Magos Radar Company Profile

By IPVM Team, Published Nov 12, 2018, 12:31pm EST (Info+)

Magos America General Manager Yaron Zussman [link no longer available] admits when he first came across Magos, he asked himself: "What's innovative about radar?" Be that as it may, when he saw what the founders of Magos were doing, he became interested.

Radar is clearly a niche for commercial physical security. Will it grow? And how can Magos overcome that?

In this note we examine:

  • Who Magos Is
  • What the Solution Does
  • Funding
  • Pricing
  • Competitive Positioning
  • Potential Positives
  • Potential Problems/Drawbacks
  • Market Strategy
  • Biggest Market

Who ***** **

***** *** ******* ** **** ** Israel ** * ********—*** ***** ********** [link ** ****** *********], ** ********* & ******** *********** **** Bar-Ner [**** ** ****** *********], *** ** Research & *********** **** ********. **** wanted ** ****** *** *** ** radar ** * ****** ********* ******** technology ****** ******** ***. ** ******** 2018, *** ******* ******** ** *** US ************** ******* **** *** ********** (**** Ventures). *** ******* *** ****** ** employees. 

Magos ***** ********

***** ****** *** ********-********* ******:

  • **-***:*** **-*** ** *****' ******** ***** (~10"x6"x2"), **** * ******* ****** ********* range ** ****/~***' *** ******* ********* up ** ****/~*,***' ****** * ***° angle ** *********.
  • **-****:*** **-**** ** ******, ***** **"***"**", with ****** ******/******* ********* ****** ** 1,000m/1,200m (~*,***'/~*,***').

**** ****** *** ******* *** ***.*** PoE, **** ************* ********* *** *** device's *** *********. ************, **** ***** for ******** ***** ** ******** *** masking *****. ***** ** ******** *** be *********** ** ***** *** ******* to **** ******** ***** *****, ** masked ** **** ******* *** *** shown ** ****/****** *** *** ********* in ***** ** ****** *** ****** of ****** ********* **** ******.

** ******** ** *** ***** **********, Magos ****** ***********/*********** ********, ****** ****, ***** *** ** **** ** monitor ** ********* ****** ** ******, drive *** *******, *** **** ***** video.

VMS ***********

***** **** **** *** ********** ** ***** including ********, *****, **** ********, *******, Milestone. *********** ******** ** *** **********:

  • *** ***** ***: *** **** ********'* web ********* ** ****** ** * web **** ** *** ***, ***** enables ********* ** ****** **** ****** location *** **** ** * *** (note **** **** ** ******** **** the ***'* ****** ****, ***** ******* SDK ***********).

  • *** ***********: *** ***** *********** ** used ** ******* *** ****** *** alarms. ****** ****** ******* ** ****** in *** ***'* ****** ********** ****, such ** *** ***** **** ***** below, ** *******:

*******

***** **** *** $* ******* ***** received ******* **********, ** ******* **** **** **** received ******* $* ******* **** ***** Control & **********.******* ** **********, ****-******, ********, *** control ********* ********, ***** ** ******.

*******

******* **** *****' ******* ** "**** competitive" ** *** ******, **** **** between $**,*** - $**,*** *** *** different ****** *******. *** **** ******** MSRPs *** $*,***.

*******, **** ******* ** ********* ******** to **** ***** ***** ***** **** over $*,***.

Competitive ***********

*** ******* ********* ***** *** ********' *****-** ***** ******** ** *****. *** ***** ** ******* ** ~120' ********* ****** ~***° *****, * fraction ** *****' ******* **-*** ***** (claimed ****** ********* ***** ** ****/~***'). Additionally, *** **-*** ** ******* ******* than ****'*.

*** **** ****** ********** ********* *** security ******** ** *********, ********* *** ****** ** **********.

Potential *********

******* **** *** ******** ********* **** itself **** **** **** * ******** ***** of *** ******** ** ******. ** also ****** *** ********* ****** ** very ***-*********** *** **** *** ******** for *** **** ******** ** **********:

** ** **** *********** ** *** certified ** *** **** ********, *** it's *** * *-*** ******. **'* a ****** ****. **'* ****** ******** people **** ***** *****. ***** *****'* like ******* ** *****, *** *******. Most ** *** **** ** ***** working **** *** **** ******** ******** areas ** ********, ***.

Potential ********/*********

*** ******* ***** ** *** ******* market ***** *** ***** ***** ** the ******** *** *** **** ** customer **** ***** ******** ** ******** of ******.

********, ***** ***** *** *** **** strong ***** ******** ********* *********, ********* like ******** *** ***** **** ********* reliable *** ******-***** ********* ***** ** less ********* ***** *** ********* ******** in ******* ****** ******.

*******, ***** *** *** **** ***********.

Market ********

***** ******* * "******* ******** *****" when ** ***** ** ******** ***** solution ** ******, ******* ****:

** **** **** ********** ********—*** ******* JCI, ***, *******. ** **** **** with *********** ******** *********** *** *** heavily ******** ** *** ***** ** perimeter ********.

******* *** *** **** ***** **** work **** *** ***** ******** ** order ** ******* ***** ******* *** then ***** *********** ** *****:

**'** ******* ******** **** * *** of *** *****. *** ** *** out *** ***********, *** ** ** waited *** **** ** ***** ** leads... **** *** **** ** *********, we *** ***** *** ********** **. Or *** *** **** ***** **, 'this ** *** **********.' *** ** go ** ****. **** ** *** a ****** ** ***** ** * lot ** *********.

Biggest ******

*****, *** * ********** **** *** created *** ********* **** * ****** military *******, ******* **** *****' ********* market ****'* ******** ********* ** ******* guarded ********** ** **** ****. ** is **** *****. *********, ***** ***** are *** ** *** ****** ** the ***** **** ** **** ********* defense *** **.

********* *********** **** ********* ******** *******. And * *** ** *** **** you **** ** ***** ******** ******* witout ****** ******** ** **. *** of *** ******* ** ****** ** was **** ***** ** *****. **** happens ** ****'** ** *** ****** of *** ***** *** ** ******** want ** **** ** **** *** and *** ***** * **** ********* equipment *** **** ** ****. **'** actually ** ***** **** **** ********* up *** **** ***** ** *** US ** ***** ***** ****** ***** are ****** ********. ****** *** ** the ******** ** *******.

******* **** ***** **** ***** ********* are ** *** ****** ** *** US, *****' ******* ** ****** ** critical **************—********* *** *** **** *******.

Comments (3)

Will it detect a small off the shelf drone flying in the air?

Agree
Disagree
Informative
Unhelpful
Funny

Magos specifies drone detection ranges on their data sheets but doesn’t clarify how large a drone that refers to. Drone detection range is specified at 100m in the smaller SR-500 model and 200m in the SR-1000, 75% less than human detection range. 

Agree
Disagree
Informative: 1
Unhelpful
Funny

how compare with axis for solution , why is so much difference on price?

for commercial/industrial purpose AXIS vs MAGOS wich one recommendation? 

Agree
Disagree
Informative
Unhelpful
Funny
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