Digital Signage Market Size / Growth Examined

By: John Honovich, Published on Nov 21, 2010

Digital signage is a fast growing video application with a 2009 estimated market size of $3.9 Billion and 1.1 Million displays sold. Analysts project unit sales and displays sold to double by 2012 or 2013 for a CAGR of 20%+.

Compared to surveillance, digital signage is a relatively greenfield application which is still replacing static or stationary displays. 

Video analytics has significant potential for the digital signage market. As it is difficult to directly connect digital displays to sales, users are concerned about how to justify the purchase and optimize the use of digital signs. Video analytics has the potential to provide rich feedback on who is watching digital signs, for how long and for what displays. This data could help prove the effectiveness of displays and allow operators to adjust their displays to match users want (as tracked by the video analytics system).

In November 2010, Intel confirmed that it acquired a video analytics startup to integrate within its overall digital signage solutions.

We know very little of the digital signage market so take our opinion/review of this market lightly.

1 report cite this report:

Intel Acquires Video Analytic Company on Nov 22, 2010
In a potentially good sign for video analytics, but not for its security application, Intel has confirmed acquiring a video analytic startup named...
Comments : PRO Members only. Login. or Join.

Related Reports on Video Analytics

Sighthound Transforms Into Enterprise AI Provider on Jun 14, 2019
Sighthound is now rapidly expanding its R&D team, building an enterprise AI service. This may come as a surprise given their origins 6 years...
Embattled $400 Million China Funded Philippines Surveillance System Proceeds on Jun 13, 2019
An embattled 12,000 camera surveillance system project that will cost ~$400 million will proceed.  The project contract was awarded, had its...
Carnegie Mellon AI Startup Zensors Profile on Jun 11, 2019
Zensors is a startup formed by Carnegie Mellon graduates from a Carnegie Mellon research project, offering customized models per camera that they...
Directory of 30+ VSaaS / Cloud Video Surveillance Providers on Jun 07, 2019
This directory provides a list of VSaaS / cloud video surveillance providers to help you see and research what options are available. 2019 State...
Hikvision DeepinMind 2019 Test on Jun 06, 2019
In 2018, Hikvision's DeepinMind AI NVR performed terribly, recognizing vehicles, animals, and other objects as humans, misclassifying demographics,...
Startup Rhombus Systems Says Twice the Features, Half the Price of Verkada on Jun 04, 2019
Closed cloud systems may be the fastest growing segment of video surveillance with Meraki and Verkada. Now another California company is joining...
OWAL Startup Profile - Ex-Googler Cloud AI Video Platform on May 29, 2019
OWAL, a NYC-based startup developing AI video analytics, is aiming to "improve the quality of life" within high-rise apartments, and commercial...
Bank Security Manager Interview on May 15, 2019
Bank security contends with many significant threats - from fraudsters to robbers and more. In this interview, IPVM spoke with bank security...
Hikvision DeepinView Camera Analytics Tested on May 08, 2019
Hikvision is expanding its 'deep learning' offerings with a new camera series called 'DeepinView' claiming false alarm reduction and improved...
Aegis AI Gun Detection Video Analytics Startup on May 07, 2019
Gun detection analytic startups are increasing as the promise of AI and the threats of active shooters grow.  One company, Aegis AI, is being led...

Most Recent Industry Reports

Sighthound Transforms Into Enterprise AI Provider on Jun 14, 2019
Sighthound is now rapidly expanding its R&D team, building an enterprise AI service. This may come as a surprise given their origins 6 years...
ADT Eliminating Acquired Brands, Unifying Under 'Commercial' Brand on Jun 14, 2019
ADT is eliminating the brands of the many integrators it has acquired over the past few years, including Red Hawk, Aronson Security Group (ASG),...
NSA Director Keynoting Dahua and Hikvision Sponsored Cybersecurity Conference on Jun 13, 2019
The technical director for the NSA’s Cybersecurity Threat Operations Center will be keynoting a physical security cybersecurity conference that is...
Farpointe Data Conekt Mobile Access Reader Tested on Jun 13, 2019
California based Farpointe Data has been a significant OEM supplier of conventional access readers for years to companies including DMP, RS2, DSX,...
Embattled $400 Million China Funded Philippines Surveillance System Proceeds on Jun 13, 2019
An embattled 12,000 camera surveillance system project that will cost ~$400 million will proceed.  The project contract was awarded, had its...
False Verkada 'Unrivaled' Low Light Performance Claim Removed on Jun 12, 2019
Verkada falsely claimed that it delivered 'UNRIVALED LOW LIGHT PERFORMANCE' until IPVM questioned. In fact, Verkada's low light performance is...
Manufacturer Favorability Guide 2019 on Jun 12, 2019
The 259 page PDF guide may be downloaded inside by all IPVM members. It includes our manufacturer favorability rankings and individual...
Camera Course Summer 2019 - Register Now on Jun 12, 2019
Register for the Summer 2019 Camera Course.  This is the only independent surveillance camera course, based on in-depth product and technology...
Favorite Wireless Manufacturers 2019 on Jun 12, 2019
Many wireless options exist for video surveillance but how are integrator's overall favorites? 170 integrators answered the question: What is...
Carnegie Mellon AI Startup Zensors Profile on Jun 11, 2019
Zensors is a startup formed by Carnegie Mellon graduates from a Carnegie Mellon research project, offering customized models per camera that they...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact