Meraki Runs IDC "Leader" Marketing Campaign That Omitted Verkada

Executive *******

***** ***** ************ ** **************** *** *********** ****** ************, *** ******** ***** ** ******* marketing ** ************ *** ******* ************ claims ** *** ******** ***** ********.

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***** *** *********** ** ***'* ******** and ********** ********* ** ****, ***** Maraki's ********** ***** ** *** ****** warrant **********.

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*****, *********-****** ******* **** * ~$*** ******* market ***, ******** * **** ***** ** networking ********, ********, *** ****************** *********. It ***************, * ******** ** *****-***** ** products, ********* *******, ** ****.

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IDC *********** ****** **********

*** ******, ** *** ***********, *** ******** to ******* "**-***** ************ *** *********** assessments" ** *********** *** ************** ********** vendors "*** * **** ***** ** technology *******," ********* *****'* *******.

*** **** ******* ******** **** *** assessments ******* **** * ****** *** an "****-**-**** ********* *********" ***** "***** the ******'* ******** ** **** ******** categories" **** ******** ****** ***** *********** by *** **** ** * ************* colored ******.

** ***** *****, *** ********* ******** of ***** ************ ****** ******* ** 2023 ***** ***** ****** ** *** smallest ******, ** ***, ******** ** the **** ** *** ********* ********, but ** *** ***** *****-**** "*******" category:

****: * ****** ** *** ****** share ****** ** *** ***** *** clearly *****. *** *******, ****** (*****) has *** ****** ***** ************ **** Bosch (**** ******), ********* (**** ****), and *-*** (***** ******).

*** *****, ** **********, * ****** of *******, **** ********* ** ********** as ****** * ******** ******** **** Hanwha ** ***** ************ ***** ** debated ** **** ************* ** *** market, ***** ******'* ****** ****** *** broad ******** ******** ** ********* ****** OEMing ******* ******* ** ***** ************.

***** ** ********** ********, ******* *** broken **** **** "************," "**********," "***** Players," *** "*******."

********* ** ** ******* ** *** report, *** ******** ** *** ***** is ********** ***** ** "********* *** measures *** *******," ****** ** *** categories, "************ *** **********." *** ****** states:

*********** ** *** *-**** ******** ***vendor’s ******* ************ *** **** ** ******** and how well aligned the vendor is to customer needs. The capabilities category focuses on the capabilities of the company and product today, here and now. Under this category, IDC analysts will look at how well a vendor is building/delivering capabilities that enable it to execute its chosen strategy in the market.

*********** ** *** *-****, ** ********** axis, *********how **** *** ******’* ****** ******** ****** **** **** ********* **** ******* ** ***** ** **** *****. The strategies category focuses on high-level decisions and underlying assumptions about offerings, customer segments, and business and go-tomarket plans for the next three to five years. [Emphasis Added.]

"An ********* ******"

***** ****** ******** ** *-**** ********* *** *** ****** **** *** report ********* "******** *****" *** *** that ***** **** *** ********* ********:

****** ***** ******'* ***** ** *****-******* video ************ *** ******** ******** ********** solutions, ***'* ****** **** **** *** company ****** * "********** ************ **** enables ************* ** ******* ******* ** installation *** ******* *********** ***** **** compared **** *********** *******."

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*** *** ****** ******* ******:

****** ********* *** ** ********* ****** for *** ************ ************* ***** ***** islittle ** ** ******** ************ **************, or when the customer already deploys existing Meraki solutions. For organizations that have an existing physical security ecosystem, Meraki solutions can coexist, albeit as a parallel solution. Since Meraki is based on a subscription supported platform in the cloud, it ******** * ******** *** *** ************* ** ******* ***** ****** ********** ** *** *****, reducing operational costs and overall infrastructure costs. [Emphasis Added.]

Cisco ****** ********* ********

***** ****** ******** *** "******" ******* from *** ** ***** **********,*/*******, ***********. ** *** **********, *** ******* says: "***** *** *** ***** * Leader *** ********* *********, ******* *****, and *********? *** *** ** — we ****!"

********** ******* ****** *********** ****** ***** a ******, ** *** ******* ***** shows:

Past ****** ** "***** ******"

*** **** ****** *** *** *** first **** ***** ****** *** ******** itself ***** * *********** **** ***. Previously, *** ***** *** ******* * "Major ******" ** ****** ***********: ********* ***** ************ ********* 2021 ******, ***** ***** ****** ********** *** ****. **** ****** **** *** *** include *******.

Assessment ******

***'* **** ***** ************ ****** ********** was ********* ****** ****, ******** ******** *** *** *** video ************ ******** ****** *** ****'* cybersecurity ******** *****. ********* ** *** bio, **** *** * *** ** decision ********* **** ****** **********, * for-profit, ****** **********, ** *.*. ** space ******* **** *** ********** ** North ******, *** ******* ** ********** engineering **** *** ********** ** ********.

Inclusion ********

** ******** ** ***** ******, *** seven ***** ********* **** **** ******** in *** **** ****** ********** **** Axis **************, ******** *********, *-***, *****, Hanwha ******, *********, *** *********.

*** ********* ******** ******** *** *********, according ** *** ******:

• **** * ****** *********, ********* ** more **** *** *******
• ***** * **** ******* ** ****** types
• **** **** ** ******** *** * minimum ** ***** *****
• **** ** ********** *** ************ *********

************, *** ****** **** **** ******* did *** ******** ***********, **** **** still ********:

******** **** ******* **** ********** ** participate ** **** *****, *** *** could ******* *** *********** **chose *** ** ******** *********** **** ***** ** **** ** ****** ***** **************. Despite this, several vendors, with a substantial impact on the market, were included anyway by assessing their qualifications through secondary research. [ Emphasis Added.]

***'* **** **** **** **** ******* "did *** **** ** ***********," ******* elaborating ** *** **** ***** *** include *******.

Comments **** ***

***'*** ******** ******* ************** *** ********* ** ******** ** questions **** **** ** ******* ******* the ******:

*********** *** ****** ****** ** ******* ** * longer ******** **** ******** ***** ****** and * ***** ********* ** *** video ************ ****** ******.

*** ******** ***completed *** ********* ** ***.*** ****** *** ** ***** ********* **** ***** *** ****** ** ******** ** ******* ** *** ****** *** ********* ********.

*** ****** ***not ************ ** ****** *** *** ** *** ***** ********* ******** ** *** ******. IDC research that is sponsored is clearly labeled as such, including the name of the sponsor. [Emphasis Added.]

** *********:

*** ****** ***** **** ***** **** IDC's *** ******** ** *** ****** video ************ ****** ******, ***** ** have **** ***** *** * ****** of *****. **'* **** ***** ****** thatmarket ***** ** *** ****** *** **** ** **** ********* ** * *******'* ********* ** ************. This is why our MarketScape reports are valuable to potential buyers.

******* ** *** ******'* ***** *** the *********** *********** ********* *******, ** do *** ***** ****** ** *** full ****** ** *********. [******** *****.]

** ******* ********* **** *** **** not ******** ******* *** ********* ******** of ***** *******.