Manufacturers on Virtual 'ISC West' 2020 and Potential ISC West 2021
With the 2020 ISC West show now officially canceled, attention turns to Reed's new "ISC West 2020 Virtual Event" planned for October and for the real Las Vegas ISC West possibly to return in March 2021.
But how do manufacturers feel about it? ~100 manufacturers gave us feedback on both events, we examine inside.
Executive *******
*** **** ******* *** ******** ***** is *********** - **** *********** ***** what ***** *** ******* ***** ***** deliver *** **** ******* *********** ******* coronavirus ***** ** ******** ** ***** 2021 ** ***** *** * **** Las ***** ****.
****** ****, ***** *** *** **** enthusiasm ***** *** ******** ** * real-life *** **** **** **** * virtual '*** ****' ** ******* ****.
Negativity ** ******* *****
*** ***** ********* ** ************ *********** on *** ******* ***** *** ********, with ******* ********** **** **:
- "*** ** ***. ***** ** *********** in ***+ ** ****, *** * can't *** ** ***** ****. *** since ***+ **** *** **** *****, we *** ******* ** ******* ** assessing. * *** ****** **** ** credits/refunds ** **** ** *****. *** more ** *** **** ** **** point *** ******."
- "*** **********, *** ***** **** ********* it."
- "*** ****. ****** ** *** ********** and ****** **. *** ****. **** need ** *** *** ****** ******** to **** * ***** ********."
- "****, **** ***’* ***** **’* ***** the ****"
- "*** **********, *** **** ********* *** thousands ** **********, **'* **** *** feasible ** *** ********* ** *** in ***** ** * ****** *** hours ** * ****. **** **** simply ******* **** ***** ********** **** they ******* ** ******** ****. *** brands **** *** ****** ** *** exposure."
- "**** ****** ******** ******* ****’** **** a *** ** ***** **** ** also."
- "*** ****. **** **** ****** *** the **** *** ** ** ****** to ** ** ** *** ****** get ** *** ****"
* ****** ********** *** ***** ** being **** ** **** **** ******** professionals ** *** ******** ****:
- "*** ** ***. *** ******* ***** of *** **** ** *** ****-**-**** meeting **** **** ********* *** ********, it's *** ***** *** ****** *** feeds ** ********.""
- "*** ** ***. ** ******* *** is **** ** **** ********."
- "* ** *** ********** ** * virtual *** **** ** ***. ***** is ** *** *** *** ****** all **** *** **** *** ** a ******* ***********. * ******* *** lack ** ********** ***** **** ** see ******** ** ****** **** **** a ******* **** ***********."
- "*** ****. *** ***** ***** ** ISC ** *** **** ** **** interactions."
*******, **** ********* *** ******* ** other ******* *******:
- "** **** ********* ******* **, *** at **** ***** *'* *******. * digital ******* ** ********* **** ********* than **-****** *****, *** *'* *** entirely ********* **** **** *** ************ pull *** **** * **** -- especially ***** ********'* ******* **** ********* with ******** *** ***** ******* ********* since *** **** *** ********** ***********."
- "*** ** ***. ** **** **** than ****** ********* ** *** ***** to ******* ********* ********* *** *****, web, ** ***** *****."
- "**********. *** ******* ***** *** **** OK *** ****** *** ** **** outside ************ **** **********. **'* **** to **** **** ******** *** ****** your ***** ** ** ********* ******** to *** ****** **** ******* **** equipment ***. ** **** *** ***** to *******, **** *** **** **** you ***."
- "*** ****. * ***** ** ******* that ****** **** ** **** ** virtual *****. ***** *** **** ** many ******** *** *** *** **."
- "*** **********. ******* ******* ** **** going ** *** *****"
- "**...***** *** ********* ** *****."
****** ** *** ********, *** **** (Las *****) ************ *** **** * uniquely ***** ************ ** ***** ******** industry *************.
Undecided ** ******* *****
****** **** ********* ***** *** ******* event ******* ** ***** **** ***** what ***** ** ******* *** *** much ** ***** ****:
- "**********. **** ***** ** ** *********** to ******* *** ****** ********* ******** to *** **** * ***** ********* miss **** ** ********’* ********, *** central ******* ****** * ********* **** ISC. **** **... ** **** ** folks ******** ****** ** ********* ******, and **** ** * *** **."
- "*********. ***** **** **** * *** of ****** ****** *** ******* ***** shows, *** *** **** ** ********** how ** **** ** ****** *********. We'll **** ** *** *** ******** and *** **** **'* ***** ** work."
- "** **** ****** ** ****. * do *** ***** ** *** ******* but ***** *** **** ** ** already ***** *** ******* ***** *** shows ***. * ** *** **** how ********* ** ** ** *** another."
- "**********. ** **** *** ******* **** virtual ***** ** *** **** ** we *** *********. *******, ** **** to *** *** ******** *****."
- "** *** ****** ** ******* ********* as *** ****** ** **** *** new ******* *************/********, ******* ***** ** know **** ***** *** *** ******/******** engagements **** ** *******, **** *** costs ***** **, *** *** ***********, it ** ********* ** ******."
- "*** **** *** ******* ******* ******* it ** **** **** ** *** for *******"
** *** ******** ****, *** *** West ******* ***** **** ** **** to ********* *** ********** **** **** to ********* *** **** (*** **** is ***** ******** ** **** ****) and *** ******** ******** *************.
2021 ***********
*********** *** **** * ***** *** the ******* ***** **** **** *** far **** ********** *********, ** *** response ***** ****:
- "** *** ********** *** *** **** that ****** ***** ** * ******* that **** **** ** ***** ** safe ** ******."
- "***** ***. * *** *** ****** in ****** ********* ** ****. ** are ******** ** *********."
- "** ** **** * ******* *** everyone ***** ****** ***** ***** ***, I'm *** ******* ** ********* *** West **** ****. *** ** **'** still ***** ** ***********, * *** only ******* ********** **** ***** ** low."
- "******* ** *** ***** ** *** world ** **** ****. ***** *********** seems ******** ***** ***, *** ** depends ** *** ****** **."
- "* ***'* **** ***. *** ******** is * ***** ********* *** ** is **** ** **** **** *** social ******** ***** *** ******* ***** for ********* ** ****** **** ** next ******."
- "**** *** ***. ** ********** *** the **** ** *****, ** **** not ******"
- "** ***** ** **** ***** ******* (not ******) **** ** ***** **** to **** ****. *********** ******** ** expect ** *** *********** ***** ** least ****."
- "******** - **** ** *** ***** COVID-19 **"
- "****. ** ***** ** * ******* and *** ****** **** ** ***** attend."
- "**/**. ** ******* **** ** *** status ** * ******* *** *****-** and *** ******* ***** ** *** economy."
- "*** ******** ***** *****'* * ******* available."
- "********** ********* ** *** ***** ** pandemic *** ******"
- "**** ****% **** ** *** ****** of *** ********"
- "******** ***** ** ********* ********* **** the ****-***-* ***** ** ** ****** a ******, **** ****** ******** ****** to ******* * ***** ********* *** an ***** ** **** ****, ** will ******** ********** ** ******. ***** on ***** *** ***** ** ** currently, *** ***** ****** **** ***** a *** **********, ******."
- "********** ** ** ***** **** *****-** is ***** ******* *** ***** ***, it's *** ******* *** ****."
- "* ***** **** ****** *** ****** gather, ***** **** ** ******** ** conversations *****. **** **** **** ** is ******’* *****. * ***** **** is *********, *** ***** *** *****."
- "*** **** ***- ** ******* ** the ******-***** ***********- *** ***** ****** trade-shows **** *** *** *********** ******? I ***'* ***** ** **** **** till *******."
Positive *** *** **** ****
*******, ****** *** *** ******* ******* where *** ***** **** **********, **** were ********** ** * **** *****, as *** ******** ***** ****:
- "**** *********** ** ***** **** ** normal *** *** ***** ***** **** in **** * ****"
- "**** *********. ** *** ******** ** be *****, ** **** ** ***** is ***** ******* (******** ***** *** things *** **** ***** *** ***** in ***** ** *** *.*.)."
- "**** - ******* *** ******* ***** and ***** * *** ****** ***** to *********** *** ********"
- "****, * ***** *** **** **** be ** **** ******, ***** * little ******* *** ***** **********."
- "******* ** *** ***** ** *** country ** **** ****. ***** *** travel ** **** ******* *** *** many ****** *** ********* ***** **********. Ask ***** ** * ******..."
- "****... ***** ** ****** ** ***** be ****** ***********, *** **** *** consider *** **** *** ******** *** service ******** ***** ***, * ***** the **** ***** **** **** **** different, *** *** **** ******* *****’* a *** ** ******* ****** **** their ***** ******* ** ********."
- "***** ********** ** * ***** ********* is ********. ** ** ***** * better ***** ** *** ******** *** our ******* **** ****** ****."
- "******* *** *** **** ****. ******** we **** * ******* *********, * believe ***** ** * ****** *** industry ******* **** ** ******* ** get **** ******** *** ** **** almost **** ***********. ******* * *******- not **** **** ***** ** ** as ******* ******."
- "**** **********! *** *** ** ******** being ** *** **** *** ************ the ******** ** ******. *** ** mention *** ********** ** ***** ** the *** **** *********** *** *** vast ****** ** ******* ***** * roof."
- "***** **********. * ***** ********** **** be **** *** ****** **** ** ready ** ******** *****."
- "**** **********, ******** **** *** *****-** virus ** ***** ******* - *** I ***'* **** *****'* ******* ** under *******. * **** ** **** that ** ***** *** *** ********* will ** **** **** *********."
- "***** **********. *** *** **’* ********, ISC **** ** ***** *** ******* event *** *** ******** *** *** best ***** ** ******* **** ** many **** ***** ******* ** * short ****, *** ***** ******* *** your *** ******** ** ******."
- "**** ********** - ** ****** **** success ** **** ****, ******** *** attendance ******* ****-***** ********."
- "****. *'* ****** *** **** **** will ** ** *** ** *** past."
Vote / ****
* ***** **** ******* ** *** back ** ****** *** ***** **** no ****. **** ** ***** ***** were ***** ******.
** ******* ****, ** *** *** asked ****** **** ************* ****** **** of *** *********, **** *** ****** would **** **** "******* ***** *****". While ***** *** ********* ******* ******, I ***'* ***** **** **** ****** opened ** * **** *** ******* trade *****. **** ** ****/**** *** knowing *** ** ***** ***********, *** just ****** ** *** ***** ** spite ** *** ******** **** ** the *** ** *****.
* ***** **** ** * ***** you ** ** ** ****** ** interact **** ******* *****, *** ******, directly.
* *** ****** ***** ** ********* a ******* **** **** *** ********** of ******* *********** **** *************. ***** the ****/***** *****'* ** **** *** to *** ******* ** ********* *** haven't **** ****** **** *** ***** walking *** **** *****.
***** * *** *** ***** ** that ********* *** ******** ******** **** be **** ********* *** ** *** virtual ******, ** * **** ** able ** ***** ******** ******* *** large ****** ** ***** ** ** so ** *** ****.
***** *** ****/***** *****'* ** **** way ** *** ******* ** ********* you *****'* **** ****** **** *** would ******* *** **** *****.
****'* * ****** **** *****! * don't ***** ****'* **** ****** **** the ****** ****. ** **** ****, you *** **** ****** *** ** something ******* **** ***, *** *********** have * ************. ** *** ********, sure *** *** ****** *** **'* not ** **** ** **** ** doing ** * ******** ****.
* ***** *** ***** ***** *** miss **** ****** ****** ** ****** where *** "****" ** ** ***** of ***** ****** ******** ****** * booth ** ****. ************ ** **** of *** ******* ****** ***** *** find **** ******** *** ******** ************.
***, ** ***, **'* ***** **** to ***** ** ******* ******. *** example, *******'* ** **** ** **** or ********* ** ********, ** * trade ****, *** *** **** ***** up *** **** ** ******* ********** senior; ******, ****'* *** ******* *********. I ** ****** *** ** **** that ****** ** ********** ***** *********.
*** **** ****, *** *** *** also ********* ** ************* ** * good ***. **** ****** *** *** same *********, ** ** * ****-***** scenario *** *** ****** **, *** an **** ** *** **** ** formally ****** ******* ** ***, **** or **** * **-****** ** **** to **** ***** *** * ************, or ******* ******.
*********** *** **** ** ****** **** to ****** **** ***** ****, ***** is ** *** * *** **** cancelling **** ***** ****. * ***'* believe **** **** **** ******** ****** the ********* *** *** ***** *******, short ** ***** ******* ******* **** a ********* **** ** **%. ******* it ***** ***** ** *****, **** or ***, ***** **** ** * show **** ****.
* ***'* ***** **** ***** ***** will ********** *** - *** * do ***** **** **** **** ** significantly ********* ***** *** ** *** Covid-19 *******. ** * ****-***** ***** I ******* ** **** ** *** cumbersome (******, ****** **********, ****** ** recover **** ******* ********, ***..) *** most *********, *** **** **** **** skip *** ****.
**** **** ********** ************* **** ***** less ***** *** ******, ********* ********* their ********* ******* ** ***** **********. These *** ******* **** ****** * downward ****** ***** *** *** ****** is **** ***** ****** **** ********** to **** ********* *** *************.
* **** *'* *****, ********** * like ********* *** ***** * ***** they **** **** **** *** ******** and * ***** *** **********.
**** ** ***** ****** *****?