Intel Acquires Video Analytic Company

Author: John Honovich, Published on Nov 22, 2010

In a potentially good sign for video analytics, but not for its security application, Intel has confirmed acquiring a video analytic startup named CognoVision.In this note, we contrast using video analytics for digital signage vs. security / surveillance.

The digital signage market is fairly large (about $4 Billion and growing rapidly) though still smaller than surveillance. A big problem for signage is ROI justification and optimization - it is hard to determine the relative success (or failure) of displays.

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