Another great and insightful article, thanks Isabella!
The Kiosk Market Pivots To Temperature Screening (Interviewed)
Video surveillance is not the only market that has pivoted to medical device sales (admitted or not). Kiosk suppliers, hard hit by COVID-19, have also joined this emerging segment.
Inside this note, based on an interview with Craig Keefner, the manager of Kiosk Manufacturer Association (KMA) and editor of Kiosk Industry (KI), we examine where the kiosk market was before COVID-19 and how kiosk suppliers have rapidly ramped up temperature screening offerings.
An aspect I hadn't considered, but then everyone seems to be getting into this game. Ironically, maybe, is the more professional solutions selling for $20K on up is driving the sales of cheaper and less effective products, as most people just don't want to believe that there is a reason for such a cost difference, or that products sold out in the open (versus in the darker corners of the Internet or out the back of a truck) can really have that many problems. We are truly cheaper solutions and want to believe the hype.
Ironically, maybe, is the more professional solutions selling for $20K on up is driving the sales of cheaper and less effective products
There's a related term in marketing: price anchoring - Set a product / price higher and unrealistic to make another option, still expensive, seem more reasonable.
I've joked internally that fever cameras and tablets are like someone saying to you they are going to cut off your hand. You object and then they say they will just cut off your finger. Now, it seems like you are getting a deal.
You are exactly right. A good thermal imaging solution is going to 15K each. FDA. A school district or an employer looking for a wide deployment will immediately ask, "Isn't there something cheaper?" Sure, with tradeoffs you could get one for $3000. Not FDA. At the start of the pandemic crisis this "Best option -- Cheapest Option" applied to antibody test kits that world governments purchased. Only to find out the cheapest ended up costing them a lot more in the long run.
The report has been updated to include the following:
1) 4 more kiosk suppliers who offer temperature detection devices, provided to us by Mr. Keefner
- Nanonation Temperature Screening Kiosk
- Pyramid Computer "Polytouch 32 Curve" Temperature Screening Kiosk
- 22Miles "TempDefend" Temperature Screening Kiosk
- Evoke Creative Temperature Check Station
2) An expansion Mr. Keefner would like to make on the issue of companies labelling products "made in USA" v. "made in China", following the publication of this report
Samsung, LG, and others are Asia displays, for example. The Olea kiosk originally reported is Olea Kiosks' first iteration temperature screening kiosk (they offer several solutions now). While Olea is one of the top tier certified U.S manufacturers (e.g. US steel), the head used on this particular model is from local Glory Star/Tauri based in California and it is made in China.
Again, if I may provide additional context: tablets and LCDs are completely sourced from Asia. iPhones are made in China. For a long time computers like Dell and Lenovo and HP are made outside the U.S. Fact of life. Side note on components -- worth noting that Dell and Lenovo PCs use a TPM chip made in Asia (Trusted Platform). HP uses TPM chipset made in Germany. DHS/Border Control has often specified German as only acceptable. The TPM chip is at the heart of PC security. Not unlike routers and switches for networking. "Not buying Chinese" can be a real challenge.
Made in the U.S., assembled in the U.S. or provided by a company based in the US are all facets of the equation. I recommend purchasing from a reputable and credentialed company based in the US which has a demonstrable history of supporting the many many regulatory issues from UL, CE, ADA Accessibility, HIPAA or PCI/EMV. Those are the main ones. Lifecycle is important. They will qualify the components and reliability and provide service and warranty.
If you buy today on Amazon, good odds that it will likely be a different model 6 months from now. Lifecycle matters.
What about Australia?
Note I got -- I am a new company however in saying that I am sure you know how much has gone into it.I have 2 companies in China manufacturing prototype kiosks. Both of these companies focus mainly on LED Display screens for advertising purpose and had a display with a temperature checking camera in them. after much time working together, we added a printer for label printing, an ocr scanner for identification scan so that we could keep people's information for 30 days as per government recommendation. I was hiring a full stack developer to assist with software and app.This was a timely process however the next step would prove to be very difficult. I then started working on the liability side of things and regulatory approvals only finding that the therapeutic goods administration of Australia has changed temperature checking devices from a class 1 medical device to a class 2a medical device because they are offer medical "advice".I hired a TGA consultant to take care of this and realised that I can't use the current manufacturers as they can only offer a ce, instead I need either a medical company manufacture or at miminum a company with any eu or fda certifications or at least has enough paperwork , studies etc. to help me pass an approval.Not being the type to give up easily I am now looking for a solution, hence reaching out to you.
Craig, we have covered Australia regulations on these devices extensively, e.g., Australia Dahua Faked Advertisement, Government Warns of 'Criminal Offense' for Not Registering As Medical Device and Dahua Loses Australian Medical Device Approval
Thanks, that's helpful. I am still trying to search the ARTG database to identify a list of devices which are ok. I've asked Melexis, Heimann and FLIR in the meantime. See Regulation of thermometers and other temperature measuring medical devices and products for COVID-19 | Therapeutic Goods Administration (TGA)