Motorola Reports Exponential Growth in Cloud Adoption
Motorola emphasized customer transitions to the cloud in its most recent earnings call, touting customer stickiness and upsell opportunities.
In this report, IPVM examines Motorola's Q2 2024 results and its strategies in the video market.
For more recent IPVM cloud coverage, see VSaaS State of The Market 2024
**********
******** ******** *** ** ***** ****(*), ****** $*** ******* *** ***(*).******** ******** ******** ** **** ****(*), ****** $*** ******* *** ********(*).
******** ********* *** ************ ** ******** into "*****" *** "****" ** ***** 2023, **** *** ********** ********** ********** at *** **** ****(*)(*). *** *** ******** ****** **** of "****." ******** ***** *********** ********'* on-premise ******** **** ********* ********, ***** Avigilon **** ********** *** *****-****** ********* with * ********* ******* *****(*).
*******
**** *** "****** ***** ******** ** Avigilon ****," ******** **** *** ****** in ***** ******** ** "*************" ****** than *** **% ******* ******** ******, which ** ******* **** ****** **** its **% ******* ***** ******** ******.
******* ********* *********' ********** ** *** cloud, *** ******* **** ********** ****** upsell ************* ** *** ***** "***-**-***" systems.
Cloud ****** "************* ******"
***** ******** ** * *****, ******** CEO **** ***** ****, *** ** 10%:
** ***** ********, ******* *** ** 10%, ****** ** ****** ** **** our ***** *** ****** ***** ********* and ********** ** ******** *** ********.
************, ***** ******** ***** **** ** much ******, ** **%, **** ********'**** ****** ***********:
*** ** *** ****** ****'* ******* that – *** ***** ******. ***** software, ***** ******** ****** ** ******* at **%, ***** ********, **** ************ actually ******* **** ******.
***** ****** ** "************* ******" **** video ********'* ******* ******, ************'* *** ***** *******:
** ****** ***** * $** ******* headwind.This ****, ** *** ************* *** **** ** ***** ********. In Q2, our video software business grew 24%. Cloud and cloud ******** *** ************* ****** **** ****. So, quite frankly, it's performing as expected, and cloud adoption remains very strong.
******** *** *** ******* ** **** exactly "*************" ***** ** *** ******** growth ******. ** ****** ** ** be ** ***** ****** **** ** the ******* ***** ******** ******, *** it ***** ** ************* ******. ***********, it **** ***** *** * **** lower **** **** *** **-******* ********.
Cloud ******** ************
** *** ******* ****** **** ***"***** *** **** ******* *** ******* rapidly" ** *** ******** ****,*** *********** ******** ** *** *******'* most ****** ******** **** ** *** cloud ********* *** "**** **********" ** customers ******* ** **** ********** *** minimum ******** **-****:
******** *** ************ **** ****** ******* we ***** ** ***-**-*** ********, ***** is ***** **** ****** ******* ******* integrated.That ***-**-*** ******** **** ********* ** **** **** **** * ***** *****. It's one where the installation, the configuration, and the ability to deploy with the least amount of hardware bids on-site become that much more attractive. So we see that as one of the reasons why, starting with our smaller customers but now very quickly going into much larger installations as well, we *** * ********** *** * ***** ****** *** *****. [Emphasis added]
************** **** ***** *** *** ***** could ****** "*******" *** ** ** is "******* ***** ** *** ****":
** *** ** ****, ***** *** also ** ******** *** ********** ************ that **'** **** ** ******* *** the ***** ** ******* **** ** already ** ** *** ****, *** that's **** * ********* ****.
* ****** ******* ** **** **** Motorola's *****,*******, ** *** ****-******** (** ****) AI ******. ** ****** ******* **** ******** and ***** ***** ********* **** ****.
Avigilon **** "********** ***********"
*** **** ***** ********** *** ****** in ******** ****, *** ***** ***** surveillance *** ****** ******* ********, ** a "********** ***********" ** *** *** and ******** *********** *** **** **** is * "*** ********** ***** ** the ***** ******'* ******:
*** ****** ***** ******** ** **** we **** ******** ****, ***** ** the ***** *******, ******** ***** ***** prem, ** * ********** ** *** success ** *** ******** *********** *** Ava *** ***successful *********** *** ******** ***** *** ****** ******* ***** *** ***** with Mahesh's leadership and Alex Kazerani. So part of the other "new inflection" point of our continued growth is the successful not only acquisitions, but the integration and the yield and the benefits associated with our cloud platform. I think the team is doing quite well.
*** *********** **** ****:
**** *** *** ***** *** ******** and ***, ***** ** *********** *** cloud-based ****** ******* ******** *** *** cloud-based ***** ********** ********, **** ***** critical ** *** *********. **** ***** Alex ******** **** ******* ******** ** Alta. *** *** ** *** **** to ********* *** ************ ** **** access ******* *** *****, * *****, in ****** ****** *** ******** ****, ones **** *** ********* ****** **********, as ********* ** *** ****** ** the ******.
Don't *** ****** ***
*********** **** ***** *** ** ****** Motorola's "*********-*********" ******-**-***** ******* *** **** a ************** *** ****:
* *****, ****** **** ** *** competitors ** **** *****, *** ******-**-***** cameras *** ******** *********-*********. *** **** don't *** ****** *** ** **** access ** *** *******.
*******, ********'* *** **** ***** ******* out *** *******'* ***** *********'* **** in ********* ********* ** *** *****:
*** **** ***** *'* ***, ****, is **** ***Cloud ********* ** * ************** from our customers. It enables our customers to keep their cameras and move to cloud VMS, which is a great point. It's not * ****** ******. And I think that's a big value proposition differentiator between us and our cloud competition.
******** *** *** **** *** ******** competitors, *** **** **** *** ****** as "******* ** * *******" ** * ******* *****.
Upsell ************* ** **** ****** *****
*** ***** ***-**-*** ****** **** ****** easier ****** *************, *** ******** *** made *********** ** *********** ***-**-*** ********, CFO ******** ****:
**** ** **** **** **** ** an ***-**-*** ******* ** ********* ********, and ********* *** *** ******** ** the ********* **** *** ********, ********, and ********, *** **** ** *** areas ** ***** **'** **** *********** are ** ********. ** ******* **'* cloud, *********, ********, ** ****** *****, those *** **** ** *** *********** we've ****. *** **, ** *** software ******* ****** **** ******** ** commensurate ** ****.
******** ** *********** ******* ****** ***** in ***** ******** *** ****** *******, Wrinkler ****, *** **** ** "***** where [****] ***" *** ***** ** continue ** ******* ** **** *********:
** *** ******** *** ********, ** were ** *** *** **** ** product ***** ***********. ** * **** that ***********. *** **** ********* ** really ******* ***** ****** *****. *** we ****** ****** ***** **** **** in *** ***** ******** *** ****** control ********. ** ****** ** **** market ***** ***** **** ****. *** fact **** *** ****** **** ** much ****** ** *** *****, ** we ******** *******, ** *****. *** product ***** *********** *******-**-******* ** **** in *** *** **** *** ******* the ******** ** *** ******* ****** growth. ** * **** ***** ** are, *** * **** *** ********* execution.
Other *&* *********** ********
******* *********** * "********** ***********" ** Avigilon ****, ************** **** ********** ** ********'* *********** progress ** *** ***** ******** ************. He *************, *****,****** *******,******:
**** ***** ** *** ***** *** piece ****. **** ** *** ** those ******** ******** ****'* * **** between ****** ****** *** ********** ********, and **** ** ********** *** **** with *** *** *** ********* *** also **** *** ********** ******** *********, such ** *****, **** **** *** Unity. * ***** **** ***** * fairly *********** ****, *** **'** ****** the ****** ** **** ********* ***** forward ** ****.
*****, ** ************ *** ***** ********** platforms **** ***, **** *** **-**** solution ***** *** ***** ***** ********** solution. *** *** ****** ********* ****** all *** ****** ****** ******* ** basically * ****** ************** **** *** best ** **** ****** **** **** brand ******* **** *** *****, **********, and ******* ****** *** *****.
**, * ***** **** ****** ** some ** *** *** *********** ********. Silent ******** ** **** ** *** way ***** ***. ** ****** ***** into **** **** *** *** ******** management, ***** ** * *** ***** of *** ****** *** **, ****** will ********** *** ***** ***** *********, but ** **** **** ********** **** quite ******.
Raised ********
***** *** ******** *********** ** ** 2024,******** ***** ********* ****-**** **** ********. ***** ** expects *** ***** ******* ** **** at *% *** *** **** **** 2024, *** $*.* *******/*+ ******* ****** deployed ***** ******** ******** ** ******* marginally ****** **** **** ** ~**%:
* ***** ****** *** **** ****, not *****
** *** *** * **** ** the **** *******, *** **** *** the ********** ****** ***** ******.
***, *****, * *** ****** ******* and ***** ** **. *** **** Alta. ** **** **** ******* ** some ***** *****, **** ** *** LPR ** * ********** **** *** just ********, *** ***** **** ****, it ***** ** ** * ****, very **** *********** ** * ******** product. **** **** ***** ***** *** platforms, **** **** ** * ****** force ** *** ******.
** ****,
****** *** **** ********. ** *** planning *** ***** ** ****, ** we **** **** ***** ***** ********** about **.
*********
"* ********** ** *** ******* ** the ******** *********** *** *** *** thesuccessful *********** *** ******** ***** *** ****** ******* ***** *** ***** with Mahesh's leadership and Alex Kazerani."
* **** ********, *** ** *** they **** ************ ********** *** ****** Control *** ***** ** ***** ** a *******.
** *** ***** ******** *** ******** databases *** *** ********* ******. ***, it "*****" ******* *** *** **** you **** **** *** ******* ******, but ** ***** *** *** ** to *** ***** ******** **** *** click *** **** ** *** ******* center. ****, *** **** *********** *** managed ********** ** **** ********. ***** now, ** ** **** ** * third-party *********** ******* ** * *****-***** integration. **** *** **** ** ********* for * *****.