$38+ Million Funding Powers VMS Challenger IronYun

Published Nov 09, 2016 14:32 PM

VMS and video analytics have received little funding this decade.

However, one Taiwan startup, IronYun, has bucked this trend, with a relatively massive amount of funding for an offering that combines deep learning analytics, multi-tier storage, private cloud, and big data. They call it a "Video Operating System" and say it has VMS functionality, real-time analytics and a Google-like video search interface for a true "complete" platform.

In this note, we review the offering based on a discussion with IronYun CEO Paul Sun [link no longer available], analyzing its potential in the market vs established VMSes and analytics.

IronYun **********

*** ******* *** ********** ************ ** May ****, *** ******** *********** ***** 4 ***** *** ******, ***** ** ******* **** ******'* MIT. *** *** *** * ***** background ** ********** ********, *** *** also *** ******** ** *** ***** computing ****** ** ****. ********* ***** are ***** * ***** *********, ****** in ******, *** ******* ** *&*. IronYun ** * ******* ** ***'* efforts ** ****, ***** ** *** they ******* ** ***** * ******* product ** ****** ****** * **** of ***** ******** *************.

***** ******** *** ** ***** ***, the ******* *** ****** ******* $** to ***** *** ******* ** ****** globally.

CityEyes ******* ********

********** *** **** ** *******'* *******, which ************ ******* ********* **** ***** typically **** ** ********* ******* ** a *********** ******. ***/*** *********, *******/***, and ********* *** ********* ** ** integrated *******. ************, ***** ** * deep ******** *********, ***** ******* ****** make *** ****** **** ** * video ****** **** **** * ****** VMS/recorder ******. *** ****** ** ***** to ** **** ** * **** platform *** ** *** ****** ******** to ** **** **** *** *** analytics ********* ***** *******.

** ** ********* ** ** *********, pre-loaded ******** ** * ****-***** ******.

Deep ******** *********

**** ** *******'* *&* (**** **** research, *** *** ******* ****** ***** incorporation) *** **** ******** ** ******** and ******** *** ******, **** ***** own ****, ** ** **** ** automatically ********* *** *** ******* ******* with ****-****. *** ****** ********* *** over *** ****** ******* **** ** can ********* ** * *****, ***** includes *** ******* **** "******" ** "car", ****-****** ***-*******, **** "***", "*******" and "***" *** ********, *** ****-****** ones **** "****** *****", "*****" *** "TV/monitor". ******* **** *** ****** *** recognize ***** ******* **** ******** ******, and **** ******* ***********, **** ** they *** **********. **** ** * significant ******* **** ********* ******* **** rely ** ****** ** ********* *** objects ** ******* *** **************.

Video ******/******

******** *** * ******-**** ****** *********, where ***** *** ****** *** ****** that ******* * **** ***********. *** following ******* ***** ********* *** ***** with ** ***** * ***, *********, and ****** ** *** *****.

***** ********, **** ** ****** *****, can ** ************ ** ****** ******* with * **** *** *** * people *******, ** ** *******.

***** *** ** ***** ***** *** same ***** ********* ** *** ****** interface, ********* ** *******. **** ****** for ****** ***** **** * ****** crossing * ********, ** **** ******* rules **** * ****** ******* ********* the ***** *********.

** ******** ** ****** ************** *********, there ** **** ** **** ******, allowing *** ****** ** **** ******* plates *** ***** **** ** * database, ******** ***** ** **** ** vehicles ***** ** ***** ***** ****** being **** ****** ******** *******.

'Private *****' *** ****** *****

***** ******* ******* **** ** * 'private *****', ** ** *** ***** deployed *** **** ** *****. ******, it ** **** ******* ** ********* to *********** **** **** *****-** *********.

************/*****

******* **** **** *** ************ *** setup ** ***** ********* *** ******* to * *** *********. ******* *** added ** *** ****** *** *** deep-learning ***** ******* ******* *************. ***** purchase *** ********* *** ******* **** IronYun ** ***** ** ** **** to ********* **** ***** ******* *******.

*******

******* ** ***** ** ******** *** total *******, * *** ****** ****** with ~**** ** ******* ***** ** ~$25,000 ********* ** *******. ********** ****** licenses *** $***/*******. *** ****** *** MSRP, *** ******* ***** *** ********** pricing.

Lowest *** ******

** *********** *** **** ****** ********** of ******* ***-**** *********** **** * single-source ********, ******* **** **** *** deliver *** ****** *** **** ******** to *********** *********.

Target ********

******** ** ******** ** ***-**** ***********, typically **** ***+ ******* *** * full-time ******** *****. *******, **************, ******** malls, *** ******* ********* *** ***** IronYun **** **** **** **** *** most *****, ** **** ***** **** a **** ** ****** ******* ***** amounts ** ***** ** **** ******** events.

Existing *********

*** ******* *** ********* ** ** countries, ********* ** ***** ******* *************, though **** *** ** **** (**************). Customers ******* ***** ************* **** *******, airports, ************, *** ******* ************* **** typically **** ****** ****** ****** *** large ******* ** ****** ********.

Sales *******

******* ** ********* ** ****, ***** they **** ******** *********** *** ***********. They *** ********* **** ***** ******* and, ***** **** **** * ****-**** salespeople, *** ***** ******* ***** **** say **** *** ********** ******.

Competitive ********** ** ********** ***** / *********

** **** **** ******** ** * VMS ********* **** ******** ********* *********, making ** ********** ** * ***** 500A **** *** ***** ********* (*********** a *********** ** ******** *** *******), or ** ** ******** *** **** Avigilon *******, **** ******** ***** *************** ******.

*******'* ******* ************** ** ***** **** learning ********* *** ******* ** *********** classify * **** ******* ** ******* in * *****. ********* **** ********* with *** ******* ***** ** ************ may **** ******* **** ********** **** established *****.

Outlook *** *******

***** ********* ***** **** ********** *******, as **** ******** ***** ** ****** for **** ** ****** **************** ****** and ******** *******. *******, ***** ********* are ***** ******** ** ** **** a ****-****** ******** **** * ***** company, ******* **** **** ***** **** operation ** ***** ****** ****** *** easily ** *** ******* ** *** successful ** *** **** ***. **** may ******* * ********* *** ******* with ***** ******* ********** ***-**-*** *******, requiring ***** ** **** * ***** leap ** ***** ** ******* *** majority ** ***** ***** ************** ** the ***** ** * *******.

Comments (17)
UI
Undisclosed Integrator #1
Nov 09, 2016

Test please !

(2)
JH
John Honovich
Nov 09, 2016
IPVM

This is a low priority to test, as we have little evidence to show how well it works and since this post has gotten minimal read levels, indicating low comparative interest.

(2)
UM
Undisclosed Manufacturer #5
Nov 19, 2016

...

;) Pay attention to this my unmet friend.

UI
Undisclosed Integrator #2
Nov 10, 2016

I have a test unit inbound. I am primarily interested in testing deep learning. Will report if I find it useful.

(1)
U
Undisclosed
Aug 30, 2017

deep learning with shallow cyber defenses does not an interesting solution make.  make sure it's safe before you fall in love with the AI whispering alarms in your ear.

Avatar
Abdelhamid Metwally
Nov 10, 2016
IPVMU Certified

Would be quite interesting for the Middle East market where Asian products generally do quite well.

UM
Undisclosed Manufacturer #3
Nov 10, 2016

The name of this company rang a bell to me. Just checked Linked in emails and found this:


"I am the President/CEO of a cloud computing and big data video surveillance startup. I would like to speak to you about a ground floor, exciting high growth opportunity at our company. Please bounce me an email with your contact info.

I look forward to speaking with you.

Best,

Paul Sun
President/CEO
Ironyun

email: paulsun@IronYun.com"


Note: I work for an Analytics company, though I would rather not say which one as it has little relevance to this topic.

(1)
(1)
UM
Undisclosed Manufacturer #7
Aug 30, 2017

You email must be faster than mine. I just got email from Mr. Sun the other day.

U
Undisclosed #8
May 26, 2019

I just got invited to be a Senior Board Adviser - anyone else?

(1)
Avatar
Adam Messina
Nov 12, 2016
Qumulex

Paul Sun and Tom Ma are gentlemen, I wish them luck!

(1)
(1)
UM
Undisclosed Manufacturer #4
Nov 14, 2016

Paul Sun gave me a rundown of their product at ASIS 2016. I have to admit I was impressed and see this type of deep learning analytic as the future for security. I bring it up to anyone in earshot whenever the topic of video analytics comes up. I look forward to seeing where this solution goes in North America

Avatar
Luis Carmona
Aug 29, 2017
Geutebruck USA • IPVMU Certified

A fully integrated system has the benefit of being homogeneous, with lest complexity in setup probably and simplified support. (One call support). The benefit of a modular design of course being you have greater choice, from best in class to cheapest in class, depending on needs, and not all your eggs are in one basket.

Cameras are added to the system and the deep-learning video tagging happens automatically.

That means CPU power is immediately being siphoned off for the analytics. I wonder what affect that has on number of supported cameras or stream throughput.

It doesn't sound like anything another already established VMS company couldn't also do. Maybe if it starts making inroads, it can kick up more innovation in the industry overall to try and stay ahead or keep up.

(1)
UI
Undisclosed Integrator #6
Aug 30, 2017

Does anyone know how this system compares to other Video Analytics like Avigilon Rialto, Agent VI, ect...?

Avatar
Brian Karas
Aug 30, 2017
IPVM

It is more search oriented than alarm oriented. It would be a closer comparison to something like Camio than Rialto.

(1)
UI
Undisclosed Integrator #6
Aug 30, 2017

So my understanding of this system is that it's primary purpose is to create metadata on the video footage fed into the channel and store it in a more searchable manner.

Would it still be fair to make the comparisons between IronYun and Agent VI since that is similar to what Agent VI does without the "deep learning" portion of the algorithm? 

Avatar
Brian Karas
Aug 30, 2017
IPVM

If you are comparing to the savVi Video Search then yes, though IronYun does not offer the event search parameter.

UI
Undisclosed Integrator #6
Aug 30, 2017

Okay. It will be interesting to see were the go then. Thanks for the information.