Magos Radar Company Profile

By: IPVM Team, Published on Nov 12, 2018

Magos America General Manager Yaron Zussman admits when he first came across Magos, he asked himself: "What's innovative about radar?" Be that as it may, when he saw what the founders of Magos were doing, he became interested.

Radar is clearly a niche for commercial physical security. Will it grow? And how can Magos overcome that?

In this note we examine:

  • Who Magos Is
  • What the Solution Does
  • Funding
  • Pricing
  • Competitive Positioning
  • Potential Positives
  • Potential Problems/Drawbacks
  • Market Strategy
  • Biggest Market

***** ******* ******* ************ ************* **** ** ***** came ****** *****, ** asked *******: "****'* ********** about *****?" ** **** as ** ***, **** he *** ******* ******** ** ********* *****, ** ****** interested.

***** ** ******* * niche *** ********** ******** security. **** ** ****? And *** *** ***** overcome ****?

** **** **** ** examine:

  • *** ***** **
  • **** *** ******** ****
  • *******
  • *******
  • *********** ***********
  • ********* *********
  • ********* ********/*********
  • ****** ********
  • ******* ******

[***************]

Who ***** **

***** *** ******* ** 2007 ** ****** ** 3 ********—******** **********, ** ********* & Business *************** ***-***, *** ** ******** & *********** **** ********. They ****** ** ****** the *** ** ***** as * ****** ********* security ********** ****** ******** use. ** ******** ****, the ******* ******** ** the ** ************** ******* **** *** Innovation (**** ********). *** ******* *** around ** *********.

Magos ***** ********

***** ****** *** ********-********* ******:

  • **-***:*** **-*** ** *****' smallest ***** (~**"**"**"), **** a ******* ****** ********* range ** ****/~***' *** vehicle ********* ** ** 600m/~1,968' ****** * ***° angle ** *********.
  • **-****:*** **-**** ** ******, about **"***"**", **** ****** person/vehicle ********* ****** ** 1,000m/1,200m (~*,***'/~*,***').

**** ****** *** ******* via ***.*** ***, **** configuration ********* *** *** device's *** *********. ************, both ***** *** ******** areas ** ******** *** masking *****. ***** ** interest *** ** *********** to ***** *** ******* to **** ******** ***** first, ** ****** ** that ******* *** *** shown ** ****/****** *** not ********* ** ***** to ****** *** ****** of ****** ********* **** review.

** ******** ** *** radar **********, ***** ****** a**********/*********** ********, ****** ****, ***** *** ** used ** ******* ** unlimited ****** ** ******, drive *** *******, *** view ***** *****.

VMS ***********

***** **** **** *** integrated ** ***** ********* Avigilon, *****, **** ********, Genetec, *********. *********** ******** of *** **********:

  • *** ***** ***: *** MASS ********'* *** ********* is ****** ** * web **** ** *** VMS, ***** ******* ********* to ****** **** ****** location *** **** ** a *** (**** **** this ** ******** **** the ***'* ****** ****, which ******* *** ***********).

  • *** ***********: *** ***** integration ** **** ** trigger *** ****** *** alarms. ****** ****** ******* to ****** ** *** VMS's ****** ********** ****, such ** *** ***** list ***** *****, ** Genetec:

*******

***** **** *** $* million ***** ******** ******* **********, ** ******* **** they **** ******** ******* $4 ******* **** ***** Control & **********.******* ** **********, ****-******, security, *** ******* ********* provider, ***** ** ******.

*******

******* **** *****' ******* is "**** ***********" ** the ******, **** **** between $**,*** - $**,*** for *** ********* ****** sensors. *** **** ******** MSRPs *** $*,***.

*******, **** ******* ** expensive ******** ** **** radar ***** ***** **** over $*,***.

Competitive ***********

*** ******* ********* ***** has ********' *****-** ***** ******** is *****. *** ***** ** limited ** ~***' ********* across ~***° *****, * fraction ** *****' ******* SR-500 ***** (******* ****** detection ***** ** ****/~***'). Additionally, *** **-*** ** notably ******* **** ****'*.

*** **** ****** ********** targeting *** ******** ******** is*********, ********* *** ****** ** previously.

Potential *********

******* **** *** ******** basically **** ****** **** they **** * ******** clips ** *** ******** in ******. ** **** claims *** ********* ****** is **** ***-*********** *** that *** ******** *** the **** ******** ** manageable:

** ** **** *********** to *** ********* ** the **** ********, *** it's *** * *-*** course. **'* * ****** days. **'* ****** ******** people **** ***** *****. Radar *****'* **** ******* at *****, *** *******. Most ** *** **** is ***** ******* **** the **** ******** ******** areas ** ********, ***.

Potential ********/*********

*** ******* ***** ** the ******* ****** ***** the ***** ***** ** the ******** *** *** type ** ******** **** needs ******** ** ******** of ******.

********, ***** ***** *** not **** ****** ***** analytic ********* *********, ********* like ******** *** ***** with ********* ******** *** longer-range ********* ***** ** less ********* ***** *** analytics ******** ** ******* needed ******.

*******, ***** *** *** name ***********.

Market ********

***** ******* * "******* security *****" **** ** comes ** ******** ***** solution ** ******, ******* said:

** **** **** ********** partners—for ******* ***, ***, Siemens. ** **** **** with *********** ******** *********** who *** ******* ******** in *** ***** ** perimeter ********.

******* *** *** **** Magos **** **** **** end ***** ******** ** order ** ******* ***** channel *** **** ***** integrators ** *****:

**'** ******* ******** **** a *** ** *** users. *** ** *** out *** ***********, *** if ** ****** *** them ** ***** ** leads... **** *** **** is *********, ** *** bring *** ********** **. Or *** *** **** tells **, '**** ** our **********.' *** ** go ** ****. **** is *** * ****** so ***** ** * lot ** *********.

Biggest ******

*****, *** * ********** that *** ******* *** developed **** * ****** military *******, ******* **** Magos' ********* ****** ****'* hardened ********* ** ******* guarded ********** ** **** sort. ** ** **** farms. *********, ***** ***** are *** ** *** middle ** *** ***** with ** **** ********* defense *** **.

********* *********** **** ********* vertical *******. *** * lot ** *** **** you **** ** ***** vertical ******* ****** ****** planning ** **. *** of *** ******* ** landed ** *** **** farms ** *****. **** happens ** ****'** ** the ****** ** *** water *** ** ******** want ** **** ** they *** *** *** steal * **** ********* equipment *** **** ** fish. **'** ******** ** talks **** **** ********* up *** **** ***** of *** ** ** Maine ***** ****** ***** are ****** ********. ****** are ** *** ******** of *******.

******* **** ***** **** while ********* *** ** and ****** ** *** US, *****' ******* ** market ** ******** **************—********* and *** **** *******.

Comments (3)

**** ** ****** * ***** *** *** ***** ***** ****** in *** ***?

***** ********* ***** ********* ****** ** ***** **** ****** *** doesn’t ******* *** ***** * ***** **** ****** **. ***** detection ***** ** ********* ** **** ** *** ******* **-*** model *** **** ** *** **-****, **% **** **** ***** detection *****.

*** ******* **** **** *** ******** , *** ** ** much ********** ** *****?

*** **********/********** ******* **** ** ***** **** *** **************?

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