Get End User Leads for Just $997 A Month

Author: John Honovich, Published on Aug 31, 2016

Scam or opportunity?

As trade mags continue to suffer from the decline of print media, they are scrounging for new ways to make money. Rather than provide better research and reporting, the path for Security Sales is to sell end user leads for $7,400 $1,000 just $997 per month.

Deal ********

** ******** ***** *** ***** ****** ************ (********** ****** ********) *** ***** ** ******* *** **** ***** *** **** distribute ****, ** ************ ******, ** ***********.

************** $*** *** ***** (***** ******* **** ** **** ******** ** ****** ****** ****). In ********, **** *** **-** *****. **** **** ** ***** ** up ** * *********** ** * ******. ***** *** ***** things ******** **** **** ************** ***** *** ***** $*,*** *** month *** *** ***** ** ******* *** *** *****.

**** ** ***** ***** ***** *****:

Lead **********

*******, ***** *** ******** *** *** ******** **** *** ******* on *** **** ********* **** *** *** *** **** ** a *** **** *** ** **********. **** ******** ***** ********* is **** **** *************** (*** ***** * ********)** **** ******* *** *** ***** ** ******** ******* *********** to *******. **********, **** **** **** ********* **** ***** *********, etc. *** ******* *** *** **** ** ******** ******** * project *********** ** ******* ********. ***, **** *************, *****, ** is *** **** *** *** ***** ** **** *********** ** their ***, ********** ***** ***** *** *** ***** **** ** organization *** *** **** ******.

End ***** *** **** 

*****, *** *** ********* *** ****, **** **** ** **** *** for ******** ** ******* **** *** *********** **** ******** *****' publications. *** ******* ** ******* *** ***** ** **** ******** contacts.

Trade ********* ******* ****

** ** ************** *** ***** ********* ***** ** ****. ******* are ******* *** '*******' ** ** ****, **** ****** **** advertisements ************. ******* ** ** **** ******* *********** ** *** next **** **.

Would *** ***?

***** *** *** ***** **** **** ** ****** ****? *** or ***? *** **** ***** *** ***? *** ** **** in *** ********.

Comments (12)

Nope, would not buy because typically leads you pay for are crap, and at $1000 for 10-15 leads with no guarantee and other integrators buying the same info...its a no go. Magazine either needs to redo their business model or close up shop.

My question is where are they getting the leads info from?

I say scam on this and someone better quit dreaming.

My question is where are they getting the leads info from?

I believe it's from people who come to their website or other media sources they own.

They offer this guarantee:

So that is a positive though getting regular warm leads in each territory is a hard thing to do.

Sadly, for the unwitting end user, they will be sold off for hundreds of dollars each for interacting with Security Sales' publications.

Sad for sure, but I assumed they were already selling anything and everything you gave them on registration and every interaction thereafter, yes/no?

they were already selling anything and everything you gave them on registration and every interaction thereafter, yes/no?

I do not know all that they sell but I have seen manufacturers get reports of names and email addresses of people who click through on the manufacturer's ads. Then you can creepily say, "Hey I say you clicked on my ad on that other site, want to buy my product?"

Sounds like someone should setup a whale account with a brand spanking new email and see how many contacts they actually get.

Lead generation is a challenging subject from a cost and CRM marketing perspective not to mention a system integrators internal resources. The key will be hands on qualification of how effectively are qualified. If it is simply a survey it will not be effective. If human assets have a conversation and gain opt in buy in from end users that would be more valuable. Interesting concept and if executed well could be a reasonable investment. Leads that are unqualified still cost north of $100, more qualified $250+. ExecutiOn and tools will be key success factors.

As full disclosure I do write a column for SSI although I did not attend the webinar session referenced. Will look into the mechanics of the program.

If human assets have a conversation and gain opt in buy in from end users that would be more valuable

I agree about that. If it was 'I just got off the phone with the X county school district and they want to deploy x 1000s of cameras per month but need 3 integrators' that's worth thousands but from listening to the webinar it did not seem to be that.

If it looks like a duck, swims like a duck, and quacks like a duck, then it probably is a duck.

This guy figured he only needs a few fish a month to make a living.

Probably an ex security rep! While the idea is legitimate, i highly doubt those leads are qualified.

Where does he tap to gets end user infos from... Cold calls from some freelancers or a hacked CRM?

The only potential I see is in the residential market, all those post 2001 packages are overly ripped for conversion, but at that point i would simply go knock those doors where you see any major's stickers and offer much lower monthly fee, free battery changes, just with a signature down this new 3 years worry free contract. No time to loose on bad leads.

Witch bring a question to the table, are CRM such a SalesForce subject to hack or have backdoor?

I don't know anything about this program, but I used a service like this several years ago in a different business, outside of the security industry. I found that the first few leads were really good and I got some business from them, and then the rest of them were really bad. I even started to believe that the people I was talking to who were supposed to be potential customers were just shills put up by the lead gen company. I couldn't prove it, but their answers to my questions were almost scripted, and several 'leads' situations were just too similar to each other. It took me about 3 months to figure it out, but I never went near these types of services again.

I found that the first few leads were really good and I got some business from them, and then the rest of them were really bad.

That makes sense to me. Even more challenging, these guys are selling by region. Let's say you do Kansas City. Can they really keep on sending 10 new useful leads each month in Kansas City? That's 100+ a year, which is quite a lot. There are certainly 100+ opportunities in Kansas City each year but is any lead generation company going to be able to get that many?

John -

The service I was using was only around $500 per month, and it was for web development, which I would think has more potential, and less geographic restrictions, than security systems. (as you point out in your Kansas City example.) The other thing that I found out is that the actual size of the projects were often much smaller than what the initial details indicated. I would imagine it would be easy to inflate how many cameras/doors/sensors/etc... are needed for a job when the lead is passed to the integrator. For example a 'lead' could be something like "This church needs 20 cameras." In actuality they need 6 cameras now and will grow to 20 over the next two years.

As you can tell I'm a little bitter. What I've found is that there really isn't a magic shortcut to earning business, you have to put in the work.

For to use such a service at such a high cost I would ask for guaranteed return and a 10-1 ration of cost to return.

There are so many scams, markets , people waiting to take your money with a chance of return. Always a win win for the company offering such a program.

No chance I will ever even consider this. as this means each and every customer has to be overcharged for the return.

Many who would send you leads for a fee per lead cost and it is always up to you to make the connection , they just send out numbers and clients .They get paid no matter what.

Tried the guaranty on advertising and that cost around 5 k for a year and returned only around 2 k for what was charged.

advertising has a 5% return on expenses. not 1k per month to what ever .

I sure this guy will find a sucker as there are many out there.

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Favorite Request-to-Exit (RTE) Manufacturers 2018 on Sep 19, 2018
Request To Exit devices like motion sensors and lock releasing push-buttons are a part of almost every access install, but who makes the equipment...
Hikvision USA Starts Layoffs on Sep 18, 2018
Hikvision USA has started layoffs, just weeks after the US government ban was passed into law. Inside this note, we examine: The important...
Favorite Intercom Manufacturers 2018 on Sep 14, 2018
Intercoms are certainly increasing in popularity, driven by the integration of video and IP networking. But who is the favorite? On the one side,...
VMS Export Shootout - Avigilon, Dahua, Exacq, Genetec, Hikvision, Milestone on Sep 13, 2018
When crimes, accidents or problems occur, exporting video from one's video surveillance system is critical to proving incidents. But who does it...
Ambarella on Computer Vision and US Hikua Ban on Sep 10, 2018
Ambarella, a widely-used video surveillance component supplier, is betting on the rise of computer vision and is already seeing a sales impact from...
Stanley Security Acquires 3xLogic, Kushner Becomes Product President on Sep 10, 2018
Stanley Security acquired 3xLogic a few months ago. However, the company has still not officially publicly announced it, leading many to wonder...
Dell Launches IoT for Surveillance on Sep 05, 2018
Historically, Dell has been a PC and server provider (e.g., "Dude, you're getting a Dell") and widely used for surveillance storage. However, in...
Sell Dahua or Hikvision At All, Banned From Selling to US Federal Government, Says US HASC on Aug 29, 2018
The US House Armed Services Committee (HASC) Communications Director has confirmed to IPVM that if a company sells Dahua or Hikvision at all, they...
Hikvision FIPS 140-2 Cybersecurity Certification Examined on Aug 27, 2018
A week after the US government passed a law banning Hikvision, Hikvision announced it had obtained a FIPS 140-2 certification from the US...
Ligowave Wireless Profile - Ubiquiti Competitor on Aug 27, 2018
Ubiquiti has become the most common choice for wireless in video surveillance (see Favorite Wireless Manufacturers) but not without controversy and...

Most Recent Industry Reports

Alexa Guard Expands Amazon's Security Offerings, Boosts ADT's Stock on Sep 21, 2018
Amazon is expanding their security offerings yet again, this time with Alexa Guard that delivers security audio analytics and a virtual "Fake...
UTC, Owner of Lenel, Acquires S2 on Sep 20, 2018
UTC now owns two of the biggest access control providers, one of integrator's most hated access control platforms, Lenel, and one of their...
BluePoint Aims To Bring Life-Safety Mind-Set To Police Pull Stations on Sep 20, 2018
Fire alarm pull stations are commonplace but police ones are not. A self-funded startup, BluePoint Alert Solutions is aiming to make police pull...
SIA Plays Dumb On OEMs And Hikua Ban on Sep 20, 2018
OEMs widely pretend to be 'manufacturers', deceiving their customers and putting them at risk for cybersecurity attacks and, soon, violation of US...
Axis Vs. Hikvision IR PTZ Shootout on Sep 20, 2018
Hikvision has their high-end dual-sensor DarkfighterX. Axis has their high-end concealed IR Q6125-LE. Which is better? We bought both and tested...
Avigilon Announces AI-Powered H5 Camera Development on Sep 19, 2018
Avigilon will be showcasing "next-generation AI" at next week's ASIS GSX. In an atypical move, the company is not actually releasing these...
Favorite Request-to-Exit (RTE) Manufacturers 2018 on Sep 19, 2018
Request To Exit devices like motion sensors and lock releasing push-buttons are a part of almost every access install, but who makes the equipment...
25% China Tariffs Finalized For 2019, 10% Start Now, Includes Select Video Surveillance on Sep 18, 2018
A surprise move: In July, when the most recent tariff round was first announced, the tariffs were only scheduled for 10%. However, now, the US...
Central Stations Face Off Against NFPA On Fire Monitoring on Sep 18, 2018
Central stations are facing off against the NFPA over what they call anti-competitive language in NFPA 72, the standard that covers fire alarms....
Hikvision USA Starts Layoffs on Sep 18, 2018
Hikvision USA has started layoffs, just weeks after the US government ban was passed into law. Inside this note, we examine: The important...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact