Ipsotek UK Video Analytics Company Profile

By: John Honovich and Sean Patton, Published on Jan 08, 2020

UK-based Ipsotek is one of just a few surviving independent video analytic developers from the 2000s. We covered them back in 2011 when they first started marketing their tag and track.

We spoke to Ipsotek to understand what differentiation their analytics offer, how they position their company in a rapidly changing market, and how have they changed since 2011.

In this note, we look at:

  • Who is Ipsotek
  • What Markets is Ipsotek Targeting?
  • What Analytics Does Ipsotek Offer?
  • How Do They Compete With Low-Cost Offerings? In The Future?
  • How Is Their AI Trained?
  • What Is Ipsotek's Go-To-Market?
  • How Much Does It Cost?
  • How Do They Plan To Grow?

**-***** ******* ** *** of **** * *** surviving *********** ***** ******** developers **** *** *****. We******* **** **** ** 2011**** **** ***** ******* marketing ***** *** *** track.

** ***** ** ******* to ********** **** *************** their ********* *****, *** they ******** ***** ******* in * ******* ******** market, *** *** **** they ******* ***** ****.

** **** ****, ** look **:

  • *** ** *******
  • **** ******* ** ******* Targeting?
  • **** ********* **** ******* Offer?
  • *** ** **** ******* With ***-**** *********? ** The ******?
  • *** ** ***** ** Trained?
  • **** ** *******'* **-**-******?
  • *** **** **** ** Cost?
  • *** ** **** **** To ****?

[***************]

Ipsotek ********

******* ** ****, ************* in *** **, ******* is **** ****-******* *** *** ****** Boghossian, *** *** * Ph.D. ** *********** *********** from ****'* ******* ******. Ipsotek ******* ~** *********, with ******** ******* ** EMEA, ****, *** ******.

******* **** **** ***** real-time ************ **-***** ********* and *** ** ** the ****** ****** ** tailored ********* **** **+ years ** ********** ********* real-world ******* *** **********, airports, ************** *** **** centers.

******* **** **** **** to **** ***** ** low-cost ******* ********* *** camera-based ** ********* ** innovation *** **** ******** that *********** ** ********* in ******* **** ** more **** ****** *********. They **** **** **** of ***** ********* ** not **** ** ** locked **** ******-***** ********* that *** ***** ********** flexibility.

***** **** ********* **** analytics ********, **** **** provide ****** ***/** *** hardware **** *********.

Customized ******** ******** ** *********

******* **** **** ****** specific ***** ******** ** multiple ****** *********, ********* in ******** ******** ************, that *** ******* *** behavior/scenario-based ********* **** *** not ******* ** ******* camera-based ********* *********.

*** ********* *-****** ********* video ********** ******* *** their ** ******** *****:

******* **** **** ** is ****** ********* *********** much ****** *** "**** and ****", ***** **** reporting **** *** *** first **** **** ************ deployed ** *********.

***** ** * **** that ** ********* *** value ** ********** ************* like ******* **** ******* AI ********** ** ** much ********* *** ******.

Tag *** ***** *********

******* ****** * ****** and ******* ******** ******, named*** *** *****, ***** ** ******** to ** **** *** tracking ****** *** ******** across *******, ****** ** real-time ** ** * meta-data ******** ******. ******* claims **** *** ** done ************* ******* *********** relationships ***** *******.

******* **** **** **** 2 ******** ** *** analytic, ********* *** ***-*********. Biometric ******* ******** **** recognition *** ****** ** license ***** *********** *** vehicles. ***-********* ******* ** a **** ********** ******* object ******** ********, **** appearance ******-**** ********.

******* **** ***** ** Tag *** ***** **** been *******, ********* **** a *** ********* ***** it. **** **** ** 2020 **** *** ********* a *** *** ****** for * ****** **** experience, ***** *** ********** relied ** ***** *** mapping *********** **** *** party ***** *** ******.

**** *** *** ****** Ipsotek, *** ** ****** skeptical ** *** ********** to ***** ********** ****** multiple ******* ******* *********** confusion *** ** ***************** in ****** ******** **** hundreds ** ******** ** an ************ *********** (*.*. lighting, *******, *****).

Scenario / ********-***** *********

******* **** ********-***** ********* system,*******, ****** ******** **** common ******** ************, ****************** *********,********* *********,***** *********/**********,******* **********, ******* ***********.

***** ******** ****** ***********,***********, ****** ****-**** ******, offering **********, ********, *** face *********** ******. ******* said ****** *** ** geotagged *** ********** ********** search ************:

******* **** ****** *****-****** management,*******, ***** *********** ******** data *** ************** ********* large ********** *******. *******, analytics *** ********* ********* on-premise *** ** *** significant ********* **** ***** be ******** *** ***** camera ****** (*.*. ********, banking, ********** ********).

NVIDIA ********

******* **** ***** ********* require ****** ********, *** they *** ******** ** the *** **** ** used, *** ********* ************** ** *****. **** **** **** typical ******* **** ******* 25 ******* *** **, which **** ~$*,***.

**** **** **** ***** current ****** ******** ******* significantly ****** ********** ***** than **** ** ********* in ******* ******* ***** are ******** ********* ***** processed ** **** ****** stream. ***** **** ***** development ** ******** ****** network **** **** ********, to *** ** **** devices, **** **** **** they **** ******** ** design *********** ***-****** ***** analytics.

Imperial ******* ************ / ******* *** ****** ** ***** *******

**** *****, ******* *** not ******** ****** *******, which **** ********* ** $10 ******* ** **** for ****, ***** ** their ***** ******** ***** and **** ***** *** pipeline ***** *****.

** *** ******** ******* Security ******** **********, ******* noted **** **% ** their ******** ** ** EMEA *** ****, **** a ******** ******** ** the ** *** ********* nothing ** *** ********.

***** ********* * ***** sales ******** ** $***.* million (**** *****), **** $11 ******* ** ******* as **% ***********, *** ~$70 ******* ** **% probability. *******, ** ***** pipeline *********** ** ********** accurate, ** ******** * significant ******** ** ******* for ****.

******* ****, ***** **** have * ******* ******** in *** ** *** Canada, **** *** ******* to ****** ***** ******** in ****. **** **** they ******* **** * partner ** *** ** to *** *** ******** for ************* ** ** airports.

Consultive ****** ***** *****

******* ***** ****** ** end-users, *** **** **** provide ******** ********, ******, technical ********* ** ******** to ********** ******** *** post-sales *******.

**** ********** **** ***** experience **** ************* ** different ************ ****** **** to ******** ***** ****** the ****** *****, *** educate *** ******** ***** what ******** ***** ********* can ************* *****, *** overselling ***** ************.

**** ***** ***** ****** Ipsotek's ******* ** ******* scale/grow ***** ********, ** it ****** ** **** internal ************ ****** ******* on * ***** ******* of ********** ********. ******* said **** *********** ****** has ***** **** * focus ** ***** ******** plan.

*******

******* **** **** ******* has *** ************* ******* since *** **** ******, pricing *** ******* *** varies ***** ** ********, starting ** ~$*,*** *** low ****** ******, **** to ***** $*,*** *** large ***********.

*** **** *** ** that ***** *** ************* more ***********, **** ** which *** ********* ******** AI ********* **** ***-**** NVRs *** ******* (******* from ********, *****, *********, etc.).

******* **** **** *** not ******* ** ******* with ***-**** **** ******, basic ******** *********, *** focus ** ******* **** require **** *********** *********.

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