Brazil's Biggest Domestic Surveillance Company Intelbras Profile

By Robert Wren Gordon, Published on Jul 29, 2020

While Intelbras is not widely known outside of Latin America, Intelbras is a major player in Brazil, backed by Dahua, with nearly $500 million USD annual revenue.

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We spoke with Intelbras to better understand their positioning and approach. In this profile, we examine the following:

  • Quick Facts
  • Company Overview
  • Ownership
  • Key Markets
  • Products
  • Intelbras Cameras: Dahua's Role
  • Company Growth
  • Company Outlook

This company profile is part of a series of more than 100 company profiles that IPVM has published over the last four years.

Quick *****

***** ********* **** *** market ** ***** ******* or ******, *** ******* is * ***** ****** in ***** ******* *** particularly ** ******, ***** 98.5%** ****,*** ************ *****. ** ****, the ******* ********* ******** of*** *.* *******($*** *******), ******** ***** ***** ** *********.

Company ********

IPVM Image********* *** ******* ************í*** ********* *** ******** ********* state ******* ********** * ************ ** telephones *** ******* *********:

********* ***** **** *** telecommunications ****** ***, ** the ****’*, ***** ** enter ***** ********** **** as ********** ******** *** access *******.

********* ******* ***** ** Santa ********, **** **** manufacturing ***** ********** ******** **** ** ** office **** * ***** of ******************, ***. ********* **** ****:

*** ****** ** ***** supports *** ******* ******** units *** ****** ******* on ****** ***** (******** quality ***** *** ******* inspection). ** **** **** a *&* **** *** supplier *******.

*********

***** ** ****, ********* was ***% ******* *****, with ********* ********* ****** the ******* ****** *** being ***** ***** ***** Freitas, *** ******** ** founder ****í*** ******* *** the *************** ** *** ***** of ********* ** *********, *** *** ***** sisters: ****, ******, *** Jadna.

* ******** ********* **** of*********'* ********* ******** ***** *****:

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** ****** ****,***** ********** ******** * 10% ***** ** ************ ** *********** ***. Intelbras **** **** ******** the ******** ** *** Dahua *********** **** *** R&D **********:

**** *********** [*** ***** interest ******** *****] ** not ******. ********* ** a ********* **** ******* and ** *** ****** on *** ***** ********, thus **** *********** ** private *** ************.

***********, ********* **** **** they ****** ******** *********** of *****:

*** *** ********* [********* and *****] **** *************. They *** ***% ***********. As *** ********* *** as ***** ** ***********, the ***** ******** ** a *****-********** ********, **%, thus ** ** * partnership-reinforcing ******** **** **** not ****** ****** ******* from ******* ************. ** have ** ***** ******* and ***** *** *** own ********* ** ******, it *** *** *** sales ****, *** *** partnerships, *** *********, ** turn, ***** ************* **** its *** ********* *** partnerships. *** *** ********* operate *********.

***** **** *** **** separately, ********* ** ********* on ***** *** * significant ******* ** ******* product ***********, ** ** discuss *****.

Key *******

*********'* ******* ****** ** the ********* ******** ******, that ****, ********* ** active ********** *** ******** of ***** ******* (*.*. Mexico, ******* *******, ***** America, *** *** *********) as **** ** ********* ******* *********:

** **** ************ ********** all ** ***** *******, it ** *** ********* to ******* ******* *****, but ** **** ********** in ********* *** *** countries ** ***** *******.

*** ******* ***** ******* throughout ***** *******, *********'* physical ******** ******* ** Brazil ** ***** ** it ********* ***** ******* distributors ******; ******* ** one ** *** *** countries ******* ** ****** where ********* ********* * physical ***** ******** (***** below *************'* ******** **** ******* launch).

*** **** ** *********'* non-Brazil ***** ******** ******** is ********-******* *** *** company **** *** ******** itself ** ** * major ****** ** **** markets ******* ** ******:

*** ** ***** ********* our ********** *** **** focused ** ***** ******** areas, **** ** ** telecommunications, ******, *** ****** control *** **** ** with ****. ********* *** a **** ******* ********, some ******** *** **** common, ****** **** ** in ***** *******.

******* *** *** ******, Intelbras ************ ******* * small ****** ** ******** to *** ***** ******:

*** ****** ** ***** has **** ****** ** a **** *** **** exports, ** **** *** some ****** ******** ** Asia, *******, **** *********** an ********* ***** ******* of *** ******* *******.

********

******* **** ** *** roots ** ******************, *********'* portfolio ******** **** *****,*** ******** ******** *** the ******* ******** **** than *.* ******* ******** per *****.

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*** ***** ********* **** OEM ***** ******* (**** on **** ** *** next *******), *** ******* was ***** ** ********* their *********** ** *********** and *** **** **** they ******* *** ******** of ***** ******* ********:

********* *** **** **** 300 ********* ** ****** on *&* ** ** that, ***** ** ********** one ** *** ******* private *&* ******* ** Latin *******. **** ***** that, ** ****** **** business ***** ** ******, we ****** * *** on *** ***********. ********* basically ***** **** ***** models ** ******* ***********. Mainly, ********* ******** ******** from **********—********, ********, **********, etc. ** **** * model **** ** *********** OEM; *******, ** ** not **** *** ****** OEMs ***** ** ****** just ***** *** **** on *********, ** ******* all *** ************** *** specifications ** *** ******** and ******** **********. *** we **** **** ******** that ** ******* ******** with ********, *** ******* we **** ******** ***** we ********* *** ******** and ******** *** *** produced ** ***** *******. Thus, *** ***** ****** exist.

********* ********* ****** ** be "* ************" *** works **** **** *** distributors *** ************* ***,*** resellers, ******** ** ** offer *** ******** ** 98% ** ********* **************:

**** *** *********, ********* has ****** **** * company **** *** ****** through ********, **** ********* does *** ** *** own *************. ** **** a ****** ********** *** serious ******* ****** *** we ********* **** **** around *** ************ ********** Brazil. ***** ************ **** in **** **** ************* 120,000 ********* *** *********** to ***** *** ***-****. The ***** ***** ** well-defined *** ****-*********.

** ******** ********* ** be ******* [** * municipality] **** ** **** at ***** *** ********** Intelbras ******** ******* ** a ***** ****. ** could ** * ********, integrator, ***********, ** *** kind ** ********* *******.

********* ** * **** 2018 ********* **** ******'* G1 **** ******, *** ******** ****** represents **% ** *********'* business. ****** *** ******** business, ********* *** ** product ********** ******* **** six ********.

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Intelbras ******* ******** **** *****

********* *** **** ****** in *** ***** ************ industry *********, *** **** **** it ******** *** *********** with *****. *** ******* ********* how ** ***** **** Dahua ** ****:

** ******* *** ********* firmware ******** **** **** [Dahua], **** ***** ******* for ********* ********.

***** *** ************ *********** between ********* *** ***** cameras **** **** * firmware *** ******** ***********. Brazil ** * ******* with *********** **********, ** is * ***** *******, it *** ************* ********* climatic ********** ** **** as ******** ****** ************, thus *********’* ******** **** their *** ******** **** functions *** ************** ***** at ********** *** ************ of *** ********* *********. With ****** ** ********, our ******** *** **** different *** ***** ** meeting *** ******** ******* of *** ********* ******. For *******, ****** ** among *** ********* **** the ******* ********* ** lightning *******, ***** ******* in *** **** ** many ********. **** * hardware ***********, *** [*********] products *** ******** ** be **** ********* ** such ********* *******. ****, the ************ ******** ** our ******** *** ******** entirely ** ******.

*** **** ********* ******** vs *** **** ** from ***** ** *** clear ** **. ******* issues ***** **** **** Western ******** ** ***** manufacturers **** ** *********, Stanley, ***. *********, ** these *****, ****, ** nearly ***, ** *** development ***** **** *** China ************ *** ** have *** ****** *** Intelbras ******* ** *** not ******* ** ***** efforts.

***** *********** **** **** that ********* ** * key ****** ** *** Brazilian ****** ****** ******, a ******* ****** ** Intelbras ** ***** ** the ******* ** *** Brazilian **** ******:

*** ********* ****** ** still * ****** **** a ************ ****** ** analog *******, ****** ********, thus * ******* ** is ********* **** *** reality ** *** ****** States.

************* ** ******, ********* ************ ******* ** *** factory ** ******, ** ******'* ******** state, ***** *** ******* has ********* *********:

*********** ***** [******] ********** capacity ** *** ******** disclosed, ** ** *** divulge **** ******, **** unfortunately, * ****** ***** this ****** **** ***. But ** ** [*** production ********] ** ************.

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*** ***** ** "** not ** **** ** focus,"********* ** **** ****** part ** *** ***** camera ****:

** *** **** ******* with ******* *******, ******** solutions **** **** ****** people **** **** ************.

********* ** *** ******* on ***** ******** **** the ******* ** ‘** are ***** ** **** advantage ** *** ******’ but ******* **** *** goal ** ********* **** the ******* ** ******** activities.

Company ****** *** *********** ******

**** *** *.* ******* ($470 *******) ** ******** in ****, *********'* ************ *% **** ****, **** **** ******** having *************** **% **** ****.

********* ************ ****** **** coronavirus *** ********** ** did *** ****** ******:

** ***** **** ******* primarily ** ***** *** May, ****** ***** ***** were ******* *****-***** ********, or *********, ** ****** and *********, **** ********* put **** ********* ** leave ** ** “****-******,” preserving ***** ******. ***********, the ******* ********* ****. There **** ** *******. At *******, ********* *** not *** * ****** person ** ****** **** pandemic *** *** ******* does *** ****** ** let ****** **. ******* that, ** ********* *** partners ** **** ***** businesses *******.

******** ******** **** ********* but **** ********** *** gained, *** ******* **** IPVM:

** ******** ** ********, obviously *** ********* ** cities ******* ******** ***** business. ********* *** ********* operating ********. ** *** one ****, ********** ******** installations **** ********* ****** this ****** ** ****** are ****** ** ***** home *** ** ********. On *** ***** ****, the ****** *** ********** equipment—Wi-Fi, **********, ********—*** ********* substantially.

**** ****** ******* ******** on ***** *******, ******:

**** ** *** *********** that ** ******* ***********, growth *** ******* ***********, but *** ***** ********* negatively ******** *** ***********. Nonetheless *** ****-****-**** *********** remain ********.

Company *******

*** *** **** *****, Intelbras ** *** ******* to ****** *** ********** reach ******* ** ****** or ***** ******* *** is ******* ******** ** adding *** ******** *** business ***** ** *** already ******* ********:

********* ******** ***** ** the ***** ****** ****** at *** ********* ** 2019 *** ************ ** is *** ** *** fastest ******* ******** *****, growing **** *********.

** **** ** *** commitment ** ***** ******, in **** ****,********* ********* *** ** its ********* ** ***** Catarina **** *** ******* solar-panel-roofed ******* ** *** Southern ****** ** ******.

IPVM Image

Genetec / *********

** *** **** **** in **** ******, ** examine *** ****** ***** of ********* *** *******, ending * ****-**** ***********.

Comments (7)

**** ** ** *** very ***** ******* ** Dahua.

**** ** **** **** Dahua *** **** *** it ** *** **** they **** ***** **** they **** *** *** the ***** *** ******. As *** ********** *** product **** ** **** in ***** ******** *** Hangzhou.

*** ***** **** ** your ******* ***** ***** and ****** **** **** Intelbras **** **, **** they *** **** ******* on ****** **** ***** branded ******** *** ******** to *** ***** ** domestic ********* ****** ******.

**** ****** ** *** second ****, ** *** mean **** ********* **** not ** *** ******* control ** *****? **** IPVM ***** **** *** company, **** **** **** eager ** ********* **** a *** **** ** their ********** ** *** PRC ** ******* ** quality *******.

********* **** ***** *** Q/C. ** ** ******* are ******** **** **** Dahua **** **** **** to ****** *** *** and ***** **** ******* these *******. ********* **** then ******** ***** ******* at ***** ********. ********* has ***** *** ************* in *** *** ****** and **** *** **** on ***** *** ****. Their ******* **** ** Brazil ** ********* *** they **** **** * very **** *** ** that ******.

******: ** ******* ******* of **** ******* ****** that "**** **** **%" of *********'* *,*** ********* are ***** ** ******. IPVM *** ***** **** Trama ********çã*, *********'* ** ****, which *** ********* **** 98.5% ******* ** *********'* 3,500 ********* *** ***** in ******. *** **** has **** ******* ** reflect ****.

**** **** *** ************* company *******. ***** **** Robert!

********* ** ****** ***** in ****** *** **'* broad ***** ** ********. Most ********* ****** **** here **** ** **** point ** ***** ****** or ******** ****, ** in ***** **** *** of ***** ********.

*** *** *******,

***** *** ** **** for ****** *** **** to **** *** **** as **** ** *** your *******. ******** ***** Intelbras's ******* *** *** depth ** *** *********** within *** ********* ****** was ********* *********** *** John *** ** *** I ********** **** ******* to ******** **** ***** in *** **** ******!

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