Top ISC West 2017 Booth Moves

By Brian Karas, Published Jan 16, 2017, 12:02pm EST

There are significant moves among many major manufacturers on the ISC West show floor, and very few prime spaces left unoccupied. In this report we analyze which companies have increased their position for ISC West 2017, who has given up a prime spot, and other top show floor changes for 2017.

NVIDIA *******

****** ***** ***** *** West ***** **** * 40'x50' *****, ******'* ******* competitors **** ****-******** ******* products,*****/*******************, **** ** ******** on *** **** *****, though **** *** **** private **** *****.

**** ******** *** **** a ******** ***** ** the ******** ********, *** while **** *** *** ** the ******** **** *** deep ********, ****** ** putting * *** ** resources **** ********* ***** products *** *** ** security ************. ******* ** 2016****** ********* * *********** with ********* ******* ** their ***-* ****, ***** **** ****** be * **** **** of ***** *** **** exhibit.

Hikvision ***** **

********* ********* ** ***** heavily ** *********, *** has ********* **** * 50'x60' ***** ** **** to * **'***' ***** for ****, *** **** moved ******* ** * slightly ****** ******** * row **** **** *** main ********.

*** ***** ***** ***** the ******** ** *********'* 2016 ******** **. ***** location *** *** **** 2017

 

Crucial ****** 

*********'* ******** **** ** occupied **** *** **** newcomer *******, * ******** ** RAM *** ***'*. *** 50' * **' ***** size ** * *********** ***** for * ********* ******** with ****** ****** ********* in *** ******** ********. The "******** ********** *****" strategy *** ********* *** been ********* ** *** West.

Dahua ***** *********'* *** *****

******** **** ** ****, Dahua *****'* *********'* ***** in ** ******** ***, going **** * **'***' booth ** **** ** a ******* **'***' ***** for ****. ***** *** manage ** **** * spot ***** ****** *********, occupied ** ********* ** 2016, ********* ********* **** from **** ***** ******** that *** * **'***' booth ** **** ** a ******* **'***' ***** in ****. **** ** not **********, ***** **** Panasonic *** ********* **** stagnant ** ***** ** major ******* ******** ********, and ** ****** ***** negatively ******** ** *** race-to-the-bottom ****** ****** ** Hikvision *** *****.

IDIS ***** ****** ***** *****

***** *** *** **** will ** *** ***** for ****, **** * 40x'60' ***** *****, ** the ****** ** *** show-floor. **** ** ****** a **-**% ******* **** ***** ******* **** *** **** booth, *** ***** * large ***** **** **** have **** ****** ****** in ***** ******* *** another ****.

LTS *****

********* ********** *** *** **** ******** ***** ISC **** **** ********, moving **** * **'***' booth **** ******* ***** key ***********, **** ** Hanwha, **** *** ****. This ***** ***** ********* focus ** ********* ***** product *** ********** ******* brand ***********.

**** *********

**** ** ***** **** of ***** ~$**** *** ******* ** **** **** *** Connected **** ********, ***** they *** * **'***' booth **** ** **** Home, *** ***** ***** in **** ** ***** own **'***'* ***** **** bigger ***** **** *** and ***** ********.

Wave ******

*********** **** *********** [**** no ****** *********] **** has ********* ***** ***** size ** *** ****, with * **'***' **** year, ******** ** ***** 20'x20' ***** ** ****. This **** **** ** the **** ******* **** category ** *** ** Anixter/TRI-ED, *** * **** larger ***** **** **********, who *** * **'***' booth.

 

HiSilicon *******

*** ************ ********* *** almost *** **** *****/******** as ****. ********* **** year they **** ** ******* with **** *******-******** ***************, getting *********** **** ********* at *** **** **** was ***********. *********'* ******* competitor, *********, ** *** on *** **** ***** again, *** **** ****** have * ******* **** area, ******* ** ******** years.

****** *** **** ** the ******* ******** **** in ***** *******, ******* attendees *** ******* ******* for ******** ***** **** not ******** **********. ************, manufacturers ***** ****** ** downplay, ** ********** ****, details ** ********** **** in ***** ********. ****, Ambarella’s ******** ** ******* selectively, ** * **** crowded, *** **** *******, space *** ** * better ********.

Cisco - ***, ***** ****** - ** (******)

***** *** *** ** ****, then ****** **** ** in **** **** * 40'x40' *****, *** ** 2017 **** *** ** the ***** ** "***** Meraki" (***** *********** ** *** **** ********* HD ****** ** *****). *** ***** ** a **** (*** *****, and **** * *******-****** product) **'***' **** ** a **** ****** ** the *****:

 

Longse ****

****** *** *** **** booth **** *** ******** as ****, ****** **** year **** *** ** demoing ***** *** **** ******** ****** from ********* *** ***** Insight, ***** ***** ** interesting ** *** *** reactions ** ***** *********.

XiongMai ********** ****** *** **********

***** ******** ***** ***** size ** **** ** a **'***' ********, ******, the ******* ***** ** ***** ****** ******* ********, ******* *** ** ********** this ****.

Connected **** ******** ******* *** *********

******* *** ******** ******* out ** ****, *** Connected **** ******** **** initially ***** ~*** **** for ****, *** **** **** up **** **** ** the *** *********, ****** it *** ******* ******* for ****.  ** ** still ******* **** ****** (indicated ** *** ****-******* blocks). *****-**** ******* ********* wanting ** ******* ** ISC **** **** *** be **** ** **** a **** ** **** section, ** *** ***** typically **** ** *** these '**********' ****, *** will ***** ***** ********** rates ** ******** ********** to **** ***** *****.

Unmanned ******** ********

*** *** **** ** an "******** ******** ********" to ******** ******** ****** and ******. **** **** is ******** ** *********** with * **'***' ***** (**** ** *** ***** them * ***** *** funding), *** ******** * sub-area *** *** ***********, ***** ********* **** has ***** ********* ** the ***** *** *****. ***** ** **** a "**** ****** ****", which **** ********** ** an **** *** ********** featuring ****** ** **** their ******** ** ******. So *** *** ******** Security ******** ** ********** more ********** **** *** Connected **** ********. 

Explore *** **** **** *********

*** *** **** ** other ********* ********** ** ISC **** **** *** the****** *********.

ISC **** **** *******

********** ************* ******* **** *** results ** *** **** 2016, *** **** **** 3 ****** **** ******* left ********* *** *** 2017 **** ***** **** several ******** ****** ******** to ****, ********** **** to **** ****** ************ for *** **** **** to ******* ******* *******.  We **** ** ****** feature **** ******* **** the **** ***** *****.

Comments (2)

AxxonSoft - In!

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It seems that the necessity to exhibit your product at trade shows is one of those trying truisms in the security industry. Like press releases, content and advertising, manning a company booth at trade shows is considered de rigueur for a marketing plan.  Make sure to pay attention to individuals in your booth and educate them about your products!

Agree: 1
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