Manufacturers Unhappy With ASIS 2014

Author: John Honovich, Published on Oct 08, 2014

An IPVM survey of 50+ manufacturers reveals that most were not happy with the ASIS 2014 Atlanta show, with a number of them quite upset, highlighted by one notable industry veteran affirming:

"The industry does not really need more than one big trade show a year, which is ISC West. We keep on financing ASIS which is mainly a result of ego fight between ISC and ASIS management. It may be time to stop the madness. It will improve the ability to support local events, seminars and roadshows."

In this note, we reveal their responses, issues and look at the underlying causes:

The Good

A distinct minority had unquestionably positive things to say:

  • "It was one of our best shows...very heavy booth traffic."
  • "Very satisfied. Extremely busy all three days."
  • "We were very happy with the show - in fact we got a bigger booth for next year." (startup)
  • "Felt satisfied for our company as a whole."
  • "Overall traffic seemed light but we actually had more booth traffic than from any previous ASIS."

The OK

Others, noting issues, tried to emphasize the positive:

  • "Attendance was certainly low, but quality of our meetings were good"
  • "The leads were a little slow, but they were high quality."
  • "Generally just OK. Floor traffic was down some, but lead quality was acceptable."
  • "While attendance was clearly down, the quality of both integrators and end users was very high."
  • "With fewer leads, that means in order for the show to be a success, these leads need to have a higher success rate." [TBD]

The Bad

However, many pulled no punches:

  • "Very light. Did not justify the investment"
  • "Very bad...one of the worst shows"
  • "Not satisfied at all with overall turn out. the last 3 shows have been poor"
  • "Floor plan not easy to navigate. Not impressed overall. Not a good show. Felt smaller than other years."
  • "Only good on the second day."
  • "The last 5 years of ASIS,we would scan an average of 500 leads and this year, we had less than 200"
  • "We will not be exhibiting again next year."

Specific Show Criticisms

Get Video Surveillance News In Your Inbox
Get Video Surveillance News In Your Inbox

And a few had specific criticisms of the Atlanta show itself:

  • "Like Philly, convention center layout makes it hard for vendors not at the front entrance section."
  • "It seemed that your traffic really depended on where you were on the floor. I'd be in one booth and it was crickets, then I'd walk 50 yards and it was hopping."
  • "The Atlanta venue was a bit (a lot) grim"
  • "Lots of vacant spaces, lots of booths that did not seem very busy."

Stop Moving the ASIS Show

Two explicitly called out the issue of moving it from city to city (most recently Philadelphia to Chicago to Atlanta):

  • "I had a number of interesting conversations as to whether the ASIS strategy of hop-scotching all over the country is a good idea. Several of us mused aloud if it's time to pick one great venue and stay there for a while."
  • "It seems many people I spoke to felt it was better when it alternated between Las Vegas and Orlando."

Indeed, even one of the security trade magazine editors was negative about the show and its moves, titling it "Mixed Reviews", which for a trade magazine is akin to calling it terrible.

Manufacturers at Fault

On the other hand, manufacturers need to take some of the blame. Generally and specifically, the amount of new innovations and releases were quite low and insubstantial.

Interesting new things drive interest, whether its visitors to a website like IPVM, or exhibitors at a trade show like ASIS.

ASIS just provides the forum. They depend on the manufacturer to drive interest with their own news and breakthroughs.

One tactical answer is smaller booths that cost less and look busier / more impressive.

2 reports cite this report:

Weak ASIS 2015 Show Upsets Manufacturers on Oct 02, 2015
Though ASIS is supposed to be dedicated to security professionals, their main customer base and revenue source ($10+ million) is...
ASIS CEO To Exit on Jun 22, 2015
Amid declining exhibitor attendance and membership troubles, the richest man in security management is leaving. Michael Stack, ASIS CEO, famous...
Comments (10) : PRO Members only. Login. or Join.

Related Reports on ASIS

IFSEC Show Report - Live From London on Jun 19, 2018
IPVM is live from London reporting on the IFSEC show. The Chinese have taken over the UK, centered on Hikvision, flanked by Dahua, Huawei and a...
Strong ISC West 2018, Says Manufacturers, GSX / ASIS Expected Weaker on Apr 17, 2018
Manufacturers say ISC West 2018 was strong, continuing the trend we have seen in 2017 results and 2016 results. However, those same 100...
Best and Worst ISC West 2018 on Apr 16, 2018
ISC West 2018 had strong attendance, modest overall new products, and a surge in Artificial Intelligence marketing. First, here are 20+...
False Advertising: Hikvision USA Deep Learning on Feb 23, 2018
Hikvision USA is conducting a false advertising marketing campaign for their deep learning system. Hikvision USA's claim violates US FTC Truth In...
Favorite NVR / VMS Manufacturers 2018 on Feb 12, 2018
There is a new integrator favorite VMS. In 2016, 2 VMSes were effectively tied for top choice. One of those VMSes favorability was stable while...
Top ISC West 2018 Booth Moves on Jan 23, 2018
ISC West spending frequently signals market expansion and trend shifts. In 2016, the surge of Chinese exhibitors underscored the race to the...
ASIS Dumps 'ASIS' For Show, Now GSX on Dec 06, 2017
After 60+ years, ASIS is dumping its eponymous show name and replacing it with 'GSX'. This is a classic marketing mistake. For a show struggling...
The Race To The Bottom Is Over on Nov 28, 2017
The race to the bottom in video surveillance is over. After 3 years of aggressive price cuts and heavy sales and marketing expenditures, the...
Panasonic Unified Surveillance Strategy Analyzed on Nov 17, 2017
Panasonic is now a "Unified Surveillance" offering, as their ASIS 2017 booth proclaimed: Looking to make a comeback in the security industry,...
Deceptive ASIS Attendance on Oct 06, 2017
ASIS is being deceptive with its conference reporting, effectively inflating the event's real actual attendance. What they try, but struggle to...

Most Recent Industry Reports

IFSEC Show Report Day 2 Report on Jun 20, 2018
IPVM is live from London reporting on the IFSEC show. The Chinese have taken over the UK, centered on Hikvision, flanked by Dahua, Huawei and a...
Mobotix Releases 'Move' Into 21st Century on Jun 20, 2018
For years, Mobotix stood resolutely against, well, every other manufacturer, selling it as a virtue: MOBOTIX equipment is designed with no...
Cybersecurity Startup VDOO Disclosing 10 Manufacturer Vulnerabilities Starting With Axis And Foscam on Jun 20, 2018
Cybersecurity startup VDOO has uncovered significant vulnerabilities in Axis cameras along with many others not yet disclosed. In this report, we...
July 2018 IP Networking Course on Jun 19, 2018
The last chance to save $50 on registration is this Thursday, June 21st. Register now and save. This is the only networking course designed...
Axis Guardian - Cloud VMS And Alarm Monitoring - Released on Jun 19, 2018
Axis has struggled to deliver a cloud-based managed service video platform. Video service providers have utilized AVHS for over a decade, and have...
IPVM Vulnerability Scanner Released on Jun 18, 2018
IPVM is proud to announce video surveillance's first and only cybersecurity vulnerability scanner. This tool allows quickly and simply...
Hikvision Corrects False Cybersecurity Announcement on Jun 18, 2018
Hikvision has corrected a false cybersecurity announcement that claimed a British government-sponsored program endorsed the cybersecurity of...
The Dumb Ones: PSA's Bozeman On Cybersecurity on Jun 15, 2018
The smart ones are the hundred people who flew to Denver and spent $500+ on a 1.5-day conference featuring Dahua as a 'cyber responsible partner',...
Amazon Ring Launches $10 Monthly Professional Alarm Monitoring on Jun 15, 2018
Amazon's Ring has announced an alarm system with 24/7 professional alarm monitoring for $10 per month, a fraction of the $30+ per month traditional...
Axis Releases First New Access Controller In 5 Years (A1601) on Jun 15, 2018
It has been 5 years since Axis 2013 entry in the physical access control market, with the A1001 (IPVM test). Now, Axis has released its second...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact