Metrasens Starts Targeting School Weapons Detection
While UK's Metrasens, founded by a group of PhDs, resisted selling into the booming school weapons detection market, they have now reversed, alleging they are the "preeminent solution for school events."
In this report, we examine the move, what it means to Metrasens, how this move follows the trend, and what hurdles Metrasens will have to overcome to become widely adopted in the K-12 market that Evolv has rapidly expanded.
For background on Metrasens, see Metrasens Magnetic Detection Systems Company Profile.
Executive *******
***** ********* ****** **** **** "** not ****** *** ****** **** ** security," *** ******* ******** ********* *** expanded **** *** ********* ****** ("****** events" ** **********) ********* *****, ****, etc., ***** **** ******** **** *-** after ********* ********* **** ********** ************.
*** ********* ** ******* ***** ***** for *********, ** *-** "******* *********" deployments **** **** ******* ** *** last *** *****. *******, ***** *** some *********** *********** **** ********* ******* that *** ***** *** ********. ** their *** ****** *** * ****-**** installation ** * ***** ****** ******** showed, *** *** ** ****** ********* separately *** ****** ******* ****** ******* away **** *** ******** **** ***** through **.
** *** ******** ****, ********* ** Metrasens' ******, ***** ********* *** ****** smaller ******* (******, ******, ***.) - something **** "******* *********" ******** ****. However, ************ ***** ********* *** ** adjusted ** **** ******* ******* ** well **** *** **** *********** (*.*., separate ********* ** ****** *******), *** at ~** ***** ***** **** ********* Ultra ******** *** *******.
*********' **** ** ****** ****** ************* shows **** *** ****** *** ******** so ************* **** ********* **** **** historically ******** ** ****** **** ******* are *** ***** **.
********* *** *** ******* ******** *** this ******.
**********
********* *** ******* ** **** ** a ***** ** **** (************ **. ***** ************** **. **** *****) ** **** **** ******* ** prevent ******** **** ******** ******* ******** the *** **** ** ********** * detection **** ** *** ****'* *********. The ******* **** ********** ******* ********* aimed ** *******, *********, *** ****-******** facilities, ********* ********* *****, * *********** marketed ******* (********* ** *******.)
********* ** * ******* ******* **** became ********** ** "****/****", ********* ** the*******'* ********* ********, *** ** *** ** ****** that ***** ** ***** ****, *** company **** £**.* ******* ** ******* (~$26.6 ******* ** * ******* ******** rate).
*********' ** ** ** *** **, where **** **** **** ** *** 84 ********* ** ********, *** ** office **** *******, **. ***** *** 39 ********* ** *** **, ******* ** *** *******'* ********.
Rebranding ************
** ********* ***, *** ******* ********* the *** ******* *** ***** ******** in * "******* ******" ** *** Metrasens' *******, ****** ********* ** ********:
***** *** ********* **************** *** *** ***** **** ** the *******'* ******** *** ****** ****** *** ************, according ** **********, ** ** **** visible ***, ** ********* ********* **** and ******** ***** ***** *** ***** of *** ********* ** *** *-** market.
************, *** *********** *** ************* ******** is **** *** **** ********* ***** rebranding.
Metrasens "**[**] *** ****** *** ****** **** ** ********"
***** *** ******* ****** **** ** does *** ****** *** ****** **** in ******** ***** ** *** **** *****, *** ********* ** *** ****** vertical (****** ********* ******** ** ** school ******) ** ** **** **** the ******* ****** *****, ** ***** systems *** ** **** ****** **** US *******.
********, ******* *** ****** * "******* detection" ****** *** **** ** ****** as "********* *** ****." *** *******, historically, ********* **** * **** ********** term, "************* *********," *** *** *** company ********* ****** ** * ******** of "******** ********* ************" ** ********* "weapons *********" ************.
The *** ** *******
***** *** ********* ** *** *-** makes ********* ***** *** *** *******, the *** ** ********* ********* ** such ************ ** ************ ********* *** to *** ******: (*) ******** ********* of **** *** (*) *** **** to **** *** ****** ******* **** the *******.
**** ** ***** **** ** ********* in **** ****** ******* ** *** report.
Backpacks ******** **********
** *********' *** ********* ********* *** a ****-**** ************ ** * ***** school ******** ****, ********* *** ****** have ** ** ******** **********. *** example, *** *** *******'* ***** *****:
*********,********** *** ******** ******** ******** ***** *******:
*** **** ** **** ********* *** purses ********** ***** ***** **********, **** inconvenience ** *******, *** **** ******** on ********** ***** ** ******* **** through *** ****/****** ***/** ********** ********* technology (*-*** *** ********, ****-**** ***** detectors).
***** *** *** ** **** ******** to **** ******* **** ******* *** additional ********** *** ** * **** expensive ********, ** ** **** **** secure ** **** ******* *** ** missed, ********** *** *****. *** **** can ** ** ****** ** **** smaller ******* ** *******'* *** ** itself, *** *** **** *********** ** scanning **** ****** **** **** **** even **** *******.
********, **** ****** ****** ***** ***** outside, *** *** ** *-*** *** scanners (*** ******* ********** ** ********* a ****** ****) *** ** *******, as ***** ******* *** ******* ***** to ** **** ******.
Small ******* ******** **** **** *** ****
******* *********** ********** ** ********* ********* is **** **** ******* *** ********** of ******* ****** ******* *** ****** (1) ********* **** **** **** *** detector ** (*) ******** **** ********** in * *********** ******* ** **** conventional ***** *********.
**** ********** ** ******* ******* ** shown ** *** ********* ***** *****:
*********, ************ **** *** ***** ****** ********:
*** **** ** ****** ***'* ******** items ** ********* ****** ** ** inconvenience *** *** *** ** *** main ******* *** "******* *********" ****** popularity.
**** *********' ********* ** ** **, this *********** **** ***** ********* ** the **** ******** ** ************ ***** detectors. *** *******'* *******, *******, *** at ***** ** **** *********, *******'* ************* **** ********* ***** ***** ~$**,*** (~$560,000 / ** *****). **** ************ metal *********, ** *** ***** ****, can ** ********* *** ~$*,***.
Inability ** **** *** ***-******* *******
***** **** ** **** ******** ** schools, *********' ********* ** **** *** non-ferrous ***** *** **** ***** *** a ********.
*********' *********, ************ ******** ** ** "ferromagnetic *********," *** ******* ******* **** rely ** *** *********** ** *****'* magnetic ****** *** *********. ***-******* ****** disturb *** ******** ***** **** ***** less **** ******* ******, ***** ***** to *********' ******* ******* ** ****** non-ferrous *******.
*** **** ******* ** *** *** of ***-******* ****** ** *******, ********** ** ***-******* ******* ********.
Is ********* ***** * "******* *********" ******?
***** ********* ***** *** *********** ******* "weapons *********" **** *** ********* *** conventional ***** *********, ***** *********** *********** pose *** ******** ** ******* ********* Ultra ** ******** * "******* *********" system.
*** *** ***** **** **, **** with ***** ***********, ********* ********* *** units ** ** ******* ********* *******, metal ********* ****** ** ********** ** such, ***.
Metrasens' ********* **********
********* *** ***** **** **** **** a *** ********** ******** ** ******** alternatives, ********* (*) *** ********** ** detect ***** ******* (***** ******, *** example) *** (*) ********, ** *********' detectors *** ***** (** *** ****** ********) *** *******-*******. *******, *** ***** can ** ******** **** ************.
*** *******, ** *** ** ********* with ******* ***** ******* (*.*., ***** blades), **** ************ ***** ********* **** extremely **** *********** ******** **** **** allow ******* ******* ** ******* ****. Also, *** *** ***** **** ******* are **** ********* **** **** ***** threats. *** *******, ** ********* ******** with ************ ***** *********, ******* **-** **** ***** ******** **************** ***** ******** ******* *** *****-* Software ******.
** * ******** ***** * ********* device **** ** ****** *************, *** can *** *** **** ********,***** ****** **** ** ***. *** ********* ** ***** ******** is ****, ****** *********, ** **** not ******* *** ********** ** ******* personal ***** *** *** **** ****** with **** *** ******. ********, ************ metal ********* **** *******, *** ***** Express *** **** ** ***** (******** it ** ************* ******* - ~*** lbs).
******, ******* ********* ******** **** ********* can **** ** ***** ** *** systems ** **** *** *********** ****** for **** ** ***. ***** **** conventional ***** *********, ******, *** **** modern *******+******* *************, ******** *** ** controlled ******* * ****** ***, *** Evolv ******* *** * ******.
Buying ********* **** *** ****** ** ************
** *** ******* **********, ********* ** not * ********* ****** *** ****-********** and *****-**** ************, **** ** *******, and ********** ********* *********** *** ****** is ************.
** *** ****** ******** ******* ** add ******* ********* *** ****** ****, Metrasens ***'* ** **** ** *****, unlike ***** ******* **** ** ********, Evolv *******, ** **** ************ ***** detectors.
Adoption ******* ** ** ****
**** ***** *********** ***********, **** ******** that *** ******** ** ******* ********* devices **** ** *******.
*******, ***** ****** **** ******* *** significant *********** ** ***** ******* ** K-12 ************, *** *** ***** ***** substantial ********, ** ** *** *** of *** ***, *********' ********* *** sales ******* **** ********* *** ******* of **** ********* **** *-**.
***** ** ****, ************* ******** ** **** *** **** *****, CEIA, ***., ** *** ***********, ***** are **** ********* *********** ***, *** the *** ********* **** ******** **** competition **** ******* ** ** ****.
Financially ********** *** *** ****
** ****** ********* ******** "******* *********" left *** *****, ** ***** ***** for ********* ** ****** **** **** high-growth ******. ** *** ******* ** successful, ** *** ************* ******** *** revenue *** *****.
In **** **** *** ******* *****
**** **** ** ** **** **** other ************* ********* *** ******** ******** the ********* ******, ** **** **** and ***** ******* **** ***** ******, stadiums, ***., ** ****. ********, ********* from ******** ********** *** **** ******** to ****** **** *** ******* ********* market *** ****** *******. **************** / *********** ******** ********** ******* Detection ******* ********.