Manufacturers on Virtual 'ISC West' 2020 and Potential ISC West 2021

By John Honovich, Published Jun 29, 2020, 10:25am EDT

With the 2020 ISC West show now officially canceled, attention turns to Reed's new "ISC West 2020 Virtual Event" planned for October and for the real Las Vegas ISC West possibly to return in March 2021.

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But how do manufacturers feel about it? ~100 manufacturers gave us feedback on both events, we examine inside.

Executive *******

*** **** ******* *** repeated ***** ** *********** - **** *********** ***** what ***** *** ******* event ***** ******* *** even ******* *********** ******* coronavirus ***** ** ******** by ***** **** ** allow *** * **** Las ***** ****.

****** ****, ***** *** far **** ********** ***** the ******** ** * real-life *** **** **** than * ******* '*** West' ** ******* ****.

Negativity ** ******* *****

*** ***** ********* ** manufacturer *********** ** *** virtual ***** *** ********, with ******* ********** **** as:

  • "*** ** ***. ***** we *********** ** ***+ or ****, *** * can't *** ** ***** both. *** ***** ***+ made *** **** *****, we *** ******* ** process ** *********. * big ****** **** ** credits/refunds ** **** ** these. *** **** ** can **** ** **** point *** ******."
  • "*** **********, *** ***** they ********* **."
  • "*** ****. ****** ** the ********** *** ****** vs. *** ****. **** need ** *** *** entire ******** ** **** a ***** ********."
  • "****, **** ***’* ***** it’s ***** *** ****"
  • "*** **********, *** **** typically *** ********* ** exhibitors, **'* **** *** feasible ** *** ********* to *** ** ***** of * ****** *** hours ** * ****. They **** ****** ******* only ***** ********** **** they ******* ** ******** with. *** ****** **** get ****** ** *** exposure."
  • "**** ****** ******** ******* they’ll **** * *** to ***** **** ** also."
  • "*** ****. **** **** charge *** *** **** and ** ** ****** to ** ** ** all ****** *** ** for ****"

* ****** ********** *** value ** ***** **** to **** **** ******** professionals ** *** ******** show:

  • "*** ** ***. *** biggest ***** ** *** West ** *** ****-**-**** meeting **** **** ********* and ********, **'* *** about *** ****** *** feeds ** ********.""
  • "*** ** ***. ** biggest *** ** **** to **** ********."
  • "* ** *** ********** in * ******* *** West ** ***. ***** is ** *** *** can ****** *** **** the **** *** ** a ******* ***********. * believe *** **** ** physically ***** **** ** see ******** ** ****** will **** * ******* show ***********."
  • "*** ****. *** ***** point ** *** ** the **** ** **** interactions."

*******, **** ********* *** variety ** ***** ******* options:

  • "** **** ********* ******* it, *** ** **** point *'* *******. * digital ******* ** ********* much ********* **** **-****** shows, *** *'* *** entirely ********* **** **** can ************ **** *** such * **** -- especially ***** ********'* ******* been ********* **** ******** and ***** ******* ********* since *** **** *** originally ***********."
  • "*** ** ***. ** have **** **** ****** resources ** *** ***** to ******* ********* ********* via *****, ***, ** other *****."
  • "**********. *** ******* ***** are **** ** *** allows *** ** **** outside ************ **** **********. It's **** ** **** your ******** *** ****** your ***** ** ** something ******** ** *** person **** ******* **** equipment ***. ** **** off ***** ** *******, they *** **** **** you ***."
  • "*** ****. * ***** by ******* **** ****** will ** **** ** virtual *****. ***** *** only ** **** ******** you *** *** **."
  • "*** **********. ******* ******* is **** ***** ** get *****"
  • "**...***** *** ********* ** death."

****** ** *** ********, ISC **** (*** *****) historically *** **** * uniquely ***** ************ ** North ******** ******** *************.

Undecided ** ******* *****

****** **** ********* ***** the ******* ***** ******* to ***** **** ***** what ***** ** ******* and *** **** ** would ****:

  • "**********. **** ***** ** an *********** ** ******* the ****** ********* ******** to *** **** * would ********* **** **** my ********’* ********, *** central ******* ****** * tradeshow **** ***. **** is... ** **** ** folks ******** ****** ** virtually ******, *** **** is * *** **."
  • "*********. ***** **** **** a *** ** ****** trying *** ******* ***** shows, *** *** **** to ********** *** ** make ** ****** *********. We'll **** ** *** the ******** *** *** well **'* ***** ** work."
  • "** **** ****** ** cost. * ** *** value ** *** ******* but ***** *** **** of ** ******* ***** the ******* ***** *** shows ***. * ** not **** *** ********* it ** ** *** another."
  • "**********. ** **** *** success **** ******* ***** in *** **** ** we *** *********. *******, we **** ** *** the ******** *****."
  • "** *** ****** ** exhibit ********* ** *** timing ** **** *** new ******* *************/********, ******* until ** **** **** about *** *** ******/******** engagements **** ** *******, what *** ***** ***** be, *** *** ***********, it ** ********* ** commit."
  • "*** **** *** ******* further ******* ** ** very **** ** *** for *******"

** *** ******** ****, the *** **** ******* event **** ** **** to ********* *** ********** will **** ** ********* the **** (*** **** is ***** ******** ** that ****) *** *** expected ******** *************.

2021 ***********

*********** *** **** * theme *** *** ******* March **** **** *** far **** ********** *********, as *** ******** ***** show:

  • "** *** ********** *** not **** **** ****** there ** * ******* that **** **** ** event ** **** ** happen."
  • "***** ***. * *** can ****** ** ****** direction ** ****. ** are ******** ** *********."
  • "** ** **** * vaccine *** ******** ***** better ***** ***** ***, I'm *** ******* ** attending *** **** **** year. *** ** **'** still ***** ** ***********, I *** **** ******* attendance **** ***** ** low."
  • "******* ** *** ***** of *** ***** ** that ****. ***** *********** seems ******** ***** ***, but ** ******* ** how ****** **."
  • "* ***'* **** ***. The ******** ** * fluid ********* *** ** is **** ** **** what *** ****** ******** rules *** ******* ***** for ********* ** ****** will ** **** ******."
  • "**** *** ***. ** conditions *** *** **** as *****, ** **** not ******"
  • "** ***** ** **** under ******* (*** ******) then ** ***** **** to **** ****. *********** speaking ** ****** ** not *********** ***** ** least ****."
  • "******** - **** ** see ***** *****-** **"
  • "****. ** ***** ** a ******* *** *** widely **** ** ***** attend."
  • "**/**. ** ******* **** on *** ****** ** a ******* *** *****-** and *** ******* ***** of *** *******."
  • "*** ******** ***** *****'* a ******* *********."
  • "********** ********* ** *** state ** ******** *** travel"
  • "**** ****% **** ** the ****** ** *** pandemic"
  • "******** ***** ** ********* consensus **** *** ****-***-* virus ** ** ****** a ******, **** ****** advanced ****** ** ******* a ***** ********* *** an ***** ** **** size, ** **** ******** exhibiting ** ******. ***** on ***** *** ***** is ** *********, *** March ****** **** ***** a *** **********, ******."
  • "********** ** ** ***** like *****-** ** ***** control *** ***** ***, it's *** ******* *** good."
  • "* ***** **** ****** can ****** ******, ***** will ** ******** ** conversations *****. **** **** will ** ** ******’* guess. * ***** **** is *********, *** ***** who *****."
  • "*** **** ***- ** depends ** *** ******-***** progression- *** ***** ****** trade-shows **** *** *** foreseeable ******? * ***'* think ** **** **** till *******."

Positive *** *** **** ****

*******, ****** *** *** virtual ******* ***** *** where **** **********, **** were ********** ** * 2021 *****, ** *** comments ***** ****:

  • "**** *********** ** ***** back ** ****** *** the ***** ***** **** in **** * ****"
  • "**** *********. ** *** planning ** ** *****, as **** ** ***** is ***** ******* (******** right *** ****** *** hazy ***** *** ***** in ***** ** *** U.S.)."
  • "**** - ******* *** exhibit ***** *** ***** a *** ****** ***** to *********** *** ********"
  • "****, * ***** *** show **** ** ** next ******, ***** * little ******* *** ***** worthwhile."
  • "******* ** *** ***** of *** ******* ** that ****. ***** *** travel ** **** ******* and *** **** ****** are ********* ***** **********. Ask ***** ** * months..."
  • "****... ***** ** ****** it ***** ** ****** celebratory, *** **** *** consider *** **** *** products *** ******* ******** there ***, * ***** the **** ***** **** look **** *********, *** not **** ******* *****’* a *** ** ******* people **** ***** ***** covered ** ********."
  • "***** ********** ** * large ********* ** ********. It ** ***** * better ***** ** *** exposure *** *** ******* than ****** ****."
  • "******* *** *** **** show. ******** ** **** a ******* *********, * believe ***** ** * chance *** ******** ******* will ** ******* ** get **** ******** *** it **** ****** **** celebratory. ******* * *******- not **** **** ***** go ** ** ******* either."
  • "**** **********! *** *** of ******** ***** ** the **** *** ************ the ******** ** ******. Not ** ******* *** experience ** ***** ** the *** **** *********** and *** **** ****** of ******* ***** * roof."
  • "***** **********. * ***** attendance **** ** **** and ****** **** ** ready ** ******** *****."
  • "**** **********, ******** **** the *****-** ***** ** under ******* - *** I ***'* **** *****'* version ** ***** *******. I **** ** **** that ** ***** *** our ********* **** ** safe **** *********."
  • "***** **********. *** *** it’s ********, *** **** is ***** *** ******* event *** *** ******** and *** **** ***** to ******* **** ** many **** ***** ******* in * ***** ****, all ***** ******* *** your *** ******** ** person."
  • "**** ********** - ** always **** ******* ** this ****, ******** *** attendance ******* ****-***** ********."
  • "****. *'* ****** *** 2021 **** **** ** it *** ** *** past."

Vote / ****

Comments (9)

* ***'* ***** **** trade ***** **** ********** die - *** * do ***** **** **** will ** ************* ********* after *** ** *** Covid-19 *******. ** * post-covid ***** * ******* it **** ** *** cumbersome (******, ****** **********, trying ** ******* **** reduced ********, ***..) *** most *********, *** **** will **** **** *** show.

**** **** ********** ************* will ***** **** ***** and ******, ********* ********* their ********* ******* ** other **********. ***** *** factors **** ****** * downward ****** ***** *** end ****** ** **** shows ****** **** ********** to **** ********* *** manufacturers.

* **** *'* *****, personally * **** ********* the ***** * ***** they **** **** **** for ******** *** * enjoy *** **********.

**** ** ***** ****** think?

* ***** **** ******* we *** **** ** normal *** ***** **** no ****. **** ** these ***** **** ***** anyway.

** ******* ****, ** you *** ***** ****** what ************* ****** **** of *** *********, **** few ****** ***** **** said "******* ***** *****". While ***** *** ********* changed ******, * ***'* think **** **** ****** opened ** * **** for ******* ***** *****. This ** ****/**** *** knowing *** ** ***** accordingly, *** **** ****** to *** ***** ** spite ** *** ******** much ** *** *** of *****.

* ***** **** ** a ***** *** ** to ** ****** ** interact **** ******* *****, and ******, ********.

* *** ****** ***** in ********* * ******* show **** *** ********** of ******* *********** **** manufacturers. ***** *** ****/***** there's ** **** *** to *** ******* ** something *** *****'* **** before **** *** ***** walking *** **** *****.

***** * *** *** value ** **** ********* the ******** ******** **** be **** ********* *** to *** ******* ******, so * **** ** able ** ***** ******** without *** ***** ****** it ***** ** ** so ** *** ****.

***** *** ****/***** *****'* no **** *** ** get ******* ** ********* you *****'* **** ****** like *** ***** ******* the **** *****.

****'* * ****** **** point! * ***'* ***** that's **** ****** **** the ****** ****. ** real ****, *** *** walk ****** *** ** something ******* **** ***, can *********** **** * conversation. ** *** ********, sure *** *** ****** but **'* *** ** easy ** **** ** doing ** * ******** show.

* ***** *** ***** thing *** **** **** online ****** ** ****** where *** "****" ** in ***** ** ***** people ******** ****** * booth ** ****. ************ at **** ** *** smaller ****** ***** *** find **** ******** *** emerging ************.

***, ** ***, **'* still **** ** ***** to ******* ******. *** example, *******'* ** **** or **** ** ********* or ********, ** * trade ****, *** *** walk ***** ** *** talk ** ******* ********** senior; ******, ****'* *** readily *********. * ** wonder *** ** **** that ****** ** ********** those *********.

*** **** ****, *** you *** **** ********* on ************* ** * good ***. **** ****** ask *** **** *********, so ** * ****-***** scenario *** *** ****** in, *** ** **** if *** **** ** formally ****** ******* ** not, **** ** **** a **-****** ** **** to **** ***** *** a ************, ** ******* things.

*********** *** **** ** pained **** ** ****** this ***** ****, ***** is ** *** * see **** ********** **** years ****. * ***'* believe **** **** **** consider ****** *** ********* hit *** ***** *******, short ** ***** ******* rampant **** * ********* rate ** **%. ******* it ***** ***** ** March, **** ** ***, there **** ** * show **** ****.

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