Manufacturers Don't Want to 'Bad Mouth' The Competion

Author: John Honovich, Published on Apr 28, 2016

Sure, you do not want to be the like the Avigilon sales guy who said all his competitors 'suck'.

Not convincing and you look bad.

However, that does not mean you should not criticize your competitors at all. There is a right way to do it.

****, *** ** *** **** ** ** *** ******* ******** ***** *** *** **** *** *** *********** '****'.

*** ********** *** *** **** ***.

*******, **** **** *** **** *** ****** *** ********* **** competitors ** ***. ***** ** * ***** *** ** ** it.

[***************]

Focus ** *****

**** ************* **** ********* ***** ****** *** **** ************* **** in-depth *********** ********* **** ***** ***** *********** *** **** ******** down *****'* ******** ****** ***** *** *********** *****.

******* ********* ******** ******* ****** **** ******* *** ***** ** valuable. ** * *****'* ****** ** *** ** *** ***** or *** **** ***** ********* *********** ** ** ***** *** is **** ** ********* **** ******** ****, ***., ***** *** important ****** *** * ******** ** ****.

**** **** *** *****, ** ******, *** **** *** *** have *** ****** ************* ** ************* *** ******.

*** ** **** *** ********* ****, *** *** ******* ******.

No **** ** '*** *****'

**** ************* **** ** ** ****** ** ****** ******** ******** at *** ***** ***** ***********. ** **** (*** ********) ****** praise ** *********** ** ******** **** **** ** *** **** to *** ******** *** ***** ***** ***********.

**** ** *** ***.

** **** ** *** *** ******* ******** ******** ****** **** can ** ******** / ******** *************, *** ****** ********** ** it. *** **** ****, ** ******** ***** ******** / ********* / ****** ****** *** **** *** **** ***** ***.

**** *** **, ** **** ** **** **** ******. ** are ********* *** ***** ** *** **** ** ** **, but ** *** **** **** ** *** *** ** *** if ** *** ************* ******** **.

****

Comments (39)

*** ** *** ** *** ********. ** *********** *** **** some ******** ********** ** ***********. **'** **** ********.

** ********** ***** ** **** ******* :(

** ** *** **** * **** ***** *** ****** ********* to ********* *********** **** ********** ****** **** **. ** ***** goes, " * ***'* **** ** **** *** ***** *** company, ***....." *** **** *** ***** ***** ****.

* ***'* **** ** **** *** ***** *** *******, ***....."

***, *** **** **'* ******.

*** *** **** *** *******'* ****** ***** *** **** ** if *** ***** *** ****** **** * **********:

*'** ** *** ***** **** *** *** ** **** ** what **** **, **** ****. *********** **** **** ** ** nothing ****** ******** *****...

**** ******** **** ** "**** ** *** ***** ***** ******* X ** ******* *?" * *** ** ***** ****** *********. Usually ** ****** **** "******* * ** **** ** */* but ** *** ******* ** **** ***** */* ** */* that ***** ** **** ********/********** ***. " ** ** * have **** ** *** ******** ******* - "** *** ** used *** **** ******* *** **** **** ** **** **** you **** **** */*/* *** *** ******* * *** ******/***** with */* **** *** **** **** ******* **** *********/******* ***." It *** ** ********** (** ** ****** **********) *** *** to ** ****** *** ** ** ** ******** ** ***** on *****.

********/**********

****'* ** *********** ***** *** *****. * *** ** ****** priced, ******* ***** ****** ************* **** ******* **** '*** *** quality ** ******'.

* ****** **** ***** *** * ****** *** **** ******* that ******** ******** **** ******** ********* ** ******* ** ******. So ****** *************, ****** ****!

** ****** ** ****: ****** **********, **** ***** *********, *** factory, **** ***** ** ******* ******* ***. **** ** * company *** **-******* ******* **** ***** *** ************ **** *** create ** ********** ***** ** ******* ******* *** *** ** as * **************.

****, *** **** **** *** ****, * *******: "**** ******** components? **** *********? **** ******** ******* ********?"

**** * ****** *** ***** ****** *** **** *****.

*** ** ** ****** ******** ** **** ********* **** ***** your *******. ** **** ** *** **** ** **** ** is * **** ** ***** *********.

******** **** * *** ** **********. **** ************* *** ******* chipsets, ***** ****** *** ******** *****....***** * ********** ** ******* of *** ***** *** ***********. *** ******/***** ****** ** * dome ****** ***** * *** ** **********. *** *** * 4k ******* *** **** ****** **** **** ******** *** *****....****'* still ***. * **** ************ **** **** ************ *** ***** own ******. *** **************** *******....**** ** *** "*************" **** *** a ****** *** ******* ** ***** *******....*** **** **** **** you **** ** **** **** ** ******** ******* *** **** need ** ** ******** ***** **** ** **** **** *******. That ***** **** * **** *****, *** ***** ** **** more **** ******* ***** ********.

****** "* ***'* **** ** ********* ** ***********" ** **** for "* ***'* **** *** ********** ***************."

***, ****'* *****. * **** ****** ** * ****** ** manufacturers *** ******* **** **** ** *************** *** ***** *** nervous ** *** ******** ***** ***** ******.

* *** **** *** ** ******* ** * ******* ***** of ******* **** **** ********** **** *** **** ** **** of ***,*** ***** ***** **** ** *** ****** ***** ****** use ** * **************... **** **** **** **** ********? *** yes ** ** ** ****** ************...

****** **** *** *** ****** ***** **** **** **** ;)

**** ********** **** *** **** ** **** ** ***,*** *****

**** ** *** **** ** ***** *** **********'* **********? **** are *** ******** ********** **** ** **** ** ***,***?

**'* **** **** ** ******* / ******* ******* **** ****. Otherwise, **'* **** *******, **** ****** *** **** **** ***** it *** ** ****** ** ******** **** **** ****.

****, ******* ** **** **** ** *****/*****, ************* *** **** less ****** ** ***** ****** ***** *********** ** ***, ******* clear ********** **** *** *** ***** ** *** ******** ** a ****** ****-***-*****, **** ** *** ******* ** *** **** are **** *********.

**** ** ***** **** ** ****-**-**** *********** **** ***** *********, there ** ** ********** ** ****** ***** ** *** *************** between ********.

*** **** ****, *** **** **** *********** **** **** ****** if *** *** **** ************ ******** *********** ***** ********* ******** (even ** **** *** ********** *****) ** **** ***'* ******** relate ** *** ************ ***** ******* *** ********'* *****.

** * ******** ***'* ********** ** *** **** *** * car ****, *** ***** *** *********** *** **** *** *** is ** *** **********'* **** (**** ** ****) *****'* **** his ******* *** *** **** ****.

**** ** ***** **** ** ****-**-**** *********** **** ***** *********, there ** ** ********** ** ****** ***** ** *** *************** between ********.

* **** **** **** ** **** *** ******* ** ** super *************** / *********.

** ***** ****** ** **** **** ************ ********* *** ********** ignorant ** ***** ***********. ** **** ****** ** ** ***** a ***** ****** ****** ** ****** ************* ** *** **** year *** ** *** ********** **** *** ****** ** ***** codecs. ** ** ******. *** ****** ********* ** *** **** knocked ********* *.***+ ** **, *** ************* *** ** ******** worked...

**, ***, ****** *** ** *** ******* **** *** ****** by ******* *** ***** **** **** ***.

** ***** ****** ** **** **** ************ ********* *** ********** ignorant ** ***** ***********.

** ****. **** ** *********** ***** **** ** *** **** my *** ******'* ** "*", **** * ****** ** ** them, * *********** *** *** ***** **** ******* **** **** they'd ****** **** **** ** ** **** ******* **** ** incompetent ***** ******. *****, * **** **** ***** ** *********** than **** ** ***** **** **** ***** ***** *** *******, which **** ** **** ****** ** ***.

*** *****, ***** ******* *** ** **** ** * ******** light...it's ****** * "********* ********" ** "****** **********".

****'* *** **** ******* ** ****:

** **** ****** *** **** ***** *** *** **** ** the **** *** *** ******** *** ********. ** ****** ******* being ****** *** **** ****** **** **** **** ******* ***** through *******. ** *** ************ ****** **** *** *** ********** both **** **** ****** ** *** **** ** *** ****.

********** **** ** ***** ** ******* ** *** *****/***** ********** about ***********, * *** *** **** ****** ******* ** *** that **********, *** ********* ** *** **** *******, ** *** drag **** ***** ****.

** **** ****** *** ****

****, **** **** ****** ****....

** *** ***********, ** * ******* ***** *** * *********** edge, **** ****, ****** *** ***** *** ******** ** *** stupid ** ****** ** ********** ******* **.

* ***** **** ******* *****, * **** ***** *** ***** of **** ***** *********** ** *** *** ** *************. * rarely ***** ********** *** ********* **** ******** ****** ** ***** of *** ***********.:

- *** ** **** ********** ** *** ****, * *****, but ** **** * ********* ******** ***** **** ****** ******** products. ****** **** *** *** ** ******* *** ************ *** support ** **** ********, ** **** * ********* ***** ** in-house ***** **** *** **** ****** *** ** **** *********. We ****** ******* **** ** ** *** ***** ** ***** a ********** *******, ** ****** **** **** ******* ****** *** out. ** **** **** **** ** *** ** ** **** all ** *** *** ***** ****** *** ******* ** *** website, ******* ** **** *****'* ********* **** *** ************* *******. I'd **** **** ** *** **** ** *** ** ****** at ******* **** *** ****** ************ ******. *** ** *******, if *** **** * ***** *** *** *** **** ******* analysis ** *** ** ***** **** ********** *** ***, ** have * **** ******** ***** ***** **** ** ************ ******* on *** ** ** ****, ** *** ***** ** **** as *** **** ** *** **** ****** **** ** *** perfect ******** *** **** ********

- *** * **** ***** *** ** *** **** ** buy **** ** ****** *** $** **** **** **** ** have ** ***. * *** ** ****** *** *** ****, I **** ******. ** * ***** **** *** *** ****** though, **** **** **** **** *** *** *** ******* ******* info *** **** *** ***** ***** **** ******* *** ******** service, ******* *'* ***% **** **** *** ************ **** *** honor ****** ** ***** ******* * ******* ****** ** ****** and ***** ********* *** **** **** ** * ******* **** as ****. ***** *** *** **** **** ** **** **** that *** **-****** **** ****** *** ****. ** *** **** checks ***, **** *'* *** ** *** **. (**** ****** always ***** ****** ***). ***, ** ** ****** **** ***, we **** ******** **** ******* *** ** ****** *** * year ******** ** **** ******* *** ***. ** ******** **** bad, ** ******* ** ***** *** ** *** ***** ** Tulsa, **. (****** **** *****!!!!!)

- ****, **** ** ********* *********, ******** ** *** ** Camera ********. *** **** ******* **** **** ** **** **** paying *** *** **** *** *** *** *** ** ******* yourself *** ** **** ****. *'* ****** *** ** **** look ** **** ** *** ******** *** **** ** *** image ******* *** ******** ********** ** *** ********, *** **** find ***** **** **** ********** ** ******* *** *** ***** is */* **** ** ****. *'* **** ** **** *** a ****** *** *** ** **** * ****. ******** ******** it: "*** **** ****** ***** *** * ***** *****!!!"

"* **** ***** *** ***** ** **** ***** *********** ** and *** ** *************." **** **** ****. ** **** ********, there *** ** **** ********* **** *** ** *** **** thing...a ****** *********. **** ** ** ** ****** ** ******** a **********? **** ** ********** ***** ** ************* **** **** have **** *****, *** **** ** *** ** *** *********, whether ******* **** *******, ********, *******. ** *** ***** **** to * ****** ***** **** ****** ********* (**** ****** *** extra ***** *** ****** ** ****). **** *** *** ***** that **** *********** ***'*? ** *** *** **** **** ***** you ********* *** ******* *****, **** ********* ***'** ***** *** customer ****** ** ******** **** ******* ***** ******* ******* ** not **** *** *********** *** **** ** *** ********.

*** ** ***** **** * ***** **** ** ********, *** we ** **** ******* **** ****; ******* *** ****** **** good *** *** ******* ** ***** *** **** *'** **** had. *************, ******** ********* ******* ****** ******* ***** ****, ******* ADI... *** ******** ** *** ******** ****** ** **** *** much ** ******.

***** ******* ********! *** *** ** ****** *** ** ** convenient *** ***. *******, ***** *** *** ***** ** **** to **** * ***. *** ***** ********** ****** **** *** purchase **********? ** ******** *** **** ** *** ********* **** products *** *** ** * ******** *** *********, *** *** get ******** **** *** ** * *** ** *** *** we *** **** **** **** ** ***** ***** ******* ******* that *** *** ** ***** ******. **** *** *** **** products ********* ** **** **** ** * ****** ******, *** dont **** ** **** ** **** ******* ** **** *** drive ** ***, *** *** ***** *** ***** ******* ** boot.

*** **** * *** *****.

*** **** * *** *****.

***, *** **** ********** ******* ** **** *** ** *** ways, **** **** *** ******* *******.

****** * **** ***** *** ******* *** **** ****** ** an *****. **** **** ******** *** ********* **** **** ****?

*********** ***** **** ** ********* ***** *********** **** *** *** restrained ** *** ******** ** ***** ********* ** ********, ** well ** *** *********** **** ******** *** **** ***** *** about ***** *********** ** ********** ** ***** ****.

**** ***** ********** ****** *** ** ********:****** ************* ******* *********** ******* ** **********'* ********?

* ***** * *** ****** ****** ** *** **** ***** competitors **** ** ******* ** **** ******** ***** ** * lot ** ********. *** ***** **** *** *** ***** ** working *** **** *** ****. ***** **** ********** ***** ** recruit *** **** *** **** *** ****** *** * **% raise **** **** ******* ********?

***** *****, ****** ***'* ****** ** **** ********. ***** ** such * ***** ** "****** ***********." ** *** ** *** the ******* ** * **** *** *** **** *********** ** could ** ******* *** **** ** ** *********** **** *** line...

*, ****'* * **** *****. * ** ***** **** **** is * ****.

** *** ** ********* ** *** *** ********* ** *********. Sure, ** *** ***, "* ******** ****, ***** ******* ****** stink, ***** ***** ** **** ***** ****, ***" *** *** probably ******* * ******.

*** * ** ***** ** ** ******** ** **** ** more ************ ** ******** ** ******** ****** "**** *** * dealers ** ********* *** *** **** *** ***** ** *** past ****, *** ***** *** *** *** ******* ** ** very *** ** **** ***** *** *** **** ** *** it ** * ****** ****** ****, ***."

********, ** ** *******, **'* *** ***** **** **** ********** moving **** ******* ** ******* ** * *-* **** ******** that ******** *****'* ******* **** ***.

******* ******* * ********** ** **** * ****** - ****** in **** ******, **** **** ***** ***** ********* ** *** customer ******* *** ***** **** ***** ******* - *** **** the ******** ******* ***** ******** *** ******** ** ****** ***** stuff.

***, **** ** *** ***** *** ************* *** ************ *** VARs (*** ***** ***** *** ********* *******) ******* ** ******** themselves ** *** ******. *** ***** ****** **** * ******** of ********, ***** *** ***** ********** **** ** ** ******* **** * ******** ** ********.

********:

Having ** - I think leading with differentiators is what any good sales person would do (if they possess any) - and by doing so, there is no need to bad mouth your competitors. By trumpeting your 'feature X' you are (in essence) bad mouthing your competitors by ********** *********** *********** **** ******* **** ***'* **** **** *****.

*******: **** *** ***** ********* ***** **** **** ****** *** Zipstream **** ****. **** **** **** *** ********* ** **** they **** - *** **** ****** ***'* **** (***** ** inferred, *** *** ******).

********:

Pointing *** * **** ** * *********** ******* - while I agree with John that in the grand scheme, this can be beneficial to customers (if it can be proven), I also agree with Ryan (and Steve) that this is much harder to lead with - without sounding like ************ ****** **** ******* ******* ** *****.

********:

"*** ****** ********* ** *** **** ******* ********* *.***+ ** me, *** ************* *** ** ******** ******..."

"** * ******** ***'* ********** ** *** **** *** * car ****, *** ***** *** *********** *** **** *** *** is ** *** **********'* **** (**** ** ****) *****'* **** his ******* *** *** **** ****."

"** ********** ***** ** **** *******"

*** **** **** *** ** **** ******* **** **** *** are ****** ** **** (*** *** **** **** *** ****** perspective), *** **** **** ** **** **** *** *** **** competitors '****' ** ********* *** ******** ** ***** ** *** even ***** * **** *****.

* ***** **** ******'* ********* ***** ** * ***** ******* of '******* *** ******' ** ******* **** * ******** ** strength.

**** ********** ** ****** ** **** ** **** ****** ********** bashing.

****, **********, *'* *** ***** ** *** ******** ***..

***'* **** *** ***************?

*** ****** **** *********** *************** *** ********* ****. ***** ***** even ********* **** ** ********* ******** **** ***** **** **** negative ***** ****.

********:

  1. ** **** *********** ******** **** ** *** *** **, ****** the ******** *********** *** ************** ** * ****** **** **** optimized *** *** ****** **.
  2. ** **** **********'* ******* ** ***** *** ***** '***** **** a ****', ****** *** *********** *** ***** ***** ***.
  3. ** *** **** *** ***** ** *** * ***** ******, explain *** ******* **** *** ** **** ** *** **** device, *** ********* **** ****** ** ***** *********** *****.

*** **** *** ** ****** ***-*******, *** **'* **** ****...

**** *** ****** **** *** ** ** ********* ** **** a ********* ****** ***** *** ******** ***** *** **** *** currently *****. **'* *** ***** ******* *** *********** *** ****** pointing *** *********** ********** **** ** ***** ** ****** **** they ***'* **** ***** *** ***********

**** * ****** *** *** ** *** *** * *** companies, * ***** ****** ** *********** ********** ***** ***** ****** would ***, "*** ** **** ******** ******?" ** *** ***'* know **** ***** **** *** ******* ** ******, **** *** can't ****** *** ********. * *** *** ********* *** *********** -- ******* *** *********. * ******* ***** ** ********* *** pros *** **** ** **** ******** ** ****** ********* *** let *** ******** ****** *** **********. * *** *** * lot **** ***** **** ***. *** ***** ** **** * never "*******" *** ***********, *** * *** ** **** ***** them ** ***** ** ******* *** *********** ***** ****** ***** customer ****** ** **. **** *** ********** *** ***********, *** can ********* ***** **** ******* **** **** *** **** **** ultimate ***** *********** ****** **, *** **** *** ****** **** about **. ***** ***'* **** **** **, *** ** **** usually **** **, ** ***** ** ** **********. ***, ****** be **********, ***** *** ** *********, *** ***'* ** ****** to **** **** ******** ***** **** *********** ** ****** **** you. ** *** *** ***** ** ****** **** ******** **** in ***** ****, ** ***'* *** ** ******* **** *** are. ********* **** ********** *** ******* **** ****.

*** **** ** ** ***** *****.... ******* * *** *** feeling ** **** ** **** *********** *** ***** **** **** what *** *** ******, * ***'* **** ***, *** * signed ** **** ** *** **** *******.

***!

****-**** ****** ********. *** **** ******, * *** *** ***** that *** ********** *** ********** ** **** *** "*** **** leading *********"...

******* ** ******** ************ ***** ** ****, *** **-***?

**** ****! * ***'* **** **** *** ******** ****** ******!

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