Ipsotek UK Video Analytics Company Profile
UK-based Ipsotek is one of just a few surviving independent video analytic developers from the 2000s. We covered them back in 2011 when they first started marketing their tag and track.
We spoke to Ipsotek to understand what differentiation their analytics offer, how they position their company in a rapidly changing market, and how have they changed since 2011.
In this note, we look at:
- Who is Ipsotek
- What Markets is Ipsotek Targeting?
- What Analytics Does Ipsotek Offer?
- How Do They Compete With Low-Cost Offerings? In The Future?
- How Is Their AI Trained?
- What Is Ipsotek's Go-To-Market?
- How Much Does It Cost?
- How Do They Plan To Grow?
Ipsotek ********
******* **** **** ***** ****-**** ************ AI-based ********* *** *** ** ** the ****** ****** ** ******** ********* with **+ ***** ** ********** ********* real-world ******* *** **********, ********, ************** and **** *******.
******* **** **** **** ** **** ahead ** ***-**** ******* ********* *** camera-based ** ********* ** ********** *** also ******** **** *********** ** ********* in ******* **** ** **** **** simple *********. **** **** **** **** of ***** ********* ** *** **** to ** ****** **** ******-***** ********* that *** ***** ********** ***********.
***** **** ********* **** ********* ********, they **** ******* ****** ***/** *** hardware **** *********.
Customized ******** ******** ** *********
******* **** **** ****** ******** ***** projects ** ******** ****** *********, ********* in ******** ******** ************, **** *** looking *** ********/********-***** ********* **** *** not ******* ** ******* ******-***** ********* solutions.
*** ********* *-****** ********* ***** ********** Ipsotek *** ***** ** ******** *****:
******* **** **** ** ** ****** analytics *********** **** ****** *** "**** and ****", ***** **** ********* **** was *** ***** **** **** ************ deployed ** *********.
***** ** * **** **** ** decreases *** ***** ** ********** ************* like ******* **** ******* ** ********** is ** **** ********* *** ******.
Tag *** ***** *********
******* ****** * ****** *** ******* tracking ******, ******** *** *****, ***** ** ******** ** ** used *** ******** ****** *** ******** across *******, ****** ** ****-**** ** in * ****-**** ******** ******. ******* claims **** *** ** **** ************* without *********** ************* ***** *******.
******* **** **** **** * ******** of *** ********, ********* *** ***-*********. Biometric ******* ******** **** *********** *** people ** ******* ***** *********** *** vehicles. ***-********* ******* ** * **** simplified ******* ****** ******** ********, **** appearance ******-**** ********.
******* **** ***** ** *** *** Track **** **** *******, ********* **** a *** ********* ***** **. **** said ** **** **** *** ********* a *** *** ****** *** * better **** **********, ***** *** ********** relied ** ***** *** ******* *********** with *** ***** ***** *** ******.
**** *** *** ****** *******, *** we ****** ********* ** *** ********** to ***** ********** ****** ******** ******* without *********** ********* *** ** ***************** in ****** ******** **** ******** ** subjects ** ** ************ *********** (*.*. lighting, *******, *****).
Scenario / ********-***** *********
******* **** ********-***** ********* ******,*******, ****** ******** **** ****** ******** capabilities, ****************** *********,********* *********,***** *********/**********,******* **********, ******* ***********.
***** ******** ****** ***********,***********, ****** ****-**** ******, ******** **********, behavior, *** **** *********** ******. ******* said ****** *** ** ********* *** additional ********** ****** ************:
******* **** ****** *****-****** **********,*******, ***** *********** ******** **** *** geographically ********* ***** ********** *******. *******, analytics *** ********* ********* **-******* *** to *** *********** ********* **** ***** be ******** *** ***** ****** ****** (e.g. ********, *******, ********** ********).
NVIDIA ********
******* **** ***** ********* ******* ****** hardware, *** **** *** ******** ** the *** **** ** ****, *** typically ************** ** *****. **** **** **** ******* ******* will ******* ** ******* *** **, which **** ~$*,***.
**** **** **** ***** ******* ****** networks ******* ************* ****** ********** ***** than **** ** ********* ** ******* because ***** *** ******** ********* ***** processed ** **** ****** ******. ***** they ***** *********** ** ******** ****** network **** **** ********, ** *** on **** *******, **** **** **** they **** ******** ** ****** *********** non-camera ***** *********.
Imperial ******* ************ / ******* *** ****** ** ***** *******
**** *****, ******* *** *** ******** annual *******, ***** **** ********* ** $10 ******* ** **** *** ****, based ** ***** ***** ******** ***** and **** ***** *** ******** ***** below.
** *** ******** ******* ******** ******** Conference, ******* ***** **** **% ** their ******** ** ** **** *** APAC, **** * ******** ******** ** the ** *** ********* ******* ** the ********.
***** ********* * ***** ***** ******** of $***.* ******* (**** *****), **** $11 ******* ** ******* ** **% probability, *** ~$** ******* ** **% probability. *******, ** ***** ******** *********** is ********** ********, ** ******** * significant ******** ** ******* *** ****.
******* ****, ***** **** **** * minimal ******** ** *** ** *** Canada, **** *** ******* ** ****** their ******** ** ****. **** **** they ******* **** * ******* ** the ** ** *** *** ******** for ************* ** ** ********.
Consultive ****** ***** *****
******* ***** ****** ** ***-*****, *** said **** ******* ******** ********, ******, technical ********* ** ******** ** ********** services *** ****-***** *******.
**** ********** **** ***** ********** **** installations ** ********* ************ ****** **** to ******** ***** ****** *** ****** stage, *** ******* *** ******** ***** what ******** ***** ********* *** ************* solve, *** *********** ***** ************.
**** ***** ***** ****** *******'* ******* to ******* *****/**** ***** ********, ** it ****** ** **** ******** ************ versus ******* ** * ***** ******* of ********** ********. ******* **** **** exponential ****** *** ***** **** * focus ** ***** ******** ****.
*******
******* **** **** ******* *** *** significantly ******* ***** *** **** ******, pricing *** ******* *** ****** ***** on ********, ******** ** ~$*,*** *** low ****** ******, **** ** ***** $1,100 *** ***** ***********.
*** **** *** ** **** ***** are ************* **** ***********, **** ** which *** ********* ******** ** ********* with ***-**** **** *** ******* (******* from ********, *****, *********, ***.).
******* **** **** *** *** ******* to ******* **** ***-**** **** ******, basic ******** *********, *** ***** ** systems **** ******* **** *********** *********.