MSRP? Make Suckers Really Pay?
Many video surveillance manufacturers set their Manufacturer Suggested Retail Price (MSRP) to far higher levels than any buyer ever pays. But not all, and this causes confusion. Indeed, in our recent Axis vs Avigilon vs FLIR vs Hikvision vs Samsung Camera Pricing report, a debate broke out in the comments about using MSRP for pricing. For those wanting to understand the basics of setting price levels, see: Surveillance Pricing: MSRP and Discounts
Perhaps more importantly, recent legal cases show that an artificially inflated MSRP, or claims of unrealistic discounts, can generate litigiation and liability.
How does this impact the security industry? We take a look in this report.