** *** ****** of ****** ******** ** a ******* **. **** of *** *** ********* don’t **** **** ****** to *** **. *** us *** *** ***** is ** *** *** and ** ****** *****’* matter **** ****** ** on *** ***** ***. As **** ** ** works, *** * **** image ******* *** ** built ** **** ** really ***’* **** ***** features ****** *** **** needed. *’* *** ****** we’re ***** ** *** goswift ** * ******** that’s ********* ********* ** some ********** ******. *** for **********? ***** ** can **** *** *** more ********** *** **** by ***** *******. *** knows. * ***’* **** anything *** ***** * try **.

***** *** *** *** favorable ******. ** ********, I **** **** *** the *** ******* ******* and *** **** **** to ******* ********** ********** Club. ****, **** * possibility ** **** ***** the ******* ***** ******* on **** ** *** time, * ***** ******* promoting **** ** ********. It ***** ****** **** both ** *** ***** I *******. ****** ** advance!

*** **** ** ***** up *** ***** * tad, ** *** *** GoSwifting *********. ** *** just ***** ** **** directions. *********. *** **** Term **** ** ** be *** ******* ******** distributor ** *** ****** and *** ******** *** we ****** ** **** with **** *** ************, or *** **** ** product. ** ***** *** a **** **** ** go.

"** *** *** ****** under *** *****, *** will ***** ** **** orbit"

* *** **** ********* yesterday ** *** **** Security ********** ***** **** on ******** ********* ***** these *******.

*** ****** ********* ** see ****, ** *** kind ** **********.

********* ***** **** ******** done ***** ***** *** brand, *** ******* ***** OEMs. *****'* (*** ***** niche ****) **** ****** opportunities *** ** **** new **** **** **** hopefully **** **** **** better ***************.

**** ** *** *** upstream **** ******* **** as ****.

****** *** **** **, Nelly **** **** **** figured *** *** ******* can ****** ****% **** than * ********** ***.

**** ** **** ****! Hope *** **** ***** well.

** ********* ****** **** or ********* ***** *** their ********* ********* *** reliability. ** **** ***** that **** ** ***** lower *** ****** ****** don't **** * *** of ****** **** ** comes ** ***********, *** I ***** ****'* ****** the ***** ** * product **** ****. ** like ****** * ******** junction *** *** *******. A *** ** ********* bullets *** ********* *** junction *** ***, ***** is ****. ** *** peeve ** * ****** with * ****, *** no ******** *** ** house **. ******* ****** looks ***** *** ******* problems **** *** ****.

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports on Low Cost

Dahua ePoE Long Distance UTP / Coax Tested on May 03, 2019
Dahua's Enhanced PoE (ePoE) line is claiming extended video and power transmission over 600m without repeaters, with devices interchangeable via...
Ubiquiti Favorability Results 2019 on Feb 18, 2019
Ubiquiti has quietly grown into a $1+ billion annual revenue company, with offerings across wireless, wireline network and video surveillance (see...
WDR Tutorial on Jan 11, 2019
Understanding wide dynamic range (WDR) is critical to capturing high quality images in demanding conditions. However, with no real standards, any...
Worst Products Tested In Past Year on Jan 09, 2019
IPVM has done over 100 tests in the past year. But which products performed the worst? Which ones should users be most aware of? In this report,...
2019 Video Surveillance Cameras Overview on Jan 07, 2019
Each year, IPVM summarizes the main advances and changes for video surveillance cameras, based on our industry-leading testing and...
Network Cable Shootout - Belden, Commscope, Hikvision, Honeywell, NavePoint CCA, Windy City Wire on Dec 17, 2018
Every IP camera install needs UTP cabling. But how much of a difference is there between dirt cheap generic cables found online and the bigger,...
Hanwha L Series Lowest-Cost Camera Tested on Dec 04, 2018
Hanwha has released their lowest-priced IP camera line ever, the L series, that competes on price with low cost competitors Dahua and...
Ideal SecuriTest IP Vs Unbranded IP Camera Install Tool Tested on Nov 21, 2018
In our recent IP camera installation tool shootout, multiple members questioned the Ideal SecuriTest IP's features compared to low-cost unbranded...
Best Alternatives to Banned Dahua and Hikvision on Oct 17, 2018
With the US government ban and a growing number of users banning Dahua and Hikvision, one key question is what to use for low cost? While Dahua and...

Most Recent Industry Reports

Kidnapping Victim Rescued With Video From Ring Doorbell Camera on May 24, 2019
A kidnapping victim was rescued within 24 hours, with the police crediting video from a Ring Doorbell camera as key to solving the case. A girl was...
NJ Law Requires Apprenticeship For Public Works Integrators on May 24, 2019
Few integrators do a formal apprenticeship program. However, now a NJ law is requiring any integrator on public works projects (such as state...
Security / Privacy Journalist Sam Pfeifle Interview on May 24, 2019
Sam Pfeifle is best known as the outspoken former Editor of Security Systems News. After that, he was publications director at the International...
Verkada Video Quality Problems Tested on May 23, 2019
Verkada suffers from numerous video quality problems, not found in commercial IP cameras, new IPVM testing of Verkada vs Axis and Hikvision...
Average Frame Rate Video Surveillance 2019 on May 23, 2019
What is the average frame rated used in video surveillance systems? In IPVM's 2011 statistics, the average was 6-8fps increasing to ~10fps in...
Dahua USA Celebrates 5 Years of Errors on May 22, 2019
Dahua USA is, in their own words, 'celebrating' 5 years in North America or as trade magazine SSN declared: Dahua Technology finds success in...
Access Control Job Walk Guide on May 22, 2019
Significant money can be saved and problems avoided with an access control job walk if you know what to look for and what to ask. By inviting...
ASCMA / Monitronics Declares Chapter 11 Bankruptcy Plan on May 22, 2019
Monitronics is entering into Chapter 11 bankruptcy. The company, also called Ascent Capital Group Inc., aka ASCMA, aka Brinks Home Security,...
US Considers Sanctions Against Hikvision and Dahua on May 22, 2019
The US government is considering blacklisting "up to 5" PRC surveillance firms, including Hikvision and Dahua, Bloomberg reported, with human...
Axis ~$150 Outdoor Camera Tested on May 21, 2019
Axis has released the latest in their Companion camera line, the outdoor Companion Dome Mini LE, a 1080p integrated IR model aiming to compete with...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact