Top ISC West 2017 Booth Moves

By Brian Karas, Published on Jan 16, 2017

There are significant moves among many major manufacturers on the ISC West show floor, and very few prime spaces left unoccupied. In this report we analyze which companies have increased their position for ISC West 2017, who has given up a prime spot, and other top show floor changes for 2017.

NVIDIA *******

****** ***** ***** *** West ***** **** * 40'x50' *****, ******'* ******* competitors **** ****-******** ******* products,*****/*******************, **** ** ******** on *** **** *****, though **** *** **** private **** *****.

**** ******** *** **** a ******** ***** ** the ******** ********, *** while **** *** *** ** the ******** **** *** deep ********, ****** ** putting * *** ** resources **** ********* ***** products *** *** ** security ************. ******* ** 2016****** ********* * *********** with ********* ******* ** their ***-* ****, ***** **** ****** be * **** **** of ***** *** **** exhibit.

Hikvision ***** **

********* ********* ** ***** heavily ** *********, *** has ********* **** * 50'x60' ***** ** **** to * **'***' ***** for ****, *** **** moved ******* ** * slightly ****** ******** * row **** **** *** main ********.

*** ***** ***** ***** the ******** ** *********'* 2016 ******** **. ***** location *** *** **** 2017

 

Crucial ****** 

*********'* ******** **** ** occupied **** *** **** newcomer *******, * ******** ** RAM *** ***'*. *** 50' * **' ***** size ** * *********** ***** for * ********* ******** with ****** ****** ********* in *** ******** ********. The "******** ********** *****" strategy *** ********* *** been ********* ** *** West.

Dahua ***** *********'* *** *****

******** **** ** ****, Dahua *****'* *********'* ***** in ** ******** ***, going **** * **'***' booth ** **** ** a ******* **'***' ***** for ****. ***** *** manage ** **** * spot ***** ****** *********, occupied ** ********* ** 2016, ********* ********* **** from **** ***** ******** that *** * **'***' booth ** **** ** a ******* **'***' ***** in ****. **** ** not **********, ***** **** Panasonic *** ********* **** stagnant ** ***** ** major ******* ******** ********, and ** ****** ***** negatively ******** ** *** race-to-the-bottom ****** ****** ** Hikvision *** *****.

IDIS ***** ****** ***** *****

***** *** *** **** will ** *** ***** for ****, **** * 40x'60' ***** *****, ** the ****** ** *** show-floor. **** ** ****** a **-**% ******* **** ***** ******* **** *** **** booth, *** ***** * large ***** **** **** have **** ****** ****** in ***** ******* *** another ****.

LTS *****

********* ********** *** *** **** ******** ***** ISC **** **** ********, moving **** * **'***' booth **** ******* ***** key ***********, **** ** Hanwha, **** *** ****. This ***** ***** ********* focus ** ********* ***** product *** ********** ******* brand ***********.

**** *********

**** ** ***** **** of ***** ~$**** *** ******* ** **** **** *** Connected **** ********, ***** they *** * **'***' booth **** ** **** Home, *** ***** ***** in **** ** ***** own **'***'* ***** **** bigger ***** **** *** and ***** ********.

Wave ******

*********** **** *********** [**** no ****** *********] **** has ********* ***** ***** size ** *** ****, with * **'***' **** year, ******** ** ***** 20'x20' ***** ** ****. This **** **** ** the **** ******* **** category ** *** ** Anixter/TRI-ED, *** * **** larger ***** **** **********, who *** * **'***' booth.

 

HiSilicon *******

*** ************ ********* *** almost *** **** *****/******** as ****. ********* **** year they **** ** ******* with **** *******-******** ***************, getting *********** **** ********* at *** **** **** was ***********. *********'* ******* competitor, *********, ** *** on *** **** ***** again, *** **** ****** have * ******* **** area, ******* ** ******** years.

****** *** **** ** the ******* ******** **** in ***** *******, ******* attendees *** ******* ******* for ******** ***** **** not ******** **********. ************, manufacturers ***** ****** ** downplay, ** ********** ****, details ** ********** **** in ***** ********. ****, Ambarella’s ******** ** ******* selectively, ** * **** crowded, *** **** *******, space *** ** * better ********.

Cisco - ***, ***** ****** - ** (******)

***** *** *** ** ****, then ****** **** ** in **** **** * 40'x40' *****, *** ** 2017 **** *** ** the ***** ** "***** Meraki" (***** *********** ** *** **** ********* HD ****** ** *****). *** ***** ** a **** (*** *****, and **** * *******-****** product) **'***' **** ** a **** ****** ** the *****:

 

Longse ****

****** *** *** **** booth **** *** ******** as ****, ****** **** year **** *** ** demoing ***** *** **** ******** ****** from ********* *** ***** Insight, ***** ***** ** interesting ** *** *** reactions ** ***** *********.

XiongMai ********** ****** *** **********

***** ******** ***** ***** size ** **** ** a **'***' ********, ******, the ******* ***** ** ***** ****** ******* ********, ******* *** ** ********** this ****.

Connected **** ******** ******* *** *********

******* *** ******** ******* out ** ****, *** Connected **** ******** **** initially ***** ~*** **** for ****, *** **** **** up **** **** ** the *** *********, ****** it *** ******* ******* for ****.  ** ** still ******* **** ****** (indicated ** *** ****-******* blocks). *****-**** ******* ********* wanting ** ******* ** ISC **** **** *** be **** ** **** a **** ** **** section, ** *** ***** typically **** ** *** these '**********' ****, *** will ***** ***** ********** rates ** ******** ********** to **** ***** *****.

Unmanned ******** ********

*** *** **** ** an "******** ******** ********" to ******** ******** ****** and ******. **** **** is ******** ** *********** with * **'***' ***** (**** ** *** ***** them * ***** *** funding), *** ******** * sub-area *** *** ***********, ***** ********* **** has ***** ********* ** the ***** *** *****. ***** ** **** a "**** ****** ****", which **** ********** ** an **** *** ********** featuring ****** ** **** their ******** ** ******. So *** *** ******** Security ******** ** ********** more ********** **** *** Connected **** ********. 

Explore *** **** **** *********

*** *** **** ** other ********* ********** ** ISC **** **** *** the****** *********.

ISC **** **** *******

********** ************* ******* **** *** results ** *** **** 2016, *** **** **** 3 ****** **** ******* left ********* *** *** 2017 **** ***** **** several ******** ****** ******** to ****, ********** **** to **** ****** ************ for *** **** **** to ******* ******* *******.  We **** ** ****** feature **** ******* **** the **** ***** *****.

Comments (2)

AxxonSoft - In!

It seems that the necessity to exhibit your product at trade shows is one of those trying truisms in the security industry. Like press releases, content and advertising, manning a company booth at trade shows is considered de rigueur for a marketing plan.  Make sure to pay attention to individuals in your booth and educate them about your products!

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