Digital Signage Market Size / Growth Examined

By: John Honovich, Published on Nov 21, 2010

Digital signage is a fast growing video application with a 2009 estimated market size of $3.9 Billion and 1.1 Million displays sold [link no longer available]. Analysts project unit sales and displays sold to double by 2012 or 2013 for a CAGR of 20%+.

Compared to surveillance, digital signage is a relatively greenfield application which is still replacing static or stationary displays. 

Video analytics has significant potential for the digital signage market. As it is difficult to directly connect digital displays to sales, users are concerned about how to justify the purchase and optimize the use of digital signs. Video analytics has the potential to provide rich feedback on who is watching digital signs, for how long and for what displays. This data could help prove the effectiveness of displays and allow operators to adjust their displays to match users want (as tracked by the video analytics system).

In November 2010, Intel confirmed that it acquired a video analytics startup to integrate within its overall digital signage solutions.

We know very little of the digital signage market so take our opinion/review of this market lightly.

1 report cite this report:

Intel Acquires Video Analytic Company on Nov 22, 2010
In a potentially good sign for video analytics, but not for its security application, Intel has confirmed acquiring [link no longer available] a...
Comments : Members only. Login. or Join.

Related Reports

Phone Camera Calculator Released on Mar 10, 2020
IPVM has released the first-ever Phone Calculator, video surveillance design software that you can use on your phone, without installing an...
Video Surveillance 101 Course - Last Chance on Feb 20, 2020
This is the last chance to join IPVM's first Video Surveillance 101 course, designed to help those new to the industry to quickly understand the...
2020 IP Networking Book Released on Jan 06, 2020
The new IP Networking Book 2020 is a 280 page in-depth guide that teaches you how IT and telecom technologies impact modern security systems,...
IPVM Opens 12,000 Sqft Testing Facility on Dec 16, 2019
IPVM is proud to announce the opening of the world's first video surveillance testing facility that will allow us to significantly expand our...
"Good Market, Bad Business Models" - Residential Security on Dec 11, 2019
Industry banker John Mack, at his company's annual event, took aim squarely at the problems in the residential security...
Resideo CEO To Step Down on Dec 03, 2019
Resideo's CEO, Mike Nefkins, is stepping down, just 18 months after being brought in to lead the now plagued spin-out. Inside this note, we...
JCI Sues Wyze on Aug 21, 2019
The mega manufacturer / integrator JCI has sued the fast-growing $20 camera Seattle startup Wyze. Inside this note: Share the court...
Fujifilm Expanding Into Video Surveillance on Jul 26, 2019
While Sony continues to fade out of the video surveillance market and Canon continues to make huge investments into acquiring video surveillance...
Anyvision Aims For 2022 Revenue of $1 Billion on Jul 17, 2019
Only 3 video surveillance manufacturers do a billion dollars or more in annual revenue - Hikvision, Dahua, and Axis. Now, Anyvision plans to join...
Manufacturer Favorability Guide 2019 on Jun 12, 2019
The 259 page PDF guide may be downloaded inside by all IPVM members. It includes our manufacturer favorability rankings and individual...

Most Recent Industry Reports

GeoVision Presents AI and Facial Recognition on May 22, 2020
GeoVision presented its AI analytics and facial recognition at the April 2020 IPVM New Products show. Inside this report: A 30-minute video...
Density Presents Occupancy Monitoring For Coronavirus Protection on May 22, 2020
Density presented its cloud-based occupancy sensor to deal with Coronavirus at the May 2020 IPVM Startups show. Inside this report: A...
Openpath Presents Two Door PoE Controller on May 21, 2020
Openpath presented its new PoE controller at the May 2020 IPVM Startups show. Inside this report: A 30-minute video from Openpath including...
Bosch Presents MIC 7100 Extreme PTZs on May 21, 2020
Bosch presented its MIC 7100 Extreme PTZs at the April 2020 IPVM New Products show. Inside this report: A 30-minute video from Bosch...
Hikvision Chairman Targeted For Sanctions As Federal Watchdog Calls Out Hikvision "Serious Religious Freedom Violations" on May 21, 2020
The US government's religious freedom watchdog has criticized Hikvision for being "credibly implicated in serious religious freedom violations"....
Hikvision Temperature Screening Tested on May 20, 2020
Hikvision has ramped up the promotion of its 'temperature screening' system, including their salespeople arguing for no blackbody needed. But how...
Axxon Presents VMS 4.4 and AI Behavior Analytics on May 20, 2020
AxxonSoft presented its VMS 4.4 and AI behavior analytics at the April 2020 IPVM New Products show. Inside this report: A 30-minute video...
Indoor Robotics Presents Tando Aerial Drones on May 20, 2020
Indoor Robotics presented Tando indoor autonomous drones at the May 2020 IPVM Startups show. Inside this report: A 30-minute video from...
Directory of 89 Video Surveillance Startups on May 20, 2020
This directory provides a list of video surveillance startups to help you see and research what companies are new or not yet broadly...
FLIR Cancelling Contract With X.Labs / Feevr on May 20, 2020
While X.Labs announced the signing of a new agreement with FLIR on May 12, 2020, FLIR said, in response, on May 18, 2020, that they had cancelled a...