Mark Cuban Funded Analytics Company Shifts Away From Security

Author: IPVM Team, Published on May 10, 2016

In early 2015 Mark Cuban has funded a video analytics company, Netra, after the founder cold-emailed him.

Now the company has shifted away from security.

We look at the reason for this shift in this updated report.

** ***** **** **** ***** *** ****** * ***** ********* company, *****, ***** *** ******* ****-******* ***.

*** *** ******* *** ******* **** **** ********.

** **** ** *** ****** *** **** ***** ** **** updated ******.

[***************]

Netra **********

******** ******* ** **** ******** ****, ** *** ******** *** ****** *** *********, * "***** ******** *** ****** ******* ****" *********. ***** is ** ***** ***** ********* ** ***** ********* **** ******** primarily ******** ** ****** **** * **** ************** ** ***** camera ********. *** ******* *** **** **** ** ********* *********.

Cuban's **********

*** ******* **** ** **** * **** ***** ** **** Cuban, ** ***** ***** ******** ********* ** *** **** *****, leading ******* ** ** **********, ******* **** ******* ** ******. Cuban ***** *** ********** ** ******* ****** *** ******* ********* company, **********, ***** **** ***** *** "********** *** ******* ****** for **** **********."

Additional **********

*** ******** ******** ******* ** ****** *** ******** ********** **********.

*** ******* *** *** *** ****** * ****** * *****.

Technology / ***********

**** **** ** *** ****, *** ******* ** **** ******* to***** *******, **** * ***** ** ********* **** *********** ** ********* (people ********, ***** ****, **** ****, ***.) **** ******** **-**** cameras ******* * ***** ******* / *** *********.

***** ****** ********: *** **** ********** ************** / ************ ******** Netra ** ******** ** ********* ****-**** ***** ****** ********. ******** can ***** ******** ******* ** ****** ********* *** ********* *** be *********** *** ****-********* ** ******** ***** ***** **** ****** stores (********** ***** ****). ***** **** **** **** *********** ************ property ** **** ******.

****** **** ***** *** ****** ******** *** ** '******* ********' (see ****** ******* ********), ***** **** ************* **** ***** ********* ** ****. * decade ***, ******* *** *** *******, **********, ***** ** ******* this. **** **** ******** ** **** *** **** **** *** appear ** ** ***** ** / ********* ** *******. *** other ******* ***** ****** ******** **** ********* ** *** ********** based**** ************, *** ******* ** ** ********* **** ** ********, ******* and *******.

Potential / ********** *** *****

***** ** ***** **** ***** ***** ** ** ** **** to ************ ***** ** ******* ***** ******.

*******, ******, **** **** ** ******** ** ****** ***** ******* offering *** ***** *** * ***** *** ********* ************ ** work **** *** **** ***** ***** *** ****-***** ****** ** larger ******** ********. ***** ***, **** **** *** ***** ******,***** **********, *** **** **** * ******** ************ *** ****.

*** **** ***** ********** ** ********* * *** *****, **** for ***** *** ***********. **** *** **** *** *****, ** will *** *** **** *** *** **** *** ***** *** product *** ***** ******** ****.

Lack ** ******** ** ********

*** **** *****, *** ****, ***** *** ******* **** **** security ** ***** ** ***** ******** *** ****** ***** *** e-commerce ************, ********* ** ***** ***.

***** **** **** **** **** **** ******* * ****** **** point ** ***** ***** ******* *** **** **** ** **** more ******** ******** **** ** * *********** ******** ***********.

**** ***** ** *** **********, ***** **** *** ***** ********* market *** ******** *** **** ****** *****, *** ******* ******** multiple *********. *** * *** ******* ** **** ******** **** would **** ** ** ****** ************* *****, ***** ** **** for ** *********-**** ******* ** **, ** ************* ****** **** existing ********.

*****'* ********* *** **** ** ******* ****** ****** ****-**** ** terms ** ****** *********** (**: *** **** ****** ** ****** is * "******", *** ****** ** ** * ****** **** long ***** **** *** * ***** *****"). **** ***** ********* work **** **** ***** ****-*** ******, ****** *** **** ******* applications.

*** ******** ************ ******, ***** ***** ** ********* ***** ******* in *** ****** *****, *** *** **** ******** *************** *** ********** ** ******** *** *********.

Comments (8)

**** ***** ****** ****** ** * *********? ** ***** * possibility ** *** ******* *** **** * ****** *********? ****** I ******* ***** **** ** ***** **** ** ***** ******* be * ***** *** ***** *** ***** ********** *******.

* ***** ****'* *** ***** ** ***** *******. * ***** anyone **** ****** **** ** *** * ******* **** ** less **** * ***** *** *** *** ** ********.

** **** *** ***** ******* / ****** *** *** ***** a ********** ***** *******, * ** **** **** *** ****** out *** ****** ******.

* ***** **** [****** ************] ** *** ***** ** ***** worries.

** ** *** ***** ** ******'* ******* *******. ***** ***, as *** *******, ** ** ********* ** *** ***** *** developing *********, *** ***** ****** ******** ** *** ** **** his **** ********** ** *** ** ****** **** *** ** looming. **** ** ******** ** "** **** ***** ***** **** when **'** **********", ** *** ***.

***** ** ******* ****** **********; **'********** *** *** ********** *******, *** **** ****** ******* *** risk/reward ***** ** *****. * *** *** **** ********** **** one ** *** ***** ********* *** *** ***** ** *** Silicon ** **** ******* ** * ******* ** "**** ** patented *** **********?". ******* ** *** **** * **** ******.

**, ****, ***** *** ** *** ***** *** ********** ****, and ******* ** ***** ** *********, *** ******* ** ***** be ********. ******** **** ** ********** **********...

***'* *** *** **** ************ ***** **** ****, *** ***** on ***** ******* ************, **** ***** **** **** *** **** for * ********* ************:

**** **** ** ********* *** ** *** **** **** *** infringing **** *******?

"If * ******* ** ********** ******** *** *** **** *********, ******* ** ** *** ********, ****** *******, '****** *****', '**** ******' ** ******* ***** *********** - *** **** ******** ****** **** * ************ **** **."

****** *** ** ***** ** **** * ********* ********* ** well.

******: **** ****** ***** *** ********* **** *** * ************ or *** ******* ******* ** ***** ****** ***** ** **********.

**** **** ********* ************ **** **-**** ************* *******. **** *** * *****-*** ***** ********* ********* ** some *****.

**** ** ******** ****** **********. **** *** ****! * ****** how **** ******* ** ******** *** **** % ***** ***** ended ** ****?

***** *** ** ******** ** * ******* **** ******* ** his '********' ********* *********,**********.

********** *********** ** ****-**** ******* *** ********** ****** *** **** locations - ****** *** *******. ** ******* **** *** ******** centers, *****, *** ********** *********; ******* ******, ******* *******, ***** street ******* *** ****!

*** ***********,computer-vision ******* *******, serviced by AT&T 3G, provide best in class service with minimal installation and setup requirements.

** ** ******* **** ***** ** ** ***** ** ** a **** *****, *********** **** **********'* *********** *** *** **** ****** ******** *** *******, ******* ***** ** *** *** ****** card **** ** **** *** ******* ******. *** ******* **** defrauded ******* ******* *** ************* ******* **** ***-******** ****** ** the *******.

***** ******* ** ** **** ***** ******* ***** ***** ****** and ********* ** ***** **** ******* *****-****** ********? ** **** be *********** ** *** **** **** *** **** ** ****** in **** ********, *** *** *** ********** **** *****'* ******** if **** **** ****** *** ***** ****** ******* *** ****** generic **** ******** **** ******** ******* ** **** ****.

***** **** **** ****** ***** **** *** ****** ************ - one **** *'** **** ***** **** **** ***** **** ** the ************** (*** ******* ********)******** ***** ****** ******. **** ***** **** ** ******, ********* *** ***** *********** logos, ****** *** ***** ***** ******** ** **** **** ****** broadcast ***** ** **** ********* ***** ******** *** ******** ** advertising ****** ****** ****** ***.

[******* ****] ****** **** *** *** ******* ****** ****************. *** ******** ** ****** *********. ** ***** ******** ****** techniques/ ***** ********* **** ***** ******** ** * ***** ****** network ** ***** *** ************* ***** *** *** ******* ****** to **** ***** ... *** **** ***** **** ** * UI *** ********* **** ***** **** ** *** ******** ** a ******* **** ****** *** ******** **********. ** ****'* **** to ***** ** ******** *** ***** ********* *****-****** ******** (**** the *********** *********** / *********** ******** ** **** ** ******** for ***** ******** *** **** *****) - *** ******* ******* on * ******, '*** *****', ****** **** *** *** ********, using *** ******** ** **** **** ***** ******* ** * view ******* ** *** ******* ****** ** ********.

*** **** *****, *** ****, ***** *** ******* **** **** security ** ***** ** ***** ******** *** ****** ***** *** e-commerce ************...

******* ****** ** ***** ***** ** *** ******** ****** *******?

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Knightscope - $122,509 Revenue, $2.5 Million Loss Seeks $20 Million Investment on Dec 09, 2016
The robot that ran over a child, Knightscope, wants money and they need it. Investors can invest as little as $1,000 to participate and...
'Solution' Manufacturers Threaten Integrators on Dec 09, 2016
The race to the bottom has driven manufacturers to become 'solution' providers, threatening integrators. Axis shift to 'solution' sales might be...
The Russian SMP Security Robot on Dec 08, 2016
A Russian manufacturer, SMP, has a commercially available outdoor security robot, at a lower price and with much less marketing than their main...
Paxton Drops US Reps, Plans Major Expansion on Dec 07, 2016
Paxton is gearing up to make a big run at  US access control success. The first step they have made is to cut all US Rep Firms, in anticipation of...
Axis Partner Elder Care Video Analytics (Smartervision) on Dec 07, 2016
Can video analytics be used to improve the care of the elderly? Axis and a video analytics startup, Smartervision, are working together to do so....
Milestone Favorability Results on Dec 06, 2016
In our second installment of manufacturer favorability results (first was Pelco), we turn to Milestone. 100+ integrators rated and explained what...
Hikvision CEO Declares 'We Do Not Cut Rates" on Dec 02, 2016
Hikvision has led another press trip to China, and this time Hikvision's CEO is sharing insights into their competitive strategy, including...
Top Surprises in the Video Surveillance Industry 2016 on Nov 29, 2016
  The top 3 surprises of 2016 for integrators surveyed by IPVM were: The race to bottom, repeating 2015's Top Surprise Result New -...
Hikvision's ImageNet Win Analyzed on Nov 28, 2016
Hikvision is pushing hard to move up market and win at video analytics. One notable sign is Hikvision touting their #1 ranking for an ImageNet...
3VR Sales And Marketing Execs Out, Company Shifting on Nov 22, 2016
Two executives are out at 3VR, both after relatively short tenures at the company. 3VR's CEO says this is part of a shift to cover new markets....

Most Recent Industry Reports

Knightscope - $122,509 Revenue, $2.5 Million Loss Seeks $20 Million Investment on Dec 09, 2016
The robot that ran over a child, Knightscope, wants money and they need it. Investors can invest as little as $1,000 to participate and...
The Russian SMP Security Robot on Dec 08, 2016
A Russian manufacturer, SMP, has a commercially available outdoor security robot, at a lower price and with much less marketing than their main...
How Hikvision Beats Its OEMs on Dec 08, 2016
Hikvision GM declared that they are not aggressive with their competitors. But some of their own OEM partners disagree. Inside, we reveal a key...
Dahua Discontinuing H.264 Only Products on Dec 08, 2016
Dahua has taken a stand for H.265 and is discontinuing its H.264 only products. We examine the shakeup inside this...
IP Networking Course January 2017 on Dec 08, 2016
This is the only networking course designed specifically for video surveillance professionals plus it includes live training, personal help and...
Hikvision vs Dahua Mobile Apps Tested on Dec 07, 2016
With smartphone use and low-cost video recorders surging, many user's main interface to their surveillance system is their phone. With mobile video...
Paxton Drops US Reps, Plans Major Expansion on Dec 07, 2016
Paxton is gearing up to make a big run at  US access control success. The first step they have made is to cut all US Rep Firms, in anticipation of...
Axis Partner Elder Care Video Analytics (Smartervision) on Dec 07, 2016
Can video analytics be used to improve the care of the elderly? Axis and a video analytics startup, Smartervision, are working together to do so....
Sony IP Camera Backdoor Uncovered on Dec 06, 2016
A backdoor has been uncovered in ~80 Sony IP camera models, attackers can remotely enable telnet on the camera, and then potentially login as root,...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact