Brazil's Biggest Domestic Surveillance Company Intelbras Profile

By Robert Wren Gordon, Published Jul 29, 2020, 09:15am EDT (Info+)

While Intelbras is not widely known outside of Latin America, Intelbras is a major player in Brazil, backed by Dahua, with nearly $500 million USD annual revenue.

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We spoke with Intelbras to better understand their positioning and approach. In this profile, we examine the following:

  • Quick Facts
  • Company Overview
  • Ownership
  • Key Markets
  • Products
  • Intelbras Cameras: Dahua's Role
  • Company Growth
  • Company Outlook

This company profile is part of a series of more than 100 company profiles that IPVM has published over the last four years.

Quick *****

***** ********* **** *** ****** ** North ******* ** ******, *** ******* is * ***** ****** ** ***** America *** ************ ** ******, ***** 98.5%** ****,*** ************ *****. ** ****, *** ******* generated ******** ***** *.* *******($*** *******), ******** ***** ***** ** *********.

Company ********

IPVM Image********* *** ******* ************í*** ********* *** ******** ********* ***** ******* ********** * ************ ** ********** *** related *********:

********* ***** **** *** ****************** ****** and, ** *** ****’*, ***** ** enter ***** ********** **** ** ********** security *** ****** *******.

********* ******* ***** ** ***** ********, with **** ************* ***** ********** ******** **** ** ** ****** **** a ***** ** ******************, ***. ********* **** ****:

*** ****** ** ***** ******** *** company ******** ***** *** ****** ******* on ****** ***** (******** ******* ***** and ******* **********). ** **** **** a *&* **** *** ******** *******.

*********

***** ** ****, ********* *** ***% locally *****, **** ********* ********* ****** the ******* ****** *** ***** ***** among ***** *******, *** ******** ** founder ****í*** ******* *** *** *************** ** *** ***** ** ********* of *********, *** *** ***** *******: ****, Janete, *** *****.

* ******** ********* **** ***********'* ********* ******** ***** *****:

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** ****** ****,***** ********** ******** * **% ***** in ************ ** *********** ***. ********* **** IPVM ******** *** ******** ** *** Dahua *********** **** *** *&* **********:

**** *********** [*** ***** ******** ******** price] ** *** ******. ********* ** a ********* **** ******* *** ** not ****** ** *** ***** ********, thus **** *********** ** ******* *** confidential.

***********, ********* **** **** **** ****** entirely *********** ** *****:

*** *** ********* [********* *** *****] work *************. **** *** ***% ***********. As *** ********* *** ** ***** in ***********, *** ***** ******** ** a *****-********** ********, **%, **** ** is * ***********-*********** ******** **** **** not ****** ****** ******* **** ******* autonomously. ** **** ** ***** ******* and ***** *** *** *** ********* in ******, ** *** *** *** sales ****, *** *** ************, *** Intelbras, ** ****, ***** ************* **** its *** ********* *** ************. *** two ********* ******* *********.

***** **** *** **** **********, ********* is ********* ** ***** *** * significant ******* ** ******* ******* ***********, as ** ******* *****.

Key *******

*********'* ******* ****** ** *** ********* domestic ******, **** ****, ********* ** active ********** *** ******** ** ***** America (*.*. ******, ******* *******, ***** America, *** *** *********) ** **** as ********* ******* *********:

** **** ************ ********** *** ** Latin *******, ** ** *** ********* to ******* ******* *****, *** ** have ********** ** ********* *** *** countries ** ***** *******.

*** ******* ***** ******* ********** ***** America, *********'* ******** ******** ******* ** Brazil ** ***** ** ** ********* works ******* ************ ******; ******* ** one ** *** *** ********* ******* of ****** ***** ********* ********* * physical ***** ******** (***** ***** *************'* ******** **** ******* ******).

*** **** ** *********'* ***-****** ***** American ******** ** ********-******* *** *** company **** *** ******** ****** ** be * ***** ****** ** **** markets ******* ** ******:

*** ** ***** ********* *** ********** are **** ******* ** ***** ******** areas, **** ** ** ******************, ******, and ****** ******* *** **** ** with ****. ********* *** * **** product ********, **** ******** *** **** common, ****** **** ** ** ***** America.

******* *** *** ******, ********* ************ exports * ***** ****** ** ******** to *** ***** ******:

*** ****** ** ***** *** **** served ** * **** *** **** exports, ** **** *** **** ****** business ** ****, *******, **** *********** an ********* ***** ******* ** *** overall *******.

********

******* **** ** *** ***** ** telecommunications, *********'* ********* ******** **** *****,*** ******** ******** *** *** ******* produces **** **** *.* ******* ******** per *****.

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*** ***** ********* **** *** ***** cameras (**** ** **** ** *** next *******), *** ******* *** ***** to ********* ***** *********** ** *********** and *** **** **** **** ******* the ******** ** ***** ******* ********:

********* *** **** **** *** ********* in ****** ** *&* ** ** that, ***** ** ********** *** ** the ******* ******* *&* ******* ** Latin *******. **** ***** ****, ** matter **** ******** ***** ** ******, we ****** * *** ** *** development. ********* ********* ***** **** ***** models ** ******* ***********. ******, ********* develops ******** **** **********—********, ********, **********, etc. ** **** * ***** **** is *********** ***; *******, ** ** not **** *** ****** **** ***** we ****** **** ***** *** **** on *********, ** ******* *** *** qualifications *** ************** ** *** ******** and ******** **********. *** ** **** have ******** **** ** ******* ******** with ********, *** ******* ** **** products ***** ** ********* *** ******** and ******** *** *** ******** ** third *******. ****, *** ***** ****** exist.

********* ********* ****** ** ** "* manufacturer" *** ***** **** **** *** distributors *** ************* ***,*** *********, ******** it ** ***** *** ******** ** 98% ** ********* **************:

**** *** *********, ********* *** ****** been * ******* **** *** ****** through ********, **** ********* **** *** do *** *** *************. ** **** a ****** ********** *** ******* ******* policy *** ** ********* **** **** around *** ************ ********** ******. ***** distributors **** ** **** **** ************* 120,000 ********* *** *********** ** ***** the ***-****. *** ***** ***** ** well-defined *** ****-*********.

** ******** ********* ** ** ******* [in * ************] **** ** **** at ***** *** ********** ********* ******** working ** * ***** ****. ** could ** * ********, **********, ***********, or *** **** ** ********* *******.

********* ** * **** **** ********* with ******'* ** **** ******, *** ******** ****** ********** **% of *********'* ********. ****** *** ******** business, ********* *** ** ******* ********** divided **** *** ********.

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Intelbras ******* ******** **** *****

********* *** **** ****** ** *** video ************ ******** *********, *** **** **** ** ******** its *********** **** *****. *** ******* ********* *** ** works **** ***** ** ****:

** ******* *** ********* ******** ******** with **** [*****], **** ***** ******* for ********* ********.

***** *** ************ *********** ******* ********* and ***** ******* **** **** * firmware *** ******** ***********. ****** ** a ******* **** *********** **********, ** is * ***** *******, ** *** substantially ********* ******** ********** ** **** as ******** ****** ************, **** *********’* products **** ***** *** ******** **** functions *** ************** ***** ** ********** the ************ ** *** ********* *********. With ****** ** ********, *** ******** are **** ********* *** ***** ** meeting *** ******** ******* ** *** Brazilian ******. *** *******, ****** ** among *** ********* **** *** ******* instances ** ********* *******, ***** ******* in *** **** ** **** ********. From * ******** ***********, *** [*********] products *** ******** ** ** **** resistant ** **** ********* *******. ****, the ************ ******** ** *** ******** are ******** ******** ** ******.

*** **** ********* ******** ** *** much ** **** ***** ** *** clear ** **. ******* ****** ***** with **** ******* ******** ** ***** manufacturers **** ** *********, *******, ***. Generally, ** ***** *****, ****, ** nearly ***, ** *** *********** ***** from *** ***** ************ *** ** have *** ****** *** ********* ******* so *** *** ******* ** ***** efforts.

***** *********** **** **** **** ********* is * *** ****** ** *** Brazilian ****** ****** ******, * ******* echoed ** ********* ** ***** ** the ******* ** *** ********* **** market:

*** ********* ****** ** ***** * market **** * ************ ****** ** analog *******, ****** ********, **** * believe ** ** ********* **** *** reality ** *** ****** ******.

************* ** ******, ********* ************ ******* ** *** ******* ** Manaus, ** ******'* ******** *****, ***** the ******* *** ********* *********:

*********** ***** [******] ********** ******** ** not ******** *********, ** ** *** divulge **** ******, **** *************, * cannot ***** **** ****** **** ***. But ** ** [*** ********** ********] is ************.

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*** ***** ** "** *** ** area ** *****,"********* ** **** ****** **** ** the ***** ****** ****:

** *** **** ******* **** ******* cameras, ******** ********* **** **** ****** people **** **** ************.

********* ** *** ******* ** ***** products **** *** ******* ** ‘** are ***** ** **** ********* ** the ******’ *** ******* **** *** goal ** ********* **** *** ******* of ******** **********.

Company ****** *** *********** ******

**** *** *.* ******* ($*** *******) in ******** ** ****, *********'* ************ *% **** ****, **** **** ******** ****** *************** **% **** ****.

********* ************ ****** **** *********** *** emphasized ** *** *** ****** ******:

** ***** **** ******* ********* ** April *** ***, ****** ***** ***** were ******* *****-***** ********, ** *********, in ****** *** *********, **** ********* put **** ********* ** ***** ** on “****-******,” ********** ***** ******. ***********, the ******* ********* ****. ***** **** no *******. ** *******, ********* *** not *** * ****** ****** ** during **** ******** *** *** ******* does *** ****** ** *** ****** go. ******* ****, ** ********* *** partners ** **** ***** ********** *******.

******** ******** **** ********* *** **** networking *** ******, *** ******* **** IPVM:

** ******** ** ********, ********* *** lockdowns ** ****** ******* ******** ***** business. ********* *** ********* ********* ********. On *** *** ****, ********** ******** installations **** ********* ****** **** ****** as ****** *** ****** ** ***** home *** ** ********. ** *** other ****, *** ****** *** ********** equipment—Wi-Fi, **********, ********—*** ********* *************.

**** ****** ******* ******** ** ***** outlook, ******:

**** ** *** *********** **** ** divulge ***********, ****** *** ******* ***********, but *** ***** ********* ********** ******** our ***********. *********** *** ****-****-**** *********** remain ********.

Company *******

*** *** **** *****, ********* ** not ******* ** ****** *** ********** reach ******* ** ****** ** ***** America *** ** ******* ******** ** adding *** ******** *** ******** ***** to *** ******* ******* ********:

********* ******** ***** ** *** ***** energy ****** ** *** ********* ** 2019 *** ************ ** ** *** of *** ******* ******* ******** *****, growing **** *********.

** **** ** *** ********** ** solar ******, ** **** ****,********* ********* *** ** *** ********* in ***** ******** **** *** ******* solar-panel-roofed ******* ** *** ******** ****** of ******.

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Genetec / *********

** *** **** **** ** **** series, ** ******* *** ****** ***** of ********* *** *******, ****** * five-year ***********.

Comments (9)

Lost me at the very first mention of Dahua.

Agree
Disagree
Informative
Unhelpful: 1
Funny: 1

They do work with Dahua for sure but it is far more they tell Dahua what they want and not the other way around. As for qualifying new product this is done in Santa Catarina not Hangzhou.

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The first part of your comment makes sense and agrees with what Intelbras told us, that they are very focused on making sure their branded products are suitable to the needs of domestic customers within Brazil.

With regard to the second part, do you mean that Intelbras does not do any quality control in China? When IPVM spoke with the company, they were very eager to highlight that a key part of their operations in the PRC is focused on quality control.

Agree
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Intelbras does their own Q/C. If OS changes are required they tell Dahua what they want to enable and why and Dahua will perform these changes. Intelbras will then validate these changes at their facility. Intelbras has their own relationships in the eco system and does not rely on Dahua for this. Their primary comp in Brazil is Hikvision and they have done a very good job in that regard.

Agree
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Informative: 2
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Funny: 1

Update: An earlier version of this article stated that "more than 85%" of Intelbras's 3,500 employees are based in Brazil. IPVM has heard from Trama Comuninição, Intelbras's PR firm, which has confirmed that 98.5% percent of Intelbras's 3,500 employees are based in Brazil. The post has been updated to reflect this.

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Informative: 1
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Very good and comprehensive company profile. great post Robert!

Intelbras is widely known in Brazil for it's broad range of products. Most technical people over here will at some point in their career or personal life, be in touch with one of their products.

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Informative: 1
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Bom dia Ricardo,

Thank you so much for taking the time to read the post as well as for your comment. Learning about Intelbras's history and the depth of its penetration within the Brazilian market was certainly interesting for John and me and I definitely look forward to covering them again in the near future!

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Informative: 1
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Intelbras filing for IPO

https://www.nasdaq.com/articles/brazilian-energy-and-electronics-equipment-maker-intelbras-files-for-ipo-2020-11-27

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Intelbras filing for IPO

https://www.nasdaq.com/articles/brazilian-energy-and-electronics-equipment-maker-intelbras-files-for-ipo-2020-11-27

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