VSaaS Startup Morphean Raises $5 Million For Global Expansion

By Brian Karas, Published Oct 04, 2016, 07:00am EDT

There is money to be made in VSaaS. At least that is what the investors of Morphean believe. The Swiss company received a $5M investment to expand their business into the US and other markets.

Morphean's CEO, Rodrigue Zbinden [link no longer available], provided IPVM with details on the company and how they plan to use this new funding.

Our report covers Morphean's current business, pricing, integrator margins, and how they compare to other VSaaS products.

Morphean **********

******** *** **** *** of *******, * ***** ******** development ******* ** ****. **** have ** ********* *********, and **** ****** * total ** $*.** ***** to **** ****** *****. They *** **** ***** in ***********, ***** ** where *** ******** ** their ********* *** *******.

Product ********

** *** ****, ********'* product ** * ***** offering **** ******** *****-***** storage. *** ***** ******* provides ****** ******* *** a *** ********* *** viewing **** ***** ** recorded *****.

***** *** ********** ********* functions **** *** ** added ** *** ** the **** ***** *******, such ** ***** ********** (detect **** ******** ***** are ****), **** *******, people ******** *** *** integrations.

******** **** *** *** core *********** ** **** in-house.

******** ******** *** ********* images ******* *** ******* UI *** ********:

Sales ******* *** *******

****** **** ***** *********, Morphean **** *** ***** direct ****** ******** **** ups. *** ******* **** a ******** ******** ******** sales *******, ******* ******* partners **** ** ******** integrators ** ******* *********. They ***** * ********** version ** ***** ********, allowing ********* ** ******* a ******* ********* ** their *********.

********* *** ********* ***** offerings, ******* *****, ********* features, *** ***** ********* are ******** *** ****** by *** ********. ******** says *** ******* ******** pays ******** **** *****/****** per ***** *** * base ****** **** * days ** ******* ** 30EUR/camera *** ***** *** a ****** **** **** storage *** *********.

******** *********** ***** ** bulk ** *** ********, and ***** *** ******** directly. *** ******** ***** their ********* ************, *** usually **** * **-**% margin. 

Market *********

*** ******** ******* **** been *** ******* *****, but *** ******* ** using ***** ******* ** open ******* ** *** markets. ****, *** ****** East *** *** ** are ***** **** **** their ******* *********. ****** sales ****** ** **** region *** ******* ** sign ** *********.

Branding ***********

********* ** ********, *** white-label ******** *** **** very *******, *** **** want ** *********** **** on ******* ***** *** brand **** *** ******. They ** *** **** to *********** ******** *** white ***** ********, *** want ** ***** *** of ** *** ********* partners ** **** *** service ***** *** ******** name.

Cameras *********

*** *** *** ******* supports **** *******, ***** Axis'*** ************ ** * "************ driver" ** ********* *** outbound ********** **** *** camera ** ********'* *****, and **** ***** ***** own ********** *** *********, viewing, *** ********.

***** ****** ****** ***** theoretically ** *********, ** long ** **** **** a *** ** ********* an ******** ********** ** Morphean's ******* ** * manner ******* ** ****.

Access ******* *********

******** ** **** ********* a *****-***** ****** ******* offering, **** ***** ** Axis ********. **** *** this ** ** **** customer *******, *** ** help *********** **** **** other ***** *********. **** is ******** ** ** available ****** *** *** of ****.

Compared ** ***** ***** *********

***** *** ******* ** similar ** ***** ***** offerings, *** ******* **** is ***** **** ******** to *********** ***** ************ systems. ******** ** ****** ******* component **** **** ******** some *************** *** ***** customers ** *** * single ******** *** ******** all ** ***** ******** hardware, ***** *** **** their ******** **** **********.

Challenges *** ********

*** ******* ***** ***** challenges ****** ****** ****** like ******** *********, *** the **** **** ** cloud ******* ******** ** onsite *********. ** ********, the ******** ** **** cameras **** **** **** the **** ******** **** expensive **** *********** ******* like *********. **** ***** limit ******** ** *****-**** customers **** ****** ****** awareness ** *********** *******, or ** ****** ***********, neither ****** ** ** large *******.

*** ******** ****** *** Morphean, *** ***** ***** companies, ** **** *** system *** ********* *** need *** ****-********** *** direct ****** ** *******, providing * ***** ** security *** ****** ********** with * ****** *** and * ****** ********** to **-**** *********.

 

 

Comments (2)

I've always believed there is money to be made....the question is how much. The trick is deciding whether you're going to do the logical customers; the 2-8 camera shops and need a bunch of them.....or the customers that make you more money; the big shops. The big shops need hybrids whereas the little shops don't. However the little shops may not bother you much and it's a nice recurring revenue. A guy that pays you $120/mo for 5 years is nice, but you need a lot of those guys.

BUT.....can you recoup a $5mm investment over what's already been invested? Don't know. As a small business sw developer and integrator we haven't ventured that far. But we have over 2000 cameras that pay a monthly fee for hosting/managed done with no sales force, so it can be done. However does it scale? I don't know but with a large sales group or contacts it's certainly possible. Certainly it scales some. Axis hasn't been very successful to my knowledge but there's a whole other host of reasons why they can't pull it off.

We may be looking for that partner that wants to give it a shot if anyone is serious!

Thank you IPVM, and thank you Brian for your interest in Morphean! We are very excited about this new injection of capital that will allow us to quickly expand the European-based market and prepare our entrance to US, Middle East and Asia markets in the near future!

We want to ensure that the readers are aware that our platform is not just about cloud-based storage. We offer a complete video monitoring and management platform “as-a-service” able to cover the whole process of security, from basic but highly secure live monitoring to fully-integrated security management of multiple sites organizations. The cloud is not a goal in itself but a mean to more flexible and attractive offers, smarter analytics and cutting edge security technology to best serve our customers.

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