Mark Cuban Funded Analytics Company Shifts Away From Security

By: IPVM Team, Published on May 10, 2016

In early 2015 Mark Cuban has funded a video analytics company, Netra, after the founder cold-emailed him.

Now the company has shifted away from security.

We look at the reason for this shift in this updated report.

 

** ***** **** **** Cuban *** ****** * video analytics *******, *****, ***** the ******* ****-******* ***.

*** *** ******* *** shifted **** **** ********.

** **** ** *** reason *** **** ***** in **** ******* ******.

 

[***************]

***** **********

***** [**** ** ****** available] *** ******* ** 2013 ** ****** **** [link ** ****** *********], an *** ******** *** former *** ** ******* [link ** ****** *********], a "***** ******** *** Object ******* ****" *********. Netra ** ** ***** stage ********* ** ***** analytics **** ******** ********* targeted ** ****** **** a **** ************** ** cross ****** ********. *** company *** **** **** 10 ********* *********.

Cuban's **********

*** ******* **** ** sent * **** ***** to **** *****, ** which ***** ******** ********* to *** **** *****, leading ******* ** ** investment, ******* **** ******* in ******. ***** ***** his ********** ** ******* vision *** ******* ********* company, **********, ***** **** video *** "********** *** vehicle ****** *** **** properties."

Additional **********

*** ******** ******** ******* of ****** *** ******** additional **********.

*** ******* *** *** yet ****** * ****** A *****.

Technology / ***********

**** **** ** *** tell, *** ******* ** most ******* ******* *******, **** * ***** on ********* **** *********** to ********* (****** ********, dwell ****, **** ****, etc.) **** ******** **-**** cameras ******* * ***** service / *** *********.

***** ****** ********: *** main ********** ************** / intellectual ******** ***** ** claiming ** ********* ****-**** cross ****** ********. ******** can ***** ******** ******* in ****** ********* *** sometimes *** ** *********** and ****-********* ** ******** track ***** **** ****** stores (********** ***** ****). Netra **** **** **** significant ************ ******** ** this ******.

****** **** ***** *** admins ******** *** ** 'suspect ********' (*** *** *** ******* ********), ***** **** ************* with ***** ********* ** rare. * ****** ***, another *** *** *******, Intellivid, ***** ** ******* this. **** **** ******** by **** *** **** does *** ****** ** be ***** ** / marketing ** *******. *** other ******* ***** ****** tracking **** ********* ** the ********** ********* ************, *** ******* ** be ********* **** ** airports, ******* *** *******.

Potential / ********** *** *****

***** ** ***** **** early ***** ** ** is **** ** ************ judge ** ******* ***** future.

*******, ******, **** **** to ******** ** ****** their ******* ******** *** build *** * ***** and ********* ************ ** work **** *** **** sales ***** *** ****-***** nature ** ****** ******** projects. ***** ***, **** have *** ***** ******, Bryan ********** [**** ** longer *********], *** **** runs * ******** ************ rep ****.

*** **** ***** ********** is ********* * *** boost, **** *** ***** and ***********. **** *** next *** *****, ** will *** *** **** and *** **** *** scale *** ******* *** their ******** ****.

Lack ** ******** ** ********

*** **** *****, *** 2016, ***** *** ******* away **** ******** ** focus ** ***** ******** for ****** ***** *** e-commerce ************, ********* ** their ***.

***** **** **** **** they **** ******* * bigger **** ***** ** these ***** ******* *** were **** ** **** more ******** ******** **** in * *********** ******** application.

**** ***** ** *** surprising, ***** **** *** video ********* ****** *** security *** **** ****** small, *** ******* ******** multiple *********.  *** * new ******* ** **** traction **** ***** **** to ** ****** ************* cheap, ***** ** **** for ** *********-**** ******* to **, ** ************* better **** ******** ********.

*****'* ********* *** **** to ******* ****** ****** meta-data ** ***** ** object *********** (**: *** just ****** ** ****** is * "******", *** saying ** ** * person **** **** ***** hair *** * ***** shirt").  **** ***** ********* work **** **** ***** well-lit ******, ****** *** many ******* ************.  

*** ******** ************ ******, where ***** ** ********* their ******* ** *** retail *****, *** *** kind ** ****** *********** **** *** ********** ** startups *** *********.

Comments (8)

What about patent issues as a challenge? Is there a possibility on the concept may draw a patent challenge? Though I concede these days it seems like it would alomost be a given and maybe not worth mentioning anymore.

I think that's the least of their worries. I doubt anyone will really want to sue a company that is less than 2 years old and has no traction.

If they can reach product / market fit and build a repeatable sales process, I am sure they can figure out any patent claims.

I think that [patent infringement] is the least of their worries.

It is the least of Shashi's worries perhaps. After all, as the founder, he is committed to the field and developing analytics, and would likely continue to try to grow his firm regardless of the IP issues that may be looming. With an attitude of "we will worry about that when we're successful", as you say.

Cuban is another matter altogether; he's only there for the successful outcome, and must decide whether the risk/reward ratio is sound. I can say from experience that one of the first questions out the mouth of any Silicon VC when looking at a startup is "What is patented and patentable?". Because it can mean a huge upside.

So, IMHO, Cuban had to ask about the technology used, and whether it could be protected, and whether it could be attacked. Anything less is borderline negligence...

Can't say how that conversation might have gone, but based on their general capabilities, they might soon have the need for a different conversation:

What kind of companies are in the risk zone for infringing your patents?

"If a company is generating metadata for use with analytics, whether it is for tripwire, people counter, 'object taken', 'left behind' or license plate recognition - yes they probably should have a conversation with us." Raul Fernandez

Though now it would be with a different Fernandez as well.

Update: Most likely Cuban and Fernandez have had a conversation or two already because of their shared hobby of basketball.

Mark owns the Dallas Mavericks and Raul co-owns the Washington Wizards. Look for a three-way trade involving analytics at some point.

That is actually really impressive. Good for them! I wonder how much capital is involved and what % stake Cuban ended up with?

Cuban may be thinking of a synergy with another of his 'counting' analytics companies, MotionLoft.

Motionloft specializes in real-time vehicle and pedestrian counts for your locations - inside and outside. We provide data for shopping centers, malls, and commercial buildings; doorway counts, parking garages, urban street traffic and more!

Our proprietary, computer-vision enabled sensors, serviced by AT&T 3G, provide best in class service with minimal installation and setup requirements.

It is amazing that Cuban is so quick to do a deal again, considering that MotionLoft's founder went off the deep end and bankrupt the company, forcing Cuban to use his credit card just to keep the company afloat. The founder also defrauded various friends and acquaintances selling them non-existent shares in the company.

Netra appears to be more doing content based image search and retrieval in video than literal cross-camera tracking? It will be interesting to see what they are able to patent in this approach, but you can understand Mark Cuban's interest if they have solved the image search problem for fairly generic open searches with reliable results in real time.

There have been others doing this for narrow applications - one that I've seen first hand that works well is the OmniPerception (now Digital Barriers) Magellan video search engine. They built that to search, recognise and count advertising logos, brands and other image patterns in real time during broadcast video to help marketing folks quantify the benefits of advertising during sports events etc.

[Product note] Thanks also for the mention of Snap Surveillance John. Our approach is rather different. We apply computer vision techniques/ video analytics when first deployed on a large camera network to watch and automatically learn how the cameras relate to each other ... but then apply this in a UI for operators that helps THEM do the tracking of a subject very easily and reliably themselves. We didn't seek to build an analytic for fully automated cross-camera tracking (with the performance limitations / variability inherent in such an approach for large networks and busy sites) - but instead focused on a robust, 'one click', visual tool for the operator, using our learning to only show video streams in a view related to the current camera of interest.

One year later, May 2016, Netra has shifted away from security to focus on image analysis for social media and e-commerce applications...

Perhaps trying to steer clear of the Ovigilon Patent Program?

Login to read this IPVM report.

Related Reports

Hikvision Admits Minority Recognition, Now Claims Canceled on Jul 23, 2020
For the first time, Hikvision has directly addressed its minority recognition...
IC Realtime Moving Away From China Manufacturing on Jul 23, 2020
IC Realtime is promising "real change". The company historically has sold...
Hikvision Illicitly Uses Back To The Future In Marketing on Jul 03, 2020
NBCUniversal told IPVM that Hikvision UK's ongoing coronavirus marketing...
Anyvision Presents AI Facial Recognition and Mask Detection on Jun 08, 2020
AnyVision presented its AI facial recognition and mask detection at the May...
IBM Video Analytics Reborn on May 01, 2020
IBM is back in video analytics and they are even offering AI-based fever...
Low Voltage Nation Wants to "Help You Carve Out A Fulfilling Career" Interviewed on Jul 06, 2020
It is difficult to make your way in this industry as there is little formal...
Sequr Presents HID based Cloud Access Control on Jun 04, 2020
Sequr presented HID based Cloud Access Control at the May 2020 IPVM Startups...
USA's Seek Scan Thermal Temperature System Examined on Apr 01, 2020
This US company, Seek, located down the road from FLIR and founded by former...
Hikvision Salespeople: We Don't Need A Blackbody on May 13, 2020
Dahua jumped out on its cross-town rival selling fever cameras but Hikvision...
Startup Videoloft Presents Cloud Storage on May 27, 2020
Videoloft presented offsite cloud storage at the May 2020 IPVM Startups...
USA's Feevr Thermal Temperature System Examined on Mar 31, 2020
This US company has burst on to the scene, brashly naming itself 'feevr' and...
Deep Sentinel Presents Crime Response For Business on Jun 11, 2020
Deep Sentinel presented its anti-intrusion and live response for home and...
Genetec Drops Support for Dahua and Hikvision on Jun 01, 2020
Genetec has dropped support for Dahua and Hikvision, citing US blacklisting...
OnSSI Founders Return, Start Corsight on May 25, 2020
The OnSSI founders are back, less than 2 years after selling OnSSI to...
PSIM CNL Acquired By Everbridge on Mar 09, 2020
The end has finally come for CNL. Despite for years saying they would...

Recent Reports

Video Analytics Online Show September 2020 Opened - Axis, Avigilon, Bosch, BriefCam, Genetec, Milestone + 30 More on Aug 12, 2020
IPVM's sixth online show will feature 35+ Video Analytics companies...
The German Company Powering Many China Temperature Tablets (Heimann) on Aug 12, 2020
Many fever tablet suppliers market German-made Heimann thermal sensors while...
Salesforce Drops Dahua and Hikvision on Aug 12, 2020
Salesforce has dropped Dahua and Hikvision as customers, forcing the two mega...
Access Control Course Fall 2020 - Register Now - Save $50 Last Chance on Aug 12, 2020
IPVM offers the most comprehensive access control course in the...
Genetec CEO Declares "We Don't Negotiate Payment With Patent Trolls" on Aug 11, 2020
Are patent trolls like terrorists? Genetec's CEO is coming out strongly...
Hanwha AI Analytics Camera Tested on Aug 11, 2020
Hanwha has released their Wisenet P AI camera, adding person and vehicle...
Alabama Schools Million Dollar Hikvision Fever Camera Deal on Aug 11, 2020
The Baldwin County, Alabama public schools purchased a $1 million, 144-camera...
Dahua Taunts Australian Government, Continues To Sell Illegal Fever Cameras on Aug 10, 2020
Dahua is effectively taunting the Australian government by continuing to sell...
HID Releases VertX Replacement Aero on Aug 10, 2020
HID is replacing two established and broadly supported types of access...
NDAA Compliant Video Surveillance Whitelist on Aug 10, 2020
This report aggregates video surveillance products that manufacturers have...
Telpo China Temperature Tablets Tested on Aug 10, 2020
The provider for overseas companies ranging from Canon Singapore to US'...
Dangerous Hikvision Fever Camera Showcased by Chilean City on Aug 07, 2020
Deploying a fever camera outdoors, in the rain, with no black body, is...
"Grand Slam" For Pelco's PE Firm, A Risk For Motorola on Aug 07, 2020
The word "Pelco" and "grand slam" have not been said together for many years....
FLIR Stock Falls, Admits 'Decelerating' Demand For Temperature Screening on Aug 07, 2020
Is the boom going to bust for temperature screening? FLIR disappointed...
VSaaS Will Hurt Integrators on Aug 06, 2020
VSaaS will hurt integrators, there is no question about that. How much...