Mark Cuban Funded Analytics Company Shifts Away From Security

Author: IPVM Team, Published on May 10, 2016

In early 2015 Mark Cuban has funded a video analytics company, Netra, after the founder cold-emailed him.

Now the company has shifted away from security.

We look at the reason for this shift in this updated report.

 

** ***** **** **** ***** *** ****** * ***** ********* *******, Netra, ***** *** ******* ****-******* ***.

*** *** ******* *** ******* **** **** ********.

** **** ** *** ****** *** **** ***** ** **** updated ******.

 

[***************]

***** **********

******** ******* ** **** ******** ****, ** *** ******** *** ****** *** *********, * "***** ******** *** ****** ******* ****" *********. ***** is ** ***** ***** ********* ** ***** ********* **** ******** primarily ******** ** ****** **** * **** ************** ** ***** camera ********. *** ******* *** **** **** ** ********* *********.

Cuban's **********

*** ******* **** ** **** * **** ***** ** **** Cuban, ** ***** ***** ******** ********* ** *** **** *****, leading ******* ** ** **********, ******* **** ******* ** ******. Cuban ***** *** ********** ** ******* ****** *** ******* ********* company, **********, ***** **** ***** *** "********** *** ******* ****** for **** **********."

Additional **********

*** ******** ******** ******* ** ****** *** ******** ********** **********.

*** ******* *** *** *** ****** * ****** * *****.

Technology / ***********

**** **** ** *** ****, *** ******* ** **** ******* to***** *******, **** * ***** ** ********* **** *********** ** ********* (people ********, ***** ****, **** ****, ***.) **** ******** **-**** cameras ******* * ***** ******* / *** *********.

***** ****** ********: *** **** ********** ************** / ************ ******** Netra ** ******** ** ********* ****-**** ***** ****** ********. ******** can ***** ******** ******* ** ****** ********* *** ********* *** be *********** *** ****-********* ** ******** ***** ***** **** ****** stores (********** ***** ****). ***** **** **** **** *********** ************ property ** **** ******.

****** **** ***** *** ****** ******** *** ** '******* ********' (see *** *** ******* ********), ***** **** ************* **** ***** ********* ** ****. * decade ***, ******* *** *** *******, **********, ***** ** ******* this. **** **** ******** ** **** *** **** **** *** appear ** ** ***** ** / ********* ** *******. *** other ******* ***** ****** ******** **** ********* ** *** ********** based**** ************, *** ******* ** ** ********* **** ** ********, ******* and *******.

Potential / ********** *** *****

***** ** ***** **** ***** ***** ** ** ** **** to ************ ***** ** ******* ***** ******.

*******, ******, **** **** ** ******** ** ****** ***** ******* offering *** ***** *** * ***** *** ********* ************ ** work **** *** **** ***** ***** *** ****-***** ****** ** larger ******** ********. ***** ***, **** **** *** ***** ******,***** **********, *** **** **** * ******** ************ *** ****.

*** **** ***** ********** ** ********* * *** *****, **** for ***** *** ***********. **** *** **** *** *****, ** will *** *** **** *** *** **** *** ***** *** product *** ***** ******** ****.

Lack ** ******** ** ********

*** **** *****, *** ****, ***** *** ******* **** **** security ** ***** ** ***** ******** *** ****** ***** *** e-commerce ************, ********* ** ***** ***.

***** **** **** **** **** **** ******* * ****** **** point ** ***** ***** ******* *** **** **** ** **** more ******** ******** **** ** * *********** ******** ***********.

**** ***** ** *** **********, ***** **** *** ***** ********* market *** ******** *** **** ****** *****, *** ******* ******** multiple *********.  *** * *** ******* ** **** ******** **** would **** ** ** ****** ************* *****, ***** ** **** for ** *********-**** ******* ** **, ** ************* ****** **** existing ********.

*****'* ********* *** **** ** ******* ****** ****** ****-**** ** terms ** ****** *********** (**: *** **** ****** ** ****** is * "******", *** ****** ** ** * ****** **** long ***** **** *** * ***** *****").  **** ***** ********* work **** **** ***** ****-*** ******, ****** *** **** ******* applications.  

*** ******** ************ ******, ***** ***** ** ********* ***** ******* in *** ****** *****, *** *** **** ** ****** *********** **** *** ********** ** ******** *** *********.

Comments (8)

What about patent issues as a challenge? Is there a possibility on the concept may draw a patent challenge? Though I concede these days it seems like it would alomost be a given and maybe not worth mentioning anymore.

I think that's the least of their worries. I doubt anyone will really want to sue a company that is less than 2 years old and has no traction.

If they can reach product / market fit and build a repeatable sales process, I am sure they can figure out any patent claims.

I think that [patent infringement] is the least of their worries.

It is the least of Shashi's worries perhaps. After all, as the founder, he is committed to the field and developing analytics, and would likely continue to try to grow his firm regardless of the IP issues that may be looming. With an attitude of "we will worry about that when we're successful", as you say.

Cuban is another matter altogether; he's only there for the successful outcome, and must decide whether the risk/reward ratio is sound. I can say from experience that one of the first questions out the mouth of any Silicon VC when looking at a startup is "What is patented and patentable?". Because it can mean a huge upside.

So, IMHO, Cuban had to ask about the technology used, and whether it could be protected, and whether it could be attacked. Anything less is borderline negligence...

Can't say how that conversation might have gone, but based on their general capabilities, they might soon have the need for a different conversation:

What kind of companies are in the risk zone for infringing your patents?

"If a company is generating metadata for use with analytics, whether it is for tripwire, people counter, 'object taken', 'left behind' or license plate recognition - yes they probably should have a conversation with us." Raul Fernandez

Though now it would be with a different Fernandez as well.

Update: Most likely Cuban and Fernandez have had a conversation or two already because of their shared hobby of basketball.

Mark owns the Dallas Mavericks and Raul co-owns the Washington Wizards. Look for a three-way trade involving analytics at some point.

That is actually really impressive. Good for them! I wonder how much capital is involved and what % stake Cuban ended up with?

Cuban may be thinking of a synergy with another of his 'counting' analytics companies, MotionLoft.

Motionloft specializes in real-time vehicle and pedestrian counts for your locations - inside and outside. We provide data for shopping centers, malls, and commercial buildings; doorway counts, parking garages, urban street traffic and more!

Our proprietary, computer-vision enabled sensors, serviced by AT&T 3G, provide best in class service with minimal installation and setup requirements.

It is amazing that Cuban is so quick to do a deal again, considering that MotionLoft's founder went off the deep end and bankrupt the company, forcing Cuban to use his credit card just to keep the company afloat. The founder also defrauded various friends and acquaintances selling them non-existent shares in the company.

Netra appears to be more doing content based image search and retrieval in video than literal cross-camera tracking? It will be interesting to see what they are able to patent in this approach, but you can understand Mark Cuban's interest if they have solved the image search problem for fairly generic open searches with reliable results in real time.

There have been others doing this for narrow applications - one that I've seen first hand that works well is the OmniPerception (now Digital Barriers) Magellan video search engine. They built that to search, recognise and count advertising logos, brands and other image patterns in real time during broadcast video to help marketing folks quantify the benefits of advertising during sports events etc.

[Product note] Thanks also for the mention of Snap Surveillance John. Our approach is rather different. We apply computer vision techniques/ video analytics when first deployed on a large camera network to watch and automatically learn how the cameras relate to each other ... but then apply this in a UI for operators that helps THEM do the tracking of a subject very easily and reliably themselves. We didn't seek to build an analytic for fully automated cross-camera tracking (with the performance limitations / variability inherent in such an approach for large networks and busy sites) - but instead focused on a robust, 'one click', visual tool for the operator, using our learning to only show video streams in a view related to the current camera of interest.

One year later, May 2016, Netra has shifted away from security to focus on image analysis for social media and e-commerce applications...

Perhaps trying to steer clear of the Ovigilon Patent Program?

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Avigilon Announces AI-Powered H5 Camera Development on Sep 19, 2018
Avigilon will be showcasing "next-generation AI" at next week's ASIS GSX. In an atypical move, the company is not actually releasing these...
Hikvision USA Starts Layoffs on Sep 18, 2018
Hikvision USA has started layoffs, just weeks after the US government ban was passed into law. Inside this note, we examine: The important...
Favorite Intercom Manufacturers 2018 on Sep 14, 2018
Intercoms are certainly increasing in popularity, driven by the integration of video and IP networking. But who is the favorite? On the one side,...
VMS Export Shootout - Avigilon, Dahua, Exacq, Genetec, Hikvision, Milestone on Sep 13, 2018
When crimes, accidents or problems occur, exporting video from one's video surveillance system is critical to proving incidents. But who does it...
US DARPA Investing $2 Billion In AI on Sep 11, 2018
The US Defense Advanced Research Projects Agency (DARPA) is granting more than $2 Billion to companies developing new AI technologies. The money...
Ambarella on Computer Vision and US Hikua Ban on Sep 10, 2018
Ambarella, a widely-used video surveillance component supplier, is betting on the rise of computer vision and is already seeing a sales impact from...
Milestone Co-Founder Invests In Anti Theft Spray SelectaDNA on Sep 06, 2018
Milestone's Co-Founder Henrik Friborg has invested in CSI Protect, exclusive US dealer of forensic marking startup SelectaDNA, a company that...
Dell Launches IoT for Surveillance on Sep 05, 2018
Historically, Dell has been a PC and server provider (e.g., "Dude, you're getting a Dell") and widely used for surveillance storage. However, in...
Directory Of 110+ Video Management Software (VMS) Suppliers on Aug 30, 2018
This directory provides a list of Video Management Software providers to help you see and research what options are available. Listing...
Hikvision FIPS 140-2 Cybersecurity Certification Examined on Aug 27, 2018
A week after the US government passed a law banning Hikvision, Hikvision announced it had obtained a FIPS 140-2 certification from the US...

Most Recent Industry Reports

BluePoint Aims To Bring Life-Safety Mind-Set To Police Pull Stations on Sep 20, 2018
Fire alarm pull stations are commonplace but police ones are not. A self-funded startup, BluePoint Alert Solutions is aiming to make police pull...
SIA Plays Dumb On OEMs And Hikua Ban on Sep 20, 2018
OEMs widely pretend to be 'manufacturers', deceiving their customers and putting them at risk for cybersecurity attacks and, soon, violation of US...
Axis Vs. Hikvision IR PTZ Shootout on Sep 20, 2018
Hikvision has their high-end dual-sensor DarkfighterX. Axis has their high-end concealed IR Q6125-LE. Which is better? We bought both and tested...
Avigilon Announces AI-Powered H5 Camera Development on Sep 19, 2018
Avigilon will be showcasing "next-generation AI" at next week's ASIS GSX. In an atypical move, the company is not actually releasing these...
Favorite Request-to-Exit (RTE) Manufacturers 2018 on Sep 19, 2018
Request To Exit devices like motion sensors and lock releasing push-buttons are a part of almost every access install, but who makes the equipment...
25% China Tariffs Finalized For 2019, 10% Start Now, Includes Select Video Surveillance on Sep 18, 2018
A surprise move: In July, when the most recent tariff round was first announced, the tariffs were only scheduled for 10%. However, now, the US...
Central Stations Face Off Against NFPA On Fire Monitoring on Sep 18, 2018
Central stations are facing off against the NFPA over what they call anti-competitive language in NFPA 72, the standard that covers fire alarms....
Hikvision USA Starts Layoffs on Sep 18, 2018
Hikvision USA has started layoffs, just weeks after the US government ban was passed into law. Inside this note, we examine: The important...
Chinese Government Praises Hikvision For Following Xi Jinping on Sep 17, 2018
The Chinese government council responsible for managing China's state-owned companies praised Hikvision’s obedience to China’s authoritarian leader...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact