March Networks Company Profile

By: John Honovich, Published on Jul 17, 2017

March Networks was one of the most well-known video surveillance manufacturers of the 2000s.

In 2012, March was acquired by Chinese / American manufacturer Infinova.

What has happened since? The company has been less publicly prominent in the past few years.

We spoke with March Networks about their current status, examining their key differentiators and challenges in the market.

***** ******** *** *** of *** **** ****-***** video ************ ************* ** the *****.

******, ***** *** ********** ******* / ******** manufacturer ********.

**** *** ******** *****? The ******* *** **** less ******** ********* ** the **** *** *****.

** ***** **** ***** Networks ***** ***** ******* status, ********* ***** *** differentiators *** ********** ** the ******.

[***************]

March ******** ********

****** ******** ** ******** ** 2012, ***** *** ******** mostly *********** ****** *** security ********, **** **** of ***** *** ********** surviving ******* *** *********** and ***** ******* *** ******* (including *** ***** ***** [link ** ****** *********], CSMO *** ***** [**** no ****** *********], *&* VP *** ******* [**** no ****** *********]). ***** is ***** ** ******, ******, and ***** ******* ********.

*** ******* ********** ************ on *********, *** *** not **** * ****** line, *** ********** ***** cameras ** ****** ** end-to-end ******** ********. ***** product *************** ***** **** primarily ** *** *********/********, outside ** **** ***** cameras.

** ******** *****'* ******* to ** ~$****, ********** flat ****** ***** *** acquisition. **** ** ***** on ********'* $**** ** **** revenue, ***** **** ******** Swann (********* ** ~$**** as ****), *** ********'* own ********.

Product *********

***** ********' ******* ************** ********* ** ******* and *********, ***** **** their *********** ******** ************ ********. *** ******* ****** that ***** *** ********* and ******** *** ********* composed ** ***** *** technology, ******* *** ***** ODM ***** **** ******* suppliers, ********* ********. *** specific ***** ************, **** cameras *** ****, ********** ************** ********** ***** will ********* ******** ****** solutions** **** ******** ************.

Primary ***************

***** **** "** **** our ******* *************** *** the ***********, *********** *** serviceability ** ***** **** our ********, ****** *** other ******** ******* ** capability."

** ******* ****, **** cited ***** ********* ***** designed ** **** *** most ****** ****** ** device ******** (**** ******, power ********, *** ****) easily ******** ** *** field. ***** **** ******** their "**** ***" ** ** ************/******* tool. *** *** *** help ************ *******, ***** on *********** ********* **** from ********** **** ** scanning ** ***** ** devices ** ****** ** **********, and ********** **** ***** ******** assessments. **** *** ** initiated ******** **** *** GURU *** ** **** it ****** *** ***** techs ** *** *********** units *** ****** ********* efficiently.

***** **** ********* ***** POS ***********, *********** ** as "******** **** ***********" as * *********** *********, particularly *** *** ******, and ******** (******* ***** Searchlight ********* ****) *************. This ** **** *** only *** ******** ******-***** applications ***** ******** **** is ******** **** ***** feeds, *** **** *********** **** **** **** scanners, **** ****, **** teller *********** ****, ******* plate ********, ** ******* outside **** ******* **** can ** ****** *********** in **** ****.

**** * ******* ***********, March ****** ** ** "very ***********" **** ***** manufacturers, ****** *** **** that ***** ********* **** fully ********, *** ** not ******* ****** ******* fees (****** ***** *** ******** does **** ** ******** annual ******* ************). ** competitive ***** ***** **** this *** ** ****** for ************* **** **** a ****** *** ********* purchases, *** *** *** on-going ****** *******/***********.

Camera ****

*****'* ****** ********** ********** ******* ******** to ***** ********* ******** camera ***** *** ***-**-*** solutions. ******** ******/****/*** ****** top *** ** ***, while ** ********* *** becoming *********** **** **** camera *************. ***** ***** differentiates ********** *** ******* is ** **** ** their ********* *******, **** as ******* *** ************** *** *** ************ [**** ** longer *********].

Vertical-Focused ***** ********

***** *** ******* ****** their ******** *** ********** to * **** ******* of ************, **** ********* concentrate ** ***** *** verticals:

  • *******/*******
  • ******
  • **************

** ******** ** ***** key *********, *********, **********/********* applications, *** ********** *** also ***** ** *****, though ***** **** *** have ** ***** ** a ******** **** ** these ********* ** ***** top * ****** *****.

***** *** ****** ** mostly ***** *** *****-*** of *** ****** **** is **** ***** *********, focusing **** ** ****** multi-location *********. *** ******* feels **** *** **** competitive ** **** *****, and ***** ******** **** POS *********** *** ******** intelligence ********* **** **** competitors ****** *******, *** that ********* ***** **** heavily ** ***** ************.

************, ***** *** **** undertaken ****** *********** ********, such ** ***** **** *** ***** **** Coax ******, ********* ********* *** a ***** ************** ******** that ****** ** **-*** existing **** **************. 

Dealer ********* / ************ ********

****** ***** ** *** widely ******* ** *********** March **** **** **** * fairly **** ****** ******* with 3 *****:

  • ********** ******
  • **** ******
  • ******** ******

*** ***** *** ********* differentiated ** ****** *******, with ******** ********** ******** to **** ******/**********. *** company **** **** **** ~200 ******** ** ***** America ** *** ******** or **** *** ** "substantial ********" **** *** company, *** ** ***** number ** ***** ********** partners ******* ** ***** America.

***** ** **** ** taking ** *** *******, and ***** **** *** to ****** *********** ** avoid ****** ********** ***** overall ****** ** ** accept *** ****** *** can ***** ********* ******** to *** *******.

********** *** **** *** primary *********** **** *** *** * *** ***** distributor *******. ******* ** the ********** ** **** levels *** ******** ******* only *** ************. ******** dealers **** ** ****** to ******** ****** **** March ** **** ******.

***** **** ****** **** online ******* ***** *** not *********, *** **** work ** ****** ***** products ** *** **** up ********* ******, ******: "we *** ** ****** this ******** ********* *** do *** **** ** shut ** **** ** much ** ********, ******* it’s ** ******* ******." 

Dealer ********/**********

*** ******* *** ******** to ****** ********* ** March's ********, ***** ** typically **** *** ** on-line ******** *******. *** the ***** ***** *******, March **** ******** ********* to **** ****** ** the ******** ******** ** assist **** *** ************ and ****** ** ***** the ************ ** **** the ****** *** ********. The ******* **** *** charge *** ************ ******* fees *** **** ****-** assistance.

Territory ********* **. ********

***** ******** ***** *****-**** except *** *****, ***** Infinova ***** *******.

Pricing ********

*** ********* ** **** pricing ******** **** ******** for ********** ** ***** Networks:

** **** ** ***** examples, ********* *** *** IP ******** ** ******** and ** ****** *** is ******** *** *** individual *********. 

*****'* *** ******** ** Dome** $*** ****, **** 4MP **********, ***, *** integrated **.

****, ***** ***** *** MSRP ******, *** ***** to ****** ** ******* to lower ****** / ****** prices *** ***********. ***** stated "** ***** *********** discounts ** *** ******** based ** ***** **** category" ** ******* ** dealer ******** ******.

March ******** *********** ********

*****'* ******* *** ***** point **** **** ** competition **** ********* **** Avigilon *** ****, ********* small ** *** ********** customers **** ***-**-*** *******. While ***** ******* ******** is **** ******* **** Avigilon's ** *** ****** side, ** ** **** integrated **** ****'* ******* offering, ***** **** ** still ******* ** ****** the ***** *********** *** products. ***** *** ** most ********* ** ******* looking ** ******* **** Avigilon, ************ *** *** users **** **** *********** sites **** **** *** value ** *****'* ******* to *********** ********* ********, and ***** ******** **** focus ** **************.

Comments (11)

Thought I'd throw in my 2cents worth since I am familiar with them. 

We use March at a large educational (K12) customer with over 8k cameras recording on their system. We don't use any of their cameras but only because we had already set a standard with Axis. I cannot complain at all about their service, reliability, or end user experience. All have exceeded expectations. We average under <1% of cameras down/unavailable on any given school day. Usually as a result of a network issue that is quickly resolved. Other than replacing an occasional HD, we have very little problems with our March recording platform. 

I've been nervous about their acquisition but can't see any negative impact. Glad to hear that their financials are stable. Sure that they want more growth but I, at least, am just happy that they are still here and still working. 

For what it's worth.. my impression is March has always had quality products and quality people representing them.  So those seeking quality engineering with sales differentiators should take a close look at them.

Prompted in part by the July 17th article, I reached out to March Networks a couple of times, first time on July 17th. Unfortunately, I've heard absolutely nothing in response.

Over 3 weeks of absolute silence with respect to a potential new business opportunity does not paint the company in a very good light. While I'm sure they get contacted by many people who turn out to not represent viable business opportunities, the courtesy of a reply email or phone call would go a very long way. 

At this point, unless they came up with a knock-my-socks off sales pitch, I'd have a hard time overcoming my concern that lack of responsiveness at this stage does not bode well for responsiveness with respect to sales, service or warranty issues in the future. Perhaps this is an aberration, given the two comments that precede mine, and would welcome the comments of others.

Partially redacted copies of my emails to the company are pasted below.

 

From: XXXXXXXXX
Sent: Friday, August 4, 2017 12:54 PM
To: 'sales@marchnetworks.com' <sales@marchnetworks.com>
Subject: RE: Demo

Anyone home?

From: XXXXXXXXX
Sent: Monday, July 17, 2017 3:51 PM
To: 'sales@marchnetworks.com' <sales@marchnetworks.com>
Subject: Demo

I would be interested in learning more about March Networks NVR and XXXXXXXX solutions, particularly with respect to XXXXXXX platforms.

We currently sell XXXXXXXX and have sold XXXXXXX and XXXXXXXX solutions in the past. We are the world’s largest independent XXXXXXXXXXXXXXX, with over 100 employees.

More information about us is available at the links below.

XXXXXXXXX

XXXXXXXXX

 

 

 

 

UI2 - thanks for the feedback. I will reach out to March on this and see what their response is.

 

Brian - any idea who they OEM their cameras from?

UM#3 Thanks for your question. Our camera offering is based on either internal development, co-development with 3rd party companies, or partnerships with 3rd party companies. We decide which strategy to take based primarily on the uniqueness of the camera needed for a particular market. For example, we developed our MegaPX ATM cameras internally to address the bright backlight challenges common with ATM video capture, and to build in specific features that make the cameras easy to install in confined ATM interiors. An example of a camera partnership is our integration and reselling of Oncam 360 cameras.

Thanks Dan -

Specifically, I wondered about your MegaPX WDR MiniDome series.

Who do you partner with for those?

That camera was internal development. Are you looking to integrate to this camera? Please feel free to contact me directly at dcremins@marchnetworks.com so I can better discuss this with you.

Thanks for your comments, Undisclosed Integrator #2. After tracking down your email, we can see that you’re absolutely correct. We did drop the ball on this one and do apologize. We try to respond to all inquiries quickly, including those from existing and prospective partners, and we’re sorry this was your first impression of our company. It’s certainly not representative. You can expect a call from a member of our sales team today, and hope you’re still open to speaking with us.

Thanks, I appreciate the prompt and honest response and I will be responding to the voicemail from your sales team member shortly.

So pleased to hear it. Very gracious of you.

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