They deserve a lot of credit for taking this approach. Interesting market segment that is underserved. Question is - will F1000's , Govt & EDU pull away from HP & Dell? I think the smart ones will.
In my opinion, the camera work and editing techniques are a bit unprofessional and disconcerting. In one scene, Robin Hughes stares off into space (or perhaps reading his script) whilst (British word) the camera floats around him. No eye contact with the camera and therefore with his audience. I agree with the statement that we will either love or hate the video. I fall into the latter camp.
I've found a crowd funding campaign that, at least to me, is better-produced and, at the very least, much more heart-warming:
Carl, I think that was definitely a professionally produced video. The various angles, frequent cuts, choreography, green screen, etc. are signs of professional production.
Of course, that does not mean one is going to like the style, which I believe is your issue.
I am torn about liking or disliking it, but it was entertaining and, for that reason, I watched it.
That is nice, but it's Crowdfunding - Indiegogo VS. Equity Crowd Funding. In Equity Crowd funding the video needs to capture your attention and tell you how much $ and what's in it for you long term. Indiegogo Crowdfunding is more like donating without equity, so I think both videos serve a similar purpose with very different campaign approches to different types of investors.
Both the Secure Logiq and Cat Emporium vids are well-produced, albeit in very different styles. I think the too-hip style of SL's is a mis-fit for the serious money and product they are discussing. Too much 'cool', I think, detracts from the financial and technical messages and practically begs for a personal critique. It's just too much style over substance.
AV's is more serious, as it should be, but dry and amateurish. It weakens their message. My $0.02
My background is in storage where I spent the last 30 years of my life. I helped build the first tiered storage solution in 2000. In recent years I have been building tiered based storage systems for many clients and have just built my first solution for a Milestone Customer.
In my opinion, the Secure Logic solution is "hot air". If they are successful it will only be because the security industry has not been paying attention to the storage industry over the last 10 years. Their highest rating machine runs at 2000mbps which sounds big but in storage terms that is only 250MB/sec which is no big deal. The tiny little Promise RAID 5 arrays can already do 150MB/sec and the tiered storage arrays that we build can do 1250MB/sec made up of enterprise class SSD's and RAID 6 arrays (tiered using a Unix Kernel). The tiered storage approach not only allows higher write throughput but also allows almost unlimited Read throughput so gone are the days of worrying about how many clients are attached to your system.
The one thing they don't mention is how their "super servers" decode all the H264 streams that come into these servers for standard VMS tasks such as movement detection etc. No mention of Intel QSV or related technologies.
Don't waste your money. What they are offering now in 2014 might have been good in 2004 but not now. Sounds like all they are doing is a clever rebranding exercise ie the boxes they built weren't fast enough so they thought they would find an industry that didn't know any better.
Intransas debacle is enough for me to look elsewhere and away from storage companies - there is money to be made in security, but I just dont see this as the venture that screams success.
Hi Guys, comments seem to be pointing at the video which they could have been done better, thus taking the peoples attention away from what they are offering. All I can say is that I have seen the servers in action. We had to have a factory acceptance test for a Data centre. Servers were Raid 6 with hotspare- battery for raid. Raid 1 on SSD for OS. The requrement was only to achieve 500 Mbps, which the system did. Also the raid rebuild time was tested and this was around 50 % quicker than other rebuilds I have seen. I also witnessed a server at 2000 mbps and viewed their health utlility tool which was an Easy to view Gui to view a lot of data that most could understand. They passed the FAT and have been installed in the data centre. Reaons for that? performance, less Hardware and less Power, Better price. 3 years warranty and Advance replacement offered. I have dealt with Dell, HP, Pivot 3 and all I can say is they are worth having a look at.
The UK government set up the Enterprise Investment Scheme in 1994. Today, it offers a number of tax breaks to investors who buy shares in small, private companies:
You get income tax relief of 30 per cent. So if you invest £10,000 in a company that is eligible for EIS, you can knock £3,000 off your income tax bill in the year that you invest.
You’ll pay no capital gains tax on any profits you make from an EIS investment. So if you invest £10,000 and five years later sell your shares for £20,000, you’ll get the full benefit of the £10,000 profit, saving you at least £1,800.
If you make a loss on your investment, you can offset that loss against income tax. So let’s say you lose your entire £10,000 investment. Because of income tax relief, your actual loss is only £7,000 (£10,000-£3,000). So you can, if you choose, reduce your taxable income for the year in which you disposed of the shares by £7,000, resulting in a saving of £2,800 (40 per cent of £7,000) for a higher-rate taxpayer. If you want to offset your loss against other capital gains in the normal way, you can do this instead.
John, first you need to correct the spelling- it's Secure Logiq, not Secure Logic. This is the 21st century spelling where "q" always replaces the "c".
Second, if this "News" publication says one should invest in Secure Logic, it has to be safe, doesn't it?
Just 5 days left, even after they extended the deadline, still only 4 total backers.
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Comments (21)
Undisclosed Manufacturer #1
Quite the motley crew. "..., and so for that reason, I'm out."
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Chris Powell
Pooka beads on a Sales Director? In a funding pitch? I'm out.
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Luis Carmona
IPVMU Certified | 11/06/14 10:44pm
I thought it was $2.50. I'm out.
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Dennis Dyer
They deserve a lot of credit for taking this approach. Interesting market segment that is underserved. Question is - will F1000's , Govt & EDU pull away from HP & Dell? I think the smart ones will.
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Carl Lindgren
In my opinion, the camera work and editing techniques are a bit unprofessional and disconcerting. In one scene, Robin Hughes stares off into space (or perhaps reading his script) whilst (British word) the camera floats around him. No eye contact with the camera and therefore with his audience. I agree with the statement that we will either love or hate the video. I fall into the latter camp.
I've found a crowd funding campaign that, at least to me, is better-produced and, at the very least, much more heart-warming:
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Chris Powell
Both the Secure Logiq and Cat Emporium vids are well-produced, albeit in very different styles. I think the too-hip style of SL's is a mis-fit for the serious money and product they are discussing. Too much 'cool', I think, detracts from the financial and technical messages and practically begs for a personal critique. It's just too much style over substance.
AV's is more serious, as it should be, but dry and amateurish. It weakens their message. My $0.02
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Harold Baumgarten
Lots of nice marketing wording and data sheets on their site but no concrete technical info.
Would like to see hard info on:
1.- Designed and tested for many NVMS platforms
2.- Saves power - power saving components
3.- Simplified system architecture
4.- 750Mbps throughput
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Andrew Somerville
$24M valuation for a business that had cash of £371 and net worth of £6942 at the end of last year. Too ambitious for me.
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Chris Henderson
My background is in storage where I spent the last 30 years of my life. I helped build the first tiered storage solution in 2000. In recent years I have been building tiered based storage systems for many clients and have just built my first solution for a Milestone Customer.
In my opinion, the Secure Logic solution is "hot air". If they are successful it will only be because the security industry has not been paying attention to the storage industry over the last 10 years. Their highest rating machine runs at 2000mbps which sounds big but in storage terms that is only 250MB/sec which is no big deal. The tiny little Promise RAID 5 arrays can already do 150MB/sec and the tiered storage arrays that we build can do 1250MB/sec made up of enterprise class SSD's and RAID 6 arrays (tiered using a Unix Kernel). The tiered storage approach not only allows higher write throughput but also allows almost unlimited Read throughput so gone are the days of worrying about how many clients are attached to your system.
The one thing they don't mention is how their "super servers" decode all the H264 streams that come into these servers for standard VMS tasks such as movement detection etc. No mention of Intel QSV or related technologies.
Don't waste your money. What they are offering now in 2014 might have been good in 2004 but not now. Sounds like all they are doing is a clever rebranding exercise ie the boxes they built weren't fast enough so they thought they would find an industry that didn't know any better.
Shame on you Secure Logic!
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Ryan Proctor
Intransas debacle is enough for me to look elsewhere and away from storage companies - there is money to be made in security, but I just dont see this as the venture that screams success.
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Paul Anderson
Hi Guys, comments seem to be pointing at the video which they could have been done better, thus taking the peoples attention away from what they are offering. All I can say is that I have seen the servers in action. We had to have a factory acceptance test for a Data centre. Servers were Raid 6 with hotspare- battery for raid. Raid 1 on SSD for OS. The requrement was only to achieve 500 Mbps, which the system did. Also the raid rebuild time was tested and this was around 50 % quicker than other rebuilds I have seen. I also witnessed a server at 2000 mbps and viewed their health utlility tool which was an Easy to view Gui to view a lot of data that most could understand. They passed the FAT and have been installed in the data centre. Reaons for that? performance, less Hardware and less Power, Better price. 3 years warranty and Advance replacement offered. I have dealt with Dell, HP, Pivot 3 and all I can say is they are worth having a look at.
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John Honovich
Btw, one point of clarification on the valuation.
In the UK, it appears they offer some incredible tax credits that make the actual cost of investment / loss potential much less.
An excerpt on what EIS offers UK investors:
The UK government set up the Enterprise Investment Scheme in 1994. Today, it offers a number of tax breaks to investors who buy shares in small, private companies:
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Luis Carmona
IPVMU Certified | 11/24/14 01:58pm
John, first you need to correct the spelling- it's Secure Logiq, not Secure Logic. This is the 21st century spelling where "q" always replaces the "c".
Second, if this "News" publication says one should invest in Secure Logic, it has to be safe, doesn't it?
Secure Logiq Supporting Growth with Crowdfunding Initiative - Security News Desk
LinkedIn Promotion
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John Honovich
Just 5 days left, even after they extended the deadline, still only 4 total backers.
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