Manufacturers Unhappy With ASIS 2014

Author: John Honovich, Published on Oct 08, 2014

An IPVM survey of 50+ manufacturers reveals that most were not happy with the ASIS 2014 Atlanta show, with a number of them quite upset, highlighted by one notable industry veteran affirming:

"The industry does not really need more than one big trade show a year, which is ISC West. We keep on financing ASIS which is mainly a result of ego fight between ISC and ASIS management. It may be time to stop the madness. It will improve the ability to support local events, seminars and roadshows."

In this note, we reveal their responses, issues and look at the underlying causes:

The Good

A distinct minority had unquestionably positive things to say:

  • "It was one of our best shows...very heavy booth traffic."
  • "Very satisfied. Extremely busy all three days."
  • "We were very happy with the show - in fact we got a bigger booth for next year." (startup)
  • "Felt satisfied for our company as a whole."
  • "Overall traffic seemed light but we actually had more booth traffic than from any previous ASIS."

The OK

Others, noting issues, tried to emphasize the positive:

  • "Attendance was certainly low, but quality of our meetings were good"
  • "The leads were a little slow, but they were high quality."
  • "Generally just OK. Floor traffic was down some, but lead quality was acceptable."
  • "While attendance was clearly down, the quality of both integrators and end users was very high."
  • "With fewer leads, that means in order for the show to be a success, these leads need to have a higher success rate." [TBD]

The Bad

However, many pulled no punches:

  • "Very light. Did not justify the investment"
  • "Very of the worst shows"
  • "Not satisfied at all with overall turn out. the last 3 shows have been poor"
  • "Floor plan not easy to navigate. Not impressed overall. Not a good show. Felt smaller than other years."
  • "Only good on the second day."
  • "The last 5 years of ASIS,we would scan an average of 500 leads and this year, we had less than 200"
  • "We will not be exhibiting again next year."

Specific Show Criticisms

Get Video Surveillance News In Your Inbox
Get Video Surveillance News In Your Inbox

And a few had specific criticisms of the Atlanta show itself:

  • "Like Philly, convention center layout makes it hard for vendors not at the front entrance section."
  • "It seemed that your traffic really depended on where you were on the floor. I'd be in one booth and it was crickets, then I'd walk 50 yards and it was hopping."
  • "The Atlanta venue was a bit (a lot) grim"
  • "Lots of vacant spaces, lots of booths that did not seem very busy."

Stop Moving the ASIS Show

Two explicitly called out the issue of moving it from city to city (most recently Philadelphia to Chicago to Atlanta):

  • "I had a number of interesting conversations as to whether the ASIS strategy of hop-scotching all over the country is a good idea. Several of us mused aloud if it's time to pick one great venue and stay there for a while."
  • "It seems many people I spoke to felt it was better when it alternated between Las Vegas and Orlando."

Indeed, even one of the security trade magazine editors was negative about the show and its moves, titling it "Mixed Reviews", which for a trade magazine is akin to calling it terrible.

Manufacturers at Fault

On the other hand, manufacturers need to take some of the blame. Generally and specifically, the amount of new innovations and releases were quite low and insubstantial.

Interesting new things drive interest, whether its visitors to a website like IPVM, or exhibitors at a trade show like ASIS.

ASIS just provides the forum. They depend on the manufacturer to drive interest with their own news and breakthroughs.

One tactical answer is smaller booths that cost less and look busier / more impressive.

2 reports cite this report:

Weak ASIS 2015 Show Upsets Manufacturers on Oct 02, 2015
Though ASIS is supposed to be dedicated to security professionals, their main customer base and revenue source ($10+ million) is...
ASIS CEO To Exit on Jun 22, 2015
Amid declining exhibitor attendance and membership troubles, the richest man in security management is leaving. Michael Stack, ASIS CEO, famous...
Comments (11): PRO Members only. Login. or Join.

Related Reports on ASIS

Axis Touts Positive IPVM Coverage and Canon 'Reverse Takeover' on Sep 19, 2016
Axis NA sales leader Larry Newman rallied his troops on the ASIS show floor, touting positive IPVM coverage and bragging about Axis 'reverse...
Weak ASIS 2016 Upsets Manufacturers, ASIS Working On Improvements on Sep 19, 2016
Manufacturer dissatisfaction with ASIS intensified this year. With survey results from 80+ manufacturers, the trend of diminishing returns from...
Hikvision Enterprise Expansion ASIS 2016 Review on Sep 13, 2016
Hikvision is treating ASIS 2106 like an ISC West-level show, showing lots of new and upcoming products, as well as hosting large customer...
ASIS 2016 Day 2 Review on Sep 13, 2016
ASIS day 2 is done. We are at the show and have coverage of the show floor, and highlights from manufacturers in this report that we will update...
ASIS Hurting, Fills Empty Space Pushing Attendees to Show Floor on Sep 08, 2016
ASIS depends on manufacturer exhibitors to make most of their revenue ($15+ million) but manufacturers are upset with ASIS poor performance over...
Manufacturer Trade Show Costs Analyzed - Spending Millions on Aug 25, 2016
Ten million dollars plus is spent by manufacturers at every major trade show (e.g., ISC West, ASIS, IFSEC, Essen, etc.) And the bigger booths...
A New Low In Embarrassing Security Awards (OSPA) on Aug 03, 2016
The trade show stunts continue, though this one purports to be 'credible' and 'respectable'. The Outstanding Security Performance Awards (OSPAs)...
Strong ISC West 2016, Cheer Manufacturers, Trumps Weak ASIS 2015 on Apr 11, 2016
As much as manufacturers were upset with a weak ASIS 2015, they are cheering the results of a strong ISC West 2016. In this note, we share survey...
ISC West 2016 Best and Worst on Apr 10, 2016
ISC West 2016 had very strong attendance and moderately strong new products, following a year of unprecedented acquisitions. Traffic was almost...
10 Surprising ISC West 2016 Booth Sizes on Feb 17, 2016
Who is spending big money or cutting back on marketing? Who is going to be the IDIS of this year's show? Here are our 10 top choices: Dahua...

Most Recent Industry Reports

The Xiongmai Botnet 'Recall' Will Not Work on Oct 25, 2016
The Xiongmai 'recall' has been the topic of global news, following the unprecedented bot net attacks that use their equipment, among...
Hikvision Partners With Intel Movidius For Artificial intelligence Cameras on Oct 25, 2016
The world's largest camera manufacturer is partnering with the worlds largest semiconductor company to create a series of intelligent...
Intel Movidius Targets Video Surveillance Market on Oct 25, 2016
The most commonly used chips in IP cameras come from Ambarella, Hisilicon or TI. Now, Movidius, who Intel announced acquiring in September, is...
Favorite Access Control 2016 on Oct 25, 2016
Integrators told us "What is your favorite access control management software/system? Why?", and the responses are interesting indeed. While no...
Video Surveillance Manufacturers Risk Lawsuits For Botnet Attacks on Oct 24, 2016
The unprecedented scale of internet outages on October 21st from botnet attacks risk triggering lawsuits against video surveillance manufacturers,...
Mobile VMS Top Integrator Problems on Oct 24, 2016
In an IPVM survey, integrators report 4 problems most consistently with using mobile VMS applications: Network setup / cybersecurity...
Chinese Company Xiongmai Threatens Legal Action Against Western Accusers on Oct 24, 2016
The Chinese video surveillance manufacturer, Xiongmai, whose equipment numerous sources blame for driving massive Internet attacks over the past...
"WTF?!?!? Who is Brian Karas?!?" Exclaims Knightscope on Oct 21, 2016
Knightscope co-founder Stacy Stephens emailed us: He may not have intended to send it to us and he probably can figure out who Brian Karas is,...
Security Consultants Speak Episode 1 - Protus3 on Oct 21, 2016
This is a first of a series of conversations with security consultants. If you are a security consultant that wants to talk and can share frank...
Sony and Samsung Breaking VBR on Oct 21, 2016
For years, users have known variable bitrate (VBR) as one thing only: bandwidth varies, compression stays the same. This is not an accident but an...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact