Latch Launches "Don't Die, Get NOI" Smart Device Campaign
Publicly traded companies rarely run marketing campaigns emphasizing not dying, but Latch, which has been delisted and is in the process of rebranding itself as Door.com is doing just that.
In this report, we examine why Latch is running such an atypical campaign, the products being released, and how they may position Latch in the smart-home IoT device market.
Executive *******
*** *** ****** ******** ****** ** Latch's ******** ******** **** ** *********** investors *** ******** ********. **** *** designed ** "**** ********* *** ******* suite ** ***** ***** *** ****** control ********* ** **** ***** ********* generate **** ***," * *********** *** the ******* ****.
***** ******** *** ******** ******* ** incumbent ***** **** *********. **** ***********, Latch **** *** **** * ***** existing ******** **** (**** **** ********** reported *******, **** **** **** ** 100,000 ** ***,*** *****). ** ***** can *******, **** * *********** ******** can **** **** ***** * ******* solution *** *** *** ********* ** building ** ***** **** ******** *****.
**********
***** ** ** *** ***** ** a ********** ****** ***** *** ********** of ******** *** ***** ********, *** founder ** ****. ********, *** ** planning ** ******* *** ******* ** Door.com ******** ** ****, ********* **** the ***** "***** *******."
******** ****** *** ******* ** **** in *********** **** ***** ********** *** home ******** *******, ****** ***'* ****. Latch ** ******** ** ****** *** of ******** ********* ** ****.***, ***** would **** ***** ** ********** ******** that ***** ****** ******* **** ** house ******** *** *** ******* ** manage ***** ************* **** *********.
************ ********** *****, *******, ***** ******* subject ** * *********** ******* **** claims **** ** ******* ** ********** accounting ********* *** ******** *** *******. The ******* ** **** ***** ******* on ********** *** ********* *******, ***** it ********* ********* ******* *********** ******. It *** **** **** ******** **** the ****** ***** ******* ** ****** quarterly ********* ********** ** *** *.* Securities *** ******** **********.
******* ********:
- **** ******* ****** **** ***** (***** / *** ******) [**** ********]
- ***** **** *** **% **** ********* As **-**** ******* ***** ****
- ********* ***** ********** ** ****.***
- *****'* ****** ******** ***** ********
- ***** ****** **** ** "********** **********" In ***** ********** *******
"Don't ***" ********* ********
*** "***'* ***" ********* ** ******* in ******* ********* ***** **** ** leads **** * ****** ********. *******, it *** ** ** ******* ** stand *** **** *** ****. ** part ** *** ******, ***** ** sending **** **** **** *** *** products ** ******* *** ********* ********* in * *** ********* **** * Grim ****** ***** *** **** ********** a *** ** ****** ***** *****.
***** ******** (********* ****** ***** *******) do *** ******* ****** **** ********* dying. ***** ** ***** **** ************** about *** *****'* "*** ********* ******" dying **** *** ***** **, *.*., water ******.
*****'* *********** *** *** ***** ** our ******* ** ******* *** ******** and *** ****** ** ********* ******** and ******.
New ********
***** *** ***** ** ******** **** encompass * **** ***** ** ********** tools *** "********** **** ***** ***** to ***** **** ****" ** **** as ***** ***********, ***** ********, *** humidity *** ****** *******," *** ***** batch ******** ** ***** ** *********** leaks.
***** ******* *** ***** **** ******** ($15), *** ***** **** ***** ($**.**), and *** ***** ***** ******* ******** ($15).
******** **** ********, *****, ** ********* ** "*** ultimate **** *** ********* ******** **********."
"******** *** *** **** ******** ******* on *** ****, **** ****** ******* peace ** **** ****** ******** *********," such ** ** ******* ******, **** HVAC *****, *** **** ** ******** sump *****, ********* ** *****.
******** **** *****, *****, *** * *-****-**** ****** cable **** ****** ***** ** ****** "leak-prone ***** **** *********," **** ** areas ****** *********** *** ***** *******. When ** ******* ***** ** ****** with * "***** **** ***** *** a ***** ****-** ****" ** ******** to ******** * ***** *******, ********* to *****. **** *** **** ******** and ***** **** * *-**** ******* life, ********* ** *****.
*** ***** *** *******, ******** ***** ******* ********"** *** ***** *** *** *** offering," ********* ** *****. *** ****** can ******* **** ** ** *** other ******* ** * ***** ** a *******-****, *** ********* ************ ****** Wifi ******* **** **** *************, *** company ****.
Other *******
*** *** ******** *** ******** ** ship ******** ** *****, *** ********** products **** ** **** ********* ***** in ****, ***** ****. *** ********** products ** *** **** ******* * connected ***** ******, * **** ****** detector, * ****** ********, * ***********-******** monitor, *** * ***** **********.
IoT/Smart **** *****
*** ********, ***** ***** **** **** the ***** ******* ***, *** ******** to ** * *****-**** *********** ** "complex *** ********* **************," ********* ** Latch. ** * *********, ******** ****:
***costs ** ********** ********* *** ********* ****** **** ***** ** ***** ********* ****** are NOI killers for multi-family buildings of all sizes. Without visibility over their properties, it is almost impossible for a building owner to prevent damage and maintain the best experience for residents at a reasonable cost. Until ***, ******* *** ***** ******* *** *****-**** ********* **** ******* **** **** *********** *** **** ** ******. [Emphasis Added.]
*******, ******** *** ***** **** ******* puts ***** ** ** ******* ******* space. ***** **** ******* *** ********* buildings, ********* **** *********, *** ******* by * **** ***** ** *********, including***,************, ************.
*** ******** ****** ****** **** ****** a ***** ** **** ********* *** smart **** ********* **** ***** ****** and ************ ******* ** **** ***** is ********. *** ********, ********* ***** **** ******* *** **** on ********* $** ***** **** **** **** sensors, *** * ****** *** **** uses **** **********, ******** * *-**** battery ****, *** *** * ***** of ** ** * ******* ****. On ** * ** ***** *****, the ******* *** ****** ******** ****** than *****'*. ** ***** ** *** YoLink ******* ** ****** ** *****.
Upcoming *** *****
** ********* ****, *** ******* ********* it ***** ******* ** ****.*** ** 2024. ***, ** ****, ** ******* update *** **** ******** ***** **** exactly *** ******* ***** ** *********.
** *** ********, ***** ******* ********, trading ** ~** *****, *** ***** needs ** **** ******* ********* ******* now ****** **** *** *****:
***** *** *** ********* **** ** will **** ***** ******* *******.